World-wide Market for Print: Identifying Global Opportunities for the Print Industry ( )

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1 World-wide Market for Print: Identifying Global Opportunities for the Print Industry ( ) The Economist Intelligence Unit 750 Third Avenue New York, NY NPES 2013

2 WORLD-WIDE MARKET FOR PRINT: IDENTIFYING GLOBAL OPPORTUNITIES FOR THE PRINT INDUSTRY ( ) TABLE OF CONTENTS TABLE OF EXHIBITS... 9 I. EXECUTIVE SUMMARY...15 II. INTRODUCTION AND METHODOLOGY...43 INTRODUCTION...43 METHODOLOGY...44 SCOPE OF THE STUDY...44 PRIMARY AND SECONDARY RESEARCH...48 FORECAST DATA...51 CORE GLOBAL ASSUMPTIONS...52 III. GLOBAL TRENDS AND DYNAMICS...55 BROAD PRINT INDUSTRY TRENDS...55 TRENDS IN TECHNOLOGY...57 PRINT PRODUCTS...58 EQUIPMENT...68 IV. GLOBAL PRINT MARKET OUTLOOK...73 THE GLOBAL MARKET...73 V. REGIONAL TRENDS AND DYNAMICS WESTERN EUROPE CENTRAL AND EASTERN EUROPE MIDDLE EAST AND AFRICA NORTH AMERICA SOUTH AMERICA ASIA PACIFIC VI. CONCLUSIONS, IMPLICATIONS, AND RECOMMENDATIONS VII. APPENDIX

3 Table of Exhibits I-1 Research Process 18 I-2 Countries included in Study 19 I-3 Key Trends in OECD and Non-OECD Countries 20 I-4 Real GDP Growth, % Change, Year on Year 21 I-5 Global Print Market 2007 and I-6 High Potential Markets vs. World Median I-7 High Potential Markets Growth Timeline I-8 Print Products Global Market I-9 Printed Packaging Global Market I-10 Publishing Global Market I-11 Print Products Global Market I-12 Print Products Global Market I-13 Largest Print Markets in I-14 Fastest Growing Print Markets by Country CAGR I-15 Equipment Sales Global I-16 Equipment Sales Global I-17 Total Equipment Sales Global CAGR I-18 Largest Equipment Sales in I-19 Fastest Growing Equipment Sales CAGR I-20 Largest Consumable Sales in I-21 Fastest Growing Consumable Sales CAGR I-22 Largest Ink Sales in I-23 Fastest Growing Ink Sales CAGR I-24 Largest Substrate Sales in I-25 Fastest Growing Substrate Sales CAGR II-1 Research Process 44 II-2 Factors in Country Selection 46 II-3 Visualizing the Statistical Approach: Cluster Analysis 47 II-4 Foundation Countries 48 IV-1 Global Print Market and IV-2 Real GDP Growth, % Change, Year on Year 74 IV-3 World Population, Millions of People 75 IV-4 Print Products - Global Market IV-5 Share of Print Packaging Products - Global IV-6 Share of Published Print Products - Global IV-7 Share of Print Advertising Products - Global IV-8 Share of Business and Transactional Products - Global

4 IV-9 Top Ten Print Product Sales IV-10 Largest Print Markets in IV-11 Fastest Growing Print Markets by Country CAGR IV-12 Equipment Sales - Global IV-13 Equipment Sales - Global IV-14 Equipment Types, % of Global Sales IV-15 Total Equipment Sales - Global CAGR IV-16 Equipment Sales - Digital vs. Non-Digital - Global IV-17 Largest Equipment Sales in IV-18 Fastest Growing Equipment Sales - CAGR IV-19 Largest Consumable Sales in IV-20 Fastest Growing Consumable Sales - CAGR IV-21 Largest Ink Sales in IV-22 Fastest Growing Ink Sales - CAGR IV-23 Largest Substrate Sales in IV-24 Fastest Growing Substrate Sales - CAGR IV-25 Private Consumption Per Head - China IV-26 Adult Literacy Rate China vs. Other Countries IV-27 Print Products Growth - China CAGR IV-28 Print Industry Segments - China IV-29 Private Consumption Per Head - India IV-30 Adult Literacy Rate India vs. Other Countries IV-31 Print Products Growth - India CAGR IV-32 Print Industry Segments - India IV-33 Real GDP Growth - Indonesia IV-34 Adult Literacy Rate Indonesia vs. Other Countries IV-35 Print Market Segments - Indonesia CAGR IV-36 Print Industry Segments - Indonesia IV-37 Real GDP Growth - Brazil IV-38 Private Consumption Per Head - Brazil IV-39 Print Products Growth - Brazil CAGR IV-40 Print Industry Segments - Brazil IV-41 Private Consumption Per Head - Turkey IV-42 GDP Per Head - Turkey IV-43 Print Products Growth - Turkey CAGR IV-44 Print Industry Segments - Turkey IV-45 GDP Per Head - Singapore IV-46 Adult Literacy Rate Singapore vs. Other Countries IV-47 Print Products Growth - Singapore CAGR IV-48 Print Industry Segments - Singapore

5 IV-49 GDP Per Head - Philippines IV-50 Adult Literacy Rate Philippines vs. Other Countries IV-51 Print Products Growth - Philippines CAGR IV-52 Print Industry Segments - Philippines IV-53 Real GDP Per Head - Ukraine IV-54 Adult Literacy Rate Ukraine vs. Other Countries IV-55 Print Products Growth - Ukraine CAGR IV-56 Print Industry Segments - Ukraine IV-57 GDP Per Head - Israel IV-58 Adult Literacy Rate Israel vs. Other Countries IV-59 Print Products Growth - Israel CAGR IV-60 Print Industry Segments - Israel IV-61 Real GDP Per Head - Vietnam IV-62 Adult Literacy Rate Vietnam vs. Other Countries IV-63 Print Products Growth - Vietnam CAGR IV-64 Print Industry Segments - Vietnam V-1 Total Product Revenues by Region V-2 Total Product Revenues by Region CAGR V-3 Global Business Environment Ranking - Western Europe V-4 Total Product Revenues - Western Europe V-5 Total Product Revenues - Western Europe CAGR V-6 Total Equipment Sales - Western Europe V-7 Total Equipment Sales Western Europe CAGR V-8 Total Consumables Sales - Western Europe V-9 Total Consumables Sales - Western Europe CAGR V-10 Total Ink Sales - Western Europe V-11 Total Ink Sales - Western Europe CAGR V-12 Total Substrates Sales - Western Europe V-13 Total Substrates Sales - Western Europe CAGR V-14 Total Product Revenues by Region V-15 Total Product Revenues by Region CAGR V-16 Global Business Environment Ranking - Central and Eastern Europe V-17 Total Product Revenues - Central and Eastern Europe V-18 Total Product Revenues - Central and Eastern Europe CAGR V-19 Total Equipment Sales - Central and Eastern Europe V-20 Total Equipment Sales - Central and Eastern Europe CAGR V-21 Total Consumables Sales - Central and Eastern Europe V-22 Total Consumables Sales - Central and Eastern Europe CAGR V-23 Total Ink Sales - Central and Eastern Europe V-24 Total Ink Sales - Central and Eastern Europe CAGR

6 V-25 Total Substrates Sales - Central and Eastern Europe V-26 Total Substrates Sales - Central and Eastern Europe CAGR V-27 Total Product Revenues by Region V-28 Total Product Revenues by Region CAGR V-29 Global Business Environment Ranking - Middle East and Africa V-30 Total Product Revenues - Middle East and Africa V-31 Total Product Revenues - Middle East and Africa CAGR V-32 Total Equipment Sales - Middle East and Africa V-33 Total Equipment Sales - Middle East and Africa CAGR V-34 Total Consumables Sales - Middle East and Africa V-35 Total Consumables Sales - Middle East and Africa CAGR V-36 Total Ink Sales - Middle East and Africa V-37 Total Ink Sales - Middle East and Africa CAGR V-38 Total Substrates Sales - Middle East and Africa V-39 Total Substrates Sales - Middle East and Africa CAGR V-40 Total Product Revenues by Region V-41 Total Product Revenues by Region CAGR V-42 Global Business Environment Ranking - North America V-43 Total Product Revenues - North America V-44 Total Product Revenues - North America CAGR V-45 Total Equipment Sales - North America V-46 Total Equipment Sales North America CAGR V-47 Total Consumables Sales - North America V-48 Total Consumables Sales - North America CAGR V-49 Total Ink Sales - North America V-50 Total Ink Sales - North America CAGR V-51 Total Substrates Sales - North America V-52 Total Substrates Sales - North America CAGR V-53 Total Product Revenues by Region V-54 Total Product Revenues by Region CAGR V-55 Global Business Environment Ranking - South America V-56 Total Product Revenues - South America V-57 Total Product Revenues - South America CAGR V-58 Total Equipment Sales - South America V-59 Total Equipment Sales - South America CAGR V-60 Total Consumables Sales - South America V-61 Total Consumables Sales - South America CAGR V-62 Total Ink Sales - South America V-63 Total Ink Sales - South America CAGR V-64 Total Substrates Sales - South America

7 V-65 Total Substrates Sales - South America CAGR V-66 Total Product Revenues by Region V-67 Total Product Revenues by Region CAGR V-68 Global Business Environment Ranking - Asia-Pacific V-69 Total Product Revenues - Asia Pacific V-70 Total Product Revenues - Asia Pacific CAGR V-71 Total Equipment Sales - Asia-Pacific V-72 Total Equipment Sales - Asia-Pacific CAGR V-73 Total Consumables Sales - Asia-Pacific V-74 Total Consumables Sales - Asia-Pacific CAGR V-75 Total Ink Sales - Asia-Pacific V-76 Total Ink Sales - Asia-Pacific CAGR V-77 Total Substrates Sales - Asia-Pacific V-78 Total Substrates Sales - Asia-Pacific CAGR VI-1 Global Print Market 2007 and VI-2 Top Ten Print Product Sales VI-3 Equipment Sales Digital vs. Non-Digital Global VI-4 Real GDP Growth, % Change, Year on Year 191 VI-5 World Population, Millions of People 192 VI-6 Packaging Will Drive Growth, Publishing and Advertising Will Support 193 VI-7 Recommendations: Grow and Acquire New Competitive Advantage 194 VI-8 High Potential Markets vs. World Median VI-9 Improve Eco-friendliness and Enhance Green Image 196

Global Dynamism Index (GDI) 2013 summary report. Model developed by the Economist Intelligence Unit (EIU)

Global Dynamism Index (GDI) 2013 summary report Model developed by the Economist Intelligence Unit (EIU) What is the Global Dynamism Index (GDI)? the GDI assesses the dynamism of 60 of the world's largest