Market Trends and Dynamics in the Printing Industry What are the Key Drivers for Change?

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1 Market Trends and Dynamics in the Printing Industry What are the Key Drivers for Change? Engelbert Stranegger Business Development

2 Agenda Introduction Global Printing Market Printing Market Dynamics by Region Asia Printing Markets Print Technologies Most critical impacts to drive change in Printing Industry Key drivers for change Q & A Alina Gafu Océ Software Romania 2

3 Leadership in digital printing and document management

4 Corporate profile: Canon - Océ Leader in professional and consumer imaging Founded 1937, HQ in Tokyo, Japan Top 3 position in US patents One of the best known global brands with rank 30 in Interbrand ranking Revenues: $ 46 billion per year ~200,000 people worldwide 87,000 people in manufacturing (44%) Leader in printing and document services for professionals Founded 1877, HQ in Venlo, The Netherlands Member of the Canon Group since 2010 Revenues: $ 1.8 billion per year (Production Printing Products only) ~3,800 people worldwide ~1,600 people in R&D ~1,300 people in manufacturing ~ 900 people in other departments Alina Gafu Océ Software Romania 4

5 Global printing industry market 2013 Total market size: 898 billion $ 4% Billion $ 39% 349,6 Asia RoW Packaging & 700 Labels ,3 304 EMEA 34% ,4 North America 200 Graphic Applications % Asia represents 39% of global printing industry market 0 Graphic applications make up about 57 % of global printing market Source: PIRA: The Future of Global Printing to 2018

6 Global printing industry market 2013 Total market size: 898 billion $ Billion $ Security / Transactional Packaging Labels Graphics Commercial / others Advertising / Catalogs Publishing 0 Graphics market represents about 57% of printing industry market Publishing, Advertising and Commercial are almost equal in size

7 Global printing industry market size Billion $ constant 2012 prices & exchange rates*) 1,200 Total 1, Graphics Packaging Alina Gafu Océ Software Romania PIRA forecasts globally a slightly declining graphics market Growth is driven by packaging segments Source: PIRA: The Future of Global Printing to 2018

8 Printing Market Dynamics by Regions CAGR by value % World total Europe total Asia total NOA total LatAm total Africa total Total market Graphics Packaging/Labels PIRA forecasts positive global growth mainly due to dynamics of Asian and LatAm markets. EMEA and NOA printing markets are slightly declining Graphic applications are loose heavily in Western Europe and US Growth in packaging throughout the regions Eastern Europe, Africa, Middle East: small but showing growing potential Source: PIRA: The Future of Global Printing to 2018 Alina Gafu Océ Software Romania

9 Asia printing markets Total market size 2013: 349,6 billion $ Total market size 2018: 427,5 billion $ Country Market Share CAGR ,3 China China 210,4 7,8% 10,4 10,5 116,9 Japan India South Korea Taiwan Indonesia Other Asia Japan 108,3-1,5% India 32,5 5,7% Korea 19,1 1,1% Taiwan 11,7 2,0% Indonesia 14,5 6,8% Other Asia 31 4,9% China and Japan represent 73,2% of total Asia printing market 7,8% CAGR in China until 2018 while Japan Printing Market is expected to decline Significant growth in many of the other Countries in Asia expected Source: PIRA: The Future of Global Printing to 2018

10 Asia printing market size by application Development t (w/o packaging & labels) l Billion $ ,0% CAGR ,5% ,2% -0,3% ,6% -1,3% -0,7% +9,7% 0.0 Alina Gafu Océ Software Romania Commercial and advertising printing are most important print markets and promising Publishing markets show considerable decline PIRA forecasts significant growth for transactional and security print Source: PIRA: The Future of Global Printing to 2018

11 Printing technologies World and Asia Printing equipment sales and development Growth rates machine sales by printing technology worldwide CAGR in % Offset Other conv.* Inkjet Electrophotography Growth rates machine sales by printing technology in Asia Offset Other conv.* Inkjet Electrophotography Alina Gafu Océ Software Romania Offset is shrinking digital printing grows at high pace Digital share 2013 in machinery sales is 18,4% worldwide while Asia reports a share of 27,3% Inkjet exhibits higher h growth rates than any other print technology * Gravure, flexo, screen, incl. pre- and post processing Source: PIRA: The Future of Global Printing to 2018

12 Critical impacts to drive change in GA-Industry Competition with online media Saturated markets Price competition Carbon footprint Industry consolidation Digital printing capabilities Declining run length Alina Gafu Océ Software Romania

13 Key Drivers for Change Changed Customer Requirements Clients Requirements Shorter product lifecycles Faster turnaround Fragmentation of consumer interests More but smaller jobs Tighter budgets Global, targeted, multimedia communications Competition Increased productivity Expanded services with web & print Stronger client relationships Due to shorter print runs and tighter deadlines, demand for digital printing is significantly growing (Source: NAPL)

14 Key Drivers for Change Key Applications driving the Transformation Transaction Printing Offset pre-printed forms Plain paper solution Digital overprints mono Full digital color Leaflet, promotion offset printed Target marketing, customer relevant promotion R2 - Confid dential 8% Digital Mono Source: Caslon Digital Color Billion pages Digital Mono Digital Color % % Digital Overall print volume is declining, due to paperless payments. Amount of digital color pages will increase, mainly through target marketing activities. 23% 14

15 Key Drivers for Change Key Applications driving the Transformation Direct Mail Offset printed and personalization with digital overprinting / imprinting Plain paper solution Full digital color Full personalization R2 - Confid dential Digital Mono 23% Digital it Color 77% Billion pages Digital Offset Digital Mono Digital Color 56% 44% Source: Caslon Overall Direct Mail spending will decrease, but a high growth in digital color volume is forecasted customized Direct Mail. 15

16 R2 - Confid dential Key Drivers for Change Key Applications driving the Transformation Books Most books offset printed, few start with digital production E-Books widely accepted for paperbacks 10% Digital Mono Digital Color 90% Declining offset volumes, use of digital printing for monochrome and color prints Billion pages 2500 Digital Mono Digital Color 18% Digital Offset 82% Source: Caslon Total book print volume will fall significantly over the next five years. E-books will have a dramatic effect on printed sales of mass market paperbacks, resulting in more digital print volume. 16

17 Reference Sources R2 - Confid dential Pira: The Future of global Printing to 2018 IBIS World Industry Report: Printing in the US Caslon Report: North American Monochrome Production Digital Printing Market Caslon Report: North America Production Digital Printing Color Market Forecast WAN-IFRA: Digital Printing for Newspaper IT-Strategies: Research on Emerging g Print Markets Pira: The Future of Digital Print for Packaging to 2018 Pira: The Future of Folding Cartons Market Forecast to 2018 Interquest: The Direct Mail Market Info Trends: The Production Color Inkjet Market 2013 Info Trends: Substrates and Inkjet The move toward higher Quality Output PRIMIR: The Evolution of general Commercial Print Implications for the Future 17

18 18

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