Barranquilla The Strategic Platform for BPO&IT Services

Transcription

1 Barranquilla The Strategic Platform for BPO&IT Services

2 Contents About ProBarranquilla The BPO&IT Industry in Colombia Barranquilla at a Glance Barranquilla as a destination for BPO&IT Investment Strategic Markets Strategies towards the BPO&IT Industry Succes Stories

3 About ProBarranquilla ProBarranquilla is the Investment Promotion Agency of Barranquilla and the Atlantico Region. It is a non profit organization funded by more than 110 companies and with a strong support of the local government. With the highest confidentiality and free-of-charge, ProBarranquilla offer services to investors, regarding: Streamlining of steps in private and public entities Setting up and logistic support of for site-visits Contact with suitable suppliers or costumers Assistance in the recruitment and selection of the right human resource Besides, it offers general and sector-specific information about: Legal, tributary and labor regime Imports and exports regulations Steps for the establishment of new companies Costs of utilities Availability of lots, warehouses, offices, apartments, among others.

4 Sponsors

5 Sponsors

7 The BPO&IT Industry in Colombia Colombia is a great opportunity for investors focused in the services sector, displaying many competitive advantages. Some of them are: Strategic geographic location According to IMD, Colombia is the first country in the region with the best skilled labor in Latin America. After Mexico, Colombia is the second largest Spanish speaking country in the world Bilingual HR availability Colombia has an infrastructure capable of handling world-class operations, with 6 submarine cables that allow the use of 4G technology Source: Proexport.

8 The BPO&IT Industry in Colombia Between 2007 and 2012 the revenue of the IT sector in Colombia grew by 177%, reaching U.S. $ 6,803 billion, according to IDC Between 2007 and 2012, the software industry in Colombia grew 3.79 times due to the strengthening of the sector as a result of the government programs (IDC, 2013) The Government has earmarked through its Digital Talent initiative U.S. $19 million so that Colombians can study for free technical, technological, professional and related postgraduate degrees that are related to Information Technology By 2012, according to the Colombian Association of Contact Centers and BPO (ACDCB) and ANDI, the operating revenues in the sector were U.S. $ 2,513 billion; this represented an increase of 78% over 2010 BPO exports grew 77% between 2010 and 2012 Source: Proexport, Fedesoft, IDC Consulting Group

10 Barranquilla at a Glance Atlantico Region Area: 3,388 Km ² Population: 2.600,904 (2014) Capital: Barranquilla GDP: USD $11.4 Billion (2011) Participation in the National GDP: 3,8% (2012) Barranquilla Area: 166 Km ² Population: 2.146,895 (2014)

11 Growth of the Industry BPO Jobs - Barranquilla English Spanish The jobs created by the industry grew over a 100% from 2010 to Source: Calculations ProBarranquilla

12 Growth of the Industry Verticals Served 2014 Distribution Activities 2014 Logistics 6% Health 6% Telcos 35% Non Voice 33% Others 29% Voice 67% Utilities 12% BFSI 12% Source: Calculations ProBarranquilla

13 Growth of the Industry Cloud Computing 11% Verticals Served - IT IT Companies - Segments BFSI Health 10% Infrastructure 20% 8% Software 42% Manufacturing 15% Apps 39% Logistics 24% Others 12% Commerce 19% Source: Calcutalions ProBarranquilla

15 Barranquilla has a strategic location for nearshore and offshore operations Barranquilla is located in the same time zone of the US and Canada East Coast Free of natural risks such as hurricanes or earthquakes. Increasing connectivity with the US and Central America. Bilingual Human Resources availability A world class infrastructure

16 Human Resources Availability for BPO Voice, Non Voice and Back Office Operations 80 Y MÁS Population in Barranquilla by Age and Gender Women Men Unemployment Rate by Age Barranquilla 19,5% 16,6% 7,3% 4,4% 2,8% 0,6% Barranquilla AM Under 18 Years Old 19 to 28 Years Old 29 to 38 Years Old 39 to 48 Years Old 49 to 58 Years Old More than 58 Years Old Barranquilla has +69,000 people available to be hired Source: Fundesarrollo

17 Scalability of IT Operations Increasing Pool of Students Higher Education Population Atlantico Student Population 2013: 110,478 Coverage in Higher Education: 37.9% Universities and Institutions: Academic Programs: 610 Literacy Rate: 95% Source: Ministry of Education Creation Fundesarrollo.

18 Capabilities for Value Added Operations Graduates per Academic Field Base: BPO ITO KPO Engineering 26% Economy, Management and Accounting 25% Mathematics and Natural Sciences 2% Health 21% Arts 1% Education 7% Social Sciences 18% Voice and Non Voice Services Customer Service (Spanish, English and Portuguesse. Technical Support Data Analyze, Human Resources Management Integration, Support and Infrastructure. Cloud Computing. Software Development, Testing, Technical Support, Apps Development Legal Services. Health Care Data Analyze Leisure Finance Source: Ministry of Education

19 Pool of Bilingual Human Resources Bilingual population: 68,000 (Census 2005) 9,40 % of English Speaking Population* 2005 Wide offer of bilingual schools and language institutions Neutral accent in English 6,60 5,83 5,50 4,72 Experience in English-speaking costumer care and technical support. Bogotá Barranquilla Cali Medellin Bucaramanga Source: DANE (National Statistics Bureau)

20 USD - Month USD - Month USD - Month Competitive Labor Market BPO Non Voice - Wages $ BPO Voice-Wages $ $ 900 $ $ $ 600 $ $ $ 750 $ 500 < 1 Year 1-2 Years 3-4 Years > 5 Years $ 322 $ 500 $ 750 $ IT - Wages $ $ Agent Bilingual Agent Supervisor Operations Coordinator Social security not included (39,5%) Account Manager General Manager $ 750 $ $ 500 $ 750 $ $ Fresh Graduates 2-4 Years 4-6 Years More than 6 Years

21 World Class Infrastructure Barranquilla has a world class backbone of optic fiber with advanced monitoring systems. The Atlantico Region is the point of entrance to Colombia of 4 submarine cables. Our network provides high levels of redundancy and speed in the added value services. Wide offer of telecommunications carriers and operators.

22 M2/$USD World Class Infrastructure Average Rent Cost Competitive real estate market. Competitive utilities and telecommunications costs. $ 31 $ 23 $ 23 Low cost of living. Increasing offer of corporate offices, A+ class. $ 16 $ 19 $ 8 Bogotá Barranquilla Medellín Source: Colliers International

24 Strategic Markets Regions Served - IT Regions Served - BPO Europe 4% Europe 1% Latin America 1% Colombia 42% Latin America 12% Colombia 41% North America 57% North America 42% Source: Proexport, IDC Consulting Group

26 Strategies Towards the BPO Sector Contact Barranquilla: o o o Joint initiative between the Secretary of Education and the Chamber of Commerce of Barranquilla to train students in senior years of public schools in English, with a short time (less than a year). The program has 300 hours dedicated to the learning of the language and will certified in a B2 level (European Framework). The last 100 hours will be dedicated to the training in contact center skills.

27 Strategies Towards the Promotion of the Sector BPO Regional Committee: Created in Febraury 2010 in aims to consolidate a roundtable with the companies of the sector. The commitee meets monthly. o o o Topics of interest for the companies of the sector Sharing ideas towards the improvement of the sector in the city Intern work agenda for the promotion of the industry

28 Training Programs SENA o Recruits and train people according to the requirements of the companies and the demand of human talent Gente Estratégica o o o SENA certified Gente Estratégica (Strategic People) recruits and train according to the needs and requirements of the companies Financial resources available through the Clinton Foundation Simón Bolívar University o o Certified by SENA (National Learning Institute) Different emphasis according to the focus of the company Universidad a tu Barrio Program (Universities in the Neighborhoods) o o o Initiative created by the Secretary of Education Academic scholarships where the student only pays the 25% of the total cost. Contact Center programs, in partnership with Uniminuto.

30 Some BPO&IT Companies in Barranquilla Our location in Barranquilla has been a fundamental part of our success, its service oriented and work - willing people, added to the access provided by the airports of Barranquilla and Cartagena to the United states in less than 3 hours, has allowed many international clients to be more prepared to take the city into consideration as an option for their operations. After they visit us and realize what we are capable to provide, they not only bring their business to us but also become frequent visitors and ambassadors of the advantages of the country and the region Lelio Sotomonte, CEO Our company, Adapting, was established in Valencia in 1999 and is dedicated to consulting and development of document management digital solutions. The opening of an office in Barranquilla (Colombia) is the result of two factors: the need to reduce costs in the production of software, and the search for new markets in Latin America. Barranquilla's election is due to the wide availability of qualified staff, low real estate and labor costs, strong institutional support, pleasant climate and a convenient location, close to other key markets like the U.S. and Brazil. " Rubén Lafuente, Manager for the Americas

31 Contact Information: Jorge Manga Henríquez Investment Advisor-BPO&IT