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2 In South Africa, the telecoms sector is estimated to be worth R99-billion and is growing at 14% a year. It contributes some 7% to gross domestic product the same as the mining industry. Welcome to DSL Telecom Be a part of the leading IP Telephony consultancy in South Africa. DSL Telecom Agencies market a variety of IP-PBX, Voice and Data products to the SME sector Earn Multiple Annuity Income Streams Strong Support and Ongoing Training Automated Systems and Customer Management Huge Customer Demand Fastest Growing Industry Join the New Rich and Design Your Own Lifestyle DSL Telecom is taking the next step in its evolution and is offering prospective entrepreneurs an exciting opportunity to become part of the Multibillion Rand Telecommunications Industry which is still in its infancy in South Africa. Over the next 36 months, DSL Telecom will establish a National Network of 30 branches with the primary objective to focus on the massive demand for PBX and related Voice telephony and Data services in small and medium sized businesses. Our partners will enjoy the benefit of a proven system to rapidly gain a foothold in the market through innovative business processes and it is expected that the DSL Telecom network will become the market leader in respect to IP Telephony within the next 18 months in Southern Africa. This info pack has been compiled to give you information regarding the market and more importantly about DSL Telecom and the opportunity that the current situation now presents. Whilst every effort has been taken to provide you with sufficient information to make a decision, there is some sensitive information which has been omitted to protect DSL Telecom s proprietary rights, however, these aspects can be discussed with you, by appointment if we feel that mutually you have the right profile to become part of the network. 2

3 01 BACKGROUND In 2004 VoIP (Voice over Internet Protocol) was legalised in South Africa. This bought a host of new opportunities to companies wanting to enter the lucrative telephony space. Some of the traditional analogue vendors tried to jump on the VoIP bandwagon in the years following the announcement in search of even greater profits and returns. What they failed to realise was that the skills and methods used to successfully deploy an IP telephony network was vastly different from the traditional methods they had been using to deploy analogue telephone networks over the last 50 years for the most part the analogue vendors failed to make the paradigm shift needed to capitalise on the VoIP explosion. Thus, DSL telecom was developed to tap into this lucrative market drawing on various talents and core competencies, such as sales & marketing, IP networking and legal expertise to develop a business with a focused strategy, to educate and challenge the consumer to the obvious advantages of IP PBX Systems and VoIP. Through our growing national network, we provide an informed consultation in respect to simple and effective solutions with regard s to telecommunications in the small and medium business sector. DSL Telecom understands the need to educate and inform the South African public to the numerous advantages of IP Telephony products and services in order to enhance efficiencies in their own business and dramatically cut costs in order to drive their own business s forward. 02 BUSINESS OBJECTIVES The business objective will be achieved through the establishment of a successful network of DSL Telecom Agents throughout South Africa, each office independently adhering to the standard operating procedures developed in accordance to recognised best business practices and strict operating guidelines. 03 WHY CHOOSE A DSL TELECOM AGENCY? 1. Proof of Concept: After being involved in the South African Telecommunications industry since 2004 and the rapid growth and market acceptance of VoIP over the last 10 years, DSL Telecom was launched in South Africa in 2009 to market IP-PBX systems to the SMB market that were underserviced and overcharged by traditional analogue vendors. In less than 3 years we have become the most relevant SMB IP PBX Vendor in South Africa. We have forced our way into a traditionally analogue market with high tech IP based telephone systems, to which the market has responded positively. We have made the mistakes and developed a method of doing business that works well and produces successful results. 2. Strong Brand: We understand how to exploit the obvious leverage offered by association. DSL telecom has done the groundwork in establishing consumer confidence by partnering with world renowned brands to offer a complete system built on best practice. DSL Telecom partners benefit from the gift of association with these world class brands. 3. Training Programs: We have established training programs designed to bring you up to speed and keep you informed on the most successful methods to run this business. 3 All rights reserved DSL Telecom

4 4. On-going Support: You re not alone when you re building and running your business. You can always call on experienced people when you hit a rough spot or want to share new ideas for growing the business. 5. Economies of Scale: As part of the DSL Telecom network you can take advantage of the buying power of the entire system to negotiate prices for everything you need at significantly lower levels than you could achieve as an independent operator. This applies not only to equipment purchases, but also to the supplies, inventory, uniforms and anything else you ll need on an on-going basis. 6. Avoidance of Risk: The biggest reason to buy a DSL Telecom Agency is that, if you re smart, it will help you avoid much of the risk of starting a new business. Make no mistake you have to do your due dili-gence, but if you do, you can determine with a fair amount of certainty what happens if you become a new DSL Telecom Agent. 04 OUR PRODUCT/SERVICE OFFERING 1. The Design, Installation and Maintenance of IP PBX Telephone systems. 2. Connecting Customers to cutting edge Voice and Data Services The customer has options to engage in our support programs and will find value in the following benefits of being associated with DSL Telecom: Service Cost Reduction Control Flexibility Choice 05 OUR PARTNERS 4 All rights reserved DSL Telecom

5 06 TECHNOLOGY VoIP is Africa s future communications platform. The technology is mature and market uptake has started increasing rapidly as the market becomes aware of the obvious advantages of VoIP. What is an IP PBX? An IP PBX is a complete telephony system that provides telephone calls over IP data networks. All conversations are sent as data packets over the network. The technology includes advanced communication features but also provides a significant dose of worry-free scalability and robustness that all businesses seek. The IP PBX is also able to connect to Traditional PSTN (Telkom) lines VoIP Networks Neotel Network GSM (Cellular Networks) Upgrading a companies day-to-day business communication to this advanced voice and data technology is a breeze! Benifits of moving to an IP-PBX: 1. Much easier to install & configure than an analogue phone system 2. Easier to manage because of web/gui based configuration interface 3. Significant cost savings using VOIP providers 4. Eliminate phone wiring 5. Eliminate vendor lock in 6. Scalable 7. Better customer service & productivity 8. Twice the phone system features for half the price 9. Allow hot desking & roaming 10. Better phone usability: SIP phones are easier to use 5 All rights reserved DSL Telecom

6 07 FINANCIAL ANALYSIS (Ex vat) UNITS INSTALLED 15* 25* 35* Turnover ( ) ( ) ( ) Total Equipment Costs , , G.P , , ,00 Total Costs , , ,00 YOUR NET PROFIT , , ,00 *Based on a 8 user/extension PBX system with 4 x Telkom Lines. ESTIMATED MONTHLY COSTS BREAKDOWN Brand Management Fee Lead Generation Fee Support Staff Bank Premises Insurance Phone/Fax/ /Cell Stationary Book Keeper Marketing Direct Fuel and Toll Vechile Sales Wages Tech Wages *Based on a 8 user/extension PBX system with 4 x Telkom Lines. *Agents RRP is R for a 8 User system with 4 Telkom lines (64% Mark-Up) Gives Agent R per sale *Customer Can alternativly rent the system for monthly R

7 08 ONGOING REVENUES (Ex vat) DSL Telecom has successfully negotiated an annuity component within the business model for its Agency partners allowing for an exit strategy. VoIP Minutes All of the PBX systems sold by DSL Telecom are VoIP compatible, the PBX s can route a customer s phone calls over our VoIP Network saving customers up to 35% on their monthly telecom spend, while at the same time providing extra voice lines. Monthly Sales Annuity Per Month Annuity Per Month after 1st year 15* 2, , * 3, , * 4, , *Based on an a 5 user system with a typical average monthly phone bill of R Agents earn +/-7.5% of their customers monthly phone bill. This means that after the first year an agency completing 25 installs per month could earn an additional R40, ongoing income per month just from their customers making and receiving phone calls! Service Agreements (SLA s) DSL Telecom offers customers an unlimited Telephonic and Remote support Service Level Agreement with 1 physical call out every quarter from R299/month. This SLA is mandatory for all customers. It allows DSL Telecom agents to be able to afford to give all their client s unmatched service. R225 of this fee will go to the DSL Telecom agent and R74 will go to head office this helps us give our Agents Support as it is needed. This translates to R40, per month in SLA Fees for a business partner doing 15 installations a month after the first year! Peripheral Products Additional revenues can be made from reselling our ISP services such as Fibre Internet, ADSL lines, ADSL data, Fax to etc. This projection is to assist the DSL Telecom Partner and should be used as a guideline only. We cannot guarantee that the figures set out herein will be achieved. 7 All rights reserved DSL Telecom

8 09 MARKET POTENTIAL / COMPETITIVE ADVANTAGE At this time the Industry is in its infancy and relevant skills to compete are scarce. The possibility of a relevant competitor emerging is limited. Within DSL Telecoms Target Market, more than 60,000 new business start-ups per annum and 3.2 million established SMME s stand to benefit from the product/ service offering and thus the market potential is obvious. 10 IS SUCCESS GUARANTEED? The success of any business to a large degree is based on an individual s drive, ambition, willingness to acquire and apply new knowledge and adherence to various essential success principles. The DSL Telecom team understands the need for the development and maintenance of public confidence in the DSL Telecom brand, and sees this as one of our primary roles. With regards to the concept and the business model, DSL Telecom is focused on the development of a critical path, which will provide the DSL Telecom partner with a system for success, negating to a large extent, the risks generally associated with business start-ups. 11 OUR DIFFERENCE As is evident from the above, DSL Telecom proves to be one of the most cost efficient systems on the market today, this fact combined with: Why Choose DSL Telecom 110% Money Back Guarantee Extended 3yr Warranty Short 36 Month Rental s Service Level Agreements Local & Remote Support 8 National Agent Network Flexible and Scalable System Connect To Any Network Vox Telecom Business Partner Neotel Business Partner All rights reserved Virtual Voice Telecom t/a DSL Telecom

9 12 DSL TELECOM PARTNERSHIP CRITERIA Please note that every Licensee and every licensed business is different. Key factors such as location and local economic factors also play an integral part in the success of every licensee. There are certainly many factors not listed here which could contribute to the success of any business. We cannot guarantee your success and the following list must not be taken as a promise on the part DSL Telecom that you will be successful if you possess the following characteristics: Positive Mental Attitude Technical Aptitude Confident and Independent A Strong Understanding of Sales and Marketing Entrepreneurial Nature Emotionally Intelligent and Motivated Ability to build a Strong Team Express an Owner/ Operator Mentality Access to Unencumbered Capital 13 DSL TELECOM INITIAL TRAINING Included in the initial fee and prior to commencing operation, 4 day initial training will be given by DSL Telecom in Cape Town. Technical, Business and Marketing training will be updated on a regular basis enabling all concerned to keep abreast with current market trends. DSL Telecom will also ensure that all partners are capable to carry out their business operations with adequate knowledge and develop their business from a marketing and administrative viewpoint. Content Brand Orientation Success and Entrepreneurship Legal and Liability Sales and Marketing 14 TRAINING DATES 2014 Customer Experience Management Consumer Protection Act Technical Theory Practical Training DSL Telecom initial training is limited to 3 per course th Jan 30 th Jan 2. 7 th April 10 th April 3. 2 nd June 5 th June th July 31 st July th Sept 2 nd Oct th Nov 27 th Nov Additional delegates are welcome at R5, pp. 9

10 15 YOUR INVESTMENT A DSL Telecom Agency has an illustrative value and primary investment amount subject to increasing each quarter: 1. Initial Fee R (Sixty Nine Thousand Rand) which covers the following: 4 day Brand and Technical Orientation 1 x DSL Telecom IP PBX system This will entitle the partner to: Full Initial Training Operations and Procedures manual CRM software Licence Access to the CI (Corporate Identity) Manual DSL Telecom Area Territory License Remote Support Software License Rights to the DSL Telecom Brand Mechanism DSL Telecom installers Licence and Certification Address area@dsltelecom.co.za 16 MONTHLY BRAND MANAGEMENT FEE (BMF) The DSL Telecom Partner is required to pay DSL Telecom a fixed monthly management fee of R3, ex vat monthly (linked annually to a 5% increase) for the on-going business support. 17 INITIAL SET UP COSTS In addition to the Agency fee, an additional amount is required to set up the business. Travel and Accommodation Registrations Vehicle Branding Corporate Clothing Marketing Material R7, R5, R5, R2, R5, Office Equipment (PC, Printer etc) R15, Office Overhead (first 3 months) R 50, *Please note these costs are indicative for a new start-up 10

11 18 BUSINESS PREMISES DSL Telecom is a business to business (B2B) model. The beauty over B2C (business to consumer) is that once you have established relationships with your clients you don t need to deal with new personalities all the time. You get to know your customers and keeping them connected becomes the focal point of the business model. Retail premises are not necessary. This is an 8-5 business so no overtime and shifting staff. Business Park premises of around 80sqm is ideal. The DSL Telecom partner will require: IP-PBX for Proffessional Communications Suitable Branded Vehicle High Speed Internet Access 19 DSL TELECOM SYSTEMS & SUPPORT Business Building Seminars - All DSL Telecom partners within the national network will be required to attend business workshops during the year, to assist the DSL Telecom network in developing new strategies and ideas with regards to technical, marketing and business skills. Weekly Updates You will receive via a weekly newsletter from the various divisions with the DSL Telecom Exco, outlining amongst other things new product developments, industry news, top sales performers and various opportunities available to the network from time to time. Online Lead Generation Engine: DSL Telecom brand development includes an ever increasing web based referral system run by in-house Google certified individuals whereby potential clients will be encouraged to request a quote from you directly based on the location of the enquiry. 11

12 Online Store Stock Ordering: There is no need to hold stock. When you have concluded a deal with a customer you order the stock from our website. There is a 48hr lead time until it is delivered to you. This helps your cash flow. When your cash flow is strong we do advise that you hold the basic stock items in order to provide service to your customers and respond with a faster turnaround time. Agent Zone: DSL Telecom Agents get full access to the Agent Zone Online Training Portal. Here you will find tons of video training covering all aspects of the business from Sales and Marketing to Installations. Train up yourself and your staff with all the information you need at your fingertips. Let our videos take care of training and get confident using today s technologies. 12

13 Customer Zone: The customer zone is an area on exclusively for DSL Telecom customers with a full library of training videos, manuals and self-service tools. Easily train your customers on their new phone systems. Customers can watch the user videos for their phones and PBX. Download the user manuals, browse the FAQ s and study the self-help videos allowing the customer to be in control of their telephony experience. CRM software: Our strength comes from intelligent tools and systems. We provide you with an advanced CRM (customer relationship management) tool which each branch has access to. This helps manage your sales pipeline to ensure more deals are won. Quoting, invoicing and product provisioning systems streamline processes making your life easy. Centralised Support: DSL Telecom Agents provide 1st level support to their immediate customers. DSL Telecom Head Office provides support to our agents and 2nd level support to customers. The beauty about the new IP Technology is that no matter where you are or your customers is, we can log in over the internet and provision, troubleshoot problems and manage all aspects of the IP-PBX systems and phones. We have installed as far as Angola and probably a company near you. Our IP PBX systems can also be pre-provisioned off-site in the comfort of your own office so when you get to your installation at the customer s premises it is literally plug and play. 13

14 19 TAKING THE NEXT STEP? Upon completion of due diligence from both parties, the investor will be required to pay DSL Telecom a Security a deposit of R 5,000.00, to secure the territory license. The balance will be required by DSL Telecom 15 working days prior to commencement of the induction training. To engage please contact dean@dsltelecom.co.za to request deposit invoice. This Info Pack should assist you in assessing the opportunity. While it includes some information about your contract (agency agreement) do not rely on it alone to understand your contract; read your entire contract carefully. Buying a brand is a serious undertaking; take your time to decide. It is recommended that you have the contract explained to you by an attorney and you should seek accountancy and financial advice on the business proposition. Thank you for your Interest. Before taking the next step you are encouraged to gather all the facts necessary for you to make an intelligent decision, after which time we can meet to discuss the association in more detail. Regards Mr Dean Schreuder Managing Director Cell: dean@dsltelecom.co.za All documentation and information disclosed by DSL Telecom is confidential and copyright thereof vests with DSL Telecom. The contents of such information may not be used by or disclosed to any person with-out the written consent of DSL Telecom. 14

15 INFO PACK 2014 Publication date: Version 2.00 January 9th 2014 Company registered as: DSL Telecom Nature of business: Consulting and Installation of IP PBX systems (SMB Market) Web Address: DSL Telecom Address: 306 Oakmont, Somerset Links Business Park De Beers Ave Somerset West Cape Town 7130 National Contact: Tel: Fax: Banking Details: DSL Telecom Standard Bank Helderberg Branch Account #: Branch Code: