Flexible & Easy To Use Telecom Services For SME s Without The High Cost

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1 Flexible & Easy To Use Telecom Services For SME s Without The High Cost

2 DSL Telecom s award winning IP-PBX system is small to medium businesses. In South Africa, the telecoms sector is estimated to be worth R99-billion and is growing at 14% a year. It contributes some 7% to gross domestic product the same as the mining industry. Welcome to DSL Telecom. Be a part of the leading Telecoms consultancy in South Africa. DSL Telecom markets world-class IP Phone Systems, Voice Services, Data Services and Cloud Services to the SME market. Earn Multiple Annuity Income Streams Strong Support and Ongoing Training Automated Systems and Customer Management Huge Customer Demand Fastest Growing Industry Join The New Rich And Design Your Own Lifestyle DSL Telecom is a fast growing Telecoms vendor. We are currently expanding our national footprint and offering opportunities for dynamic individuals to become part of the multi-billion rand telecommunications industry. We aim to establish a network of 30 national partners, each independently owned and operated to capitalise on the massive demand for IP PBX Phone Systems, Voice, Data and Cloud based services. DSL Telecom is the market leader in IP Telephony deployment. Our partners will benefit from a proven business system and sound business strategy built on multiple recurring revenue streams. Connect business customers in your area to a wide range of: Phone System Products (On-Site IP-PBX, Cloud Based PBX, IP Phones) Value Added Services (Service Level Agreements, Telephone Management Systems, Professional Voice Recordings) Voice Services (VoIP, SIP & GSM) Data Services (ADSL, Fibre, Microwave, Satellite, Wireless) Cloud Services (CRM, Accounting, Support, Marketing and More) if there is a SMB IP-PBX to beat this is the one Eric Kotze -Broadreach Business In the next few pages we will introduce you to a profitable business model and explain the ins and outs of what is expected of you and what you can expect to gain by becoming a DSL Telecom approved business partner. We invite you to engage further with our company as both a customer and a business partner to help establish if we are the right fit for each other and the network. All rights reserved DSL Telecom 1 All rights reserved DSL Telecom

3 01 OPPORTUNITY KNOCKS In 2004 VoIP (Voice over Internet Protocol) was legalised in South Africa. This bought a host of new opportunities to companies wanting to enter the lucrative telephony space. Some of the traditional analogue vendors tried to jump on the VoIP bandwagon in the years following the announcement in search of even greater profits and returns. What they failed to realise was that the skills and methods used to successfully deploy an IP telephony network was vastly different from the traditional methods they had been using to deploy analogue telephone networks over the last 50 years for the most part the analogue vendors failed to make the paradigm shift needed to capitalise on the IP Telephony and VoIP explosion. To capitalise on massive market shifts, massive action is necessary. DSL Telecom was developed to take advantage of the following market shifts happening right now: 1. Business customers are moving at a rapid rate from traditional analogue based PBX systems to IP based and Cloud Based PBX phone systems. Think moving from a Nokia 3310 to an Apple I-phone 6. This is a big shift. 2. Business customer are bandwidth hungry and thousands of customers are moving their internet connections away from congested ADSL networks to fast and reliable Fibre Optic and Microwave internet connections. Think of the move from dial-up internet to adsl that happened years ago, that was huge! The move from ADSL to Fibre will be 10x bigger. 3. Business customers are moving away from redundant fixed telephone lines to SIP based and VoIP based voice services that run over internet connections. Voice is now data so customers are combining internet and voice services on a single connection. 4. Business customers are fast moving to Cloud Based business applications like CRM, Accounting, Marketing and Support software. Customers are dumping their cumbersome spreadsheets and on-site systems for the freedom and mobility of the cloud. 5. Residential customers will happily move from ADSL services to Fibre services as networks aggressively roll out FTTH (Fibre-To-The-Home). Let s sign them up! The opening up of the SA internet economy has bought with it an insatiable appetite for bandwidth and internet applications amongst business customers and the market is looking for a service leader to help enhance efficiancies and dramatically cut costs in order to drive their own business s forward. 02 CONNECTING CUSTOMERS DSL Telecom creates a mutually beneficial relationship for its partner network and itself by helping like-minded individuals with a whatever it takes attitude to start their own DSL Telecom operation in areas where we have no reach. In this way we are able to connect customers all over South Africa, share the revenues, profit handsomely and grow together. 03 SOUNDS GOOD BUT WHY DSL TELECOM? 1. Proven Concept: After being involved in the South African Telecommunications industry since 2004 and the rapid growth and market acceptance of VoIP over the last 10 years, DSL Telecom was launched in South Africa in 2009 to market IP-PBX systems to the SMB market that were underserviced and overcharged by traditional analogue vendors. In less than 3 years we have become the most relevant SMB IP PBX Vendor in South Africa. We have forced our way into a traditionally analogue market with high tech IP based telephone systems, to which the market has responded positively. We have made the 2 All rights reserved DSL Telecom

4 mistakes and developed a method of doing business that works well and produces successful results. 2. Leading by Example: The DSL Telecom Head office is not just the custodions of the Brand, we are an active agency that run the exact business model ourselves, very successfully. Every day we are connecting customers to IP-PBX, Voice and Data Products and building our annuity income pie. Come join us! 3. Network Agnostic: We can connect customers to multiple networks for voice or data. We are very powerful when it comes to influencing which voice or data network our customers connect to. The networks know this. As a result voice and data commissions are extremely high and centrally negotiated. We never lose a deal because we have access to all the major networks! 4. Brilliant Support: Dedicated centralised sales and technical support teams service your staff and your clients. We are just a phone call or a click away if you need anything at all. The internet also enables us to remotely configure, assist or troubleshoot any of the products. We also have online video training you can access at any time should you need to find an answer quickly! 5. Economies of Scale: As a national network we have more negotiating power with our suppliers to get better pricing. We manage all the supplier relationships on your behalf and negotiate on all supplier contracts on behalf of all business partners allowing us to achieve better commissions than any one of us could individually achieve. Shared advertising budget also means more leads for your business at a lower cost. 6. Predictable Growth Path: With our revenue structures it is easy to accurately calculate how successful you will be in the business based on the number of clients you sign up and your activity levels. Recurring revenue consistently pays you over and over every month regardless of the new sales you do. 04 OUR PRODUCT/SERVICE OFFERING 1. The Sales & Marketing of IP-PBX, Voice, Data and Cloud Services 2. The Installation & Support of IP-PBX, Voice, Data and Cloud Services The customer has options to engage in our support programs and will find value in the following benefits of being associated with DSL Telecom: Service Cost Reduction Control Flexibility Choice 3 All rights reserved DSL Telecom

5 05 OUR PARTNERS 06 TECHNOLOGY IS THE ENABLER IP (Internet Protocol) is Africa s future communications platform. IP technology including VoIP (Voice over Internet Protocol) is mature and market uptake has started to increase rapidly as the market becomes aware of the obvious advantages of IP based communications, Convergence and Cloud Based services. What is Convergence? Convergence is the merging or coming together of mission critical business telecommunications services. Traditionally services such as phone systems, internet connections and telephone lines and even basic IT services where sourced, purchased, implemented and maintained from multiple service providers as they were all built using different technologies (they spoke different languages) and therefore required different skill-sets to implement, service and maintain. These solutions are cumbersome, expensive, difficult to service and require multi-party collaboration between different vendors to integrate and operate. In short, an absolute nightmare for the customer. Now, with IP communications and VoIP in particular all of these services now communicate using the same language (Internet protocol) and therefore implementing phone systems, internet connections and telephone lines is a heck of a lot cheaper, easier to service, highly scalable, extremely flexible and requires almost zero integration with fewer parties involved. In short, a customer s wildest dream. 4 All rights reserved DSL Telecom

6 Benifits of moving to an IP-PBX: 1. Much easier to install & configure than an analogue phone system 2. Easier to manage because of web/gui based configuration interface 3. Significant cost savings using VOIP providers 4. Eliminate phone wiring 5. Eliminate vendor lock in 6. Scalable 7. Better customer service & productivity 8. Twice the phone system features for half the price 9. Allow hot desking & roaming 10. Better phone usability: SIP phones are easier to use DSL Telecom Info Pack 07 LICENCES AVAILABLE DSL Telecom offers 2 types of operating licences depending on your appetite for success: DSL Telecom Connect Licence (Sales Licence) DSL Telecom Agency Licence (Sales, Installation & Support Licence) 08 DSL Telecom Connect Licence The Connect opportunity is an accessible opportunity for new entrants to the telecommunications industry. Learn and grow at your own pace. Focus on sales and marketing activities and leave the installation, provisioning and support work to us. Grow a relatively stress-free annuity income by connecting new customers to innovative technology products. The Connect Licence is for you if you are looking for: A Home Based Business Flexible Working Hours Fast Growing Annuity Income Streams A Low Overheads Opportunity A Low Investment, High Return Opportunity The Connect Licence is best suited to people that: Are Interested in Technology Are Peoples Person s Are Passionate about Sales & Marketing Know how to Work a Sales Pipeline Want to Diversify their Portfolio Have Access to Existing Client Base /Contracts Want to be their Own Boss 5 All rights reserved DSL Telecom

7 Financial Analysis Connect Business Partners will qualify for a healthy recurring revenue structure on each VAS, Voice, Data and Cloud product sold and installed. Connect Partners are able to sell all products and sign up all customers but when it comes to Hardware & IP-PBX products the installation and maintenance will be contracted to a regional DSL Telecom Agency for installation and ongoing support and a fixed % per system will be paid as a once-off commission to the Connect partner. DSL Telecom has a wide range of products each with their own monthly subscription cost for the customer. The monthly commission you earn is a set % of the package subscription cost every month. The two metrics that you need to leverage for massive success in this business are: 1. Activity Levels The more activity you engage in the bigger and better your result will be. 2. ARPU (Average Revenue per User) The more revenue you extract per customer the faster your business will grow. Here is an example of business success with 2 differing level of sales activity with exactly the same ARPU. In both cases you could dramatically increase revenue by either increasing activity or mining your customers for more services (i.e. increasing ARPU). The example below shows recurring income growth after 12 months only! Activity Level 1 Activity Level 2 Number Of New Connections Sold Per Month Number Of Connections Being Billed After 1 Year Estimated ARPU (Average Revenue Per User) R 200,00 R 200,00 Total Recurring Revenue Per Month R ,00 R ,00 5 x Phone System R20,000.00/system R ,00 R ,00 5 x New Internet Connnection R800.00/connection R 4 000,00 R 4 000,00 Total Once-Off Revenue Per Month R ,00 R ,00 Income Monthly R ,00 R ,00 Expenses Monthly R ,00 R ,00 Gross Profit R ,00 R ,00 Expenses Breakdown Brand Management Fee R 2 500,00 R 2 500,00 Lead Generation Fee R 2 500,00 R 4 000,00 Local Marketing and Sales Materials R 2 500,00 R 3 000,00 Petrol R 2 500,00 R 3 000,00 Vehicle + Toll R 3 500,00 R 3 500,00 Electricity R 500,00 R 500,00 Telephone Bill R 1 000,00 R 1 800,00 High Speed Internet R 850,00 R 850,00 6 All rights reserved DSL Telecom

8 Minimum Requirements: SOHO (Small office home office) High Speed Internet Connection VoIP Telephone Line Personal Computer Fax/Printer/Copier/Scanner Marketing Materials 09 DSL Telecom Agency Licence The full Agency Licence is for the ambitious. The DSL Telecom Agency includes a sales, installation and support licence. The Agency will be responsible for and will benefit from its own direct IP-PBX sales and all Indirect IP-PBX sales from Connect partners within the territory. The Agency Licence is for you if you are looking to: Build A Business Asset Build & Run Multiple Teams Grow An Even Faster Recurring Revenue Be Rewarded For Supporting Connect Business Partners In Your Area Invest in a High Return Opportunity The Agency Licence is best suited to people that: Have Experience Running Their Own Business Have The Desire To Build, Train & Motivate Teams Have The Desire To Build, Train & Motivate Connect Business Partners Have A Strong Sales & Marketing Background Are Prepared To Do Whatever It Takes To Achieve Success Financial Analysis Connect Business Partners will qualify for a healthy recurring revenue structure on each VAS, Voice, Data and Cloud product sold and installed. Connect Partners are able to sell all products and sign up all customers but when it comes to Hardware & IP-PBX products the installation and maintenance will be contracted to a regional DSL Telecom Agency for installation and ongoing support and a fixed % per system will be paid as a once-off commission to the Connect partner. 7 All rights reserved DSL Telecom

9 Activity Level 1 Activity Level 2 Number Of New Connections Sold Per Month Number Of Connections Being Billed After 1 Year Estimated ARPU (Direct) R 300,00 R 300,00 Estimated ARPU (Indirect) R 50,00 R 50,00 Total Recurring Revenue Per Month Direct R ,00 R ,00 Total Recurring Revenue Per Month In-Direct R 6 000,00 R ,00 Total Recurring Revenue Per Month Total R ,00 R ,00 50% x Phone System R20,000.00/system (DIRECT) R ,00 R ,00 50% x Phone System R20,000.00/system (IN-DIRECT) R ,00 R ,00 50% New Internet Connection R800.00/connection R 4 000,00 R 4 000,00 Total Once-Off Revenue Per Month R ,00 R ,00 Income Monthly R ,00 R ,00 Expenses Monthly R ,00 R ,00 Gross Profit R ,00 R ,00 Expenses Breakdown Brand Management Fee R 3 500,00 R 3 500,00 Lead Generation Fee R 2 500,00 R 4 000,00 Local Marketing and Sales Materials R 2 500,00 R 3 000,00 Petrol R 4 000,00 R 5 000,00 Vehicle + Toll R 7 000,00 R 7 000,00 Electricity R 1 500,00 R 1 500,00 Telephone Bill R 2 000,00 R 2 000,00 High Speed Internet R 2 000,00 R 2 000,00 Insurance R 1 000,00 R 1 000,00 Business Premises R ,00 R ,00 Salaries & Wages R ,00 R ,00 Minimum Requirements: High Speed Internet Connection IP PBX System Personal Computers Fax/Printer/Copier Business Premises (Office Park -80m2) Branded Business Vehicle/s Stock Holding Capabilities Boardroom/Training Room Facilities Key Sales, Support and Admin Staff 8 All rights reserved DSL Telecom

10 DSL Telecom Info Pack 10 COMPETITIVE ADVANTAGE Organised competition is scarce. Most of the entrenched analogue PBX vendors have not made or cannot make the shift to a new IP based communications world due to lack of skills and understanding. We have 10 years experience in deploying IP telephony environments so we definitely have the first to market advantage. The SME market (5 extensions to 100) is also neglected by the bigger corporate vendors so there are few IP offerings in the market we have to compete with. We don t see any relevant vendor emerging in the foreseeable future. 11 THE RECIPE FOR SUCCESS DSL Telecom will provide you with the tools, systems, training, ongoing support and practical know-how to become successful at this business. All that is required from your side is the desire to win. We can show you how to use the DSL Telecom vehicle to achieve your personal and financial goals. All you need to be is the driver in your own business. Your success will depend to a large degree on your own enthusiasm, ambition, work ethic and ability to develop new business skills. 12 OUR DIFFERENCE As is evident from the above, DSL Telecom proves to be one of the most cost efficient systems on the market today, this fact combined with: 9 All rights reserved DSL Telecom

11 13 DSL TELECOM TRAINING Included in the licence fee is the 4 day initial training held primarily in Cape Town. We cover all aspects from business strategy, products and services to customer experience management. The course outline covers both theory and practical knowledge. We look at real life examples and engage with live application of the products. After the training you will be adequately equipped to carry out business operations in your very own DSL Telecom Business. Content Power of the Brand Technology Leadership Product Architecture Customer Relationship Management Annuity Income Customer Experience Management Sales and Marketing Systems Applications 14 TRAINING DATES 2015 DSL Telecom initial training is limited to 3 per course February February March March May May July July September September November November 2015 Additional delegates are welcome at R5, pp. 15 YOUR INVESTMENT DSL Telecom Connect Licence (Sales Licence only) Initial Fee of R37, 000 ex Vat 4 day Brand & Technical Orientation 1 x VoIP Phone Kick-Starter Leads Package x 3 Months DSL Telecom Agency Licence (Sales, Installation & Support Licence) Initial Fee of R125, 000 ex Vat 4 day Brand & Technical Orientation 1 x IP-PBX Phone System Operator Leads Package x 3 Months 10 All rights reserved DSL Telecom

12 This will entitle the partner to: Full Initial Training DSL Telecom Area Licence CRM System Software Access DSL Telecom Licence & Certification Support Software Licence (DSL Telecom Agency Only) Rights For Use Of the DSL Telecom Brand Access to DSL Telecom CI (Corporate Identity) Please note that Travel and Accommodation for the initial training will be for your own account and is not included. 16 MONTHLY BRAND MANAGEMENT FEE (BMF) The DSL Telecom Partner is required to pay DSL Telecom a fixed monthly management fee of: R2500 ex vat (DSL Connect Licence) R3500 ex vat (DSL Telecom Licence) The BMF is linked to an annual increase of 5% for the ongoing business support. 17 INITIAL SET UP COSTS In addition to the initial licence fees, an additional amount is required to set-up the business that may be applicable: Travel & Accommodation Business Registration Vehicle Branding Corporate Clothing Marketing Materials (R7000) (R3500) (R5000) (R2000) (R3000) Office Overheads for the first 3 months +/- R50,000 *Please note these costs are indicative of a new start-up. 18 DSL TELECOM SYSTEMS & SUPPORT Business Webinars: All DSL Telecom partners within the national network will be required to attend our web-based business building webinars from time-to time to keep up-to date with changing product offerings and market trends. Support Avenues: Receive weekly updates from the various departments and stay in touch via , telephone, ticketing support, social media and via the DSL Telecom knowledge base. Regular product training is arranged for your staff with our network providers allowing for optimal skills transfer. 11 All rights reserved DSL Telecom

13 Lead Generation: DSL Telecom Head Office employs state of the art lead generation services to generate web leads across various product categories and delivers the leads in real time to our agents. DSL Telecom partners benefit from our strong online presence which is run in house by Google certified professionals. Online Store Stock Ordering: There is no need to hold stock unless you have a full DSL Telecom Agency Licence. When you have concluded a deal with a customer you order the stock from our website. There is a 48hr lead time until it is delivered to you. This helps your cash flow. When your cash flow is strong we do advise that you hold the basic stock items in order to provide service to your customers and respond with a faster turnaround time. 12 All rights reserved DSL Telecom

14 Agent Zone: DSL Telecom Partners get full access to the Online Training Portal. Here you will find tons of video training covering all aspects of the business from Sales and Marketing to Installations. Train up yourself and your staff with all the information you need at your fingertips. Let our videos take care of training and get confident using today s technologies. Customer Zone: The customer zone is an area on exclusively for DSL Telecom customers with a full library of training videos, manuals and self-service tools. Easily train your customers on their new phone systems. Customers can watch the user videos for their phones and PBX. Download the user manuals, browse the FAQ s and study the self-help videos allowing the customer to be in control of their telephony experience. 13 All rights reserved DSL Telecom

15 CRM software: Our strength comes from intelligent tools and systems. We provide you with an advanced CRM (customer relationship management) tool which each partner has access to. This helps manage your sales pipeline to ensure more deals are won. Quoting, invoicing and product provisioning systems streamline processes making your life easy. Centralised Support: DSL Telecom Agents provide 1st level support to their immediate customers. DSL Telecom Head Office provides support to our agents and 2nd level support to customers. The beauty about the new IP Technology is that no matter where you are or your customers is, we can log in over the internet and provision, troubleshoot problems and manage all aspects of the IP-PBX systems and phones. We have installed as far as Angola and probably a company near you. Our IP PBX systems can also be pre-provisioned off-site in the comfort of your own office so when you get to your installation at the customer s premises it is literally plug and play. 19 READY TO GET INVOLVED? If you are excited to learn more we invite you to contact us on the numbers below to see if your area is one we are currently expanding in. Upon completion of due diligence from both parties the investor will be required to pay DSL Telecom a nonrefundable security deposit of R5,000.00, to reserve the area of interest. The balance of the agency fee will be required by DSL Telecom 15 working days prior to the training course. Please contact dean@dsltelecom.co.za to join. Thank you for your interest, we look forward to taking this conversation further. Regards Mr Dean Schreuder Managing Director Cell: dean@dsltelecom.co.za All documentation and information disclosed by DSL Telecom is confidential and copyright thereof vests with DSL Telecom. The contents of such information may not be used by or disclosed to any person with-out the written consent of DSL Telecom. 14 All rights reserved DSL Telecom

16 NOTES 15 All rights reserved DSL Telecom

17 INFO PACK 2015 Publication date: Version 1.2 April 2015 Company registered as: DSL Telecom Nature of business: Consulting & Installation of IP PBX, Voice, Internet & Cloud systems (SMB Market) Web Address: DSL Telecom Address: 2nd floor C/O Huising and Caledon Street Somerset West 7130 National Contact: Tel: Fax: Banking Details: DSL Telecom Standard Bank Helderberg Branch Account #: Branch Code: