Unlocking the Intelligence in. Big Data. Ron Kasabian General Manager Big Data Solutions Intel Corporation

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1 Unlocking the Intelligence in Big Data Ron Kasabian General Manager Big Data Solutions Intel Corporation

2 Volume & Type of Data What s Driving Big Data? 10X Data growth by % unstructured 1 Lower Cost of Compute & Storage New Investments in Tools & Services AVERAGE SERVER COST 40% STORAGE COST / GB % $17B $3B $7B : IDC Digital Universe Study December : Intel Forecast 3: IDC WW Big Data Forecast

3 Untapped Value of Big Data Business intelligence News & Journals Social Media Medical Scans Biodiversity trends Customer purchase habits Satellite Images Transport E-commerce TV & Video Correlate Sensors & Surveillance Analyze/ Predict Insight Epidemic migration paths Falls prevention for the elderly Extreme weather prediction 3

4 Today s Big Data Insights Operational Efficiency Consumer Behavior Security & Risk Management Traffic Optimization Location Aware Ad Placement Personalized Preventive Care Smart Energy Grid Buyer Protection Program Claim Fraud Reduction 4

5 Big Data in Action at Intel Test Time Reduction: Predictive analytics in manufacturing to identify failing parts quickly Expected to save ~$20M in 2013 Reseller Channel Management: Improved reseller engagement with customer profile analytics Increased sales by $5M per Qtr. while reducing costs Malware Detection: Analyzing ~4B access events per day at the system, network, and application levels l to discover of new malware threats before they arise. 5

6 Eric Dishman Intel Fellow, General Manager, Health Strategy and Solutions Group Datacenter and Connected Systems Group 6

7 End To End Big Data Vision E2E Analytics Device Gateways 7 Sensors and Devices Generating Data

8 Internet of Things Analytics Evolution From Devices to Systems, Monitoring to Automation Analytics Today Analytics Future 8 Single Machine or Device Focus Monitor a single device Requires Human Intervention Preventative Maintenance and Monitoring Aggregated Systems Focus Many devices and systems Autonomous decisions & real-time optimization Transformative business opportunities

9 Barriers impeding Big Data Adoption Cost Complexity Confidentiality 9

10 Intel s Role in Big Data Lower the Time and Cost to deliver Big Data Solutions End to End Analytics Cache Acceleration Software AIM Suite Edge Devices Intel Enterprise Edition for Lustre Ecosystem Enabling DC Silicon/Hardware 10 Other names and brands may be claimed as the property of others Server Network Storage

11 The Power of Platform Solutions TeraSort for 1TB sort: >4 hour process time Xeon 5600 HDD 1GbE Upgrade processor ~50% reduction Upgrade to SSD ~80% reduction Upgrade to 10GbE ~50% reduction <7 minutes Intel distribution ~40% reduction 11 Other brands and names are the property of their respective owners

12 Intel Distribution for Apache Hadoop Granular access control in HBase Up to 20X faster decryption with AES-NI* Rhino Common authentication, access control, auditing 30X faster Terasort on Intel Xeon processors, Intel 10GbE, and SSD Bringing MapReduce to data on Lustre FS Up to 8.5X faster queries in Hive* Up to 30% gain in job performance, automated by Intel Active Tuner HPC Cloud Optimizing Hadoop for virtualization & cloud *Based 12 on internal testing Drive down complexity, Increase performance on IA, Secure the data

13 Challenge: Extreme Complexity How do you effectively create and then analyze something like this? 13

14 Open Source Relationship Computing Tools To Build & Analyze Graphs For Big Data Mining, Machine Learning Data Intel Graph Builder (Intel Labs) GraphLab (CMU ISTC for Cloud Computing) 14

15 Intel s Big Data Research Distributed Data Computing Future Data Experiences Machine Learning Algorithms Data Ecosystem Infrastructure Analytical Applications 15 INVESTING IN 1000 S OF SCIENTISTS ACROSS INTEL, ACADEMIA, INDUSTRY & GOVERNMENT LABS

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