Mobile User-Engagement, Gamification & Interaktion
|
|
- Shana Wood
- 8 years ago
- Views:
Transcription
1 Mobile User-Engagement, Gamification & Interaktion
2 Berlin Wien Digitalsunray Media ist eine Full-Service Agentur für Plattform-übergreifende Entwicklungen Digitale Werbemittelkreation Mobile Vermarktung 2015 Digitalsunray Media GmbH Confidential 2
3 Vermarktungsnetzwerk ADvantage Premium und Performance Portfolioauszug Publisher & Partner PREMIUM & PERFORMANCE Netzwerk Österreich +400 Mio. Page Impressions / Month +10 Mio. Unique Clients / Month PREMIUM & PERFORMANCE Netzwerk International SDK & Webframework ADvantage (Adserver-unabhängig) CHANNEL OVERVIEW Info & Entertainment Sport News & Business Wetter Automotive Society Family / Women / Men / Youth 2015 Digitalsunray Media GmbH Confidential 3
4 Mobile Do s & Don ts 2015 Digitalsunray Media GmbH Confidential 4
5 Mobile Do s & Don ts DO's Think Mobile First Video Focus auf Metrics DON'TS GIF Fall-Backs Copy-Paste Unoptimierte Zielseite 2015 Digitalsunray Media GmbH Confidential 5
6 Mobile Sidebar McDonald s Sticky Teaser + Sidebar 2015 Digitalsunray Media GmbH Confidential 6
7 Mobile Takeover McDonald s GIF Medium Rectangle + Sticky MMA-Banner 2015 Digitalsunray Media GmbH Confidential 7
8 2015 Digitalsunray Media GmbH Confidential 8
9 User = Mobile Engagement Ich möchte gerne 'Ich möchte gerne'-momente 2015 Digitalsunray Media GmbH Confidential 9
10 Mobile Engagement Interaktivität & Big Data Mobile Engagement lebt 'im und vom Moment': Motivation trifft Möglichkeit 2015 Digitalsunray Media GmbH Confidential 10
11 Mobile Engagement Dynamischer Content 2015 Digitalsunray Media GmbH Confidential 11
12 Mobile Engagement Benefits USER BENEFIT MARKETER BENEFIT Interactive User Experience Personalisierter Content Bequemlichkeit ROI für Marketing Lead Generierung Datengewinnung 2015 Digitalsunray Media GmbH Confidential 12
13 Umfeld-Platzierung I T-Mobile Mobile Werbemittel passend zur mobilen Platzierung 2015 Digitalsunray Media GmbH Confidential 13
14 Wetter-Targeting I Nivea Rich-Media Mobile Marketing Kampagne (PreloadAd) mit Temperatur-Targeting 2015 Digitalsunray Media GmbH Confidential 14
15 HTML5 GPS Ad I HereinVienna Beispiel HereinVienna ios App Bewerbung 2015 Digitalsunray Media GmbH Confidential 15
16 2015 Digitalsunray Media GmbH Confidential 16
17 Gamification Gaming Ads vs Non-Gaming Ads Source: Celtra 2015 Digitalsunray Media GmbH Confidential 17
18 Gamification Wipe Ads vs Puzzle Ads vs Custom Game Ads Wipe Ads: Puzzle Ads: Custom Game Ads: Source: Celtra 2015 Digitalsunray Media GmbH Confidential 18
19 HTML5 Wipe Ad I Garnier Hautklar 3in1 Customized HTML5 Responsive Wipe Ad für Smartphone & Tablet 2015 Digitalsunray Media GmbH Confidential 19
20 HTML5 Wipe Ad I WienTourismus Customized HTML5 Wipe Ad 2015 Digitalsunray Media GmbH Confidential 20
21 Customized HTML5 Puzzle Ad I Coca Cola Zero Interaktive Mobile Kampagne mittels Customized HTML5 Puzzle Ad 2015 Digitalsunray Media GmbH Confidential 21
22 Selfie Ad Garnier Interactive responsive Selfie Ad & Gewinnspiel für Mobile, Tablet, Desktop 2015 Digitalsunray Media GmbH Confidential 22
23 Big Mac Pick up Game Promo McDonald s HTML5 Responsive Branded Game Promo für Smartphone, Tablet & Desktop 2015 Digitalsunray Media GmbH Confidential 23
24 Pizz a Burger Game Promo Dr. Oetker Cross Plattform HybridApp Game & App for ios and Android Smartphone, Tablet & Desktop 2015 Digitalsunray Media GmbH Confidential 24
25 INTERACTIVITY 2015 Digitalsunray Media GmbH Confidential 25
26 HTML5 Globe Ad I Garanta24 Interaktive Mobile Kampagne mittels Customized Responsive Golf Globe Ad 2015 Digitalsunray Media GmbH Confidential 26
27 Customized HTML5 Interactive Ad I UPC Fiber Power Customized HTML5 Interactive Ad 2015 Digitalsunray Media GmbH Confidential 27
28 Customized HTML5 Kiss Ad I Coca Cola Mobile Kampagne mit Touch-Interaktion 2015 Digitalsunray Media GmbH Confidential 28
29 Interactive HTML5 Inline & Fullscreen Video Ads Branding Kampagne mittels Rich Media Interactive Video Ads 2015 Digitalsunray Media GmbH Confidential 29
30 2015 Digitalsunray Media GmbH Confidential 30
31 Customized HTML5 Xmas Schneekugel Ad I Coca Cola Mobile Kampagne mit Bewegungs-Interaktion 2015 Digitalsunray Media GmbH Confidential 31
32 Customized HTML5 Panorama Ad I Desperados Mobile Kampagne mit Bewegungs-Interaktion 2015 Digitalsunray Media GmbH Confidential 32
33 RotationsAd I Mercedes 4MATICt Interaktive HTML5 Tablet-Super-Banner-Kampagne mittels Einsatz von Gyroskop-Sensor 2015 Digitalsunray Media GmbH Confidential 33
34 Creativity 2015 Digitalsunray Media GmbH Confidential 34
35 Rubberband Ad Henkel Cannes Lions 2014 Shortlist Mobile, Gold Winner Montreux & IAB WebAd, Finalist NY Festival, 2015 Digitalsunray Media GmbH Confidential 35
36 THANK YOU! Phone: Office Vienna: Otto-Bauer-Gasse 6/2, 1060 Vienna, Austria Office Berlin: Stralauer Allee 2A, Berlin, Germany
TOP 5 Betriebsgeheimnisse
TOP 5 Betriebsgeheimnisse 5,1 Mrd Menschen haben ein Mobiltelefon nur 4.2 eine Zahnbürste Erste Kampagne mit mehr als 250.000 Tagesbudget in 2012 Frauen spielen mehr Spiele Gartenhüttenabverkäufe laufen
More informationLeading Edge: Mobile Advertising
Leading Edge: Mobile Advertising Thank you to our sponsor and to our host Speakers Megan Brownlow, Executive Director, PricewaterhouseCoopers Carolyn Bollaci, Country Manager, AU & NZ, MediaMind Paul Fisher,
More informationPrevailing In-Application Advertising Formats. Prepared by the IAB Mobile Marketing Center of Excellence
Prevailing In-Application Advertising Formats Prepared by the IAB Mobile Marketing Center of Excellence Version 3 Released November 2011 1 Introduction The in-app ad market has grown by leaps and bounds
More informationIAB Europe Advertiser Mobile Audit Report. September 2015
IAB Europe Advertiser Mobile Audit Report September 2015 Content Introduction Methodology Participating IABs Automotive brands Retail brands Appendix - data tables Introduction There is an increasing opportunity
More informationSTATE OF THE APPS 2015 INDUSTRY SNAPSHOT
STATE OF THE APPS 2015 INDUSTRY SNAPSHOT EXECUTIVE SUMMARY In Q4 of 2014, we chose to undertake a global survey of application developers and publishers in order to get a pulse on the app economy. Comparing
More informationAd Specifications and Guidelines
and Guidelines Banner Ad Formats Full-Screen Formats Full-Screen: Smartphone Full-Screen: Tablet Brand Video App Video Native Formats Brand Native App Native Video Native Rich Media Full HTML5 Support
More informationMobile ist das neue Web!
Mobile ist das neue Web! Ein Überblick zum aktuellen Stand der Nutzung digitaler Medien in Deutschland Mobile Advertising Summit, Berlin, 21. April 2015 Florian Renz, Senior Manager #MAS15 GfK 2015 Mobile
More informationConsumer Engagement Index
Consumer Engagement Index Volume 1 Issue 1 Spring 2014 The Vantage Media Consumer Engagement Index Content and media are being consumed on different devices at a growing rate, while consumers want better
More informationMedia Pack Mobile Display Global 2012/13
MobFox Premium & Performance Network Media Pack Mobile Display Global 2012/13 MobFox UK 1 Lower John Street W1F 9DT London, UK www.mobfox.com MobFox Global network overview the background Since our inception
More informationThe Hidden Power of Apps: Unlocking the Future of Marketing
The Hidden Power of Apps: Unlocking the Future of Marketing Micah Adler CEO & Founder, Fiksu January 16, 2014 Who is Fiksu? 200 PEOPLE 3 CONTINENTS Cohesive Mobile App Marketing 800 CLIENTS 1800 APPS 2B+
More informationMOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget.
www.adsmobi.com MOBILE ADVERTISING We deliver predicted results for a fixed budget. Mobile Advertising Opportunities contact@adsmobi.com Mobile Advertising Facts & Figures Mobile Advertisement is getting
More informationMonetizing tablets and smartphones with advertising
WWW.MADS.COM Monetizing tablets and smartphones with advertising Jasper de Vreugt, Director of Sales 2010 MADS Inside Mobile Marketing 1 31 August 2010 Some words about us We enable seamless cooperation
More informationThe State of Mobile Advertising Q2 2012
Q2 2012 Executive summary In our first edition of the State of Mobile Advertising report, we take an in-depth look at the monetization of mobile advertising from four perspectives within the ad delivery
More informationMOBILE ADS. HUNT Mobile Ads RICH MEDIA Mid-term Report - 2013. Hunting Ads Everywhere
MOBILE ADS HUNT Mobile Ads RICH MEDIA Mid-term Report - 2013 Hunting Ads Everywhere AUGUST 2013 INTRO HUNT Mobile Ads, the leading mobile advertising company for Spanish and Portuguese speaking markets
More informationAdvertising on TV SPIELFILM Online Display
Advertising on TV SPIELFILM Online Display TV SPIELFILM Online the portal for television TV SPIELFILM Online is the personal guide to the TV program on the Internet offers information on all aspects of
More informationAd Specification Guide The most common mobile ad formats
Ad Specification Guide The most common mobile ad formats Ad s Overview Mobile Ad s Overview More than just a banner For the sake of interaction and engagement, remember that mobile advertising is much
More informationStröer Media Brands AG. Digital Media Brands for Generation Y Media Kit 2015
Ströer Media Brands AG Digital Media Brands for Generation Y Media Kit 2015 Ströer Media Brands AG OUR BRANDS Digital Publishing for Generation Y We are a fast-growing digital media house and create up-todate,
More informationMonetization through Advertising. Ollie Clamp Publisher & Developer Services Director, Europe
Monetization through Advertising Ollie Clamp Publisher & Developer Services Director, Europe Contents 1. Can mobile advertising support your growth objectives 2. Understanding Rich Media 3. In App Advertising
More informationShazam In App Advertising TECHNICAL SPECIFICATIONS
Shazam In App Advertising TECHNICAL SPECIFICATIONS Last update: 16/02/2016 Contents Shazam In-App Media Specs... 4 Available Formats... 4 Standard IAB 320x50... 4 Listening Screen Takeover (LST) Interstitial...
More informationINTRODUCING THE YOC GROUP
INTRODUCING THE YOC GROUP Products offering flexible options YOC MEDIA NETWORK YOC PERFORMANCE NETWORK YMN YOC Advantage Open Network Premium Media Extensive targeting options Full portfolio of formats
More informationTHE MOBILE AD NETWORK PROVIDING BRANDS A WAY TO REACH LATINO CONSUMERS LIKE NEVER BEFORE.
MOBILE ADVERTISING SOLUTIONS ACROSS THE AMERICAS THE MOBILE AD NETWORK PROVIDING BRANDS A WAY TO REACH LATINO CONSUMERS LIKE NEVER BEFORE. Media Kit 2013 Brazil ACERCA DE NOSOTROS Adsmovil is a leading
More informationWHO WHAT WHY CLIENTS CONTACTS
PRESENTATION FOR: Deveyes Group is an agency established in 2010 for design, development and commercialization of digital solutions. Our team consists of experts working in the field for over 15 years.
More informationSPIEGEL ONLINE. Not afraid of the truth.
SPIEGEL ONLINE Not afraid of the truth. First Choice for News SPIEGEL ONLINE is the opinion leader among German-language websites Up-to-date, analytical, exclusive: SPIEGEL ONLINE provides news, analyses,
More informationLocation Based Mobile Advertising
1 Location Based Mobile Advertising Your Ad Delivered on Mobile Devices Over 14,000 APPS Like Weather Channel, ESPN and more Millions of Impressions Available Daily Location Verified Ads Sent With Pinpoint
More informationAdvertising Specifications V2.0
1 Advertising Specifications V2.0 This document contains the specifications for all Shazam Advertising Formats. It covers the basic dimensions and rules for all placements. SECTION 1 Standard: Ad-served
More informationmedia kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network
media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network WHY MOBILE PUBLISHING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key
More informationmedia kit 2014 Advertise Global Mobile Ad Network
media kit 2014 Advertise Global Mobile Ad Network WHY MOBILE ADVERTISING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key part of
More informationAdform RTB Trend Report Europe. Title RTB TREND REPORT EUROPE 2015 Q1 MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING 1
Title RTB TREND REPORT EUROPE 2015 Q1 MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING 1 Table Of Contents Executive Summary...3 Spending...5 CPM...10 Click-Through Rate (CTR)...15 CPC...20 Engagements...23
More informationTable OF CONTENTS. 1 Introduction. 2 Our contexts. 3 Our offer. 4 Available formats 36-38 5 Sales conditions 39 6 Contacts 40. What s new?
Ratecard 2014-Q4 Table OF CONTENTS 1 Introduction What s new? 4 2 Our contexts News 5 Culture-Entertainment 6-7 E-commerce, Cars 8 Classifieds 9 Health & Wellness / Dating 10 3 Our offer Behavoral packages
More informationRetargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu.
Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It Data fueled mobile marketing powered by miq www.fiksu.com Maximize Your Budget and Amplify Your Results As dramatic as the evolution
More informationThursday, September 15, 2011
The Smartphone Revolution 2011 is the Year of Smartphones (Gartner) Gadgets Americans intend to buy in 2011 1) Smartphone 2) Laptop 3) Desktop PC 4) Mobile handset (other than Smartphone) 5) E-Book reader
More informationSTANDARD BANNER: Ad Specs
3 Ad Specs 1 Ad Specs STANDARD BANNER: Ad Specs Dimensions Max LOAD Size Devices Operating System Feature Various OS Blackberry Android ios Kindlefire Windows 120x20 168x28 216x36 * 300x50; 600x100 320x48;
More informationPrevailing Mobile and Tablet Advertising Formats AU Market
2013 Prevailing Mobile and Tablet Advertising Formats AU Market March 2013 2013 interactive advertising bureau australia www.iabaustralia.com.au Introduction The in-app and mobile web ad markets have experienced
More informationBest Practices for Mobile Publishers & App Developers
Best Practices for Mobile Publishers & App Developers A 5-Step Process for Monetization Success A 5-Step Process for Monetization Success Mobile publishers and app developers are instantly faced with a
More informationInterview with Cocomore, agency for marketing and IT services
Interview with Cocomore, agency for marketing and IT services Posted on September 30, 2015 by Dominique Hazael-Massieux Leave a comment The HTML5Apps continues its series of interviews of European SMEs.
More informationInsights from Opera The world s leading mobile ad platform
The State of Mobile Advertising Q3 2012 Insights from Opera The world s leading mobile ad platform 10,000 + 40 BILLION + sites & applications ad impressions per month Publishers include $400 MILLION +
More informationGAMELOFT ADVERTISING SOLUTIONS 2015 ROMANIA
GAMELOFT ADVERTISING SOLUTIONS 2015 ROMANIA ABOUT GAMELOFT The leading mobile game publisher and innovator in the smartphone/tablet space since 1999. With more than 700M installs generated worldwide in
More informationTHE MOBILE AD NETWORK PROVIDING BRANDS A WAY TO REACH LATINO CONSUMERS LIKE NEVER BEFORE.
MOBILE ADVERTISING SOLUTIONS ACROSS THE AMERICAS THE MOBILE AD NETWORK PROVIDING BRANDS A WAY TO REACH LATINO CONSUMERS LIKE NEVER BEFORE. Media Kit 2013 US HISPANIC ACERCA DE NOSOTROS Adsmovil is a leading
More informationMobile Demand-Side-Plattform
Mobile Demand-Side-Plattform Powered by Sponsormob & Jaduda Mobile Advertising Made Easy Our Demand-Side-Platform simplifies the Mobile Advertising market, drives results and is completely transparent.
More informationIntegration options on XING Online and mobile Germany Austria Switzerland ( D-A-CH region) Last update: July 2015
Integration options on XING Online and mobile Germany Austria Switzerland ( D-A-CH region) Last update: July 2015 www.xing.com Content Integration options on XING Page Standard ad formats and pricing...
More informationState of Mobile Commerce. Cross-device shopping starts and ends on mobile Q3 2015
State of Mobile Commerce Cross-device shopping starts and ends on mobile Q3 2015 Brazil State of Mobile Commerce Q3 Highlights Criteo s analysis of shopping data from Q3 2015 demonstrates that smartphones
More informationTABLE OF CONTENT. 1. In the Spotlight page 3. 2. What s new? page 4. 3. Pricelist page 5-7. 4. Tailor Made Solutions page 8-9
RATECARD Q2 2014 TABLE OF CONTENT 1. In the Spotlight 3 2. What s new? 4 3. Pricelist 5-7 4. Tailor Made Solutions 8-9 5. Strong brands 10-12 6. Partner s Pricelist 13 7. Sales Conditions 14 8. Technical
More informationEvent Planner's Guide to Mobile Sponsorship
Event Planner's Guide to Mobile Sponsorship Presented by Kevin Long VP of Marketing and Operations CrowdCompass by Cvent Wednesday, June 9 th, 2015 Matthew Donegan-Ryan Director of Mobile Strategy CrowdCompass
More informationThe Use of Social Media by European Investment Professionals
Social Media Survey 2013_ The Use of Social Media by European Investment Professionals Deutsche Vereinigung für Finanzanalyse und Asset Management Survey Background DVFA Society of Investment Professionals
More informationMobile Advertising Survey of existing mobile ad networks
www.mobisoftinfotech.com Mobile Advertising Survey of existing mobile ad networks INTRODUCTION TO MOBILE ADVERTISING... 1 FORMS OF MOBILE ADVERTISING... 3 AD UNITS... 3 XX-LARGE... 3 X-LARGE... 4 LARGE...
More informationProving its worth Audience measurement and advertising effectiveness
www.pwc.co.uk/proveit Proving its worth Audience measurement and advertising effectiveness PwC s audience measurement team has developed a range of award-winning cross-platform reach and engagement metrics
More informationCreating Effective Mobile Advertising Campaigns
Creating Effective Mobile Advertising Campaigns This document pertains specifically to creating Mobile Display Ad Campaigns running on the Google Ads network. It is intended to provide recommendations
More informationThe study was conducted through a 15-minute online survey and was undertaken by 350 people.
Hoop Group was asked to conduct the 3 rd annual IAB Australian mobile landscape study. The study was first undertaken in 2013, and continued in 2014. The study was conducted through a 15-minute online
More informationIAB Australia Mobile Landscape Study
IAB Australia Mobile Landscape Study 2014 Mobile advertising industry snapshot World leaders in brand & comms measurement More than 400 brand and communication experts worldwide Numerous industry awards,
More informationWho is Pebble Media?
Who is Pebble Media? Online advertising network Shareholders: Partners: -RTBF, MTV - Skynet: Brands4Brands -Hi-media: Ladies, VIP - 700.000.000 impressions/month - 4.400.000 email addresses - 1.100.000
More informationUNDERSTANDING RESPONSIVE DESIGN A SOLUTION FOR PUBLISHERS AND ADVERTISERS IN A MULTI-SCREEN WORLD. standout brand experiences
UNDERSTANDING RESPONSIVE DESIGN A SOLUTION FOR PUBLISHERS AND ADVERTISERS IN A MULTI-SCREEN WORLD INTRODUCTION As the penetration and use of mobile devices continues to increase, publishers and advertisers
More informationSPORT & LUXURY CARS OBJECT PROFILE NOVEMBER 2015
SPORT & LUXURY CARS OBJECT PROFILE NOVEMBER 2015 2 SPORT & LUXURY CARS THE BRAND NEW MAGAZINE ABOUT SPORT AND LUXURY CARS With SPORT&LUXURY CARS, the editorial team of AUTO ZEITUNG is publishing a premium
More informationSmart Ski Goggles. ITB Berlin, March 6th 2015, Gerald Binder
ITB Berlin, March 6th 2015, Gerald Binder Thema evolaris next level GmbH Wie aus angewandter Forschung Innovationen für den Tourismus entstehen How applied research leads to innovations for the tourism
More informationSIZMEK MOBILE INDE X 2015. Formats, Adoption, and Waste
SIZMEK MOBILE INDE X 2015 Formats, Adoption, and Waste CO N T EN T S THE MOBILE MARKETING OVERVIEW CH A R T S 3 U.S. MOBILE PHONE INTERNET USERS AND PENETRATION 3 Addressable mobile inventory 3 U.S. MOBILE
More informationDeveloping And Marketing Mobile Applications. Presented by: Leesha Roberts, Senior Instructor, Center for Education Programmes, UTT
Developing And Marketing Mobile Applications Presented by: Leesha Roberts, Senior Instructor, Center for Education Programmes, UTT MOBILE MARKETING What is a Mobile App? A mobile app is a software application
More informationMOBILE RESEARCH. Tiny Screen. Huge Results. Maximizing Mobile Advertising Performance 1.15 0.07 % retweet this
MOBILE RESEARCH Tiny Screen Huge Results Maximizing Mobile Advertising Performance 1.15 0.07 % retweet this TINY SCREEN HUGE RESULTS MAX IMIZ I NG MOBILE ADVER T I SIN G PERFOR M A NCE 1.15% 1.4% CTR 0.8%
More informationAdobe Experience Manager Apps
Adobe Experience Manager Apps Capability Spotlight Adobe Experience Manager Apps Enable marketing and development teams to collaborate and deliver more engaging mobile app experiences that drive higher
More informationResearch Note. Mobile working in a company
Research Note Mobile working in a company In July 2015, Cortado Mobile Solutions GmbH surveyed 215 business users and IT managers in Germany and the United Kingdom, asking them about their experience of
More informationAdvertising on BUNTE Display
Advertising on BUNTE Display BUNTE Europe s largest people magazine on mobile phones BUNTE mobile website for women, reaching a large audience users are provided with news and stories from the world of
More informationAT&T Mobile Barcode Services
Product Brief AT&T Mobile Barcode Services Managed Experience at the Moment of Interest. Traditional media represents the vast majority of today s total advertising spend. However, print, TV, point of
More informationMOBILE VIDEO MONETIZATION: Advice for Content Owners on Decisions and Best Practices
MOBILE VIDEO MONETIZATION: Advice for Content Owners on Decisions and Best Practices CHRONICLING THE SHIFT IN VIEWING TOWARDS MOBILE Consumers are watching increasing amounts of video content on their
More informationMeasurement A Marketer s New Toolkit
Measurement A Marketer s New Toolkit September 28, 2015 Dennis Buchheim Vice President of Product Management, Yahoo 1 Consumer Behavior Is Changing Desktop Browsing Mobile Browsing Mobile Apps 2 3 Hours
More informationLatin America is fastest-growing mobile ad market
Latin America is fastest-growing mobile ad market Mobile-ad impression growth in the region led by Mexico, Brazil and Argentina Buenos Aires, Argentina October 20, 2015 Latin America (LatAm) takes the
More informationOpera has chosen to boost its efforts in the mobile video space with the acquisition of AdColony
Opera + AdColony Opera has chosen to boost its efforts in the mobile video space with the acquisition of AdColony Video is the single largest medium for ad spend globally TV $300B Global Market Digital
More informationREQUIRED CREATIVE ASSETS
REQUIRED CREATIVE ASSETS Your Sales Representatives and Account Manager are here to help with any questions about your campaign. For questions regarding assets, creative execution, or tracking, please
More informationSizmek Mobile Benchmarks
Sizmek Mobile Benchmarks DG MediaMind Mobile Benchmarks Overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion
More informationINSIGHTS FROM OPERA MEDIAWORKS
INSIGHTS FROM OPERA MEDIAWORKS The first mobile ad platform built for brands, delivering breakthrough marketing at scale 90% of the top AD AGE GLOBAL ADVERTISERS 850 million+ UNIQUE USERS Over 18,000 SITES
More informationDG MediaMind Mobile Benchmarks
DG MediaMind Mobile Benchmarks overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion of time spent on mobile
More informationextremely mobile Austrian Map mobile BEV
extremely mobile Austrian Map mobile 2 See you: www.bev.gv.at Table of Content Austrian Map mobile Maps, Geographic Names and Terrain Model Functions Download and technical specifications Data up-to-dateness
More informationMeasuring Mobile ROI Using Real World Data Signals precise audience intelligence 18 CONFIDENTIAL 2014 NinthDecimal What is NinthDecimal? The Most Comprehensive Understanding of People by Connecting their
More informationMobile Marketing for Customer Acquisition and Retention
Mobile Marketing for Customer Acquisition and Retention Presented by José A. Rivera Web Experience Manager American Family Insurance QuickBio Jose A. Rivera Digital Marketing Web Experience Manager at
More informationThe Rise of Big Data and the Internet. Judy Bahary, SVP, comscore Inc.
The Rise of Big Data and the Internet Judy Bahary, SVP, comscore Inc. Some Big Data Nuggets 92% of the world s data was created in just the past two years Today s smartphone would have been most powerful
More informationRich Media 1 HY 2014. Benchmark MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING 1
Rich Media 1 HY 2014 Benchmark MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING 1 Introduction INTRODUCTION TO BENCHMARKS As a global partner of the largest agencies, advertisers and publishers in
More informationDV4 - Citrix CloudGateway: Access and control Windows, SaaS and web applications. Systems Engineer, Citrix Systems GmbH
DV4 - Citrix CloudGateway: Access and control Windows, SaaS and web applications Rob Sanders Oliver Lomberg Systems Engineer, Citrix Systems Systems Engineer, Citrix Systems GmbH Corporate PC Corporate
More informationBYOD and Its Impact on IT. Making it easy to deploy, integrate and manage Macs, iphones and ipads in a Windows environment
BYOD and Its Impact on IT Making it easy to deploy, integrate and manage Macs, iphones and ipads in a Windows environment BYOD and IT D means Apple products Macs iphones ipads Android phones IT means Microsoft
More informationIntegration options on XING Online and mobile Germany Austria Switzerland ( D-A-CH region) Last update: October 2015
Integration options on XING Online and mobile Germany Austria Switzerland ( D-A-CH region) Last update: October 2015 www.xing.com Content Integration options on XING Page Standard ad formats and pricing...
More informationMeasuring Mobile Advertising. Joy Liuzzo Senior Director, Marketing & Mobile Research InsightExpress
Measuring Mobile Advertising Joy Liuzzo Senior Director, Marketing & Mobile Research InsightExpress Metrics, Metrics, Metrics Pick a Metric, Any Metric Clickthrough Time Spent on Site Average Pages Post
More informationAndroid leads across APAC, ios leads in Australia
Android leads across APAC, ios leads in Australia Rapid smartphone adoption continues, fueling revenue growth via high-value, rich-media and video ads Singapore November 24, 2015 Asia Pacific (APAC) and
More informationSmaato s Global Trends in Mobile Programmatic 1H 2015
Smaato s Global Trends in Mobile Programmatic 1H 2015 This report is a thorough examination of the billions upon billions of mobile ad impressions served on Smaato s platform during the first half of the
More informationDoes it really CHANGE something?
Does it really CHANGE something? WHY do we need a PHOTOGRAPHER when anyone can take photos? Because... WRONG USAGE LOW QUALITY Inappropriate content WRONG message The Director s PROBLEM 10000 useless photos
More informationplista Native Content Distribution
plista Native Content Distribution Berlin, 2014 plista GmbH Advertiser T: +49 30 4737537-76 accountmanagement@plista.com Agenda Established markets Upcomming market entries in Q3/Q4 2014 COMPANY PRODUCTS
More informationfast FACTS & FIGURES COMPANY FACT SHEET August 2014
fast FACTS & FIGURES COMPANY FACT SHEET August 2014 ABOUT oovoo We are the world s fastest growing and largest independent video chat provider. With over 100 million registered users, oovoo uses the highest
More informationBORDER, LABELING REQUIREMENTS Ad unit content must be clearly distinguishable from normal webpage content
MOBILE STANDARD (Initial Load) 20K 300 x 50 320 x 50 300 x 250 REQUIREMENTS AUDIO INITIATION DELIVERY METHOD THIRD-PARTY TRACKING Muted by default, user-initiated on tap Javascript, standard, HTML accepted
More informationAmazing FACTS About MOBILE Marketing S Z
50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]
More informationBP1 Mobile App Management: Solutions for ios and Android. Gary Barton Mobility Architect Citrix Receivers and Gateways Group
BP1 Mobile App Management: Solutions for ios and Android Gary Barton Mobility Architect Citrix Receivers and Gateways Group Agenda 1. Synergy Announcements 2. Mobile Management Market 3. Citrix Vision
More informationMobile Flash Report. Incremental Marketing Opportunities for Advertisers
Mobile Flash Report. Incremental Marketing Opportunities for Advertisers JUNE 2014 Authors: Florent Maillard, Shailendra Pandey. 1 MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS
More informationEXECUTIVE SUMMARY phase6 hallo Europa - 1 -
EXECUTIVE SUMMARY phase6 hallo Europa - 1 - EDUCATION IS AN INVESTMENT IN THE FUTURE GIVING SOMEONE AN EDUCATION MEANS GIVING THEM A FUTURE. - 2 - phase6 hallo Europa EXECUTIVE SUMMARY The project hallo-app
More informationBest Practices for Maximizing Revenue with MoPub. Publisher Playbook
! Best Practices for Maximizing Revenue with MoPub Publisher Playbook Table of Contents Introduction 3 Ad Formats 4 Singleton Ad Unit for Banners 4 Interstitial Ad Unit 5 Video Ads on MoPub Marketplace
More informationPremium Advertising Sweden UK France Germany
Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics
More informationConducting Virtual Meetings
Page 1 oovoo Chat & Video Conferencing Information gathered by, International Faculty 2013 Faculty Training General Information What can I do with oovoo? oovoo offers free high quality video chat and instant
More informationA Comparison of Media Sources for Mobile App User Acquisition
Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised
More information2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.
2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross
More informationSOJERN TRAVELER PLATFORM (STP) AD SPECIFICATIONS. Display. Acceptable Media Types. .gif,.jpg,.png,.swf, and HTML5. General Guidelines
Display Online Ad Sizes 300 x 250 160 x 600 728 x 90 300 x 600 Acceptable Media Types.gif,.jpg,.png,.swf, and HTML5 40k General Guidelines All ad units must launch a new browser window when clicked Ads
More informationMobile Apps: What Consumers Really Need and Want. A Global Study of Consumers Expectations and Experiences of Mobile Applications
Mobile Apps: What Consumers Really Need and Want A Global Study of Consumers Expectations and Experiences of Mobile Applications The Difference Between a Mobile App and a Mobile Website Before we evaluate
More informationVdopia Mobile Insights
The global leader in mobile video adverti Vdopia Mobile Insights Vol 2.2, January 2014 MULTICULTURAL MARKETING REPORT UNITED STATES, 2013 Mobile Insights For Multicultural Marketing Why is multicultural
More informationemapp background We are dedicated to enterprise mobility and creating strong long-term partnerships with our customers
1 st This document outlines a new or existing mobile application concept. All information/specifications are subject to change without notice. 2015, emappetizer Inc., Montreal, Canada, 1st is a trademark
More informationETK Technical Workshop 17.11.2011 User Centric vs. Device Centric
ETK Technical Workshop 17.11.2011 User Centric vs. Device Centric René Princz-Schelter Head of PreSales Alcatel-Lucent Enterprise Germany emphasized Member of EMEA Marketing Team 1 2 Dynamic Enterprise
More information3 Reasons Xamarin is Best for Mobile App Development
Mobility Series The Quick Guide: 3 Reasons Xamarin is Best for Mobile App Development Sales Solutions 1 800 443 5210 www.aajtech.com So you ve decided to strengthen your organization s mobile strategy
More informationINSIGHTS FROM OPERA MEDIAWORKS
INSIGHTS FROM OPERA MEDIAWORKS 9 of the top AD AGE GLOBAL ADVERTISERS OVER 800M UNIQUE USERS OVER 18,000 SITES AND APPLICATIONS Year closes out with Apple No. 1 for revenue, Android leading in traffic
More informationState of Mobile Commerce.
State of Mobile Commerce. Apps and cross-device lead mobile business Q2 2015 JUNE 2015 Executive summary Consumer mobile behavior continues to advance faster than retailers ability to keep up. Key takeaways
More information