Developing And Marketing Mobile Applications. Presented by: Leesha Roberts, Senior Instructor, Center for Education Programmes, UTT

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Developing And Marketing Mobile Applications. Presented by: Leesha Roberts, Senior Instructor, Center for Education Programmes, UTT"

Transcription

1 Developing And Marketing Mobile Applications Presented by: Leesha Roberts, Senior Instructor, Center for Education Programmes, UTT

2 MOBILE MARKETING

3 What is a Mobile App? A mobile app is a software application developed specifically for use on small, wireless computing devices, such as smartphones and tablets, rather than desktop or laptop computers.

4 Why Mobile? Mobile is not only a new medium, but also a new business model entirely. The opportunities are great, but the trick is learning how to harness the market to the benefit of the business.

5 Planning for Mobile Apps 89 percent of media time is spent by people (males and females) on mobile apps. Most business with Mobile Apps have a mobile marketing strategy in place to promote that app. The failure rate for an app is very high.

6 Trends in Mobile App Usage

7 Trends in Mobile App Usage

8 Mobile Apps and Marketing Your mobile app must have a marketing strategy embedded in your development process. three pre-requisites of an effective marketing strategy: Plan ahead Make your app easily discoverable Think continuous, long term marketing

9 Plan ahead Develop an App marketing plan before you start building the App. For example, your website landing page should be used to promote your app. Once you start building your app, you can give information about its impending release to target customers who re already in the habit of checking out your website s landing page.

10 Make your App easily discovered Optimize your App details for App Store and Google Play. Get feedback before actual release Reach out to influencers in the app industry

11 Think continuous, long-term marketing The mobile App plan is continuous. There are 3 primary stages for marketing your Apps: Pre Launch Launch Post Launch

12 Cost Vs. Profit Development is costly. Effort and expenditure is worth it if you expect a good ROI.

13 Cost Vs. Profit So is it Worth Developing Mobile Apps? mobile app development involves a development cost and a profit factor. It also has a satisfaction factor for an app to be created and approved by the app marketplace as well.

14 TECHNICAL CONSIDERATIONS

15 The Mobile Ecosystem Mobile is an entirely unique ecosystem. The ecosystem can be seen as layers, like the internet. It is made up of different parts that must all work seamlessly together.

16 The Mobile Ecosystem

17 Designing for Context When designing your Mobile App Think about Context from two perspectives: Context : The formation of Mental Models for the mobile interface.

18 Designing for Context Context : The Environment to which the app will be used: The physical context: Where will the app be used e.g. in a car, on an airplane Present device access: use of one medium over another e.g. computer website, over mobile website. Present state of mind when using the device e.g. time constraints, in traffic, at home relaxing

19 Design Questions to consider Who are your users? What is happening? When will they interact? Where are they? Why will they use your app? How are they using their mobile devices?

20 Types of Mobile Applications The mobile medium type is the type of application framework or mobile technology that presents content or information to the user. You need to decide what type of Mobile Application you are going to create

21 Types of Mobile Applications It is a technical approach regarding which type of medium to use; this decision is determined by the impact it will have on the user experience. The technical capabilities and capacity of the publisher also factor into which approach to take.

22 SMS Pros: Most Basic Mobile Application Considered a Designed Experience Ubiquitous and can be integrated with other mobile application types. Works on any mobile device instantaneously Useful for sending timely alerts to the user

23 SMS Can be incorporated into any web or mobile application. Simple to set up and manage Cons They are limited to 160 characters They provide a limited text based experience They can be very expensive

24 Mobile Websites A mobile website is a website designed specifically for mobile devices, not to be confused with viewing a site made for desktop browsers on a mobile browser. Pros They are easy to create, maintain, and publish. They can use all the same tools and techniques you might already use for desktop sites. Nearly all mobile devices can view mobile websites.

25 Mobile Websites Cons They can be difficult to support across multiple devices. They offer users a limited experience. Most mobile websites are simply desktop content reformatted for mobile devices. They can load pages slowly, due to network latency.

26 Mobile Web Applications Mobile web applications are mobile applications that do not need to be installed or compiled on the target device Pros They are easy to create, using basic HTML, CSS, and JavaScript knowledge. They are simple to deploy across multiple handsets.

27 Mobile Web Applications They offer a better user experience and a rich design, tapping into device features and offline use. Content is accessible on any mobile web browser. Cons The optimal experience might not be available on all handsets. They can be challenging (but not impossible) to support across multiple devices

28 Mobile Web Applications They don t always support native application features, like offline mode, location lookup, file system access, camera, and so on.

29 Native Applications These applications actually should be called platform applications, as they have to be developed and compiled for each mobile platform. Pros They offer a best-in-class user experience, offering a rich design and tapping into device features and offline use. They are relatively simple to develop for a single platform. You can charge for applications.

30 Native Applications Cons They cannot be easily ported to other mobile platforms. Developing, testing, and supporting multiple device platforms is incredibly costly. They require certification and distribution from a third party that you have no control over. They require you to share revenue with the one or more third parties.

31 Games The final mobile medium is games, the most popular of all media available to mobile devices. Technically games are really just native applications that use the similar platform SDKs to create immersive experiences. Pros They provide a simple and easy way to create an immersive experience.

32 Games They can be ported to multiple devices relatively easily. Cons They can be costly to develop as an original game title. They cannot easily be ported to the mobile web.

33 Application Context the application context deals with the user experience. Applications can be presented in a variety of ways, ranging from a simple task-based utility to an experience meant to consume the user s focus and attention. There of course is no right or wrong direction only what is best for your user.

34 Utility Context The goal of the utility is to give users ata-glance information, therefore offering users a minimal design aesthetic, focusing the design around the content in view, and often using larger type and a sparse layout.

35 Local Context Locale applications almost always have at least one thing in common: a map on which they plot the requested data points visually. The user s goal is to find information relative to his present location, and content should always be designed with this in mind.

36 Informative Applications The informative application is an application context in which the one and only goal is to provide information, like a news site, an online directory, a marketing site, or even a mobile commerce site, where the key task of the user is to read and understand and it is not necessary to interact.

37 Productivity Application Context The productivity application context is used for content and services that are heavily task-based and meant to increase the users sense of efficiency.

38 Immersive Full-Screen Applications These applications are meant to consume the user s focus, often doing so by filling the entire screen and leaving no trace of the device user interface to distract the user.

39 Mobile Information Architecture Your information architecture (also known as IA), is the foundation of your mobile product. A well-engineered product with good visual design can still fail because of poor information architecture. The truly successful mobile products always have a well thought-out information architecture.

40 The Elements of User Experience: Jesse James Model

41 Keeping It Simple When thinking about your mobile information architecture, you want to keep it as simple as possible. Support your defined goals. Clear, simple labels Site Maps Limit opportunities for mistakes Confirm the path by teasing content

42 ELEMENTS OF MOBILE DESIGN

43 Design Factors To Consider Context Message Look and Feel Typography Graphics Gestures

44 Categories of Mobile Apps There are by and large two categories of mobile apps Income Creators (e.g. gaming apps such as angry birds) Branding purposes (location-based apps such as foursquare, Swarm, GoogleNow)

45 Single Platform Vs. Cross- Platform Apps Important question: Is it better developing single-platform apps or multi-platform apps? A single-platform app is much easier to handle, but will work only and only for that particular platform. E.g. An iphone app, for instance, will work only for that platform and nothing else.

46 Single Platform Vs. Cross- Platform Apps Choosing the right platforms and then deploying your app effectively can become quite a challenge for you, but it also increases your app s reach among users.

47 Single Platform Vs. Cross- Platform Apps The three most popular mobile platforms are the ios, Andriod and BlackBerry. If you are going to develop three different apps for these platforms, your cost of developing will end up becoming triple of what it was intended to be.

48 Coding Methods When developing an application which can be downloaded and installed on a user s device, there are two main avenues for writing code: NATIVE DEVELOPMENT - Apps are separately coded for each respective platform in their native language (I.E. Java for Android, Objective-C for ios)

49 Coding Methods HYBRID DEVELOPMENT - Apps are coded once, typically in a web based language and the code is adjusted to work on various platforms

50 The Process of Building an App

51

Designing for Mobile. Jonathan Wallace jg.wallace@ulster.ac.uk

Designing for Mobile. Jonathan Wallace jg.wallace@ulster.ac.uk Designing for Mobile Jonathan Wallace jg.wallace@ulster.ac.uk Recommended Further Reading Recommended Reading http://www.worklight.com/assets/files/native Web Hybrid Mobile App Dev Webinar.pdf http://techcrunch.com/2012/02/05/designing

More information

The Suitability of Native Application for University E-Learning Compared to Web-Based Application

The Suitability of Native Application for University E-Learning Compared to Web-Based Application The Suitability of Native Application for University E-Learning Compared to Web-Based Application Maya Novia Sari 1, Noor Azian Bt. Mohamad Ali 2 Department of Information Systems, Kulliyyah of Information

More information

Native Web Hybrid. Which is a better mobile app strategy?

Native Web Hybrid. Which is a better mobile app strategy? Native Web Hybrid Which is a better mobile app strategy? Choose ONE- specific to the goals and priorities of your app; but the decisions don t just end there. Design, development and distribution expertise

More information

Developing and deploying mobile apps

Developing and deploying mobile apps Developing and deploying mobile apps 1 Overview HTML5: write once, run anywhere for developing mobile applications 2 Native app alternative Android -- Java ios -- Objective-C Windows Mobile -- MS tools

More information

A Beginners Guide To Responsive, Mobile & Native Websites 2013 Enhance.ie.All Rights Reserved.

A Beginners Guide To Responsive, Mobile & Native Websites 2013 Enhance.ie.All Rights Reserved. A Beginners Guide To Responsive, Mobile & Native Websites 2013 Enhance.ie.All Rights Reserved. 1 The Mobile Web refers to access to the world wide web, i.e. the use of browser-based Internet services,

More information

Whitepaper. Trans. for Mobile

Whitepaper. Trans. for Mobile Whitepaper Trans forming Your Vision Into Winning Solutions How to Save 50%, 75% or more for Mobile Appp Development www.baytechservices.com Background As mobile access has transitioned from a nice to

More information

Mobile Application Design

Mobile Application Design Mobile Application Design Lecturer/Convenor: Richard Boateng, PhD. Email: richard@pearlrichards.org Office: UGBS RT18 (rooftop) What Matters? Photo Illustrations from Getty Images www.gettyimages.com 1

More information

Analysis of Native and Cross-Platform Methods for Mobile Application Development. [ Whitepaper] Praveen Kumar S

Analysis of Native and Cross-Platform Methods for Mobile Application Development. [ Whitepaper] Praveen Kumar S [ Whitepaper] Analysis of Native and Cross-Platform Methods for Mobile Application Development Praveen Kumar S Abstract Brands today use smartphones and tablets to reach out to consumers. However, it is

More information

separate the content technology display or delivery technology

separate the content technology display or delivery technology Good Morning. In the mobile development space, discussions are often focused on whose winning the mobile technology wars how Android has the greater share of the mobile market or how Apple is has the greatest

More information

Adobe Experience Manager Apps

Adobe Experience Manager Apps Adobe Experience Manager Apps Capability Spotlight Adobe Experience Manager Apps Enable marketing and development teams to collaborate and deliver more engaging mobile app experiences that drive higher

More information

Navigating the Mobile App Development Landscape

Navigating the Mobile App Development Landscape Navigating the Mobile App Development Landscape You keep hearing about user trends towards mobile devices; your 10- year old knows your ipad better than you, and so you figure that your business should

More information

WEB, HYBRID, NATIVE EXPLAINED CRAIG ISAKSON. June 2013 MOBILE ENGINEERING LEAD / SOFTWARE ENGINEER

WEB, HYBRID, NATIVE EXPLAINED CRAIG ISAKSON. June 2013 MOBILE ENGINEERING LEAD / SOFTWARE ENGINEER WEB, HYBRID, NATIVE EXPLAINED June 2013 CRAIG ISAKSON MOBILE ENGINEERING LEAD / SOFTWARE ENGINEER 701.235.5525 888.sundog fax: 701.235.8941 2000 44th St. S Floor 6 Fargo, ND 58103 www.sundoginteractive.com

More information

Client requirements. Engagement Situation

Client requirements. Engagement Situation Client requirements Our client is one of the providers of image editing platform and has a well established application available in Android PlayStore and iphone App Store which is being used to edit billions

More information

Native mobile apps: The wrong choice for business?

Native mobile apps: The wrong choice for business? Native mobile apps: The wrong choice for business? Why businesses should think twice before building native mobile applications A white paper from Introduction Native mobile applications are popular with

More information

Statement of Direction

Statement of Direction Mobile First: Taking Mobile CRM to the Next Level 1 January 2013 Mobile First: Taking Mobile CRM to the Next Level Whitepaper Mobile First: Taking Mobile CRM to the Next Level 2 Table of Contents Notes...

More information

Executive Summary. Three Key Takeaways

Executive Summary. Three Key Takeaways Hybrid Support Executive Summary Three Key Takeaways Mobile app development is only just beginning to explore all the new technological options for developing, managing, and enhancing apps. One option

More information

Mobile Apps, Mobile Web, and Other Cool Tools. Thursday, November 9, 2012 3:00pm 4:00pm Michael Hostad and Scott Owczarek

Mobile Apps, Mobile Web, and Other Cool Tools. Thursday, November 9, 2012 3:00pm 4:00pm Michael Hostad and Scott Owczarek Mobile Apps, Mobile Web, and Other Cool Tools Thursday, November 9, 2012 3:00pm 4:00pm Michael Hostad and Scott Owczarek Overview Trends in mobile Different mobile strategies UW-Madison mobile approach

More information

MOBILE BANKING SOLUTIONS

MOBILE BANKING SOLUTIONS MOBILE BANKING SOLUTIONS OVERVIEW OF ETRONIKA MOBILE BANKING APPS Brand new way to bank. Mobile banking is the fastest growing channel in banking history. It is shifting your customers behaviour, raising

More information

Hybrid Mobile Development: A Cost-Effective Strategy for Building Cross-Platform Mobile Apps

Hybrid Mobile Development: A Cost-Effective Strategy for Building Cross-Platform Mobile Apps Hybrid Mobile Development: A Cost-Effective Strategy for Building Cross-Platform Mobile Apps Smartphone sales totaled more than 480 million last year, surpassing sales of PCs, according to figures from

More information

Choosing a Mobile Strategy for Your Business

Choosing a Mobile Strategy for Your Business Choosing a Mobile Strategy for Your Business Michael Slater, CEO michael@webvanta.com 888.670.6793 www.webvanta.com 1 Welcome to the Webinar Thanks for joining us! Ask questions at any time in the chat

More information

How to Choose Right Mobile Development Platform BROWSER, HYBRID, OR NATIVE

How to Choose Right Mobile Development Platform BROWSER, HYBRID, OR NATIVE How to Choose Right Mobile Development Platform BROWSER, HYBRID, OR NATIVE Solutions Introduction: Enterprises around the globe are mobilizing mission-critical services. Businesses get streamlined due

More information

Game Creation for Everyone.

Game Creation for Everyone. Game Creation for Everyone. Professional Tool for Everyone GameSalad allows developers to quickly create successful games for ios, Android & HTML5 without having to write a single line of code. World s

More information

MOBILE APP DEVELOPMENT FROM IMAGINATION TO REALITY WHITE PAPER

MOBILE APP DEVELOPMENT FROM IMAGINATION TO REALITY WHITE PAPER MOBILE APP DEVELOPMENT FROM IMAGINATION TO REALITY WHITE PAPER ABSTRACT The mobile landscape has evolved and matured over time. Statistics show that 1 in 5 people globally own a smartphone while 1 in 17

More information

Ad Specifications and Guidelines

Ad Specifications and Guidelines and Guidelines Banner Ad Formats Full-Screen Formats Full-Screen: Smartphone Full-Screen: Tablet Brand Video App Video Native Formats Brand Native App Native Video Native Rich Media Full HTML5 Support

More information

Building native mobile apps for Digital Factory

Building native mobile apps for Digital Factory DIGITAL FACTORY 7.0 Building native mobile apps for Digital Factory Rooted in Open Source CMS, Jahia s Digital Industrialization paradigm is about streamlining Enterprise digital projects across channels

More information

4 Steps to Creating a Mobile Development Strategy

4 Steps to Creating a Mobile Development Strategy 4 Steps to Creating a Mobile Development Strategy How many times have you wondered "What did I ever do before the web?" Soon you ll be asking the same thing about mobile. At Appcelerator, we help the world

More information

Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care. Presented To: AMADC

Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care. Presented To: AMADC Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care Presented To: AMADC Mobile Changed Everything! Mobile Changed Everything! Going Mobile 1. What is Mobile? 2. Why Mobile? 3.

More information

Native, Hybrid or Mobile Web Application Development

Native, Hybrid or Mobile Web Application Development Native, Hybrid or Mobile Web Application Development Learn more about the three approaches to mobile application development and the pros and cons of each method. White Paper Develop a Mobile Application

More information

Take full advantage of IBM s IDEs for end- to- end mobile development

Take full advantage of IBM s IDEs for end- to- end mobile development Take full advantage of IBM s IDEs for end- to- end mobile development ABSTRACT Mobile development with Rational Application Developer 8.5, Rational Software Architect 8.5, Rational Developer for zenterprise

More information

Cross-Platform Development

Cross-Platform Development 2 Cross-Platform Development Cross-Platform Development The world of mobile applications has exploded over the past five years. Since 2007 the growth has been staggering with over 1 million apps available

More information

Mobile App Testing Guide. Basics of Mobile App Testing

Mobile App Testing Guide. Basics of Mobile App Testing 2015 Mobile App Testing Guide Basics of Mobile App Testing Introduction Technology is on peek, where each and every day we set a new benchmark. Those days are gone when computers were just a machine and

More information

What is a Mobile Responsive

What is a Mobile Responsive y and tablets. What is a Mobile Responsive Website? Web Design is the process of creating a website to represent your business, brand, products and services. It involves the planning and execution of many

More information

MOBILIZING ORACLE APPLICATIONS ERP. An Approach for Building Scalable Mobility Solutions. A RapidValue Solutions Whitepaper

MOBILIZING ORACLE APPLICATIONS ERP. An Approach for Building Scalable Mobility Solutions. A RapidValue Solutions Whitepaper MOBILIZING ORACLE APPLICATIONS ERP An Approach for Building Scalable Mobility Solutions A RapidValue Solutions Whitepaper TABLE OF CONTENTS Executive Overview Typical Architecture for Mobilizing Oracle

More information

Newspaper Multiplatform Usage

Newspaper Multiplatform Usage Newspaper Multiplatform Usage Results from a study conducted for NAA by Frank N. Magid Associates, 2012 1 Research Objectives Identify typical consumer behavior patterns and motivations regarding content,

More information

Enterprise on the Go. How enterprises can leverage mobile apps

Enterprise on the Go. How enterprises can leverage mobile apps Enterprise on the Go How enterprises can leverage mobile apps Vivek Narasimhan June 2012 Contents I. Project Scope II. Consumerization of IT drives demand for apps III. Enterprise App Considerations IV.

More information

Making Sense of Mobile Development Options. Luis Sala Director, Technology Alliances @LuisSala

Making Sense of Mobile Development Options. Luis Sala Director, Technology Alliances @LuisSala Making Sense of Mobile Development Options Luis Sala Director, Technology Alliances @LuisSala Disclaimers Mobile = Smartphone & Tablet Native discussions have an ios bias But the concepts all apply to

More information

Lecture 4 Cross-Platform Development. <lecturer, date>

Lecture 4 Cross-Platform Development. <lecturer, date> Lecture 4 Cross-Platform Development Outline Cross-Platform Development PhoneGap Appcelerator Titanium Xamarin References Native Development Represents the baseline for comparisons You

More information

NATIVE VS. WEB APP DEVELOPMENT 2012 White Paper Series

NATIVE VS. WEB APP DEVELOPMENT 2012 White Paper Series NATIVE VS. WEB APP DEVELOPMENT 2012 White Paper Series With the rise of HTML5, the technology world continues to buzz with talk of moving mobile application development from a native approach. WHAT S INSIDE

More information

Here s how to choose the right mobile app for you.

Here s how to choose the right mobile app for you. Here s how to choose the right mobile app for you. There is no arguing with statistics. The future of the web is mobile. Tablet shipments are increasing exponentially and within two years consumer broadband

More information

Mobile App Infrastructure for Cross-Platform Deployment (N11-38)

Mobile App Infrastructure for Cross-Platform Deployment (N11-38) Mobile App Infrastructure for Cross-Platform Deployment (N11-38) Contents Introduction... 2 Background... 2 Goals and objectives... 3 Technical approaches and frameworks... 4 Key outcomes... 5 Project

More information

Zero Footprint Image Viewers For Mobile Devices

Zero Footprint Image Viewers For Mobile Devices Zero Footprint Image Viewers For Mobile Devices John Kingan Unrestricted Internal Use 2011, Carestream Health The good old days p.2 p.3 Emergence of Mobile Technology When Computers were Computers and

More information

Mobile Accessibility. Jan Richards Project Manager Inclusive Design Research Centre OCAD University

Mobile Accessibility. Jan Richards Project Manager Inclusive Design Research Centre OCAD University Mobile Accessibility Jan Richards Project Manager Inclusive Design Research Centre OCAD University Overview I work at the Inclusive Design Research Centre (IDRC). Located at OCAD University in downtown

More information

White Paper. THE GREAT MOBILE APP DEBATE: NATIVE, HTML5 OR HYBRID? Determining the Right Approach for Your Business

White Paper. THE GREAT MOBILE APP DEBATE: NATIVE, HTML5 OR HYBRID? Determining the Right Approach for Your Business White Paper THE GREAT MOBILE APP DEBATE: NATIVE, HTML5 OR HYBRID? Determining the Right Approach for Your Business mportal.com @mportal facebook.com/mportalinc August 2012 INTRODUCTION AND BACKGROUND Businesses

More information

Not All Apps Are Created Equal. The key to a seamless app-building experience is to dig deep, ask questions and examine all variables at the onset.

Not All Apps Are Created Equal. The key to a seamless app-building experience is to dig deep, ask questions and examine all variables at the onset. Not All Apps Are Created Equal The key to a seamless app-building experience is to dig deep, ask questions and examine all variables at the onset. Imagine you live ten blocks from work and are driving

More information

Table of Contents. Living In A Mobile World. There s Always An App For That. The UX Challenge. The Facebook + Mobile Opportunity

Table of Contents. Living In A Mobile World. There s Always An App For That. The UX Challenge. The Facebook + Mobile Opportunity 1 Table of Contents Living In A Mobile World 3 There s Always An App For That 4 The UX Challenge 6 The Facebook + Mobile Opportunity 7 Getting Started With Facebook Mobile Ads 8 The Future Of Facebook

More information

Workshop on Android and Applications Development

Workshop on Android and Applications Development Workshop on Android and Applications Development Duration: 2 Days (8 hrs/day) Introduction: With over one billion devices activated, Android is an exciting space to make apps to help you communicate, organize,

More information

Mobile Application Testing

Mobile Application Testing Mobile Application Testing Whitepaper Author: Scott Aziz Date: June 1, 2012 This whitepaper outlines the critical areas of testing needed to certify mobile enterprise applications Best practices from UST

More information

SMALL BUSINESS & MOBILE. See how mobile can change your small business

SMALL BUSINESS & MOBILE. See how mobile can change your small business See how mobile can change your small business MOBILE HAS TAKEN OVER THE WORLD. But how have mobile apps affected Steve Jobs initially was hesitant of apps, fearing that a malicious one could take down

More information

Responsive Web Design: Is It Worth It?

Responsive Web Design: Is It Worth It? Responsive Web Design: Is It Worth It? (Adapted from " Responsive Web Design," by EyeImagine, LLC, December 2012, www.eyeimaginetech.com) Introduction Responsive Web Design is generating a lot of buzz

More information

Choosing a Mobile Application Development Approach

Choosing a Mobile Application Development Approach ASEAN Journal of Management & Innovation Vol. 1 No. 1, 69 74 by Stamford International University DOI: 10.14456/ajmi..4 ajmi.stamford.edu Choosing a Mobile Application Development Approach Phyo Min Tun

More information

Mobile App:IT. Mobile Apps & History

Mobile App:IT. Mobile Apps & History Mobile App:IT Mobile Apps & History MOBILE APPLICATIONS AND MOBILE SITES Mobile App or Native App A mobile application (or mobile app) is a software application designed to run on smartphones, tablet computers

More information

MOBILE MICROAPPS. The shortest path to enterprise mobility

MOBILE MICROAPPS. The shortest path to enterprise mobility MOBILE MICROAPPS The shortest path to enterprise mobility Abstract In the most general case, enterprise mobility is a tough problem requiring a big investment in the IT infrastructure, skills, and processes.

More information

Responsive Web Design. vs. Mobile Web App: What s Best for Your Enterprise? A WhitePaper by RapidValue Solutions

Responsive Web Design. vs. Mobile Web App: What s Best for Your Enterprise? A WhitePaper by RapidValue Solutions Responsive Web Design vs. Mobile Web App: What s Best for Your Enterprise? A WhitePaper by RapidValue Solutions The New Design Trend: Build a Website; Enable Self-optimization Across All Mobile De vices

More information

Going Mobile-does your website work on mobile devices?

Going Mobile-does your website work on mobile devices? Going Mobile-does your website work on mobile devices? Going Mobile-does your website work on mobile devices? It is unlikely to have escaped your attention that people are now accessing the web from a

More information

Intel HTML5 Development Environment

Intel HTML5 Development Environment Helping Developers Efficiently Produce True Cross-Platform HTML5 Apps Intel HTML5 Development Environment April 2013 Q&A attendee questions that I did not answer in the presentation Q: Is source code of

More information

How big is the mobile app market?

How big is the mobile app market? How big is the mobile app market? In 2015, 1 billion smartphones will be sold. The average mobile app user spends more than 30 hours a month on more than two dozen apps. 46 percent of app users report

More information

What is a Mobile Responsive Website?

What is a Mobile Responsive Website? More and more of your target audience is viewing websites using smart phones and tablets. What is a Mobile Responsive Website? Web Design is the process of creating a website to represent your business,

More information

Introduction to the Mobile SDK

Introduction to the Mobile SDK Introduction to the Mobile SDK Sandeep Bhanot Senior Developer Evangelist @cloudysan Eugene Oksman Senior Manager, Mobile @oksman Safe Harbor Safe harbor statement under the Private Securities Litigation

More information

Best Practices in Enterprise Smartphone Development

Best Practices in Enterprise Smartphone Development Best Practices in Enterprise Smartphone Development Rhomobile White Paper This white paper was written by Adam Blum, Founder and CEO of Rhomobile 12/16/2010 Best Practices in Enterprise Smartphone Development

More information

MENDIX FOR MOBILE APP DEVELOPMENT WHITE PAPER

MENDIX FOR MOBILE APP DEVELOPMENT WHITE PAPER MENDIX FOR MOBILE APP DEVELOPMENT WHITE PAPER TABLE OF CONTENTS Market Demand for Enterprise Mobile Mobile App Development Approaches Native Apps Mobile Web Apps Hybrid Apps Mendix Vision for Mobile App

More information

MOBILE TECHNOLOGIES: GLOBAL MARKETS IFT071A. Anand Joshi Project Analyst ISBN:

MOBILE TECHNOLOGIES: GLOBAL MARKETS IFT071A. Anand Joshi Project Analyst ISBN: MOBILE TECHNOLOGIES: GLOBAL MARKETS IFT071A Anand Joshi Project Analyst ISBN: BCC Research 49 Walnut Park, Building 2 Wellesley, MA 02481 866-285-7215, 781-489-7301 www.bccresearch.com Custom Reports:

More information

Mobile Strategy and Design

Mobile Strategy and Design Mobile Strategy and Design A Guide for Publishers December 5, 2011 www.xtenit.com US: 01.877.XTENIT.1 International: 01.212.646.9070 Overview This paper outlines mobile strategies and deployment guidelines

More information

Welcome. HTML5 vs. Native Apps: Demystifying the Decision Questions, Comments to #mobilestrategy

Welcome. HTML5 vs. Native Apps: Demystifying the Decision  Questions, Comments to #mobilestrategy Welcome. HTML5 vs. Native Apps: Demystifying the Decision Making Process April 11 th, 2013 @propelics @itexico Questions, Comments to #mobilestrategy Propelics Background About Us 15+ year track record

More information

The Bootstrapper's Guide to the Mobile Web by Deltina Hay. Mobile App Strategy Worksheet. I. Target Market, App Category, Platforms

The Bootstrapper's Guide to the Mobile Web by Deltina Hay. Mobile App Strategy Worksheet. I. Target Market, App Category, Platforms The Bootstrapper's Guide to the Mobile Web by Deltina Hay Mobile App Strategy Worksheet This worksheet can help you plan an effective strategy and solution for your mobile apps. Refer to respective sections

More information

What is a Mobile Responsive Website?

What is a Mobile Responsive Website? Moreandmoreofyourtargetaudienceis viewingwebsitesusingsmartphonesand tablets. What is a Mobile Responsive Website? Web Design is the process of creating a website to represent your business, brand, products

More information

RapidValue Enabling Mobility. How to Choose the Right Architecture For Your Mobile Application

RapidValue Enabling Mobility. How to Choose the Right Architecture For Your Mobile Application RapidValue Enabling Mobility How to Choose the Right Architecture For Your Mobile Application Mobile Applications can Sell Products & Services, Raise Productivity, and Increase Awareness of Your Brand

More information

Issues in Information Systems

Issues in Information Systems GEOLOCATION-ENABLED MOBILE WEB PROJECTS FOR SMARTPHONES IN THE CIS CURRICULUM Danial L. Clapper, Western Carolina University, clapper@email.wcu.edu Barbara Jo White, Western Carolina University, whiteb@email.wcu.edu

More information

White Paper INTRODUCTION. In mobile development, there are three different types of applications: PRE-SMARTPHONE MOBILITY NATIVE MOBILE APPLICATIONS

White Paper INTRODUCTION. In mobile development, there are three different types of applications: PRE-SMARTPHONE MOBILITY NATIVE MOBILE APPLICATIONS INTRODUCTION The mobile development arena is growing very quickly, especially in the business-to-consumer (B2C) space. We are also seeing significant growth in business-to-business (B2B) enterprise applications

More information

THE MOBILE APPLICATION MARKET

THE MOBILE APPLICATION MARKET THE MOBILE APPLICATION MARKET INDEX Index Table of Contents Table of Contents... i List of Figures... vi Executive summary...1 1 Introduction to mobile applications...3 1.1 Background...3 1.1.1 App stores

More information

Introduction to Mobile apps for the Non-Programmer. Elizabeth Jean Brumfield, MLIS, CAS, ABD 713-790-7282 ejbrumfield@pvamu.edu

Introduction to Mobile apps for the Non-Programmer. Elizabeth Jean Brumfield, MLIS, CAS, ABD 713-790-7282 ejbrumfield@pvamu.edu Introduction to Mobile apps for the Non-Programmer Elizabeth Jean Brumfield, MLIS, CAS, ABD 713-790-7282 ejbrumfield@pvamu.edu Why Apps Why Now Why Libraries Mobile apps are now used more than desktops,

More information

ORACLE CRM ON DEMAND RELEASE 26

ORACLE CRM ON DEMAND RELEASE 26 ORACLE CRM ON DEMAND RELEASE 26 THE WORLD S MOST COMPREHENSIVE CRM ON DEMAND SOLUTION Easy to use Fast to deploy Powerful analytics Pre-built industry solutions Embedded sales, marketing, and service best

More information

Mobile Responsive Web Design

Mobile Responsive Web Design Mobile Responsive Web Design By InternetMarketingDirect Mike Mckay mikem@imarkdirect.com http://imarkdirect.com 1 Recommended Resources Social Media Marketing Done For You! SocialGratification.com You

More information

Mobile application testing is a process by which application software developed for hand held mobile devices is tested for its functionality,

Mobile application testing is a process by which application software developed for hand held mobile devices is tested for its functionality, Mobile Testing Mobile application testing is a process by which application software developed for hand held mobile devices is tested for its functionality, usability and consistency. A mobile application

More information

50 shades of Siebel mobile

50 shades of Siebel mobile 50 shades of Siebel mobile Markus Schneeweis ec4u expert consulting AG 1 Agenda Start Part 1 The disruption Part 2 What means mobile? Part 3 Siebel Mobile clash of the generations? Part 4 Our offer 7 Key

More information

APP DEV. We build your ideas into web and mobile applications. steicho. Technological Solutions

APP DEV. We build your ideas into web and mobile applications. steicho. Technological Solutions We build your ideas into web and mobile applications. steicho Technological Solutions Automate your processes, through a commercial custom made application We offer software solutions to automate, streamline,

More information

What is a Mobile Responsive Website?

What is a Mobile Responsive Website? More and more of your target audience is viewing websites using smart phones and tablets. What is a Mobile Responsive Website? Web Design is the process of creating a website to represent your business,

More information

Generate Android App

Generate Android App Generate Android App This paper describes how someone with no programming experience can generate an Android application in minutes without writing any code. The application, also called an APK file can

More information

Comparing Native Apps with HTML5:

Comparing Native Apps with HTML5: Comparing Native Apps with HTML5: What is the right approach for your organisation? Website: http://www.ombiel.com Email: sales@ombiel.com 1/11 Native and HTML5: What s the difference? HTML5 HTML5 is device-neutral,

More information

Enterprise Mobile Application Development: Native or Hybrid?

Enterprise Mobile Application Development: Native or Hybrid? Enterprise Mobile Application Development: Native or Hybrid? Enterprise Mobile Application Development: Native or Hybrid? SevenTablets 855-285-2322 Contact@SevenTablets.com http://www.seventablets.com

More information

Locassa App Essentials. Mobile Technology

Locassa App Essentials. Mobile Technology Locassa App Essentials Mobile Technology What you'll learn 1. Native Apps How apps were intended to work 2. Mobile Websites Responsive design, limited scope 3. HTML5 Apps Old technologies, new name 4.

More information

YOUR MOBILE DEVELOPMENT ROUTE

YOUR MOBILE DEVELOPMENT ROUTE SELECTING YOUR MOBILE DEVELOPMENT ROUTE It s not an either/or choice, argues Ferry van der Vorst. One of the important decisions to be made when using mobile for learning and communications is your choice

More information

Mobile Learning Application Based On Hybrid Mobile Application Technology Running On Android Smartphone and Blackberry

Mobile Learning Application Based On Hybrid Mobile Application Technology Running On Android Smartphone and Blackberry Mobile Learning Application Based On Hybrid Mobile Application Technology Running On Android Smartphone and Blackberry Djoni Haryadi Setiabudi, Lady Joanne Tjahyana,Winsen Informatics Department Petra

More information

This is our best... YOUR best... Online Banking yet!

This is our best... YOUR best... Online Banking yet! INTERNATIONAL FINANCE BANK CUSTOMER USER GUIDE MAKING BANKING A BREEZE! This is our best... YOUR best... Online Banking yet! Member FDIC New & Improved Online Banking Experience > IFB is proud to introduce

More information

Developing Applications for ios

Developing Applications for ios Developing Applications for ios Lecture 1: Mobile Applications Development Radu Ionescu raducu.ionescu@gmail.com Faculty of Mathematics and Computer Science University of Bucharest Content Key concepts

More information

Native v HTML5 An Event Planner s Primer

Native v HTML5 An Event Planner s Primer v HTML5 An Event Planner s Primer If you ve researched mobile apps for your conference, tradeshow or event, you ve probably come across the question or HTML5? Both provide an app experience designed for

More information

Native vs. HTML5 Mobile App Development

Native vs. HTML5 Mobile App Development Native vs. HTML5 Mobile App Development Which option is best? appcelerator.com Introduction: The Native vs. HTML5 Debate While there are far more native than HTML5 mobile applications in the market today,

More information

Experimental Comparison of Hybrid and Native Applications for Mobile Systems

Experimental Comparison of Hybrid and Native Applications for Mobile Systems , pp. 1-12 http://dx.doi.org/10.14257/ijmue.2015.10.3.01 Experimental Comparison of Hybrid and Native Applications for Mobile Systems Seung-Ho Lim Department of Digital Information Engineering Hankuk University

More information

Appery.io Overview. However mobile also presents many challenges for enterprises:

Appery.io Overview. However mobile also presents many challenges for enterprises: Appery.io Overview Enterprises and businesses of all sizes are racing to mobilize existing business applications and create new ones at an unprecedented pace. And with the base of smartphones and tablets

More information

Native, web or hybrid mobile-app development

Native, web or hybrid mobile-app development IBM Software Thought Leadership White Paper WebSphere Native, web or hybrid mobile-app development 2 Native, web or hybrid mobile-app development Contents 2 Introduction 2 Introducing the approaches 2

More information

Business Intelligence in the Mobile World. Dr. Rado Kotorov

Business Intelligence in the Mobile World. Dr. Rado Kotorov Business Intelligence in the Mobile World Dr. Rado Kotorov 1 Agenda Mobile BI Trends: Hype vs. Reality Market Trends Devices Trends BI adoption Mobile BI Considerations: What Matters Developing Enterprise

More information

the future of mobile web by startech.ro

the future of mobile web by startech.ro the future of mobile web by startech.ro year of the mobile web 2007 2008 2009 2010 2011 2 year of the mobile web 2007 2008 2009 2010 2011 3 year of the mobile web 2007 2008 2009 2010 2011 4 the device

More information

media kit 2014 Advertise Global Mobile Ad Network

media kit 2014 Advertise Global Mobile Ad Network media kit 2014 Advertise Global Mobile Ad Network WHY MOBILE ADVERTISING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key part of

More information

Chapter 1: Voilà! Meet the Android

Chapter 1: Voilà! Meet the Android Chapter 1: Voilà! Meet the Android Meet the Android Smartphones Can browse the Web Allow you to play games Use business applications Check e-mail Play music Record video Map locations with GPS Oh yes,

More information

Xero Touch Reviewer s Guide

Xero Touch Reviewer s Guide Beautiful accounting software Xero Touch Reviewer s Guide Xero is the global leader in seamless online accounting and payroll software. Use this guide to understand the key features of Xero Touch, the

More information

1 INTRO. ONE COMPLETE SOLUTION FOR ESTATE AGENTS, LETTING AGENTS & PROPERTY MANAGERS ALIKE.

1 INTRO. ONE COMPLETE SOLUTION FOR ESTATE AGENTS, LETTING AGENTS & PROPERTY MANAGERS ALIKE. 1 INTRO. ONE COMPLETE SOLUTION FOR ESTATE AGENTS, LETTING AGENTS & PROPERTY MANAGERS ALIKE. Random Estate is the ideal solution for independent estate agents, lettings agents and property manager s who

More information

TABLE OF CONTENTS. Source of all statistics:

TABLE OF CONTENTS. Source of all statistics: TABLE OF CONTENTS Executive Summary 2 Mobile Phone Users 3 Mobile Web Browsing 4 New Media Channels 5 Importance of Mobile 6 Advertising Spending 7 Location-Based Services 9 Location-Based Ads 10 Mobile

More information

How to embrace the challenge of an everchanging

How to embrace the challenge of an everchanging How to embrace the challenge of an everchanging market as an opportunity Christian Kluckner Managing Director and Co-Founder Chimera Entertainment Chimera Entertainment is an independent developer for

More information

Toolkit for Implementing Sites & Apps

Toolkit for Implementing Sites & Apps Toolkit for Implementing Sites & Apps Choosing the right product, design and development paths Stephen Griffiths, Mobile Transformation Expert, Google EMEA @_steve_griff Choosing the right paths for your

More information

The Mobile Developer Debate: Web, Hybrid, or Native?

The Mobile Developer Debate: Web, Hybrid, or Native? The Mobile Developer Debate: Web, Hybrid, or Native? The mobile marketplace is a vast and rapidly changing area. One of the biggest arguments since 2008 has been native app versus mobile web. It s time

More information

A Model for Classification of Issues and Strategies Related To Smart Phones Applications Testing

A Model for Classification of Issues and Strategies Related To Smart Phones Applications Testing Cloud Computing & Big Data 37 A Model for Classification of Issues and Strategies Related To Smart Phones Applications Testing Deepika Dhamija Research Scholar Computer Science Department Jaipur National

More information