Overview of the 1st Education UK Fair in Milan, 2014

Transcription

1 Overview of the 1st Education UK Fair in Milan, Event Fact file Event Fiera Study in the UK Venue Atahotel executive, Milan 28 February 1 March 2014 Opened by Sponsors Unique feature to give added value Christine Melia, Director of British Council Italy Stephen Benians, Director Programmes, Italy Oxford University Press U4You Market Briefing for exhibitors (with up-to-date statistics on Italian Education sector and Italian students interests in the UK) with introduction by the British Council Director of Italy. Seminars focussed on students needs CV and cover letter one-to-one counselling sessions. 2. Objectives of the event The event aimed at giving a unique opportunity to students to meet and interact with representatives from UK institutions and: To position the UK as the first choice for Italian students planning to study abroad To achieve not just the planned visitor attendance level, also to create value for the exhibition through concentrating attention on extra advantages of the exhibition for visitors (opportunity to take park in seminar and workshops, practice English, speak to alumni and etc.) To influence the quality of the student experience by providing a positive perception of the UK To showcase the variety of opportunities within the UK s education system To support participating institutions recruitment in Italian market. 1

2 3. Key statistics Attendance 2014 Friday 28 February 1011 Saturday 1 March 1500 Total number of visitors 2511 English Language Schools 1 Secondary Education 4 Further Education 3 Higher Education 23 Total number of exhibitors* 31 *A full list of exhibitors can be found in Appendix 1 4. Advertising and promotion plan (media plan) British Council Website Period Visits Unique visitors Visit duration Page/Visits Jan-Feb :03:40 4 Study in the UK British Council page Period Jan-Feb 2014 Views: IELTS Italy Facebook page Campaign start: 1 January 2014 New likes: 2000 People talking about: 200 2

3 Facebook Adv Campaign start: 21 January 2014 Clicks on adv: Clicks on web: Reach: Likes on post: 651 Comments: 25 Share: 8 Google Adwords Campaign start: 15 January 2014 Clicks: 3032 Average position: 1-2 Impressions: Keywords: 60 Text Adv: 80 Banners: 10 Online and Offline PR Campaign start: 1 January 2014 Blogs: 23 Radio: 21 Placements: 8 Facebook pages: 41 Forums: 41 High Schools: 23 Universities: 10 PR Offline 3

4 Universities Università degli Studi di Milano Bicocca Politecnico di Milano Bocconi Università Cattolica del Sacro Cuore LIUM LIUC Uninsubria SSML Università di Pavia PR Offline High Schools Istituto Leone XIII Liceo Manzoni Liceo Vittorio Veneto Liceo Leonardo Liceo Tito Livio Istituto Zaccaria Liceo Berchet Liceo Fermi Liceo Carducci Liceo Beccaria Liceo Parini - Liceo Tecnico Feltrinelli Setti Carraro Istituto Gonzaga Istituto Leopardi Liceo Linguistico Int. Collegio San Carlo Salesiani di Milano Istituto Carlo Tenca Liceo della Scienza Varese Liceo Manzoni Varese Liceo Galilei Legnano Scuola Europea Milan Underground Poster in Milan, central Line Metro stations for a period of three weeks 4

5 Appendix 1: List of participating institutions 1. Anglia Ruskin University 2. Anglo-Continental School Of English 3. Bosworth Independent College 4. Bournemouth University 5. Canterbury Christ Church University 6. Central College Nottingham 7. City University London 8. Coventry University London Campus 9. David Game College 10. Durham University Business School 11. ESCP Europe Business School 12. Goldsmiths, University of London 13. London Business School, University of London 14. London Metropolitan University 15. Middlesex University 16. Moreton Hall School 17. Oxford University 18. Queen Mary, University of London 19. Regent's University London 20. Richmond The American International University in London 21. SOAS, University of London 22. The University of Northampton 5

6 23. University College Birmingham 24. University Of Birmingham 25. University of Edinburgh 26. University of Essex 27. University of Greenwich 28, University of Kent 29. University of Leeds 30. University Of The Arts London 31. University of Westminster 6