Center For Global Competitiveness And Performance

Transcription

1 The Travel & Tourism Competitiveness Report 2011

2 Center For Global Competitiveness And Performance Flagship product: The Global Competitiveness Report Launched in 1979 covering 16 countries Most recently covering 139 countries Other special topic and regional reports: The Global Enabling Trade Report The Global Information Technology Report (to be released in April 2011) The Africa Competitiveness Report 2011 (to be released in May 2011) The Russia Competitiveness Report (to be released in June 2011) The Indonesia Competitiveness Review 2011 (to be released June 2011)

3 The T&T Competitiveness Report Motivations Travel and tourism is a critical sector in many countries impacting: National prosperity The ability to move up the value chain The Report provides cross-country analysis for driving business decisions. The Report tis a useful ltool lfor policymakers highlighting hli hti obstacles to development of travel and tourism. The Report is a platform for dialogue between industry and policymakers

4 The T&T Competitiveness Report Partners The Report was developed in collaboration with a number of key partners: Strategic and Data partners: Industry partners:

5 The T&T Competitiveness Index measures: The factors and policies i that make it attractive to develop the T&T sector in different countries.

6 The data sources we use A) Executive Opinion Survey : Qualitative data capturing the perspectives of business leaders around the world. Respondents compare their national operating environment with international standards on a wide range of dimensions. B) Other data available from international sources and data partners: Quantitative measures comparable across countries. Some of the international sources used are IATA, UNWTO, WTTC, IUCN, The World Bank, ITU.

7 The T&T Competitiveness Index Framework and Structuret The Travel & Tourism Competitiveness Index A. T&T Regulatory Framework B. T&T Business C. T&T Human, Environment & Cultural & Infrastructure Natural Resources 1.Policy rules & 6. Air transport regulations infrastructure 11. Human resources 2. Environmental 7. Ground transport 12. Affinity for sustainability infrastructure Travel & Tourism 3. Safety & security 8. Tourism infrastructure 13. Natural resources 4. Health & hygiene 9. ICT infrastructure 14. Cultural resources 5. Prioritization of T&T 10. Price compet. in the T&T industry 15. Climate change

8 T&T Regulatory framework A. T&T Regulatory Framework 1. Policy rules and regulations 2. Environmental sustainability 3. Safety and Security Examples of variables: Bilateral air service agreements Visitor visa requirements Stringency of environmental regulation Threatened species Costs of crime and violence Access to improved sanitation 4. Health and Hygiene Effectiveness of marketing and branding to attract inbound tourists 5. Prioritization of T&T Prioritization by government of the T&T industry

9 The T&T business environment and infrastructure t B. T&T Business Environment & Infrastructure 6. Air transport infrastructure 7. Ground transport infrastructure 8. Tourism infrastructure Examples of variables: Quality of air transport infrastructure Airport density Quality of roads, railroads, ports, etc. Hotel rooms Presence of major car rental companies 9. ICT infrastructure Extent of business internet use 10. Price Compet. Ticket taxes and airport charges Hotel price index

10 The T&T human, cultural and natural resources C. T&T Human, Cultural & Natural Resources 11. Human resources Examples of variables: Quality of educational system Extent of staff training 12. Affinity for T&T Attitude of population toward foreign visitors 13. Natural resources Protected areas Quality of natural environment 14. Cultural resources Number of World Heritage cultural sites 15. Climate change Sports stadiums

11 The T&T Competitiveness Index is correlated with tourism indicators 6 T&T competitiveness and tourism receipts ist Receipts 009 Log of Intern ational Tour (US$ $, millions) Travel & Tourism Competitiveness Index Scores 2011 Sources: UNWTO 2010; World Economic Forum

12 The T&T Competitiveness Index 2011 Ranking Top10 and selected economies Rank Economy Score Rank Economy Score 1 Switzerland Australia Germany Italy France Greece Austria Montenegro Sweden China United States Mexico United Kingdom Turkey Spain Brazil Canada South Africa Singapore India 4.1

13 The T&T Competitiveness Index 2011 Country Profile Example France 1/2 The T&T Competitiveness Index in detail France INDICATOR RANK/139 INDICATOR RANK/139 1st pillar: Policy rules and regulations 4th pillar: Health and hygiene 1.01 Prevalence of foreign ownership Physician density* Property rights Access to improved sanitation* Business impact of rules on FDI Access to improved drinking water* Visa requirements* Hospital beds* Openness of bilateral Air Service Agreements* Transparency of government policymaking 28 5th pillar: Prioritization of Travel & Tourism 1.07 Time required to start a business* Government prioritization of the T&T industry Cost to start a business* T&T government expenditure* GATS commitmentsrestrictiveness index of T&T services* Effectiveness of marketingandbrandingto and to attracttouriststourists Comprehensiveness of annual T&T data* 1 2nd pillar: Environmental sustainability 5.05 Timeliness of providing monthly/quarterly T&T data* Stringency of environmental regulation Enforcement of environmental regulation 25 6th pillar: Air transport infrastructure 2.03 Sustainability of T&T industry development Quality of air transport infrastructure Carbon dioxide emissions* Available seat kilometers, domestic* Particulate matter concentration* Available seat kilometers, international* Threatened species* Departures per 1,000 population* Environmental treaty ratification* Airport density* Number of operating airlines* 2 3rd pillar: Safety and security 6.07 International air transport network Business costs of terrorism Reliability of police services 27 7th pillar: Ground transport infrastructure 3.03 Business costs of crime and violence Quality of roads Road traffic accidents* Quality of railroad infrastructure Quality of port infrastructure Quality of ground transport network Road density* 16

14 The T&T Competitiveness Index 2011 Country Profile Example France 2/2 INDICATOR RANK/139 INDICATOR RANK/139 8th pillar: Tourism infrastructure 12th pillar: Affinity for Travel & Tourism 8.01 Hotel rooms* Tourism openness* Presence of major car rental companies* Attitude of population toward foreign visitors ATMs accepting Visa cards* Extension of business trips recommended 1 9th pillar: ICT infrastructure 13th: Natural resources 9.01 Extent of business Internet use Number of World Heritage natural sites* Internet users* Protected areas* Telephone lines* Quality of the natural environment Broadband Internet subscribers* Total known species* Mobile telephone subscribers* 68 14th pillar: Cultural resources 10th pillar: Price competitiveness in the T&T industry Number of World Heritage cultural sites* Ticket taxes and airport charges* Sports stadiums* Purchasing power parity* Number of international fairs and exhibitions* Extent and effect of taxation Creative industries exports* Fuel price levels* Hotel price index* 97 11th pillar: Human capital Primary education enrollment* Secondary education enrollment* Quality of the educational system Local availability of specialized research and training services Extent of staff training Hiring and firing practices Ease of hiring foreign labor HIV prevalence* Business impact of HIV/AIDS Life expectancy* 7

15 Visit our website for further information and to download the Report:

16