How To Use Data For Positive Business Impact
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1 Beyond Big Data Mastering Data in Motion for Positive Business Impact Giuliano Di Vitantonio Vice President, Data Center and Cloud Marketing October 24, Cisco and/or its affiliates. All rights reserved. 1
2 Internet of Everything Data in Motion Information Infrastructure 2012 Cisco and/or its affiliates. All rights reserved. 2
3 170 years ago: Invention of the Telegraph 100 years ago: Invention of the Radio 70 years ago: First general purpose electronic computer 40 years ago: First Internet connection 30 years ago: World Wide Web Today Connected History 50 Billion Connected Devices 2005: IP Traffic: 29 exabytes 2008: Video Traffic: 21 exabytes 2003: 0.5B Connected Devices 2005: First Smartphone 2010: 0.5B Smartphones 2010: 7B Connected Devices 2012: 50M Connec 2011: 90M Smartmeters 2012 Cisco and/or its affiliates. All rights reserved. 3
4 Business and Societal Impact Digitize Access to Information Web Browser Digitize Business Processes E-commerce Digital Supply Chain Collaboration Digitize Interactions (Business & Social) Social Mobility Cloud Video Digitize Society s Nervous System (Internet of Things) Sensors Everywhere Machine-to-Machine Pervasive Intelligence Ubiquitous Automation Search Intelligent Connections 2012 Cisco and/or its affiliates. All rights reserved. 4
5 The INTERNET of THINGS 2012 Cisco and/or its affiliates. All rights reserved. 5
6 Data Volume Present Internet of Things Video Social E-commerce Web Time 2012 Cisco and/or its affiliates. All rights reserved. 6
7 Data Volume Data Longevity Time 2012 Cisco and/or its affiliates. All rights reserved. 7
8 Motion-activated video playback Gesture-based interaction for on-demand information delivery Augmented reality for smart mirrors (share with friends) In-store shopping cart location tracking Real-time video analytics for improved customer services 2012 Cisco and/or its affiliates. All rights reserved. 8
9 2012 Cisco and/or its affiliates. All rights reserved. 9
10 Data Volume Data Longevity Smart Sensors Interactive Billboards RFID Barcode Retail Data Warehouse E-commerce CRM Customer Sentiment Time 2012 Cisco and/or its affiliates. All rights reserved. 10
11 Data Volume Data Longevity M2M Smart Sensors Supply Chain Optimization Supply Chain Planning RFID CAD ERP/MRP Time 2012 Cisco and/or its affiliates. All rights reserved. 11
12 Data Volume Data Longevity New Devices in the Home Enabled by Smart Meters Programmable Thermostat Smart Meter Deployment Distribution Automation GIS System Deployment Substation Automation Systems OMS Upgrades Time 2012 Cisco and/or its affiliates. All rights reserved. 12
13 Power Generation Transmission Substation Real-Time Connection Distributed Intelligence Secondary Distribution Substations Primary Distribution Substations Network Control Center Customers 2012 Cisco and/or its affiliates. All rights reserved. 13
14 First level of diagnostics at the edge Multiple networks combined at the edge Real-time intelligence for renewables Use of video and sensors to keep the lights on 2012 Cisco and/or its affiliates. All rights reserved. 14
15 2012 Cisco and/or its affiliates. All rights reserved. 15
16 Automatically capture location and demand for doctors, nurses, equipment, and patients Tele-Medicine Tele-Health Tele-Counseling Tele-Care Asthma GPS devices Smart pills 2012 Cisco and/or its affiliates. All rights reserved. 16
17 Data Volume Data Longevity Digital Public Safety Digital-Based Records Management Social Media in Government Citizen App Stores E-gov Open Government Data Time 2012 Cisco and/or its affiliates. All rights reserved. 17
18 Remote video surveillance Shared digital evidence Monitoring and dispatching Intelligent object and motion detection Video behavioral analysis Public safety fleet and asset tracking 2012 Cisco and/or its affiliates. All rights reserved. 18
19 User Access Interactive Video Motion Tracking Applications Mobile Lifestyle Device Independence INTELLIGENT NETWORK Data Center Connected Clouds Contextual Information Sensors Internet of Things Intelligence at the Edge 2012 Cisco and/or its affiliates. All rights reserved. 19
20 Dynamic User telemetry Multi-layer topologies State perimeters Programmable Network-based APIs Customer specific algorithms Aware Subscriber, Session, Application Big data mining Real-time analytics Secure Seamless network policies Automated threat prevention Embedded & always on Agile Scale Economics Manageable & Automated Integrated operational approach to compute, storage, network, apps, session, identity 2012 Cisco and/or its affiliates. All rights reserved. 20
21 1 The Internet of Everything is the Next Chapter of the Internet 2 Data Longevity is becoming more relevant than Data Volume 3 Data in Motion will shape Tomorrow s Information Infrastructure 2012 Cisco and/or its affiliates. All rights reserved. 21
22 Thank you.
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