The Internet of Things: Opportunities & Challenges

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1 The Internet of Things: Opportunities & Challenges

2 What is the IoT? Things, people and cloud services getting connected via the Internet to enable new use cases and business models Cloud Services How is IoT different than M2M? M2M focused on connecting machines mainly proprietary closed systems IoT is about harmonizing the way humans and machines connect using common public services Things People 2

3 What is driving the IoT? Users Streamline experiences Increase convenience Better lifestyle Reduce expenses Businesses Sell more products Sell new services Reduce expenses With lower barriers 3

4 Why now? More products are adding intelligence with MCUs to support more sophisticated control Adding connectivity is getting easier & cheaper Low-power semiconductors allow for more battery-powered applications Wi-Fi and internet access broadly available Tablets, PCs and Smartphones broadly available can be leveraged as a gateway Connectivity brings control, sensing & ability to update system software over the internet We are at the IoT inflection point 4

5 TI s IoT strategy Large and diverse set of applications/customers Breadth of products and standard product approach Programmable platforms allowing customer differentiation Ease of use to enable broad adoption and engagement scale Large salesforce and distribution channels Strong university and online presence 5

6 IoT is an enabling technology not a market Wearables Entertainment Fitness Smart watch Location and tracking Building & Home Automation Access control Light & temp control Energy optimization Predictive maintenance Connected appliances Smart Cities Residential E-meters Smart street lights Pipeline leak detection Traffic control Surveillance cameras Centralized and integrated system control Smart Manufacturing Flow optimization Real time inventory Asset tracking Employee safety Predictive maintenance Firmware updates Health Care Remote monitoring Ambulance telemetry Drugs tracking Hospital asset tracking Access control Predictive maintenance Automotive Infotainment Wire replacement Telemetry Predictive maintenance C2C and C2I 6

7 Only TI has all the IoT building blocks Nodes Gateway, Bridge or Router Cloud MCU Processors MCUs Multicore Processors Wired & Wireless Connectivity Sensing Processors Wired & Wireless Connectivity Analog Signal Chain Analog Signal Chain Power Management Analog Signal Chain Power Management Power Management

8 IoT example end equipments Gateway, Bridge or Router Cloud Flow meter Hybrid gateway Purpose-built server MSP430 MCU Sensing Sitara Processor Keystone Multicore Keystone Processor Multicore Sub-1GHz Sub-1GHz Wi-Fi Analog Signal Chain Power Management Analog Signal Chain Power Management Power Management

9 But there are challenges Sensing a complex environment Multiple connectivity options Power is critical Security is a must The IoT is complex Connecting to the cloud 9

10 Sensing technology is a must C H AL L E N G E Sensing a complex environment W H AT I S N E E D E D Innovative ways to sense and deliver information T I D E L I V E R S Sensing technologies that address a wide variety of applications Biosensing Humidity Position / motion Chemical Light Pressure Current / power Material composition Proximity Gas Occupancy Temperature

11 No one connectivity standard will win in the IoT C H AL L E N G E Connectivity: One size doesn t fit all W H AT I S N E E D E D Broad variety of wired or wireless standards T I D E L I V E R S Fast 10Mbps++ Direct Internet connection Home & enterprise apps Lowest power BLE Connect to tablet/phone Moving to industrial, automotive Data over power lines (OFDM) Developed for smart grid Lighting, solar, appliances Low power mesh network Smart metering & lighting Moving into home automation Low power & long range Native IP-based network Home gateways and security Fast, low latency Ethernet Real-time industrial control Information technology IEEE P GHz IEEE

12 System-level approach to power is required C H AL L E N G E Power is critical W H AT I S N E E D E D The lowest power solutions for any application T I D E L I V E R S Days to years of battery operation or harvested-powered devices Power management & precision analog ICs Low-power microcontrollers Low-power wireless connectivity MSP430 MCU Tiva -C MCU Wi-Fi Bluetooth ZigBee Sub-1 GHz Wi-Fi-based sensors running on 2xAA batteries over 1 year ZigBee/6LoWPAN-based light switch running on coin cell battery for 10 years Harvesting power and stretching battery life Light Vibration Thermal RF

13 Security is vital at all layers C H AL L E N G E Security is a must W H AT I S N E E D E D Built-in hardware security technology T I D E L I V E R S Security solutions to prevent, detect and respond to unintended or malicious behavior Hardware Software Connectivity Symmetric cryptography Authentication & anti-cloning IP protection Tamper protection Protecting manufacturers and consumers devices, solutions and services

14 The IoT must be easy C H AL L E N G E Complexity W H AT I S N E E D E D IoT solutions for everyone, not just experts T I D E L I V E R S Solutions that are making the IoT easy for system designers TI and our Ecosystem Encapsulated wireless connectivity: Modules and reference designs eliminating need for RF expertise On-chip Internet connectivity SW stack and comprehensive development environment Example designs and all the building blocks Our customers get ease of set up and use Make anything wireless in minutes

15 Making it Easier to Connect to the Cloud C H AL L E N G E Connecting end-to-end and enabling applications W H AT I S N E E D E D Ecosystem of cloud partners to enable easy integration T I D E L I V E R S New open ecosystem of IoT cloud service providers Faster time to market of new devices and services based on TI s IoT silicon solutions. Meets individual needs of manufacturers.

16 Things Cloud Typical IoT cloud services Database Analytics Scripting OTA Manager Protocols Web dashboard Notifications Applications APIs Device Configuration Device & User Registration Store data Collaboration between TI and cloud partners enables customers to develop IoT applications quickly Present data on a web site Analyze data and create reports Create & text notifications Create cloud applications Interface with other business applications Manage device firmware updated Configure devices properties Device communication Manage user and device access Sensors & Actuators Cloud Agent / API Cloud service communicate with devices to collect sensor data and control them

17 Making the IoT of 2020 happen Challenges Sensing is vital What is needed Innovative sensing technology Connectivity: One size doesn t fit all Broad variety of wired or wireless standards Power is critical The lowest power solutions for any application Security is a must Built-in hardware security technology Complexity IoT solutions for everyone, not just experts Connecting to the cloud Ecosystem of cloud partners to enable seamless integration

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