WAREHOUSING & LOGISTICS INTERNATIONAL MEDIA INFORMATION ISSUED OCTOBER 2014
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1 WAREHOUSING & LOGISTICS INTERNATIONAL MEDIA INFORMATION ISSUED OCTOBER 2014
2 Contents WELCOME Introduction 2 Six ways the internet has changed the game 4 The things that haven t changed 5 The rise and rise of content marketing 6 What s in a brand? 7 Why your website is so important 8 Social media & blogs: what works? 9 Search Engine Optimisation (SEO) 10 Analytics: every B2B marketer s must-have tool 11 Do you need a mobile app? 12 Where does video marketing fit in B2B? 13 marketing: hero or villain? 14 Direct mail: is it still relevant? 15 Contents Advertising & the new media landscape 16 The right audience 2/3 PR: a powerful tool for content marketers 17 Global reach 4/5 Rates & Data 6/7 Where does printed literature fit into all this? features 8/9 Why exhibit at trade shows? 19 Contact details Back cover Contact details 20
3 Warehousing & Logistics International quarterly e-magazine warehousinglogisticsinternational.com - Page 1 Google search* for the following terms: International Warehousing; Warehousing & Logistics Global Executive Summary monthly e-shot In the months where we do not publish a magazine, our Global Executive Summary e-shot is mailed to our 40,000 database with updates on latest surveys, interviews, and best practise articles. Sharing good practice globally and bringing buyers and sellers together WAREHOUSING & LOGISTICS INTERNATIONAL Article Kicker 1 The official media partner of the IFWLA RACK PROTECTION STOPS 80% OF FORKLIFT TRUCK DAMAGE 1
4 Warehousing & Logistics International is the official media partner for the International Federation of Warehousing Logistics Associations (IFWLA) Warehousing & Logistics International (WLI) offers you access over 40,000 industry contacts, in some of the world s leading economies. The IFWLA is made up of 17 trade associations from around the globe and the secretariat is run out of the United Kingdom Warehousing Association s offices in London. The quarterly e-magazine uses the latest software available, to allow recipients to easily view the news and feature-based content on their computer screens,concerning logistics and materials handling, plus click through to advertiser websites and/or to access more details on interesting stories. To further extend the global reach of the publication it is also distributed to the International members of the Chartered Institute of Logistics and Transport, Every issue of WLI is hosted on the magazine s website, com along with the latest news, best practise articles, industry videos, blogs from industry experts and opportunities for advertisers to promote their businesses with high profile banner advertisements IFWLA MEDIA INFORMATION 2
5 THE RIGHT AUDIENCE WLI is read by over 40,000 contacts 39 countries from senior board level to operational decision makers 3
6 GLOBAL REACH Our publications offer advertisers truly global coverage, with readership in 39 countries. 4
7 Country Distribution Europe UK* France* Italy* Germany Switzerland Scandinavia Ukraine* Latvia* Malta Eire Cyprus* Asia China* India* Indonesia Japan* Korea* Taiwan* Vietnam* Sri Lanka Singapore Malaysia Hong Kong N. America USA* Canada* Middle East Bahrain Oman Saudi Arabia Egypt Israel* UAE Iran* Africa South Africa Nigeria Kenya Ghana Malawi Uganda Australasia Australia* New Zealand IFWLA member countries Advertisers also have the opportunity to send out sponsored shots to our database. Costs are available on application. IFWLA MEDIA INFORMATION 5
8 Advertising rates GBP USD EUR Full page A Half page A Front page & 2 page cover story Website banner ad 3 months e-zine banner ad 3 editions e-shots to IFWLA database POA POA POA All rates are subject to the relevant value added tax Advertising data Full page A4 Half page horizontal Half page vertical Website banner ad E-zine banner ad 297mm x 210mm 124mm x 178mm 254mm x 86mm 300px wide x 100px high 300px wide x 100px high 6
9 THE RIGHT PRICE 7
10 2015 FEATURES WLI is read by over 40,000 contacts 39 countries from senior board level to operational decision makers 8
11 January 2015 Global Executive Summary [GES] Newsletter --each issue contains blogs, articles sharing good practice, job / property / product / event news February 2015 Global Executive Summary Newsletter March 2015 WLI Magazine, featuring regular sections on Automated Handling/ Forklift Technology/ Warehouse IT/ Warehouse Maintenance IFWLA Convention Preview April 2015 Global Executive Summary Newsletter May 2015 GES June 2015 WLI Magazine, featuring regular sections on Automated Handling/ Forklift Technology/ Warehouse IT/ Warehouse Maintenance CILT International Convention Preview July 2015 GES August 2015 GES September 2015 WLI Magazine, featuring regular sections on Automated Handling/ Forklift Technology/Warehouse IT/ Warehouse Maintenance October 2015 GES November 2015 WLI Magazine, featuring regular sections on Automated Handling/ Forklift Technology/Warehouse IT/ Warehouse Maintenance December 2015 GES Each newsletter/magazine is ed out to the country contacts of the International Federation of Warehousing & Logistics Associations, IFWLA and the International members of the Chartered Institute of Logistics & Transport, CILT. Plus they are also uploaded to the WLI/IFWLA websites and shared on IFWLA MEDIA INFORMATION 9
12 Quad Publications Ltd Made Simple Group Wenlock Road London N1 7GU UK Daren Thomas, Publisher E: Tel: 0044 (0) Mark Millar, Asia Correspondent Hong Kong China Richard Davies, Business Development Director E: IFWLA Roger Williams, Secretary General E:
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