Magento Commerce Order Management Opportunity Vision Solution

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1 Magento Commerce Order Management Opportunity Vision Solution

2 Philipp Barthold VP Omnichannel, Magento Commerce

3 Magento Commerce Order Management Magento Omnichannel Commerce Order Management is a modular, cloud based platform designed to provide centralized inventory, order and fulfillment capabilities that enable any commerce business to deliver a consistent, low friction omnichannel experience to the customer.. MCOM Analytics Web Mobile Distributed Order Management Global Inventory External Fulfillment Network Store Network Store Network Customer Service Omnichannel Fulfillment Customer Service Dropship Network Marketplace Magento Payments & Fraud Internal Fulfillment Network

4 Magento Commerce Order Management What You Need to Know All new SaaS Platform, developed from ground up in 2012 on same PHP technology stack as Magento Digital Commerce Backed by a rich heritage of distributed order management, omnichannel, payments & fraud expertise extending over 15+ years Shares common admin UX tools with Magento1.14 / 2.0 and has out of the box connectors for Magento Digital Commerce GA announced in Jan 2016, live in 20 global markets

5 Commerce Order Management Market Opportunity Demand for OMS

6 Significant Near Term Opportunity Up to Date 0-12 Months 47% 250% more Retailers plan to have a single Order Management Solution in three years Months Months plan to deploy OMS in the next 24 months No Plans Distributed Order Management Adoption Timeframe Source: Boston Retail Partners Order Management is the new POS 2015

7 Merchants See Value in Order Management Which of the following future capabilities would you expect to pay for in Magento? 80% 70% 60% 50% 40% 30% 20% 10% 0% (Expectation to Pay by Feature) Source: 2015 Magento Merchant Survey

8 Top Order Management Investment Drivers To support buy-online, pick-up-in-store program To enable us to fulfill online orders from our physical stores To support the rollout of additional web distribution centers To support shipping to a store 40% 38% 38% 38% To enable a single view of inventory across channels 32% To enable drop shipping from suppliers To replace an existing legacy or homegrown system To enable drop shipping from marketplace sellers To enable a single view of customer orders across channels 25% 22% 21% 21% To enable store associates to place orders from the online channel 14% To enable omnichannel returns 8% Source: Forrester Research

9 Expertise and Successes Live with seven clients, build with four partners

10 Magento Commerce Order Management Webstore Launch Date Client Solution SI Magento 2015 November Jack Daniels in UK. Australia and Germany planned for Vaimo Magento 2014 September 10 webstores in Europe & AU. 4 currencies. Vaimo Magento 2015 December Multi-merchants stores. Reserve & collect, ISPU & SFS planned for AOE Magento 2016 Q3 Launch 22 webstores in Europe, US & CA. 9 currencies. Integration to 2 DCs and 2 CCs Vaimo Demandware 2016 Q2 Launch 6 webstores in Europe & US. 5 currencies. Lyons WebSphere 2014 April Sunglass Hut Rosetta Magento 2015 May 5 webstores in Europe & US. 3 currencies. Vaimo

11 Magento Commerce Order Management MCOM Analytics Web Mobile Distributed Order Management Order state & event management Order orchestration & routing, Partial shipments, order splitting Presales, backorders, returns Global Inventory Track inventory at any node Stores, vendors, DCs In-transit inventory Intelligent sourcing and allocation External Fulfillment Network Store Network Store Network Customer Service Marketplace Omnichannel Fulfillment Ship-from-store Store pickup, click & collect Ship-to-store Pick-and-pack Carrier integration Customer Service Order details/ status lookup Order modification & cancellation Appeasements/ refunds/ credits Order escalation workflow Dropship Network Internal Fulfillment Network Magento Payments & Fraud

12 Magento Retail Associate Platform Our in-store associate app for MCOM with a best-in-class UX, empowering associate to perform key omnichannel activities Store Fulfillment Easy user interface and process flow Ship-from-Store Buy-Online, Pickup-in-store Endless Aisle Shop all products across the brand Save-the-Sale transactions Inventory visibility

13 Magento Commerce Order Management Targets and Needs Based Segmentations Single online selling and fulfillment channel Complex order processes (presale/backorder, subscriptions, etc.) Payment and fraud concerns or complexities Multiple selling channels requires consistent CS functions Current or planned multiple fulfillment nodes (drop shippers, warehouses and/or 3 rd party logistics). Online now with current or planned physical stores $100M+ Opportunistic not targeting via marketing or product strategy, will look at on case by case basis Order Volume Scale $50 - $100M $25 - $50M $10 - $25M $1 - $10M <$1M Not current target but plan is to be addressable as product becomes more self service (2016+) Supply Chain Complexity Opportunity Fit Opportunity Outlier No Opportunity

14 Partner Driven Deployment Approach for MCOM Evolving from co-deployment strategy to one of SI autonomy Create MCOM Account for New Customer Detail Discovery Session Solution Design Configuration & Development QA/Testing Production Cutover Current MCOM Team MCOM & SI Teams MCOM & SI Teams Configuration MCOM SI Team Integration SI Team Customizations SI or MCOM MCOM & SI Teams 2017 MCOM Team SI Teams SI Teams SI Teams SI Team MCOM & SI Teams

15 Magento Commerce Order Management In Summary All new SaaS Platform, developed from ground up in 2012 on same PHP technology stack as Magento Digital Commerce Proven solution which connects seamlessly with M1.14 & M2 Functionality focus on omnichannel inventory and in-store use cases Foundation to enable partners to build complex omnichannel solutions

16 Additional Resources Ask Magento Omnichannel Sponsors Marketplace General Session Client Spotlight - Wednesday 9:15am Customer Success Mastering Omnichanel with Forrester and Customer Case Study Wedensday 11:00am Developer BarCamp Integration Framework Wednesday 2:00pm

17 Q & A