The Shopatron Omni-Channel Playbook

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1 The Shopatron Omni-Channel Playbook

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3 The Shopatron Omni-Channel Playbook ecommerce, like football, is all about strategy. The plays you choose and your execution decide whether or not you win the game. Will you go for it on 4th and inches? Or will you punt and hope your defense holds? Will you go big and turn your next possession into a scoring drive? In this playbook, you ll see how the advanced fulfillment capabilities powered by Shopatron give multi-channel retailers the offensive strategies they need to beat the competition.

4 UNDERSTANDING THE FIELD Before you can play the game, you need to know the field. More customers now expect a completely seamless shopping experience across mobile, desktop and brick-and-mortar channels. 1 94% of retailers say they re still facing significant barriers to becoming an integrated online and physical company, meaning they re probably losing business every day. 1 67% of consumers who purchase online use the store before or after the transaction. 2 The most common multi-channel shopping journey is: ĥĥ Discovery - Online ĥĥ Trial, Purchase, Pickup, and In-Store Returns - Physical 2

5 The Option play The pressure is on and you need to move the ball up field and make a scoring play. The clock is ticking and their defense has been holding you down. It s time for the Option Play. In this scenario, Shopatron acts as the quarterback, quickly surveying the field and weighing the options. As the defense spreads, we analyze the best options for taking the ball across the line. And in the world of retail, that means providing a superior customer experience to your shoppers. The Option Play is Ship-From-Store. Shopatron hands off the ecommerce order to one of your stores making it easy for them to run it in for a touchdown. Implementing Ship-From-Store with Shopatron will streamline your online order fulfillment and lower your inventory carrying costs by optimizing the use of stock across stores and making it available for home delivery. Rather than continuously running the same old play fulfillment from warehouse inventory Shopatron provides sophisticated tools that intelligently choose the closest stocking store to fulfill the order for you. There are a variety of options available for online order fulfillment and the Shopatron Order Exchange picks the best one.

6 Shopatron Omni-Channel Playbook Benefits of Ship-From-Store Inventory in Stores. Not Warehouses. Increase inventory turns and reduce carrying costs by allowing retail stores to fulfill online orders with items sitting on their shelves. Out-of-Stock Online? Never Again. Avoid purchase abandonment due to out-ofstock online inventory by fulfilling online orders from any retail location. Maximize Margin on Store Inventory. Use ship-from-store fulfillment to turn inventory in slow-moving stores without resorting to margin-crushing discounts. Shipping from a local store also reduces your shipping costs.

7 The Power I Formation It s fourth and long with two minutes left to play. You re down by a field goal. Do you punt and pray for another possession, or do you go for it? Shopatron s Inventory Lookup helps you score more sales when you are in the Red Zone. Today s consumers expect a seamless experience across online and offline channels. When they are searching for products on your site, they are in the Red Zone ready to buy, but they want to know that the inventory is available to purchase locally. Without that transparency, you re punting away sales and hoping for better luck next time you have the ball. Shopatron s Inventory Lookup empowers shoppers to easily find the products they want at one of your local stores. Like the Power I Formation, Inventory Lookup empowers you to turn Red Zone opportunities into game winning scores.

8 Shopatron Omni-Channel Playbook Benefits of Inventory Lookup Seamless Shopping Drives Sales. Allow shoppers to seamlessly interact with both online and offline inventory across all locations, and watch total sales increase by over 3%. Drive Foot Traffic to Your Stores. Show online shoppers what s available in local stores, and drive spend-ready foot traffic into those locations where 40% will make additional purchases. Deliver Convenience. Win the Customer. Make life more convenient for online shoppers by eliminating out-of-stock scenarios and allowing them to find desired products in a local store.

9 The Hook and Ladder You pull back and wait for your receiver to reach his mark; he stops, turns, and catches a beautiful pass. But the play is only half over, because your tight end is already swooping in to catch a perfect lateral and charge to the end zone. And your opponent never knew what hit them. This is In-Store Pickup, one of the hottest trends in ecommerce today that allows you to capture orders online, and pass those orders to local stores who make them available for pickup whenever is most convenient for the customer. It s a simple handoff with a big payoff. Your stores fulfill online orders with inventory that s already sitting on shelves, giving you the power to offer the same-day pickup capabilities that Amazon can only dream of. Customers who choose In-Store Pickup make additional purchases 40% of the time.

10 Shopatron Omni-Channel Playbook Benefits of in-store pickup More Options. More Online Sales. Increase online conversion during the checkout process by offering online shoppers convenient, satisfying new options for receiving their orders. Online Commerce. In-Store Traffic. Use in-store pickup capabilities to drive motivated shoppers into local stores, where they make additional purchases over 40% of the time. Expanded Online Product Mix. Add products to your online mix that are typically too challenging for online sale by allowing online shoppers to access the inventory and service resources of local retail stores.

11 The Spread Offense You need options, and you need to go big. It s time to for the Spread Offense, which gives you, the quarterback, all of the options you need to score the touchdown. This is Vendor Drop-Ship. Consumers want to purchase everything from one place, and when they can t find a product in stock they look to buy it from your competitors. Vendor Drop-Ship helps you to save the sale by offering your shoppers an endless aisle of products to choose from. When they find what they are looking for on your site, you not only saved the sale, but you gained a loyal customer. Leverage inventory in your vendor s warehouse to fulfill online orders, turning vendors into allies and delighting customers with a massive spread of available products.

12 Shopatron Omni-Channel Playbook Benefits of Vendor Drop-Ship Extend the Endless Aisle. Expand the inventory and product assortment available to your shoppers, by allowing your vendors to offer their full product line to your customers. Reduce Costs by Reducing Inventory. Drive down costs by allowing vendor suppliers to drop-ship your ecommerce orders from their warehouses so you don t have to fulfill from yours. Improve Shopper Satisfaction. Provide customers with a wider assortment of products for the brands you stock, and they will reward you with increased spend and return visits.

13 Score a Touchdown With Shopatron Today Shopatron is the world s leading provider of cloud-based, ecommerce order management solutions. Real-Time Inventory Lookup Same Day In-Store Pickup 1 Forrester and Accenture, Customer Desires Vs. Retailer Capabilities: Minding the Omni- Ship-to- Store for In-Store Pickup Ship From Warehouse In-Store Returns Ship From Store Vendor Drop Ship Channel Commerce Gap Seamless/Accenture-hybris-Forrester-new_2014.pdf 2 AT Kearney, On Solid ground On+Solid+Ground.pdf/f96d82ce-e40c-450d-97bb-884b017f4cd7

14 ecommerce. Transformed. Powered by our Shopatron Order Exchange, Shopatron Retailer allows multi-channel retailers to seamlessly leverage the available inventory of every retail storefront and distribution center when fulfilling online orders. Unlike legacy order management software or custom-built solutions, Shopatron makes it easy and affordable to deploy advanced capabilities like in-store pickup, ship-from-store, inventory lookup, and vendor drop-ship within existing ecommerce initiatives. With Shopatron, online and offline channels join forces to increase sales, turn inventory, and deliver a superior purchase experience to online shoppers. Shopatron Inc. 825 Buckley Road, Suite 200 San Luis Obispo, CA United States Telephone Outside US

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