St. John s University

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1 The People. The Tradition. The Excellence Managed by IMG College

2 OVERVIEW» Why College» About St. John s» Asset Overview» Next Steps 2 Managed by IMG College

3 Why College? 3 Managed by IMG College

4 WHY COLLEGE SPORTS? 1. College sports has the largest fan base of all sports - over 172 million fans 2. College sports delivers an authentic product with unrivaled tradition and highly devoted fans base 3. Demographics of college fans are broad and diverse Young affluent men High disposable income The largest female fan base in sports with over 77 million Reaches ethnic minority groups 4. Attendance of college sports events exceeds all sports - over 100 million in Television ratings for top sporting events are only surpassed by the Super Bowl 6. Sales of college licensed merchandise rivals all sports - $3.9 billion in sales 7. College sports delivers a year round conversation with consumers Source: ESPN/TNS Sports Poll Managed by IMG College

5 College has the largest fan base in all of sports College Sports Sports Affinity in the US Projected fans age 12+ (millions) 172 NFL 171 College Football MLB NBA College Basketball Figure Skating Extreme Sports Motorsports million people ages 12+ consider themselves fans of college sports Boxing 98 Source: US Census; The ESPN Sports Poll, a service of TNS (2009 survey) 5 Managed by IMG College

6 Nielsen ratings demonstrate the appeal of college sports Ratings Across League Championships NFL Super Bowl 2/7/10 45 BCS Football Championship 1/7/10 NCAA Basketball Championship 4/13/10 SEC Football Championship 12/5/09 NBA Finals 6/11/09 MLB World Series Game Six 10/29/09 NASCAR Daytona 500 2/14/10 PGA Championship 8/16/09 3 of the 4 most watched athletic championships are college events NHL Stanley Cup Finals 6/12/09 Source: Nielsen Media 6 Managed by IMG College

7 College attendance vastly exceeds all major sports Annual Attendance by Sport Fans attendance (millions) College Sports MLB College Football College Men s Basketball College Basketball NHL NBA Over 100 million people attended a college sporting event in 2009 NFL Source: ESPN.com & NCAA.com 7 Managed by IMG College

8 College has one of the largest female audiences Figure Skating Female Sports Affinity Projected female fans ages 12+ (millions) 82 College Sports 77 NFL 74 MLB 67 College Football 64 NBA 54 College Basketball Extreme Sports Motorsports million females are fans of college sports Horse Racing 45 Source: US Census; The ESPN Sports Poll, a service of TNS (2009 survey) 8 Managed by IMG College

9 College has the largest affluent fan base College Sports Affluent Sport Affinity (income $100,000+) Projected fans (millions) 29 NFL 28 College Football 26 MLB 25 College Basketball 22 NBA 21 Golf NHL Extreme Sports Tennis Over 29 million college sports fans earn more than $100,000 annually Source: US Census; The ESPN Sports Poll, a service of TNS (2009 survey) 9 Managed by IMG College

10 College reaches the Millennial Generation College Sports Sport Affinity Among yr olds Projected fans (millions) NFL Mixed Martial Arts Extreme Sports College Football Boxing NBA MLB College Basketball Motorsports Over 17 million year olds are fans of college sports Source: US Census; The ESPN Sports Poll, a service of TNS (2009 survey) 10 Managed by IMG College

11 College sports fans span cultural lines College Fans Among Key Segments Projected fans (millions) Percentage of fan base Hispanic 14% African American 13% Other 5.9% Source: US Census; The ESPN Sports Poll, a service of TNS (2009 survey) 11 Managed by IMG College

12 College sports fans are spending for licensed merchandise Annual Licensed Sales MLB $5.0B College Sports $3.9B NFL $3.3B NBA NASCAR $1.6B $3.0B Consumers spent $3.9 billion on college merchandise in 2009 Source: Global License Magazine and The Collegiate Licensing Company 12 Managed by IMG College

13 College sports fans support sponsors College Sports Fans Attitudes Toward Sponsors Pay Attention 206* Intend To Buy 135* Have Positive Perceptions 128* Are More Loyal 125* All Indices Are College Sports Fans vs. Non Fans Source: TNS, ESPN Sports Poll 2010 Simmons NCS, Summer 2010 *Denotes significance with a 95% Confidence Interval 13 Managed by IMG College

14 About 14 Managed by IMG College

15 Campus Life» One of the largest commuter schools in the country - more than 20,300 students total with 3,000 resident students» Almost 3,200 employees» 58% female, 42% male» 45 states are represented along with 122 countries Alumni» Nearly 160,000 alumni» Approximately 85% of alumni reside in the greater New York region» Notable alumni: Bruce Bent Creator of the mutual fund Mario Cuomo Former NY Governor George Deukmejian Former CA Governor Mike Repole Founder of Glaceau and vitaminwater Raymond Kelly NYC Police Commissioner 15 Managed by IMG College

16 St. John s Department of Athletics» With a winning percentage of.658, St. John s is ranked 9th all time in Division 1 winning percentage» St. John s is 7th on the all-time Division 1 victories list with 1,703 wins» The men s basketball team has made 26 NCAA Tournament appearances (tied for 20th!), including» The men s basketball team has made 26 NIT appearances, including five (5) NIT Championships» The team has earned eight (8) BIG East Championships and five (5) BIG EAST regular season titles» Over the years, the St. John's Basketball team has produced many topnotch talents, including: Eleven (11) All-Americans Fifty-Nine (59) NBA draft picks Sixteen (16) NBA 1st round picks Eight (8) NBA lottery picks Great players including Mark Jackson, Malik Sealy and Chris Mullin 16 Managed by IMG College

17 Accessing St. John s fans Fully accessing the college market requires multiple points of entry POINT OF ENTRY On-campus AUDIENCE SIZE 20,300 students 3,200 staff ST. JOHN S UNIVERSITY Alumni Association 160,000 alumni Athletic Department Over 1 million fans * * Source: ESPN/TNS Sports Poll Managed by IMG College

18 Snapshot of a St. John s fan EDUCATION HOME OWNERSHIP INCOME 54.3% of fans have a college education 52.2% of fans own their home 44.3% of game attendees earn over $100,000 SOURCE: Scarborough Managed by IMG College

19 Year-round marketing platform ST. JOHN S OFFERS YEAR-ROUND ACTIVATION Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Soccer Basketball Lacrosse, Baseball, Etc. 19 Managed by IMG College

20 Asset Overview 20 Managed by IMG College

21 An integrated marketing platform To maximize your investment, we recommend building an integrated marketing program with uniquely leveraged assets to drive brand and business objectives. Promotions In Venue TV Event Print Digital Business to Business Radio 21 Managed by IMG College

22 St. John s affinity ST. JOHN S CORPORATE SPONSORS 22 Managed by IMG College

23 Television THE RED STORM REPORT For all of the behind-the-scenes action of St. John s Basketball, St. John's fans from New York, New Jersey, Connecticut and Pennsylvania tune in every week to The Red Storm Report!» The Red Storm Report is a weekly show that highlights the men s and women s basketball team and is broadcast on SNY» The Red Storm Report airs twice a week for ten (10) weeks from January through March 23 Managed by IMG College

24 Radio THE ST. JOHN S RADIO NETWORK» All regular season St. John s Men s Basketball games can be heard on 50,000 watt Bloomberg Radio WBBR 1130-AM.» All men s basketball games are broadcast live - allowing sponsors the opportunity to participate in the following programming: The Steve Lavin Report (Pre-Game Show) Play-By-Play Halftime Show Wrap Up Report (Post-Game Show) 24 Managed by IMG College

25 Digital REDSTORMSPORTS.COM Official site of St. John s Athletics» Unique content, live streaming audio and video, schedules, and more» 907,681 unique visitors per year» 5.1 million page views per year BRANDING OPPORTUNITIES Website promotions Banner advertisements varying sizes Micro site/registration landing page 25 Managed by IMG College

26 Print PRINT COLLATERAL» A strategic branding opportunity and an effective way to reach passionate St. John s fans of all ages due to multi-touch points and overall shelf-life of the publications and materials OPPORTUNITIES INCLUDE Basketball Yearbook Schedule Cards Fall Sports Men s & Women s Basketball Spring Sports Schedule Magnets Men s Basketball Women s Basketball Ticket Brochure 26 Managed by IMG College

27 In-venue/game day BASKETBALL Carnesecca Arena» Capacity: 5,602» Opened: 1961» Sports: Basketball Madison Square Garden» Capacity: 19,786» Opened: 1968» Sports: Basketball 27 Managed by IMG College

28 In-venue Carnesecca Arena BASKETBALL SIGNAGE OPPORTUNITIES Scorer s Table Signage Sponsor logo on the 30 of TV visible courtside signage Baseline Signage Sponsor logo on the 10 of TV visible baseline signage Main Scoreboard Signage Exposure on the permanent panels on the main scoreboard, visible at all events held at Carnesecca Arena Video Board Sponsorship of a unique feature or replays each game Rotunda Signage Sponsorship on one (1) of four (4) rotunda signs in the arena 28 Managed by IMG College

29 In-venue Madison Square Garden BASKETBALL SIGNAGE OPPORTUNITIES Scorer s Table LED Signage Sponsor logo on the 45 of TV visible courtside signage during all St. John s basketball games played at Madison Square Garden Baseline LED Signage Sponsor logo on the 10 of TV visible baseline signage during all St. John s basketball games played at Madison Square Garden Video Board Sponsorship of a unique feature or replays during each St. John s basketball games played at Madison Square Garden 29 Managed by IMG College

30 In-venue/game day Carnesecca Arena & Madison Square Garden BASKETBALL SIGNAGE OPPORTUNITIES Team Bench Chairbacks/Kickplates Sponsor logo on the each team bench chairback and/or kickplate Goal Pad Signage Sponsor logo on the upper or lower portion of both goal pads GAME DAY OPPORTUNITIES Stanchion Signage Exclusive sponsor logo on basketball stanchion Game Entitlement Presenting sponsor of one game, including pre-event recognition, tickets to the game, pregame reception, product sampling/distribution, and PA/video board recognition Game Day Promotion Opportunity for product display, sampling, contest or couponing On-Court Promotion Presenting sponsor of an oncourt promotion at one game 30 Managed by IMG College

31 In-venue ANCILLARY FACILITIES SIGNAGE OPPORTUNITIES St. John s Ancillary Signage Opportunities Baseball Outfield Wall Signage Soccer Tri-Vision Scoreboard Signage Lacrosse Field Banner Campus Billboard Signage 31 Managed by IMG College

32 Appendix 32 Managed by IMG College

33 An organization with vast resources and capabilities IMG COLLEGE Events & Hospitality Marketing and Multimedia Rights Premium Seat Experience International As the premiere college marketing, media and licensing company with over 35 years of experience, IMG College can help you:» Create and build comprehensive marketing platforms to maximize the value of the college market» Penetrate the college market at the national, regional and local level» Access to an elite portfolio of top universities and conferences across the country» Develop a year-round activation and marketing plan that only college can provide 33 Managed by IMG College

34 WHY IMG COLLEGE? IMG College is the premier college marketing, licensing and media company with: Over thirty-five years of experience in college sports An elite portfolio of top universities and conferences across the country Access to the college market at the national, regional and local level, including all NCAA Championships An 80% market share in collegiate brand licensing 34 Managed by IMG College

35 XXX AND WOFFORD COLLEGE XXX 35 Managed by IMG College