Business Objectives Address

Transcription

1 Balance Portal

2 Business Objectives Address No need to advertise, Balance Portal is already known: 50% of customer base check balance at list once per day; up to 96% of customer base check balance at list once in 5 days. Increase ARPU: new revenue streams leveraging on new attractive services; improve Customer Base leveraging pesonalization; improve marketing campaign objectives leveraging on promotions; advertisment as a new revenue stream. Additional OPEX savings by constituting a cost-effective self-care applications that avoids costly IVR and SMS queries to customer care

3 What is Balance Portal? Balance Portal is Procescom s Easy to use, cost-effective solution that provides: Balance / Credit inquiry mandatory, free service for the operators Portal Promotion handling for data, voice, SMS and VAS services; Self-care portal; Light SMS; Additional Services; Fun & Info (VAS / IOD). News Sports results Horoscope Weather... Prepaid to Prepaid Postpaid to Postpaid SOS Credit Chat... *100# Balance: 39.1 EUR Please select an option: 1 Balance Inquiry 2 Fun & Info 3 SOS Credit 4 Promotions 5 - Help

4 Solution overview Light SMS Android / iphone application Self-care Portal Balance: 39.1 EUR Please select an option: 1 Balance Inquiry 2 Fun & Info 3 SOS Credit 4 Promotions 5 - Help USSD Channel Web / Wap Channel Service Management Advertising Personalization Promotions Charging Light SMS Self-care Applications Fun & Info OSS / BSS Marketing Reporting Applications / Enablers Balance Portal Customer Care Data Mobile PS/CS Core Mobile PS/CS Core Internet

5 Delivery/Access Channels Requested items reliably delivered to the end-user device USSD Dynamic menu Device application browser Delivery channels: WAP / Web USSD Android/iPhone application WAP Web USSD Android/iPhone application

6 Balance Portal Balance inquiry Promotions Self-care services Tarrif plane change Activation/Deactivation of services Phone configuration settings Additional Services Prepaid to Prepaid Postpaid to Prepaid SOS credit Chat Light SMS Fun & Info News Sports results Horoscope Weather

7 Balance Inquiry Procescom Balance Inquiry service is a simple, fast and convenient way to provide requested balance on the end user s screen. System is enhanced by a module for targeted advertising which embeds ad and the balance information message. *100# Balance: 39.1 EUR Please select an option: 1 Balance Inquiry 2 Fun & Info 3 SOS Credit 4 Promotions 5 - Help 1 Balance: 39.1 EUR No of SMSs: 34 Inc. Calls: 86 min Out. Calls: 64 min Dial *224# and receive a COUPON!

8 Promotions It leverages traditional promotional channels over brandable web tool: create/modify/remove promotions; end-user handling (user profiling); reports & statistics; Customer Care support. Promotion discovery over USSD menu, WAP/Web or Android/iPhone application. Bonus handling by provisioning charging system with accumulators (addsms, FreeMinutes,...). Loyalty program: promote an end user; give some bonuses to an end user; give some content for free to a specific end user. Special Promotion Hot Deal! BUY GET1 FREE

9 Promotion handling over Web Tool

10 Advertising and Balance Portal Retrieve End User Profile data Select a proper campaign 2 4 Merge of NEWS/INFO with advertising message 1 Balance Portal 5 News request Composite message: News feed + ADV 3 Ad handling: Select proper ad for the campaign Send ad message to balance portal Ad Partner Campaign management Ad Partnering Management End User Profiling Reporting

11 SOS Credit It offers a new way of reaching out to possible borrowers at the moment they are ready to make a credit decision. SOS Credit provides mobility, security, speed, user friendliness, and low-cost, high-return method of reaching more potential users. *100# Balance: 39.1 EUR Please select an option: 1 Balance Inquiry 2 Fun & Info 3 SOS Credit 4 Promotions 5 - Help Please select the amount of money you need: 1-1 EUR 2-2 EUR 3-5 EUR 6 - Help 0 - Back 3 1 You have 1 EUR on your account.

12 Chat Procescom Chat is an easy-to-use and fun mobile phone / PC service, which provides the end user with a new way to communicate with his/her friends and find new ones anywhere, at anytime. Following options are available: Mobile phone-to-mobile phone; PC client-to-mobile phone; PC client-to-pc client. *158# 1 2 ABC 3 DEF 4 GHI 5 JKL 6 MNO 7 PQRS 8 TUV 9 WXYZ + # 0 + _ Please enter the end user s number with whom you want to chat or choose one from the list: Help 2 Please enter the message not logner than 140 characters.

13 Chat Procescom offers brandable web interface for the end users together with the chat application. It supports end users with Internet access.

14 Light SMS Light SMS service evolved in cooperation with Oberthur Technologies. The common Procescom and Oberthur Technologies roadmap is to enhance operators offering with new flexible and easy-to-use innovative messaging services like Light SMS. Light SMS is USSD initiated SMS: End user sends messages by using SIM application; Operators push Light SMS SIM applications via OTA; Light SMS SIM application initiates USSD menu session with Light SMS application usually located on USSD gateway.

15 Fun & Info System returns requested text when end user selects wanted item from the portal menu. *159# 1 2 ABC 3 DEF 4 GHI 5 JKL 6 MNO 7 PQRS 8 TUV 9 WXYZ + # 0 + _ 1 Sports 2 Weather 3 Business 4 Politics 5 Entertainment 2 A mix of clouds and sun. High 16C. Winds light and variable.

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