Franchise Opportunity

Transcription

1 Franchise Opportunity

2 About Home Care Assistance is the leading provider of home care for seniors across the United States, Canada and now in Australia. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Home Care Assistance has received numerous industry awards including Entrepreneur s Fastest-Growing Franchises and Franchise Business Review s Top 50 and is a 2015 Franchise500 and Inc Company. Our services are distinguished by the calibre of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to ageing centred on the evolving needs of older adults.

3 Franchise Opportunity Senior care is one of the fastest growing industries in Australia and will continue to grow rapidly over the next 30 years as the baby boomer generation reaches retirement age. Australia is experiencing a new demographic phenomenon with our seniors now enjoying the fourth longest life expectancy in the world. There is a major shift in the number of Australians living to be 100 years of age and beyond. Empirical evidence shows that nine out of ten seniors aged 65 and older wish to live in the comfort of their own home and maintain family and social ties, a familiar environment and routines, as well as a strong sense of purpose. Home Care Assistance has carefully positioned itself to tap into this multi-billion dollar industry by focusing on the needs of Australia s growing geing population. Current forecasts suggest that nearly 16.8% of Australians will be 65 years or older by 2020 and one in ten people over 65 will have been diagnosed with dementia. Three in ten people over the age of 85 will suffer from dementia and a large number will need some level of long-term care. Home Care Assistance, leading providers of inhome care, has expanded to Australia and is now interviewing select prospective franchise owners to join us in our mission to change the way the world ages. With Home Care Assistance, we are offering prospective franchise owners the opportunity to become a business owner for themselves, a job creator for their community and a provider of invaluable piece of mind for families in need.

4 Unmatched Expertise Kathy N. Johnson PhD, CMC is a Certified Geriatric Care Manager and of Home Care Assistance. A recognised leader in senior care, she holds a Doctorate in Psychology from the Illinois Institute of Technology. James H. Johnson PhD is a licensed clinical psychologist and Chairman of Home Care Assistance. He is the former department chair of the Virginia Consortium for Professional Psychology and the award-winning author of nine books. He holds a Doctorate in Psychology from the University of Minnesota. Lily Sarafan, MS is President and Chief Executive Officer of Home Care Assistance Corporation. She has been featured as an industry expert by more than 100 media outlets. She holds Masters and Bachelors degrees from Stanford University. Lily has co-authored the Home Care Assistance Wellness Book series. Award-Winning Senior Welness Book Series Home Care Assistance s senior wellness book series includes: Happy to 102, The Handbook of Live-In Care, Hospital to Home Care, Mind Over Grey Matter, The Five Senses, The Senior Sleep Solution and The Brain Boost.

5 Programs Balanced Care Method Based on scientific studies of the world s healthiest seniors, the Balanced Care Method captures five key behaviours correlated with healthy longevity: healthy diet, physical exercise, active social ties, mental stimulation and sense of purpose. Caregivers are professionally trained to incorporate each area of the Method in daily care to ensure that highcalibre, customised care is provided to every client. Home Care Assistance is the senior care solution with an emphasis on health and longevity; we also train our caregivers in healthy meal preparation based on our Comfort Foods Cookbook: A Healthy Twist on Classic Favourites and Smoothie Recipes Booklet. The Cognitive Therapeutics Method The Cognitive Therapeutics Method (CTM) is an activities-based cognitive stimulation program designed to keep individuals mentally sharp. Developed by the scientific division of Home Care Assistance, CTM is a patentpending and proprietary program that is one of Home Care Assistance s most exciting and promising differentiators. The program has evolved over the past year from one targeting clients with marked cognitive decline to a more tiered approach that includes services for clients across the ageing and cognitive wellness spectrum. In fact, it has become a favourite among many of our most cognitively sharp and active clients, who consider CTM akin to exercise for the mind. For clients who do have marked cognitive declines from conditions such as Alzheimer s disease, CTM is an important part of the care plan tailored specifically to deficits, skills and goals. Leaders in Post- Hospitalisation Care Home Care Assistance is committed to the wellbeing and safety of the clients we are privileged to serve and the community at large. Our From Hospital to Home Care guide is part of our extensive suite of materials and provides an overview of the challenges and resources associated with each step in the transition from hospital to home with the goal of reducing hospital re-admissions and ensuring optimal recovery.

6 Management and Training Care Management System Home Care Assistance s online care management software is user friendly and features a family status portal which allows loved ones to view progress notes on their family member s care at any time and from anywhere. The software s web and mobile platform for scheduling, integrated telephony, two-way caregiver messaging and marketing makes the business of home care administration intuitive, efficient and paper-free. Home Care Assistance University (HCAU) Home Care Assistance University is a unique online training platform that gives our caregivers access to the training and expertise they need to provide the gold standard of care. Our caregivers are certified in skills including the Balanced Care Method, Alzheimer s and Dementia Care, Hospital to Home Care and more. Our University ensures that we can provide our compassionate and rigorously screened caregivers with the ongoing training they need to better serve our valued clients.

7 Franchise Training and Support Marketing Support The Home Care Assistance Franchise Business Model and Marketing Program inspires efficiency and innovation in the development of value-added services. We re proud to say that these services were not available in Australia until our launch in Our franchises grow through a combination of online marketing, consumer advertising, public relations, social media and community and referral marketing. Highlighting our key differentiators such as the Balanced Care Method, Cognitive Therapeutics Method, and Hospital to Home Care, not only sets an elevated standard for home care, but also renders competitors less relevant, making Home Care Assistance the preferred choice for Australian families. Thorough Training Franchises require and initial 5 day training, which is designed to provide you with extensive instruction in Operations, Client Care, Employee Care and Marketing. We also share experiences from our most successful location and franchise owners to gain real-life insights from current home care operators. In addition, we have virtual training modules through our online learning portal, comprehensive manuals and recorded webinars to help you train new staff members and further develop your expertise in all aspects of the business. Dedicated help desk staff are on hand to guide you through any process. Upon completion of Franchise Training, new franchise owners will be equipped to confidently get their business up and running as well as start generating revenue early. On-Going Support The Home Care Assistance business development team is here to assist with the selection of the territory retail site, fitout and launch of the franchise business as well as on-going franchise network business development support. You will have a support team available to you, working with you to grow your business at every stage. Australian franchise owners will meet and share experiences with other Home Care Assistance members and owners periodically throughout the year. Leadership Brand In an incredibly brand-centric world, the companies with the strongest brands win! Home Care Assistance is a premium level lifestyle centric brand. Customers pay a premium to work with Home Care Assistance for the high calibre of our caregivers, advanced methodology and our focus on helping our clients to live happier, healthier and hopefully longer lives, safe at home. We open highly visible retail offices where other senior care companies operate from home. We advertise directly to affluent 45+ year old adult sons and daughters, and we target powerful influence centres such as trusts and wealth managers. The Home Care Assistance brand logo is a registered trademark and protected under Australian laws.

8 Home Care Assistance Changing the Way the World Ages 14 Years in Business 10 Years in Franchising 132 Franchises Worldwide 18 Company Owned Locations Home Care Assistance currently operates in the USA, Canada and Australia with plans to expand to New Zealand, Singapore and beyond. Our mission at Home Care Assistance is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the calibre of our Caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to ageing centred on the evolving needs of older adults. Live-In Experts We specialise in around-the-clock care to help seniors live well at home. Available 24/7 Care Managers are on call for clients and their families, even during nights and weekends. High Calibre Caregivers We hire only 1 in 25 applicants and provide ongoing training and supervision. Balanced Care Our unique approach to care promotes healthy mind, body and spirit. Cognitive Therapeutics Our proprietary cognitive stimulation program addresses cognitive decline, building on our expertise in brain health. No Long Term Contracts Use our services only as long as you re 100% satisfied. A Trusted Partner We re honoured to be Preferred Providers for professionals in both the medical and senior communities. Peace of Mind Independent industry surveys place our client satisfaction rate at 97%.

9 Franchise Territories Protected Licenced Territory A Home Care Assistance franchise gives exclusivity in serving over a defined geographical location. Franchisees will provide services to the community in this territory, establishing an office and recruiting and training qualified staff to deliver services. Franchise Territories Available Home Care Assistance has customised each franchise territory by utilising population sizes, statistics and demographics in order to offer all franchise owners a defined and comprehensive territory from which to operate. Territories range from 300,000 residents or larger and can be expanded to include options to purchase neighbouring territories. The Home Care Assistance network development plan invites franchisees to participate at the ground level, offering large premium territories to early-bird applicants. As part of our second-phase plan, we are now releasing 8 premium franchise territories in the following areas: Sunshine Coast Queensland Brisbane North Brisbane South West Brisbane Central Coast NSW Sydney Metropolitan Areas Melbourne Metropolitan Areas Adelaide

10 Franchise Territories Applicant Qualifications You do not need any particular qualifications to be a Home Care Assistance franchise owner. Ideal candidates: Passionate Self-starters Team players Highly motivated Management experience Personable with strong communication skills Fast learners Financial Aged Care industry professional or business experience a bonus. Financial Advice Franchisees will need to have sufficient funds to set up and grow their business. Franchises may involve a couple or partners who own and operate the business through the first phase of growth, or one owner operator with one staff, or a franchise investment run under management with little or no owner/shareholder involvement in the day-to-day running of the business. Home Care Assistance requires applicant franchisees to seek professional financial advice before entering into an agreement to purchase the franchise business opportunity.

11 Contact Franchise Recruitment Manager M: Paul Shehade Master Franchise Australia M: Franchise Opportunity