Taziki's Cafe. franchisee satisfaction report. Taziki's Cafe. franchisee satisfaction report

Transcription

1 Taziki's Cafe Taziki's Cafe September 0

2 Dear Entrepreneurs, There are more franchise opportunities today than ever before and the timing has never been better for investing in a franchise business. That said, there are many factors to consider when buying a franchise and clearly one of the most important factors is franchisee satisfaction. To measure satisfaction, we ask franchisees over 0 questions related to training & support, system communication, franchisor/franchisee relations, financial opportunity, market demographics, business lifestyle and overall satisfaction with their business. And we don t just survey a select group of franchisees - we invite every active franchise owner to participate in the survey process. Satisfaction is one of the most critical factors every entrepreneur should consider before investing in a franchise. With thousands of opportunities to choose from, franchisees hold the key to understanding which are the best opportunities. I encourage you to get as much feedback as possible from current franchise owners before making your final investment decision. This report is your first step. I hope that you find this information both interesting and useful in your franchise research. Franchising offers some wonderful opportunities and I wish you the best of luck with your new business investment. Happy Franchising! Michelle Rowan President Franchise Business Review

3 Average Rating: Overall Satisfaction Snapshot Overall Satisfaction Training & Support. Franchise System Leadership Core Values. Franchisee Community. Self-Evaluation..8. For anyone researching a franchise, we understand how important it is to get feedback from current franchise owners. To expedite this process we invited all Taziki's Cafe franchisees to participate in our independent satisfaction survey. franchise owners elected to participate (approximately 9.90%). Each of the seven areas evaluated for satisfaction are summarized here in the overall snapshot. In the pages that follow, we will explore each of these areas in detail. On pages 8-0 we provide comprehensive demographic and market information to help paint a full picture of franchise owners. Financial Opportunity General Satisfaction Overall ().8..0 Average Rating: Training & Support Training & Support Ongoing Support Ads & Promotions Effective Technology Communications Overall () Ongoing Training & Support How current franchisees rate the ongoing training and support they receive. Advertising & Promotion How current franchise owners rate the advertising marketing and promotional programs provided by their franchisor and how effective these programs are at developing and retaining business. Effective Technology How current franchise owners rate the effectiveness of the technology systems and tools provided by their franchisor. Communications communication between the corporate staff and franchise owners. 0 Franchise Business Review. All Rights Reserved. September 0 Franchise Business Review

4 Franchise System Average Rating: Franchise System Ops & Systems operation procedures and business ope systems provided by their franchisor. Ops and Systems.8 Products & Services quality of the products and/or services provided by their franchisor. Products & Services Competition..8 Competition How current franchise owners rate their franchise system's competitiveness compared to other businesses in their local marketplace. Innovation Overall ().6.9 Innovation How current franchise owners rate the innovation of the franchise system and the openness of their franchisor to experiment with new ideas. Leadership Average Rating: Leadership Clear Vision How current franchise owners rate the big picture company vision that their franchisor promotes. Team Culture culture of the company and whether or not a team environment is encouraged and promoted by senior management. Involves Franchisees How current franchise owners rate if franchisees have a voice in major company decisions. Clear Vision Team Culture Involves Franchisees Effective in Driving Overall () Effective in Driving effectiveness of the senior management team in driving the franchise company forward. Franchise Business Review September 0

5 Average Rating: Core Values Core Values Trust. Respect.6 Honesty & Ethics. Cares About Success. Overall (). Trust How current franchise owners rate the trustworthiness of their franchisor. Respect relationship with their franchisor and their level of respect for the entire franchise organization. Honesty & Ethics How current franchise owners rate their franchisor's corporate culture and the promotion of honest and ethical business practices. Cares About Success How current franchise owners rate the level to which their franchisor truly cares about the success of their business. Average Rating: Franchisee Community Franchisee Community Support Brand. Support Management.0 Actively Participate. Support Each Other. Overall (). Support Brand How current franchise owners rate their fellow franchisees support of the franchise brand itself. Support Management How current franchise owners rate their fellow franchisees support of company leadership and management. Actively Participate How current franchise owners rate their fellow franchisees own level of participation within the franchise community. Support Each Other How current franchise owners rate their fellow franchisees support of each other, one of the key benefits of owning a franchise. 0 Franchise Business Review. All Rights Reserved. September 0 Franchise Business Review

6 Self-Evaluation Average Rating: Self-Evaluation Enjoy Ope How current franchise owners rate their own personal enjoyment in ope their franchise business. Enjoyment How current franchise owners rate their own personal enjoyment in being part of the franchise organization as a whole. Active Participant How current franchise owners rate their own level of participation within their franchise organization. Enjoy Ope.7 Enjoyment.7 Active Participant.0 Valued Member. Overall (). Valued Member How current franchise owners rate whether or not that they feel they are a valued member of franchise organization. Financial Opportunity Average Rating: Financial Opportunity Fees How current franchise owners rate the fairness of the fees they pay, given the value of the services and support they receive. Fees.9 Total Investment How current franchise owners rate the total investment they have made into their business and whether it is in line with their original expectations. Financial Picture How franchisees rate the current financial picture of their business relative to their expecations. Total Investment Financial Picture Long-Term Growth Overall () Long-Term Growth How franchisees rate the long-term growth opportunity provided by their franchise business. Franchise Business Review September 0

7 Average Rating: Overall Satisfaction General Satisfaction Overall Opportunity Overall Performance Overall Satisfaction...9 In business as in life, you experience many ups and downs. We all have our share of bad days, bad weeks and bad years. At any given time, a franchisee will be dealing with various challenges and issues, both personal and business related, that effect their levels of satisfaction in certain areas. Because of this, we ask franchisees five broad questions related to their satisfaction. Of all of the questions we ask franchise owners, these two are clearly the most telling. Do It Again Recommend.8.7 Overall Opportunity How current franchisees rate the franchisor and the overall opportunity provided by the franchise system. Overall (). Overall Performance How current franchise owners rate their overall performance as successful franchise operators. Overall Satisfaction How current franchise owners rate their overall satisfaction with their franchise as a whole. Do It Over Again How current franchisees responded when asked to rate the likelyhood of making the same decision to invest in their franchise again, knowing what they know today. Recommend How current franchise owners rate their likeliness to recommend this franchise opportunity to others. 0 Franchise Business Review. All Rights Reserved. September 0 Franchise Business Review

8 Market Information Units / Territories Owned Units/Territories Owned The number of franchise units/territories owned by each franchise owner. Additional Units/Territories Asks whether or not current franchise owners are planning on purchasing addtional franchise units/territories in the future. Please Note: In some systems, purchasing additional franchise units or territories may not be an option, or it may not be necessary given the business model. Geographic Location The breakdown of franchisees by location. Please Note: The results may not be representative of the franchisor's international operations. Please contact the franchisor for more information on this subject. Market Size The breakdown of current franchise owners by market size. 0% % 0% 7% 00% + units / territories 7.7% units / territories 7.7% units / territories.% units / territories.% single unit / territory 6.% Additional Units no probably maybe probably yes not Planning to buy more units? 0.0% 0.0%.% 0.0% 8.6% Geographic Location 0% % 0% 7% 00% Northeast US 0.0% Midwest US 0.0% South US 7.% Canada 0.0% International 0.0% West US 6.7% Major Metro (00,000+ population).% Large Market (0,000-99,999 population).0% Medium Market (00,000-9,999 population).0% Small Market (0,000-99,999 population) 8.8% Very Small Market (Under 0,000 population) 0.0% Total: 00.0% 6 Franchise Business Review September 0

9 Age Group Franchisee Demographics 0% % 0% 7% 00% % % - 0.8% -.% - 7.7% Age Group The breakdown of owners by age. Ethnicity The breakdown of franchisees by ethnicity. Gender The breakdown of franchisees by gender. Education The breakdown of current franchise owners by highest level of education % Ethnicity 0% % 0% 7% 00% Other 0.0% Native American 0.0% Hispanic 7.7% Caucasian 9.% Asian 0.0% African American 0.0% doctorate degree.% masters degree.% bachelor degree 8.% associate degree.% high school graduate.% did not graduate high school 0.0% Total: 00.0% Gender 0% % 0% 7% 00% male 9.% female 7.7% male & female partnership - completing survey 0.0% 0 Franchise Business Review. All Rights Reserved. September 0 Franchise Business Review 7

10 Business Lifestyle Work Hours Work Hours Looks at the breakdown of franchisees by the hours they work each week. Work-Life Balance Looks at the breakdown of franchisees by how much work-life balance they feel they have. Evenings Looks at the breakdown of franchisees by the number of evenings they are required to work. 0% % 0% 7% 00% 60+ hours/week 7.7% 0-60 hours/week 6.% 0-0 hours/week.% 0-0 hours/week 7.7% less than 0 hours/week.% Weekends Looks at the breakdown of current franchise owners by the number of weekends they are required to work. Work-Life Balance 0% % 0% 7% 00% workaholic by choice 7.7% not balanced 7.7% not so balanced 0.8% balanced 6.% very balanced 7.7% Evenings Weekends almost never.% a couple times/month 0.0% a couple times/week 6.% almost always.% Total: 00.0% almost never.% a couple times/year 0.0% a couple times/month 6.% almost always 0.8% Total: 00.0% 8 Franchise Business Review September 0

11 Survey Methodology All active franchise owners were invited to participate in this survey process. New franchise owners that had just joined the system and had not been in business for months or longer were not included. Additionally, any franchise owners that had left the franchise system prior to the survey process were not included. Franchise owners were made aware of the survey process by their corporate office and encouraged to participate and share their honest feedback regarding their franchise experience. Franchise Business Review then contacted each franchisee individually and supplied them with their unique login information to complete the survey. Franchise Business Review made at least three attempts to reach each franchise owner directly by , the postal service and/or by telephone. The standard survey consists of a total of questions. 7 questions relate directly to the franchise owner s experience. The remaining 6 questions are focused on market, lifestyle and personal demographic questions. Franchise owners had the option to complete the survey anonymously or choose to share their personal information. Results represent the aggregated data from surveys completed before September 0. About this Survey About Franchise Business Review Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. Franchise Business Review s services include commissioned franchise research projects leveraging proprietary survey processes and software, as well as industry-wide studies of franchisee satisfaction open to all North American franchise companies. The firm administers the FBR0 - Franchisee Satisfaction Awards - an annual of the top franchise companies based on the highest level of overall franchisee satisfaction by participating companies. Franchise Business Review is headquartered in Portsmouth, NH and can be reached at or by visiting their company websites at or Disclaimer This report IS NOT intended to be an endorsement or recommendation by Franchise Business Review. Our franchisee satisfaction survey reports are designed to aid prospective investors in educating themselves about franchising. This report IS NOT intended to replace the typical due diligence process that any investor should personally undergo prior to making an investment decisions. 0 Franchise Business Review. All Rights Reserved. September 0 Franchise Business Review 9