management consulting franchising concept design

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1 management franchising consulting concept design

2 Table of Content 1.0 Where Ideas come to life 2.0 The Company 3.0 Founding Partners 4.0 Services 5.0 Brands 6.0 Projects

3 1.0 where ideas come to life The company believes in the motto of 'Making things happen' and bringing ideas to life through a seamless process of execution. The company prides itself in being a Hospitality Consulting and Management firm, made up of leading industry experts and professionals, having over 50 years of expertise in the field. As hospitality experts, we believe in giving life to ideas that are with business owners, operators and investors and work directly in accessing potential opportunities and developing appropriate strategic plans. Our services are targeted mainly to hotels, restaurants, spa and wellness and various other establishments related to the services and hospitality industry. We carry out full implementation of costeffective solutions, in addition to working closely with owners to improve current operations and profitability.

4 2.0 The Company Founded in 2004 Founders - Ziad Kaddoura and Mohamed Charafeddine Mission To be the leading multi-faceted Global Franchise Service Provider. Also, excel in providing regional knowledge and operational excellence in the hospitality industry, both as managers and consultants. Expertise Turn-Key Franchising Solutions A know-how and sound experience of being a Franchisor, Franchisee and Service and Support Provider, thereby able to provide turn-key solutions in all areas of Hospitality Management, Consulting, converting brands in to a Franchise with a comprehensive range of effective and result oriented services, all designed to deliver maximum return on investment. Vast Experience and Knowledge Our turn-key, time-conscious and investment-focused programs have been formulated based on a thorough understanding of the franchise industry, affording our customers with fine-tuned and proven successful channels to develop their businesses and to realize their franchise-related ambitions. Dedicated Staff Our experienced professionals can help our client structure and negotiate terms and conditions of operation and management contract. The dedicated staff helps in assessing the needs and optimizes asset outputs.

5 Founding Partners 3.0 With the founding partners synergizing their areas of specialty and a team of seasoned professionals working for the company, Hospitality Concepts and Solutions is recognized as a one window solution for Consulting, Management, Concept Design and Franchising. Mohamed Charafeddine Hospitality Consultant Mohamed has extensive experience in the hospitality industry Opening team member, Rotana Hotel Management company Beach Hotel Rotana, Abu dhabi General Manager of the Sheraton Coral Beach Hotel in Beirut Lebanon, Involved in the restructuring of Almaz Group of Hotels including a negotiation to open the first Swiss hotel school in Beirut Lebanon Business development director of the Swiss Hotel Association in South East Asia and the ME. Structured standard reporting to the MAHO body Malaysian association of Hotel Owners Opened the renowned Grand Hills Village Hotel & SPA in Lebanon. Conducted several feasibility studies for different properties ranging from 3 to 5 star hotels Mohamed initiated signing a management agreement with the Rezidor group to flag the Grand Hills Resort & Spa to be the first REGENT hotel in the Middle East Mohamed holds a Hotel Management Diploma, Bachelor of Business Administration from Les Roches Switzerland, and has attended Executive Development Programs and General Managers Program at Cornell University Ithaca N.Y Ziad Kaddoura QSR and Franchising Consultant Started his career in the hospitality industry in the US, as an Investment & Business development manager for Donaldson Properties, based in Tampa Florida, a leading real estate and management firm, as well as the restaurant operator of several franchises, including Checkers Team member in charge of managing several real-estate projects, i.e. malls and residential complexes, and the development of the Checkers Restaurant Franchise in the Southern Region Senior Marketing Manager for McDonald's Corporation, Middle East. The main responsibility was Introducing and developing the brand across the Middle Eastern region Food Business Development Manager, Master foods Middle East. Main responsibility is to setup and develop the food division. In charge of a multifunctional team, including sales, marketing, R&D, human resources and manufacturing Holder of a Masters in Business Administration and Masters in International Business

6 4.1 Services Consulting Management Concept Design Franchising Whether you have a project idea in mind, operate your own hotel, restaurant or leisure business anywhere in the Middle East and North Africa or franchise one of our concepts and brands, we study, create and develop tailor made solutions that fit your need and requirements. We work as partners with our customers and invest in them to minimize risk and maximize their strategies. Franchising and Franchise Development: We are a multi faceted global franchise service provider who works with franchise concepts from around the world, helping them establish in new territories by finding them qualified investors. We provide professional representation from Implantation and Design Concept to Operational Layout, Pre-Opening and Opening Support followed by a complete Business Monitoring Support. We provide professional representation and assistance, whether franchisors are looking for single unit franchisees, master franchisees or area developers We provide business owners and professional investors the grounds to franchise The Hospitality Concepts and Solution brands in the Middle East and North Africa Region. Consulting, Management and Concept Design - Hospitality Services We tackle every project with a holistic approach, taking into consideration every element that would contribute to the success of the project, including but no limited to, market demand dynamics, business mix, competition, management, occupancy trends, government support, capital costs and funding opportunities. These services include but are not limited to Feasibility and Valuation Studies Due Diligence and Appraisals Feasibility Analysis and Business Planning Strategic Planning and Impact Studies Market Research Site Selection and Analysis Hotels and F&B Design and Development Strategic Planning/ Re-Concepting and Repositioning Operational Reviews, Operational Analysis and Systems Implementation Client Representation and Asset Management Financial Consulting and Ownership structure Total Cost Management Critical Path Method Scheduling Executive Search Services and Employee Development Program

7 Services 4.2 Real Estate Consultancy Clients seek our expert advice in understanding current market dynamics in the various regional economies in order to guide their investment activities, whilst others have sought input on individual projects, either seeking our input on proposed development concepts or identifying best-use scenarios for specific land plots. These typically lead to the preparation of detailed financial forecasts and subsequently to the raising of project finance where our specialized Corporate Finance team is able to add significant value to the deal placement process. The real estate assignments we have conducted have encompassed a wide range of client groups include the following: Private Funds and Family Trust Investment Houses Private Sector Corporate Developers Performance Management Services Contract Negotiation and Compliance Operational Audits Capital Expenditure Reviews Sales and Marketing Reviews F&B Operations The Restaurant and Food and Beverages Operations Department of Hospitality Concept and Solutions is established to ensure that the set of standards for excellent service are met and maintained at all times across all the brands. The company provides complete support in the following areas: Location Selection Restaurant Service Operations Material & Stock Management Operational Audit Mystery Guests Marketing Plan for Franchise Development Management & Staffing

8 5.0 Brands HCS as a Master Franchisee HCS as a Franchisor As a Master Franchisee, HCS is mandated to provide the following services HCS as a Service & Support Provider

9 Projects 6.1 Our Hospitality consulting leg of the business has been involved with several projects in the region, at different levels and difference points of engagement, providing advice and assistance to a diverse range of Public and Private sector clients throughout the region. Financial Feasibility and Analysis for Business Bay Hotel Khaja Group We were commissioned to undertake a market and financial feasibility study for a Boutique Hotel planned for the upcoming business bay in the United Arab Emirates. The study required an assessment of market demand and a competitor evaluation at the existing market. The study also included primary market research with tour operators on future plans, an extensive financial analysis of the proposed development components and recommendations on the facility specifications. Residential Complex in Riyadh KSA Market study and prospective Financial Analysis for a proposed land in Riyadh KSA: The feasibility study included a full recommendation for potential living villas, apartment, both furnished and unfurnished. A full analysis of short term and long term lease has also been evaluated. Mixed Used Study in Riyadh KSA HCS carried out a Market study, site analysis, facilities recommendations and prospective financial analyses for a proposed 4 and 5-star international standard hotels within a mixed-use development consisting serviced apartments, retail, entertainment and office to be located in Riyadh Saudi Arabia. Dubai Land Rotating City - Aventi International Following agreement of the concept recommendations we prepared a detailed financial analysis of the project s likely performance including 10 year cash flow, payback period and internal rate of return. 4 Star Boutique Hotel In Jeddah Moawad Group carried out a feasibility study for the development of 80-room facility, as an extension to an existing major hotel. The work included the consideration of local tourist trends in the area, like occupancy levels and cash flow projections, as well as determining the positioning of the product in the market. Service Apartment Saudi Awaed Real Estate Development and Investment Finalized the negotiation and commercial agreements with Service Apartment operators and feasibility and best use study. On behalf of a private sector company, the firm appraised the concept and carried out a market and financial appraisal for an apartment hotel development located in Saudi.

10 6.2 Projects Sea Front 5 Star Hotel Complex Client representation and contract negotiations, including contract structure and negotiation service. We were retained by a developer to undertake a due diligence for a resort, country club and marina and to prepare a valuation on completion. We also assisted the developers of the resort with the financing aspects of the project. We were commissioned to secure an international hotel operator for a four star destination resort project in United Arab Emirates and to assist in the negotiation of the detailed management contract terms and conditions for the operating agreement. Resort Hotel Feasibility Study, Bahrain For a private sector company carried out a market and financial appraisal for a proposed resort hotel in Bahrain. Health Resort and Spa: An exclusive health resort in Jordan was under consideration. We were commissioned to undertake the study and carried out an assessment of similar and competitive facilities around the world. The study examined the potential target markets for such a facility and determined demand trends, including a potential customer survey. A financial evaluation was undertaken to determine the commercial potential for the facility. Qatar Setup of Boutique Hotel Assessment of potential operator and best use study for a 4 star\boutique hotel We were commissioned to provide advice to a potential hotel developer in the Gulf on the choice of hotel Management Company. In addition, the Firm assisted in the negotiation process to secure the management agreement for the operation of the property. The Wave in Oman We were commissioned by an Omani developer to undertake a market evaluation and financial analysis of a proposed 4 star beachfront resort in the new upcoming wave project in Muscat, the capital of Oman. Durat AlBahrain - Consulting with the Sales team on F&B The firm prepared an investment appraisal from an existing market feasibility study on the project and updated financial projections and tourism demand forecasts. This investment appraisal was presented to a variety of potential investors from GCC countries and a suitable financial structure completed.

11 Projects 6.3 Boutique Hotels in Beirut A Lebanon based three star hotel management company required a market study of Lebanon. The study included a review of the existing and planned future developments to the supply and an evaluation of past and future trends in demand for three star accommodations. We conducted extensive market research into the competitive supply and prepared market demand projections for the three star accommodation segment. 5 star Hotel for sales in Lebanon and Egypt For a local private sector company, we assessed the performance of quality hotels located in Canada, Lebanon and the Middle East, identifying possible acquisition opportunities. Dubai Land Theme Park Sega Land On the basis of a site analysis and a review of the specific components of the project, the initial master plan concept was reviewed. We utilized market findings and the financial analysis to propose development recommendations in line with market needs. Dubai Palm - Hotels and Restaurants Represented a Qatari group regarding investment in the Atlantis Hotel on the Jumeirah Palm The firm was retained by a local group to undertake a feasibility study for the investment in the Atlantis project. This study included the development of an investment strategy and evaluation of future earnings and profitability. Al-Taj Mall F&B and Hotel Retail Consulting HCS has been commissioned by the mall owner to provide the consulting of the retail planning aspect of the mall, in addition to leading the operational design and the retail selection process. Sheikh Mohamed Enterprise (SME) Conducted several feasibility studies related to setting up local food concepts, i.e. Batata, Z-Comfort Zone and Franchising Workshops and Seminars

12 hcs-me.com P.O. Box , Dubai Media City Building 6, Suite G04 Dubai - UAE t f e.

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