Developing MJM: New Audiences, New Experiences. Brief Business Plan Consultant

Transcription

1 Developing MJM: New Audiences, New Experiences Brief Business Plan Consultant 1

2 CONTENTS 1. Background The Museum The Project Current Position 3 2. Business Plan Consultant Process, outputs and milestones expected Selection Criteria 5 5. Fee Next Steps...5 2

3 1 Background 1.1 The Museum Housed inside the city s oldest synagogue building, Manchester Jewish Museum (MJM) tells the story of Manchester s Jewish community. Showcasing material from its social history collection, its permanent gallery explores the growth and development of the Jewish community from the 1740s to The museum currently attracts 15,000 visitors a year, including 10,000 schoolchildren. Formal and informal learning sessions are regularly held inside the museum, as are exhibitions and events, helping the museum promote tolerance and understanding of Jewish faith, heritage and culture. 1.2 The Project In May 2015 MJM was awarded a development grant from the Heritage Lottery Fund (HLF) for a major development project. The project will fully restore the museum s Grade II* listed synagogue building and will create a new museum extension to house new galleries and spaces for learning, events and commercial operations. The Development Phase began in June 2015 and will end in December 2016, when the museum will submit its Round 2 HLF application. If successful, the project s Delivery Phase will begin in April 2017 with the aim of re-opening the museum in January Total project cost is estimated at 5.7m with the cost of construction work estimated at 4 million. 1.3 Current Position The following documents have been developed consistent with RIBA Stage A/B to support a Round 1 HLF submission: Building Options Appraisal Building Inspection Report Structural Engineer s Report Conservation Plan (draft) & Statement of Significance Business Plan (outline) Fundraising Strategy Audience Development Study These documents are available to all tenderers on request. It should be noted that these were prepared to inform the Round 1 application and are therefore indicative of the museum s intent rather than definitive proposals. Further investigation and design development will be required during Round 2. 3

4 2. Business Plan Consultant An experienced Business Plan consultant is required to create a detailed project Business Plan for the museum. An outline Business Plan has already been created but further detail is required during development phase for a Round 2 HLF application. The consultant will conduct the following tasks: Review and challenge the current Business Plan, analysing recent financial performance and projections Undertake a strategic review of the potential income streams, including retail, café, venue hire and commercial activities Undertake a demographic review of visitor numbers with support from audience research consultants Assess commercial opportunities, analysing pilot events programme to determine appropriate business model for future programming Analyse capital and revenue costs relative to forecast income Undertake a supply and demand analysis Work with the Project Board and Design team to test assumptions Develop, evolve and update the Business Plan ahead of the HLF Round 2 application Ensure compliance with Funder s requirements Identify risks and opportunities Submit conclusions and financial sustainability of the Business Plan. 3. Process, outputs and milestones expected The client for this work will be Max Dunbar (CEO). The consultant will be expected to attend Progress Meetings with the Design, Client and Contracting Teams for input and to report progress. The key output required of the selected consultant is the production of a Business Plan, which will assess the full financial and organisational implications of undertaking the project. In the Plan the consultant will need to outline how the museum can meet increased building and staffing costs, as a direct result of the project. The consultant will also need to make a series of recommendations outlining how the museum can ensure the outcomes of the project can be delivered and sustained. The consultant will be appointed in September Outline proposals will be required in February 2016 for the museum s Stage C report. A draft Business Plan will need to be issued to the Project 4

5 Board in August 2016 and the final Business Plan will need to be submitted in September 2016, to accompany the Stage D report. 4. Selection Criteria We require demonstrable understanding and experience in: - Business planning in the cultural sector, preferably in small museums - Strong research and analytical skills - Governance and management of small museums - Previous HLF funded capital projects - Team working with museum staff and other consultants - Setting realistic targets and methods of project evaluation - Strong report writing skills 5. Fee The total budget available for this work is 15,000 plus VAT. 6 Next Steps If you would like to be considered for this work please supply the following information: - Copy of your CV - Proposal to include a methodology for how the Business Plan will be undertaken, why you would like to undertake it and how your experience meets the listed selection criteria (max 1,500 words) - Case study explaining the successful completion of a comparable Business Plan (max 1,000 words) - A budget breakdown outlining consultancy costs Send your response to ceo@manchesterjewishmuseum.com by 5pm on Friday 14 th August You will be assessed on your previous relevant experience, skills and competencies. Costs and your methodology are also weighted, but in second rank. To access recent project documents (as set out in section 1.3) or to discuss the work further please contact Museum CEO, Max Dunbar, on the above . Interviews will be held during week beginning 7 th September. If you have access requirements for the interview please state these in your response. 5