SNOWDONIA NATIONAL PARK AUTHORITY JOB DESCRIPTION. Snowdonia National Park Authority Headquarters, Penrhyndeudraeth

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1 SNOWDONIA NATIONAL PARK AUTHORITY JOB DESCRIPTION Job Title: Centres Commercial Manager Salary Grade: Location: Responsible to: Responsible for: Snowdonia National Park Authority Headquarters, Penrhyndeudraeth Head of Education and Communication Centre staff located at four sites: Aberdyfi, Beddgelert, Betws y Coed & Dolgellau and the Distributor located at Headquarters Contract duration: Fixed period until March 31 st, PURPOSE OF THE POST 1.1 The Snowdonia National Park Authority currently manages four Tourist Information Centres, located in Aberdyfi, Beddgelert, Betws y Coed and Dolgellau. 1.2 The four Centres currently provide an information service to visitors and local residents about the Snowdonia National Park area, house exhibitions and provide a retail offer. 1.3 Following a recent review of the Centres, the Snowdonia National Park Authority is seeking to appoint a Commercial Manager for the Centres, who will deliver an engaging learning and discovery experience, including developing a sustainable retail offer and supporting exhibition offer, promoting understanding, appreciation and enjoyment of the National Park area. Activity will focus on: Fit with National Park values and the Authority s strategic plans, including improving communication, broadening educational opportunities and addressing the health and wellbeing agenda. Customer experience. Supporting formal and informal learning opportunities. Showcasing local products and producers. Coordination with the Y Stablau retail units. Social media. Health and safety management. Developing volunteer opportunities in activities. Evaluation of the visitor experience. 1.4 This post is available for a fixed period until March 31 st, The post is part of the Snowdonia National Park Authority Education and Communications Service, which provides advice and information to the public in order to:

2 Promote safe and responsible use and enjoyment of the Snowdonia National Park. Enhance public awareness and appreciation of the special qualities of the Park. Gain support for the work of the National Park Authority. 2. KEY OUTCOME SOUGHT Continued development of the Centres as destinations for discovery and compelling engagement, also increasing commercial activities and generating income. 3. PRINCIPAL RESPONSIBILITIES AND DUTIES 3.1 Income Generation To effectively and creatively display retail products and marketing materials, changing displays regularly and seasonally To explore and implement opportunities available to increase income generation through the Distribution service currently provided by the National Park Authority To explore and implement new opportunities for income generation at all four Centres, including expanding retail offer, activity booking services and other commercial activities To research opportunities for grant aid and sponsorship to support activities at the Centres, preparing grant and sponsorship applications to submit to funding organisations and partners, including but not exclusive to, Visit Wales, the Arts Council of Wales, the Heritage Lottery Fund, Literature Wales and private businesses. 3.2 Engaging Audiences To increase visitor numbers and income across the Centres To participate in events and other activities on behalf of the Snowdonia National Park Authority, including local events, shows and exhibitions To actively promote Snowdonia National Park and any initiatives adopted by the National Park Authority and any other authorised organisations To promote amenities, facilities and services at the Centres on a local and regional scale, utilising local and regional networks, in collaboration with the Media and Events Officer wherever appropriate. These networks may include social media, local papers, tourism associations, chambers of trade and Visit Wales services To conduct regular evaluation of the visitor experience based on agreed key performance indicators. 3.3 Staff and Site Management To interview and select seasonal staff for the Centres.

3 3.3.2 To line manage Centre staff and the Distributor throughout their term of employment, including checking of timesheets To organise appropriate training for Centre staff To provide staff cover at Centres, when required To undertake annual staff appraisals of Centre staff and the Distributor To attend Education and Communication team meetings on behalf of Centre staff, updating staff following meetings To regularly visit Centres to ensure that standards of customer care, display, neatness and health and safety (including fire safety), as specified by the Snowdonia National Park Authority and Visit Wales are reached To assist in master planning fit-outs, interpretation and exhibitions at the Centres. 3.4 General To ensure that the principles of excellent customer care are applied to all elements of service delivery within the role To have due regard for the health and safety of self and others To undertake any other duties commensurate with the grade of the post. 4. CONTEXT 4.1 The Centres Commercial Manager is responsible to the Head of Education and Communication and is part of the Education and Communication Service. 4.2 The Centres Commercial Manager is responsible for Centre staff and the distribution service. 5. WORKING LINKS 5.1 Communities within and visitors to the Snowdonia National Park. 5.2 Businesses and tourism networks in the Snowdonia National Park, including Community Councils, Chambers of Trade, Tourism Associations and Visit Wales. 5.3 Tenants of the Y Stablau retail units. 5.4 Members of the public on a national and international scale through the website and social media. 5.5 Students and learning establishments. 5.6 Suppliers of retail stock and information provided at the Centres.

4 5.7 Centre staff and the Distributor. 5.8 Education and Communication Service colleagues, including the Head of Education and Communication, Media and Events Officer, Graphic Designer, Technician, Administrative Assistant, Interpretation Officer, Yr Ysgwrn Project Officers and Education Officers. 5.9 Plas Tan y Bwlch Head of Business and Yr Ysgwrn Project Officers SNPA officers and members Volunteers

5 6. PERSONAL DETAILS Essential Qualifications and Experience Experience of managing a visitor centre, retail outlet or similar, with a good track record of business and staff management. At least 5 GCSEs, including Mathematics, English Language and Welsh Language. Experience of dealing with stock control, retail systems and delivery / dispatch systems. Experience of marketing and promotion. Skills and Abilities Excellent verbal and written communication skills, in both English and Welsh. Knowledge of Health and Safety relevant to a visitor/public environment, with experience of compiling risk assessments. Computer literate and competent with Microsoft Outlook and Office software, researching online and developing social media presence. Personal Valid driving licence and use of a vehicle. Pro-active and self motivated. Committed and enthusiastic. The ability to work under time and financial pressures. A highly self-motivated and enthusiastic person, who is able to encourage and motivate others. Sufficient flexibility, innovation and enthusiasm to undertake all aspects of the post, including regular evening and weekend work at Centres, meetings and events. Excellent organisational, time management and planning skills and the ability to work creatively and flexibly under own initiative and as part of a team. Desirable Experience of leading a team. A degree in a relevant subject. Experience of working with organisational partners. Understanding and appreciation of the purposes of National Parks and ability to identify opportunities and potential to develop new projects, audiences and income streams.

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