FESTIVAL SOUND OF MUSIC. soundofmusic.ca

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2 SOUND OF MUSIC FESTIVAL Every year in June, music takes over Burlington s waterfront. The Festival is an integral part of our community s culture, recognized as a tourism driver and, is the largest music event in the Region and attracts well over 200,000 visitors annually. With its mix of free and ticketed shows, Sound of Music Festival is regarded as culturally significant through its musical entertainment variety and appeal to all demographics, tastes and ages. An archive of past performers is available at soundofmusic.ca/bandarchives. KEY MESSAGES Nine day annual music festival, high calibre of music for all ages, held in Burlington, Ontario next dates: June 10-18, 2017 Over 100 acts, 10 performance areas, mix of free and ticketed shows Activities and events include the Kick-off Concert (ticketed), Club Series, Free Concerts Father s Day Weekend, Grande Festival Parade, Silver Series, Carnival, Vendors and Children s Village July Talk

3 STORY OUR STORY So much music, so much fun. Every year in June, due to the passion, love and commitment of hundreds of volunteers, a small staff and a roster of generous sponsors and partners, music takes over Burlington s Downtown and Waterfront. Sound of Music Festival showcases an eclectic combination of new and emerging artists, blasts from the past and some of today s most popular performers, all in an outstanding lakeside location. Music can be heard throughout our downtown for nine days straight. From the ticketed Kick-off Concert, to the Sound of Music Club Series that brings local talent to the spotlight one show at a time, and of course the Grande Festival Parade, an ongoing tradition since 1980, there s no shortage of entertainment on every corner. The Downtown Streetfest, Children s Village, carnival, vendors and four days of FREE concerts over Father s Day Weekend never cease to draw crowds of all ages, from near and far. Sound of Music has exploded in size and popularity since it s modest beginnings in It was originally created as a salute to the City s renowned Burlington Teen Tour Band. Within a few years, the Sound of Music Festival grew to a free four-day music event over Father s Day Weekend. In 1994, the City of Burlington handed over the popular Festival to a core group of loyal volunteers and in 1997, a new separate not-for-profit entity was formally established. Today, a volunteer Board of Directors, Chairs, Committees, Executive Director and staff work year round planning the event. Each Committee manages a portion of the Festival such as Programming, Logistics, Vendors, Volunteers, Licensed Areas, Parade, Downtown Streetfest, VIP Experiences, Fundraising, Music Education, and Eco Team. Many of the volunteers return from one year to the next, very often with their families and friends in tow, ready to lend a hand during Festival week. Planning hours are estimated at 26,000! Mother Mother Best free music festival in all of Canada with excellent choices of bands and activities. A truly community based festival, superbly run and organized! Quote from Festival guest survey

4 STORY OUR STORY Sound of Music Festival is a part of Burlington. The Festival mission statement remains true to its inception: Sound of Music Festival is dedicated to providing an annual, summer music festival that is entertaining, diverse, and appealing to audiences of all ages. Underlying the creation of the event is a celebration of music, the spirit of Burlington, the pride we have in our community, and the belief that music enhances life. The Festival brings people together and creates memories and traditions that last a lifetime. Ask anyone in town and they re likely to have a Sound of Music story. Whether you re sharing a dance in the street or some small talk with a stranger, it s a gathering place, a source of community pride and it s just plain fun. The Festival remains an annual event, while engaging the community through music and volunteerism all throughout the year. Sound of Music is the region s biggest event of the year, playing host to well over 200,000 visitors each year and getting better every year. We are the Sound of Music.

5 FESTIVAL FACTS over200,000visits annually 91% of waste diverted from landfill 100 ACTS ACROSS 10 STAGES HOURS OF PLANNING 26,000 EQUIVALENT OF FESTIVAL WEEK VOLUNTEERS FULL YEAR JOBS SUPPORTED BY THIS EVENT 9 DAYS OF MUSIC $11.7 MILLION LOCAL & TOURIST SPENDING year-round 150 volunteer committee members (survey conducted by Enigma Research Corporation) Weezer Downtown Streetfest Spencer Smith Park I have to say, to have an event this size be so organized and well run, I think the SOM team of organizers and volunteers do an incredible job. For me, it s all about the music. Love the music & the variety of it. I love how they are able to offer something for everyone. Well done! Quote from Festival guest survey

6 COMMENTS THESE ARE A FEW OF OUR FAVOURITE THINGS SURVEY COMMENTS IN ANSWER TO THE QUESTION WHAT IS YOUR FAVOURITE THING ABOUT THE FESTIVAL? The music diversity is always the best. You can always find something you ll like. A great environment, marking the start of summer! Something for everyone! A party spirit and everyone is upbeat! It s always a good time and something to suit everyone s budget. It s all-inclusive! Clean, organized, friendly atmosphere, family oriented for everyone. The festival offers music for everyone so gives us a chance to spend the weekend with our grown children and friends. And, of course it s free! Love seeing all the outdoor patios packed with people, and love the pop up patios for the festival! Great for the downtown businesses. Great event. The organization involved is amazing. I love listening to new artists that I hadn t heard of before and discovering new talent. Best event of the year. Congrats to all involved!! The Cult

7 AWARDS FESTIVAL AWARDS & ACHIEVEMENTS JUST HOW BIG IS SOUND OF MUSIC? well over 200,000 visitors annually 100 acts over 10 performance areas Over 1.6 km long 9 days long ACCOLADES Voted as one of the Top 100 Festivals in Ontario by Festivals & Events Ontario (FEO) since 2000 FEO Achievement Award for Best Promotion Winner of Best Local Attraction FEO Achievement Award for Best Greening Leader in Green Initiatives including compost and recycling, shuttle service and bike corral Started in 1980 and has grown steadily to become one of Canada s largest free music festivals Run as a successful not for profit corporation since 1997 Sound of Music Festival is proud to have earned and received Festival and Events Ontario s Festival of Distinction designation ranking us amongst the best events in Ontario. The Festival has also been the recipient of the Grand Pinnacle from the IFEA (International Festival and Events Association). The Grand Pinnacle is the IFEA s highest award (divided into four budget categories) reflecting the best overall festival or event in the world. The Festival has also been recognized in other IFEA categories: Best Sponsor Partner, Gold Best Sponsorship Program for Individual Sponsor, Gold Best Volunteer Program, Gold Best Environmental Program, Gold Best Educational Program, Gold Best Social Media Site, Silver Burlington Teen Tour Band Free Father s Day Weekend! Club Series Great friendly and family oriented music festival. Absolutely perfect location, lots of great vendors. Excellent food options. Quote from online festival guest survey

8 BURLINGTON ABOUT BURLINGTON The City of Burlington is located in southern Ontario on the north shore of Lake Ontario between Hamilton and Toronto. More information on Burlington can be found at burlington.ca. Local attractions Royal Botanical Gardens The Waterfront at Burlington Downtown & the Brant St. Pier Beachway Park Art Gallery of Burlington Museums of Burlington Conservation Halton Bronte Creek Provincial Park The Burlington Performing Arts Centre MONEYSENSE 2016: CANADA S BEST PLACES TO LIVE - BURLINGTON RANKS #2 Burlington is known as a great place to live, work and play. In an annual study done by MoneySense magazine, Burlington is consistently ranked near the top as one of Canada s Best Places to Live. The Tea Party Headstones Hawksley Workman Thank you for your interest in covering Sound of Music Festival. Media accreditation applications for 2017 are due mid May. Contact media@soundofmusic.ca with any questions.