Innovation Management. Executive Education Program (EDP)

Transcription

1 Innovation Management Executive Education Program (EDP)

2 About CEIBS The China Europe International Business School (CEIBS) was established in 1994 as a joint venture between the European Union and the Municipal Government of Shanghai. CEIBS offers a MBA program, an executive MBA program, as well as numerous Executive Education programs. With campuses in Shanghai, Beijing, Shenzhen and Accra, CEIBS is a centre of teaching and academic excellence. Our programs are accredited by the two foremost international accreditation bodies: EQUIS and AACSB. CEIBS is the No 1 Business School in Asia and among the Top 10 Business Schools in the world, according to the Financial Times (London) worldwide ranking. The school s reputation for excellence has made it the executive education learning partner of choice for a wide variety of key companies such as ABB, BP China, IBM, Google, Philips, Emerson, Baosteel, Bayer, China Telecom, Lufthansa, TCL, Dow Chemical, and several others. Check us out or Contact Executive Education, China Europe International Business School (CEIBS) (Africa) Level 1, Ghana College of Physicians & Surgeons 54 Independence Avenue, Accra, Ghana (or, P.O Box MB 429, Ministries, Accra, Ghana) Tel: (21) / (248) Fax: (21) Program : Innovation Management You don t have to be told. These are difficult economic times. But whether you are in manufacturing, services or non-profit organization, the way to remain profitable and grow is not by retreating, but by going on the offensive with innovation to develop new and improved products and services. But many companies have challenges moving into high gear in innovation: Understanding of the key parameters in innovation is almost non-existent There s a lack of game-changing new products and services Good solid best-practice processes for innovation are missing There s lack of proper and practical frameworks to guide innovation Innovation leadership is almost non-existent Many misconceptions and half-truths about innovation persist in organizations

3 These are major issues that seriously detract from your company s current and future performance. And they demand answers and solutions if your company is to use innovation as the key plank on which to compete and be truly successful. To meet this need, CEIBS offer intensive 3-day seminars/ workshops on how to initiate, implement and improve your innovation management capability to realize higher success rates and increase profits. In each of the following 3 seminars, we will delve into how to attack and solve some of the critical problems you face in using innovation management as the key competitive weapon. Join me in learning what best practices in innovation management some businesses have already discovered and are successfully applying. Recent testimonial Kwaku, this is Chuck Chang from TrendMicro. I really enjoyed the customer-centric innovation class you facilitated in Taipei. It gives me some new thoughts and breaks the way I think about innovation. Steve Chang founder and chairman, Trend Micro one of the world s leaders in computer security business. Program 1-1 : Customer-Centric Innovation Many companies in emerging economies have comparatively limited technology and weaker international market experience and resources than Western multinationals. What mindsets and models should underpin innovation strategies for companies? This workshop explains the logic behind the customer outcome-based innovation (COBI) model developed at the CEIBS Center for Marketing & Innovation. COBI is based on a set of defining principles to systematically minimize risks and maximize opportunities when attempting innovation in an emerging economy. This workshop is designed to train executives in these basic principles for systematically applying the COBI Strategy, its tools and analytical frameworks to create new customer value propositions. At the end of the program participants should understand how to make the customer a key center of the company s innovation effort.

4 Program 1-2 : Innovation Leadership There is a pervasive trend in business today in which organizations face considerable difficulty in maintaining the innovative competence and edge beyond one function and/ or a few key individuals. Yet, building an organization-wide innovation competence and mindset in which every employee, manager and function takes on responsibility for is the key to sustainable competitive advantage. The overall objective of this program is to provide participants with the tools to lead innovation in their organizations, divisions, teams and workplace. Participants will explore the key ingredients of innovation culture and the leadership practices and processes to support people to innovative. In particular you will learn how to: Create and sustain the foundations of an innovative enterprise; Speed-up and encourage both sustaining and breakthrough innovations; Build a vibrant innovation culture; Conduct an innovation audit; and relate concepts and frameworks to reflect on the innovation challenges in your organization. Program 1-3 : Service Innovation With increased foreign and local service competition, successful growth and sustained competitive advantage will depend on service innovation. Yet, the industry mantra is that service innovations are so easy to copy and that it is impossible to make innovation more predictable and sustainable. If your company is like most, you've bought into this mantra. Perhaps, it's time to take a look at new ways of enhancing your advantage through effective and sustainable service innovation. Using our proven and practical methodology called the Whole Service Model (WSM) along with our 360 degree approach to innovation and real-life case studies, this hands-on workshop will help you identify customers service requirements and to understand how these could be incorporated in your new service design. You will understand the essential models and logics that underlie successful service innovation, appreciate the key components of successful new service design model, how to develop a winning services innovation through a systematic but flexible service innovation process, and finally work with your team to design an entirely new service model and/or improve in an existing service. This exclusive workshop will take you one step further to create service features and benefits that customers will pay a premium for.

5 Who Should Attend This program will benefit senior executives across a wide array of functions within the company and those in non-profit and public sector organizations. Attendees may include CEOs and executives responsible for accounting & finance, marketing, sales, research and development, product design and development, business development, marketing, brand management, finance, manufacturing, purchasing, customer service, HR, etc. Team Attendance If you can bring some colleagues to the seminars, so much the better because some solutions require effort and it s always good to have a team, rather just one person, to return to your company to try to implement what you ve learned. Certificate in Innovation Management Participants who complete all 3 seminars with a year receive the CEIBS Certificate of Innovation Management. Those who complete individual programs receive a Certificate of Attendance for the program. Program Faculty Prof. Kwaku Atuahene-Gima Kwaku Atuahene-Gima is Professor of Marketing & Innovation; Director of the Center for Marketing & Innovation (CMI) at CEIBS; Executive Director of CEIBS (Africa), Adjunct Professor of Innovation at Mannheim Business School, Germany and the Academic Advisor to the Management & Marketing Department, Hong Kong Polytechnic University. He has been an invited faculty participant for executive education in innovation at the Harvard Business School. He is a product of the University of Ghana, University of New South Wales, and University of Wollongong, Australia. Kwaku is the first African Scholar ranked among the world s top 1,179 innovation management scholars, at # 4. He is the first and to date only African scholar nominated to serve on the Editorial Review Board of the Journal of Marketing- the world s leading academic marketing journal. He is a member of the Senior Advisory Board of the European Journal of Marketing and serves on the board of Journal of Product Innovation Management and Journal of International Marketing. His award-winning research has been published in leading international journals such as Journal of Marketing, Journal of Product Innovation Management, Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, etc; and in leading practitioner journals such as R&D Technology Management. His work has received Citation of Excellence for Highest Quality and for outstanding contribution to knowledge by Annbar, won 4 Best Paper Awards from the American Marketing Association (AMA), including the prestigious AMA s Technology and Innovation Interest Group (TECHSIG) Best Paper Award for path-breaking contributions to knowledge in technology and innovation. In 2007, he won the Outstanding Reviewer Award of the US Journal of Marketing. Kwaku assists companies and organizations to excel in innovation management and innovative marketing strategies. Beneficiaries include Tianyu Mobile, Trend Micro, Shanghai Pudong Development Bank, Bakeart, Danaher, Sony, Eli Lilly, Bayer, Ernst & Young (China), Evonik (Atlas Copco), Barco, Alcatel-Lucent, Glaxo SmithKline, Intertek, UBS Financial Services; Philips; Shanghai General Motors, Wyeth, Manulife International (HK) Ltd, the Hong Kong Productivity Council; the Ministry of Economy and Innovation of Portugal and several others. Kwaku is a Senior Advisor to Equancy, a global consulting group headquartered in Paris. CEIBS reserves the right to amend information on this program including price, date, location, faculty, daily schedule and other details.

6 Registration Contact 1 : Edwina, Senior Manager/Business Development Tel: (21) / (248) Mobile: Fax: (21) fedwina@ceibs.edu OR edwinafynn@hotmail.com Contact 2 : Celestine, Program Marketing Executive Tel: (21) / (248) Mobile: Fax: (21) kcelestine@ceibs.edu OR cellemahor22@yahoo.co.uk Website: