Summary. Introduction. 1. Signatures Full Full in portuguese Full with no endorsement Simple Simple with description

Transcription

1 Application Manual

2 Summary Introduction 1. Signatures 1.1. Full 1.2. Full in portuguese 1.3. Full with no endorsement 1.4. Simple 1.5. Simple with description 1.6. Product 1.7. Minimum for product 1.8. Communication 2. Institutional colors 3. Institutional typography 4. Inappropriate use 5. Application examples

3 Introduction I m green is the seal used for the line of Braskem products made from renewable resources. The name translates its innovative personality in a very simple way: I m green speaks for itself and also lends its voice to each product made from it. This concept has inspired the creation of the seal, which is based on a speech bubble. When it is applied to the products, the impression is that they are introducing themselves to consumers.

4 Full signature Full signature in portuguese Full signature with no endorsement Simple signature Simple signature with description Communication signature Plastic Product signature Basic product signature Plastic 1. Signatures Here we have the possible signatures for the seal. Whenever any of these seal versions is used in products or in final application, the information on the percentage of plastic from renewable sources (e.g.: >70% Biobased) as well as its verification (e.g.: ).

5 1.1. Full signature

6 2x 14x 5x 16x 8x 3x 6x 4x 2x 2x x 2x 2x 3x The signature The idea of the I m green seal is to give voice to the brand and to the products made from that material. The speech bubble using a leaf is associated to the renewable source, and, supported by the logo, it communicates about the products, simply and directly. The description Plastic makes it even easier to understand the seal, idea which is reinforced by the complements Renewable source and Carbon reduction. Finally, in this signature Braskem brings credibility and solidity to the new brand.

7 2x 14x 5x 16x 8x 3x 6x 4x 2x 2x x 2x 2x 3x x = one grid unit Proportions Here you can understand the right proportion to apply the seal. The distances between the elements are calculated based on the letter I of the logo divided into 8 equal parts each part is called X. Do not redesign the I m green seal and always use the original seals provided in this guide.

8 Preferred use Restricted use Preferred version B&W version Negative B&W version Signature versions The full signature of the I m green seal has three different versions shown above - to meet specific application needs.

9 Reserved area Reduction Electronic version Printed version 227 pixels 66 mm Reserved area and maximum reduction The reserved area aims to preserve the integrity of the seal. The seal is delimited by the width of the graphic symbol leaf. This instruction is valid for any kind of application, regardless of the support type of printing technique. Note: do not interfere in the area delimited by the frame with other logos or symbols, images or texts.

10 1.2. Full signature in portuguese

11 The signature The idea of the I m green seal is to give voice to the brand and to the products made from that material. The speech bubble using a leaf is associated to the renewable source, and, supported by the logo, it communicates about the products, simply and directly. The description Plástico makes it even easier to understand the seal, idea which is reinforced by the complements Fonte renovável and Redução emissão CO 2. Finally, in this signature Braskem brings credibility and solidity to the new brand.

12 2x 14x 5x 17x 8x 3x 6x 4x 2x 2x x 2x 2x 3x x = one grid unit Proportions Here you can understand the right proportion to apply the seal. The distances between the elements are calculated based on the letter I of the logo divided into 8 equal parts each part is called X. Do not redesign the I m green seal and always use the original seals provided in this guide.

13 Preferred use Restricted use Preferred version B&W version Negative B&W version Signature versions The full signature in portuguese of the I m green seal has three different versions shown above - to meet specific application needs.

15 1.3. Full signature with no endorsement

16 The signature Here we can see the full signature for I m green without Braskem s endorsement. It is formed by the logo, the graphic symbol, the description Plastic and by the quantity and verification complements.

17 2x 14x 5x 8x 3x 6x 4x 2x 2x x 2x x = one grid unit Proportions Here you can understand the right proportion to apply this seal signature. The distances between the elements are calculated based on the I letter of the logo, divided into 8 equal parts - each part is called X. Note: Do not redesign the I m green seal and always use the original seals provided in this guide.

18 Preferred use Restricted use Preferred version Monochromatic version Negative monochromatic version B&W version Negative B&W version Signature versions The Full signature without Braskem s endorsement also has five different versions presented above to meet specific needs.

20 1.4. Simple signature

21 The signature Here we have the Simple signature of the I m green seal. It is composed by only the logo, the graphic and the quantity and verification complements.

22 2x 14x 8x 3x 6x x = one grid unit Proportions Here you can understand the right proportion to apply the seal. The distances between the elements are calculated based on the letter I of the logo divided into 8 equal parts each part is called X. Note: do not redesign the I m green seal and always use the original seals provided in this guide.

23 Preferred use Restricted use Preferred version Monochromatic version Negative monochromatic version B&W version Negative B&W version Signature versions This signature of the I m green seal also has five versions. Whenever possible, choose the preferred version.

25 1.5. Simple signature with description

26 Plastic Description examples Cap Bag Bottle Resin The signature This signature allows adding the product or final application description. It is composed by the logo, the graphic simple, the description and the quantity and verification complements in the examples, besides Plastic, we have Cap, Bag, Bottle and Resin for illustration only.

27 2x 14x 8x 3x 6x 2x 4x Produto Align description on the right 3x x = one grid unit Proportions Here you can understand the right proportion to apply the seal. The distances between the elements are calculated based on the letter I of the logo divided into 8 equal parts each part is called X. Note: do not redesign the I m green seal and always use the original seals provided in this guide.

28 Preferred use Restricted use Preferred version Monochromatic version Negative monochromatic version Plastic Plastic Plastic B&W version Negative B&W version Signature versions Plastic Plastic The simple signature with description of the I m green seal has five different versions. Whenever possible, choose the preferred use version.

29 Reserved area Reduction Electronic version Printed version 68 pixels 15 mm Plastic Plastic Plastic Reserved area and maximum reduction The reserved area aims to preserve the integrity of the seal. The seal is delimited by the width of the graphic symbol leaf. This instruction is valid for any kind of application, regardless of the support type of printing technique. Note: do not interfere in the area delimited by the frame with other logos or symbols, images or texts.

30 1.6. Product signature

31 Examples of product and description variations Plastic Plástico >X% de fonte renovável Verificado por ASTM D6866 The signature This signature is formed by the product or final application description (e.g.: Plastic ), by the graphic symbol and by the quantity and verification components.

32 2x 14x 4x 5x Plastic x x = one grid unit Proportions Here you can understand the right proportion to apply the seal. The distances between the elements are calculated based on the letter P of the logo divided into 4 equal parts each part is called X. Note: do not redesign the I m green seal and always use the original files provided in this guide.

33 Preferred use Restricted use Preferred version Monochromatic version Negative monochromatic version Plastic Plastic Plastic B&W version Versão PB Negative B&W version Plastic Plastic Signature versions This signature of the I m green seal has 5 different versions which must be used as per application needs. Whenever possible, choose the preferred use version.

34 Reserved area Reduction Electronic version Printed version 150 pixels 22 mm Plastic Plastic Plastic Reserved area and maximum reduction The reserved area aims to preserve the integrity of the seal. The seal is delimited by the width of the graphic symbol leaf. This instruction is valid for any kind of application, regardless of the support type of printing technique. Note: do not interfere in the area delimited by the frame with other logos or symbols, images or texts.

35 1.7. Basic product signature

36 The signature This signature is only counts on the graphic symbol and on the quantity and verification components.

37 Preferred use Restricted use Preferred version Monochromatic version Negative monochromatic version B&W version Versão PB Negative B&W version Signature versions This signature can be applied in five different versions, according to the need. Whenever possible, choose the preferred use version.

39 1.8. Communication signature

40 The signature This signature of the I m green logo is formed by the logo, the speech bubble that originally composes the graphic symbol and by the quantity and verification components. It can be used to support the I m green communication materials, interacting with other visual elements of advertisements, fliers, marketing etc. In the following pages we can see some application examples

41 Preferred use Restricted use Preferred version Monochromatic version Negative monochromatic version B&W version Versão PB Negative B&W version Signature versions This signature can be applied in five different versions, according to needs. Whenever possible, choose the preferred use version.

42 Banner example

43 2. Institutional colors 3. Institutional typography 4. Inappropriate use

44 355 C 376 C Cool Gray 8 C 287 C Process Cyan C Pantone 355 C Pantone 354 U C 100 M 0 Y 100 K 0 R 0 G 153 B 102 # Pantone 376 C Pantone 376 U C 45 M 0 Y 100 K 0 R 153 G 204 B 51 #99CC33 Pantone Cool Gray 8 C Pantone Cool Gray 8 U C 0 M 0 Y 0 K 60 R 128 G 130 B 133 # Pantone 287 C Pantone 2935 U C 100 M 70 Y 0 K 10 R 37 G 82 B 152 #99CC33 Pantone Process Cyan C Pantone Process Cyan U C 100 M 0 Y 0 K 0 R 0 G 172 B 236 #99CC33 2. Institutional colors We can see above all the colors that can compose the I m green seal in the preferred versions. Each color is identified as per different tables, to be used according to the application and /or format.

45 Frutiger 45 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Frutiger 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Grueber Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Grueber Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Frutiger 65 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Institutional typography The typography chosen to ensure the identity of the I m green institutional messages is formed by the Grueber Family used in highlights and titles and by the Frutiger family for running texts. If necessary, the Frutiger family can be replaced by the Tahoma family in electronic means. The Frutiger typography can be obtained in the website: The Grueber typography can be obtained in the website: We remind you that providing them with no purchase is piracy.

46 For title use the Grueber typography For title use the Frutiger typography 3. Institutional typography We can see above an application example using the typography families of I m green.

47 Do not use it with a colored background Do not rotate it Do not distort it Do not use it as a water seal Do not use it in outline Do not disalign the elements Do not change the typography Do not change the colors Do not use the speech bubble as an object I m green Plastic Lorem ipsum dolor sit amet, consectetur adipiscing elit. 4. Inappropriate use You can see above some examples of inappropriate use for the I m green seal.

48 5. Application examples

49

50 Important recommendations This guide addresses all the rules concerning the I m green seal. Do not change, under any circumstances, the elements presented here, nor use them to create new logos. Always observe the rules presented in this guide. The elements presented here cannot be changed or used to create new logos. In case of questions, contact Braskem s marketing Department. Project by Interbrand