Section 10 Promotional Items

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1 Section 10 Promotional Items Brand giveaways provide the opportunity to say thank you to our employees and business partners. They also give us the chance to showcase our corporate and strategic brands and promote their names widely. November 2015

2 Section 10 Promotional Items 10.1 Computer Bag 10.2 Pens 10.3 Cooler Bag 10.4 USB Flash Drive 10.5 Mouse Pad 10.6 Notebook 10.7 Umbrella 10.8 Umbrella: Family of Brands 10.9 Tote Bag: Corporate Tote Bag: Strategic Brand Baseball Cap Baseball Cap: Strategic Brand Event Polo Shirt: Corporate Event Polo Shirt: Strategic Brand T-Shirt: Corporate T-Shirt: Corporate with Family of Brands T-Shirt: Strategic Brand Co-Branded Items: Corporate Co-Branded Items: Strategic Brand INGERSOLL RAND VISUAL IDENTITY STANDARDS

3 10.1 Promotional Items Computer Bag Corporate Signature with Tagline Embroidery/silkscreen to match, and red. Base product material to match black. The corporate signature with the tagline should be used on enterprise promotional items whenever space is available. Note: was selected to maintain contrast when used on a black background.

4 10.2 Promotional Items Pens Red pen, 1 color (white) Corporate Signature Metallic Silver, 1 color (gray 11) Silkscreen to match red, Pantone Cool Gray 11, Pantone Cool Gray 3, and/or white. Pantone Cool Gray 3 Base product material must match red, black, metallic silver, and/or white. Metallic Silver

5 10.3 Promotional Items Cooler Bag Fabric Corporate Signature with Tagline Gray Fabric Embroidery/silkscreen to match, Red, and white. Base product material must match red, black, or Pantone Cool Gray 6. The corporate signature with the tagline should be used on enterprise promotional items whenever space is available. Pantone Cool Gray 6 Note: was selected to maintain contrast when used on a black background.

6 10.4 Promotional Items USB Flash Drive, 2 color (red, gray 11) Graphite, 1 color (gray 3) Metallic Silver, 1 color (gray 11) Silkscreen to match Red, Pantone Cool Gray 11, Pantone Cool Gray 3, and white. Base product material to match black, red, black, metallic silver, and white. The corporate signature with the tagline should be used on enterprise promotional items whenever space is available. Pantone Cool Gray 3 Metallic Silver

7 10.5 Promotional Items Mouse Pad Ingersoll Rand Family of Brands Family of Brands Graphic (horizontal version) Silkscreen to match red and Pantone Cool Gray 9. Base product material to match black. Use of the family of brands graphic is optional. The graphic can be used on enterprise promotional items when space is available, can be large enough for reliability, and can be reproduce appropriately in one color. Note: was selected to maintain contrast when used on a black background. For more information, refer to Section 2 Stationery and Corporate Communications, page 2.1.

8 10.6 Promotional Items Notebook Corporate Event Name Ingersoll Rand Family of Brands Cover Inside Front Cover Back Cover Colors to match red and Pantone Cool Gray 11.

9 10.7 Promotional Items Umbrella B A C Silkscreen to match red, Pantone Cool Gray 9,, and white. Base product material to match red, black, and white. Ink Colors A. red, B. C. red, Note: Pantone Cool gray 9 was selected to maintain contrast when used on a black or white background.

10 10.8 Promotional Items Umbrella: Family of Brands B A C Silkscreen to match Red, Pantone Cool Gray 9,, and white. Base product material to match Red, black, and white. Ink Colors A. Negative reproduction - red, B. Negative reproduction - white C. Positive reproduction - red, Note: was selected to maintain contrast when used on a black background.

11 10.9 Promotional Items Tote Bag: Corporate C B A D Silkscreen to match Red, Pantone Cool Gray 9,, and white. Pantone Cool Gray 6 Base product material to match red, black, Pantone Cool Gray 6, and white. Ink Colors A. Negative reproduction - white B. Positive reproduction - red, C. Positive reproduction - D. Negative reproduction - red, Note: was selected to maintain contrast when used on a black background.

12 10.10 Promotional Items Tote Bag: Strategic Brand C A B D Silkscreen to match, Pantone Cool Gray 9, white, and black, and strategic brand color. Pantone Cool Gray 6 Pantone 306 Pantone 874 Pantone 7417 Base product material to match white, strategic brand color, Pantone Cool Gray 6, and black. Ink Colors A. Positive reproduction - strategic brand color, B. Positive reproduction - strategic brand color, C. Positive reproduction - D. Negative reproduction - strategic brand color, Note: was selected to maintain contrast when used on a black background.

13 10.11 Promotional Items Baseball Cap: Corporate Corporate Signature Tagline Corporate Signature Tagline (see note) Embroidery/silkscreen to match red,,, and white. Pantone Cool Gray 6 Pantone 7502 Khaki Base product material to match red, black, Pantone Cool Gray 6, Pantone 7502 khaki, and white. Note: was selected to maintain contrast when used on a black background.

14 10.12 Promotional Items Baseball Cap: Strategic Brand Corporate Signature Corporate Signature Club Car Gold (see note) Silkscreen to match, Pantone Cool Gray 9, white, and black, and strategic brand color. Base product material to match white, strategic brand color,, and black. Note: Pantone 874 (Club Car Gold) was selected to maintain contrast when used on a black background. Pantone 306 Pantone Cool Gray 6 Pantone 874 Pantone 7417

15 Event/Product Event/Product Event/Product Promotional Items Event Polo Shirt: Corporate B 4" Event/Product A C D Embroidery/silkscreen to match red,,, and white. Pantone Cool Gray 6 Base product material to match red, black, Pantone Cool Gray 6, and white. Ink Colors A. Positive reproduction - red, B. Positive reproduction - black, C. Positive reproduction - red,, white D. Positive reproduction - white Note: was selected to maintain contrast when used on a black background.

16 Event/Product Event/Product Event/Product Promotional Items Event Polo Shirt: Strategic Brand B Event/Product A C D Embroidery/silkscreen match, white, black, and strategic brand color. Pantone Cool Gray 6 Pantone 306 Pantone 874 Base product material to match white, strategic brand color, Pantone Cool Gray 6, and black. Ink Colors A. Positive reproduction - strategic brand color, B. Positive reproduction - strategic brand color, C. Positive reproduction - strategic brand color, white D. Positive reproduction - white Pantone 7417

17 10.15 Promotional Items T-Shirt: Corporate Back B C A Back D Embroidery/silkscreen to match red,,, and white. Pantone Cool Gray 6 Base product material to match red, black, Pantone Cool Gray 6, and white. Ink Colors A. Positive reproduction - red, B. Positive reproduction - white C. Positive reproduction - black D. Positive reproduction - red, Note: was selected to maintain contrast when used on a black background.

18 10.16 Promotional Items T-Shirt: Corporate with Family of Brands Back B C A Back D Silkscreen to match red, Pantone Cool Gray 11,, and white. Pantone Cool Gray 6 Base product material to match red, black, Pantone Cool Gray 6, and white. Ink Colors A. Positive reproduction - red, B. Negative reproduction - white C. Positive reproduction - black D. Negative reproduction - red, Note: was selected to maintain contrast when used on a black background.

19 10.17 Promotional Items T-Shirt: Strategic Brand Front B 4" C A Back D Embroidery/silkscreen match, white, black, and strategic brand color. Pantone Cool Gray 6 Pantone 306 Pantone 874 Base product material to match white, strategic brand color, Pantone Cool Gray 6, and black. Ink Colors A. Positive reproduction - strategic brand color, B. Positive reproduction - strategic brand color, C. Positive reproduction - strategic brand color, white D. Positive reproduction - white Pantone 7417

20 10.18 Promotional Items Co-Branded Items: Corporate Front Back Demonstrated above are promotional items where Ingersoll Rand corporate is participating in a co-branding initiative with another company brand. When placing the signature next to, above, or below other company identities, always respect clear space. For more information, see section 1 for details. The corporate signature with tagline is not used.

21 10.19 Promotional Items Co-Branded Items: Strategic Brand Front Back Demonstrated above are promotional items where a Ingersoll Rand strategic brand is participating in a cobranding initiative with another company brand. When placing the signature next to, above, or below other company identities, always respect clear space. The Ingersoll Rand corporate signature endorsement is not used.

22 Contacts Questions About Standards Application and Strategy Guidelines Help Desk Access Brand Information, Standards Documentation, and Graphic Assets Ingersoll Rand Brand Center

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