CONTENTS TYPOGRAPHY BOILERPLATE COPY. Typography 11. About San Diego Mesa College 04 Vision & Mission 04 Performance Indicators 04 Values 04

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1 STYLE GUIDELINES

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3 CONTENTS BOILERPLATE COPY About San Diego Mesa College 04 Vision & Mission 04 Performance Indicators 04 Values 04 LOGO USAGE Mesa College Logos 05 Logo Sizes: Standard Printing 06 Logo Sizes: Promotional Item Printing 07 Exclusion Zone 08 Department Signature Logos 09 Incorrect Logo Usage TYPOGRAPHY Typography 11 MESA COLLEGE ATHLETICS M Mesa College Athletics M Logo 12 Logo Size: Standard Printing 13 Exclusion Zone 14 OTHER LOGOS Other Mesa College Logos 15

4 Boilerplate Copy ABOUT SAN DIEGO MESA COLLEGE Among the largest community colleges in California and the nation, San Diego Mesa College is a fully accredited, comprehensive two-year college serving 24,000 students and offering 196 associate degree and certificate programs. In January 2015, Mesa College was among 15 California community colleges selected as a pilot site to offer a four-year baccalaureate degree. With its premier fine art and music programs, robust language and humanities offerings, and rigorous math and science curricula, Mesa ranks as San Diego s top transfer institution. The college also serves as an important economic catalyst for the region. Its career workforce programs include the bachelor s degree in Health Information Management, allied health fields, Geographic Information Systems (GIS), biopharmaceutical, multimedia, animal health technology, American Sign Language, hospitality, culinary art, fashion, architecture, interior design and more. Situated on a beautiful, suburban 104-acre mesa in the geographic center of San Diego, the college s small classes, outstanding faculty, and reputation for quality offer an unparalleled academic experience. As an HSI eligible institution, Mesa College is committed to becoming the leading college of success and equity, to the success of all students, including underrepresented students, and more than 2,400 veterans and their families. MISSION To inspire and enable student success in an environment that is strengthened by diversity, is responsive to our communities, and fosters scholarship, leadership and responsibility. PERFORMANCE INDICATORS Equity/Access, Engagement/ Retention, Persistence, Success, Institutional Effectiveness VISION San Diego Mesa College shall be a key force in our community to educate our students to shape the future. VALUES Access Accountability Diversity Equity Freedom of Expression Excellence Integrity Respect Scholarship Sustainability 4 SAN DIEGO MESA COLLEGE STYLE GUIDE

5 Mesa College Logos PRIMARY LOGO STACKED Pantone Color 1235 gold C 000 M 032 Y 095 K 000 Pantone Color 287 blue C 100 M 087 Y 019 K 010 SECONDARY LOGO LINEAR Pantone Color black C 000 M 000 Y 000 K 100 Pantone Color white C 000 M 000 Y 000 K 000 SAN DIEGO MESA COLLEGE STYLE GUIDE 5

6 Logo Sizes: Standard Printing To ensure the Mesa College logo reproduces clearly and is legible in all applications, do not reduce the size of the logo smaller than the minimum size limit. Applications of the logo will determine the size and color to use. Always proof before sending for print or other final submission. All approved logos can be downloaded from the Mesa College Office of Communications webpage. office-of-communications/ STACKED MINIMUM SIZE LIMIT Minimum size limit Height: in Width: 2.23 in in 2.23 in LINEAR MINIMUM SIZE LIMIT Your contacts are Anabel Pulido Neeko David Minimum size limit Height: in Width: 3.67 in in 3.67 in 6 SAN DIEGO MESA COLLEGE STYLE GUIDE

7 Logo Sizes: Promotional Printing To ensure the Mesa College logo reproduces clearly and is legible in all applications, do not reduce the size of the logo smaller than the minimum size limit. Applications of the logo will determine the size and color to use. Always proof before sending for print or other final submission. STACKED MINIMUM SIZE LIMIT Minimum size limit Height: 0.34 in Width: in 0.34 in in Promotional item examples: Pens Key Chains Sunglasses etc. Once you decide on the items you want to purchase; the Mesa College Office of Communications will assist in creating the appropriate logo, approved colors and file for submittal to your supplier or vendor. All approved logos can be obtained by contacting the Mesa College Office of Communications. LINEAR MINIMUM SIZE LIMIT Minimum size limit Height: 0.2 in Width: 2 in 0.2 in 2 in CONTACTS FOR GIVEAWAYS Your contacts are Anabel Pulido apulido@sdccd.edu Neeko David ndavid@sdccd.edu Custom Logos Clark Account Executive 7889 Clairemont Mesa Boulevard San Diego, CA donn@customlogos.com Champion T-Shirts Ralph Votel 9879 Hibert St Ste D San Diego, CA championsd@sbcglobal.net champion/start.jsp Brown & Bigelow: Promo items Penny Tushingham 3645 Ruffin Road Suite 101 San Diego, CA Office Cell penny@pennytpromos.com SAN DIEGO MESA COLLEGE STYLE GUIDE 7

8 Exclusion Zone In order to maximize its visual presence, the logo requires a surrounding area clear of any other graphic elements or text. The Mesa College logo requires space around it so it does not lose focus or draw attention away from its importance. No other type, images, or miscellaneous graphics should interfere with the logo or its required space allowance. No other elements (type, images, etc.) may be placed closer to the logo than 1/4 or 0.25 inches in any direction. More space is preferable. This also applies to any patterned image or photo. STACKED MINIMUM SIZE LIMIT Space around logo approximately: 1/4 or in 0.25 in LINEAR MINIMUM SIZE LIMIT Space around logo approximately: 1/4 or in 0.25 in 8 SAN DIEGO MESA COLLEGE STYLE GUIDE

9 Department Signatures Logo adaptations for official Mesa College schools, programs, and departments (committees are not authorized to have signature logos) have been created. These may be downloaded from the Mesa College shared drive G:/shared/Mesa_Logos. Mac users should contact the Office of Communications. If you cannot locate your department s signature logo, please contact the Office of Communications. EXAMPLE OF STACKED DEPARTMENT LOGO Stacked Mesa College logo Graphic Line element Department Name EXAMPLE OF LINEAR DEPARTMENT LOGO Your contacts are Anabel Pulido apulido@sdccd.edu Neeko David ndavid@sdccd.edu Linear Mesa College logo Graphic Line element Department Name SAN DIEGO MESA COLLEGE STYLE GUIDE 9

10 Incorrect Logo Usage The Mesa College logo cannot be modified in any way. The following manipulations and interpretations dilute the integrity of our graphic identity and are expressly prohibited. Do not change the logo size proportion Do not change type spacing of the logo Do not change logo colors San Diego Mesa College Do not distort the logo Do not place the logo on a angle Do not change the font of the logo Do not place white logo on a light background Do not place black logo on a dark background Do not place logo over a busy backgroud or image 10 SAN DIEGO MESA COLLEGE STYLE GUIDE

11 Typography Optima is the primary font used for the official Mesa College and department signatures and titles. Arial font will be used for body copy and attention grabbing areas. San Diego Mesa College will greatly benefit from seeing a familiar and consistently used typeface being accurately applied to all materials that represent it. As a general design rule, do not use more than two different typefaces in one piece. APPROVED FONTS Optima Primary Font Arial Secondary Font Optima Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,:;?! Optima Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,:;?! Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,:;?! Arial Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,:;?! Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,:;?! Arial Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,:;?! SAN DIEGO MESA COLLEGE STYLE GUIDE 11

12 Mesa College Athletics M Logo This logo was created in 2015 at the request of the Exercise Science, Health Education, Dance and Athletics Department to provide a unique look representing Mesa College competitive sports teams. The logo received immediate positive response and the Office of Communication has received requests to print on apparel and other merchandise. To preserve its integrity and build branding and awareness of our athletics teams, the logo may not be modified in any way. If you would like to use this logo, you must contact the Office of Communications prior to printing for approval. The use of this logo on any items for resale is strictly prohibited unless prior authorization is received. Please contact Anne Zacovic at and azacovic@sdccd.edu. PRIMARY LOGO APPROVED COLORS Pantone Color 1235 gold C 000 M 032 Y 095 K 000 Pantone Color 289 blue C 098 M 084 Y 045 K 051 San Diego Mesa College Athletics M logo should only be used by our Athletics department or the Office of Communications. 12 SAN DIEGO MESA COLLEGE STYLE GUIDE

13 Mesa College Athletics M Logo Size: Standard Printing To ensure the Mesa College Athletics M logo reproduces clearly and is legible in all applications, do not reduce the size of the logo smaller than the minimum size limit. Applications of the logo will determine the size and color to use. Always proof before sending for print or other final submission. All approved logos can be obtained by contacting the Mesa College Office of Communications. SD Mesa College Athletics M logo should only be used by our Athletics department or the Office of Communications. MINIMUM SIZE LIMIT Height: in Width: 2.23 in in 0.9 in Your contacts are Anabel Pulido apulido@sdccd.edu Neeko David ndavid@sdccd.edu SAN DIEGO MESA COLLEGE STYLE GUIDE 13

14 Mesa College Athletics M Logo: Exclusion Zone In order to maximize its visual presence, the logo requires a surrounding area clear of any other graphic elements or text. The Mesa College Athletics M logo requires space around it so it does not lose focus or draw attention away from its importance. No other type, images, or miscellaneous graphics should interfere with the logo or its required space allowance. Keeping the letter M width all the way around the circumference of the logo in white space gives the logo the breathing room it needs to stand out. No other elements (type, images, etc.) may be placed closer to the logo than 1/4 or 0.25 inches in any direction. More space is preferable. This also applies to any patterned image or photo. MINIMUM SIZE LIMIT Space around logo approximately: 1/4 or in 0.2 in 14 SAN DIEGO MESA COLLEGE STYLE GUIDE

15 Other Logos The We are Mesa Logo This logo was created in 2011 as part of a branding and communications campaign supporting accreditation goals for the college. It was an instant hit on and off campus, winning Mesa a NCMPR Paragon Award for marketing and branding. The We are Mesa logo has been adapted into college reports and presentations, and even the pole banners around campus. It is still popularly used in apparel and giveaways. While not an official logo of the college, it is an approved design element for use in apparel and giveaways, etc. Your contacts are Anabel Pulido apulido@sdccd.edu Neeko David ndavid@sdccd.edu The San Diego Mesa College Seal The official San Diego Mesa College seal is restricted for use in official administrative communications and documents emanating from the President s Office or the Office of Communications. The seal is also used for official and ceremonial functions such as Commencement, and may appear on approved plaques, certificates, etc. The seal is not the college logo. It may not be used on stationery, brochures, publications, and apparel or giveaways. Use of the college seal must be approved by the Office of Communications prior to printing. The Mesa Swash Until the adaption of the new college logo in 2011 and while not official, the Mesa swash had been used for years as a marker for the college. The Mesa Swash should be removed and its use discontinued on brochures, web pages and other official documents of the college. While some athletic teams still use the swash, it is being phased out as competitive teams adopt the new Mesa M athletics logo. Any publications using the Mesa swash should be updated with the new logo on page 5. The San Diego Community College District has very strict guidelines for its logo use. As a general rule, college activities and events do not require the SDCCD logo on materials such as event posters, flyers, etc. The exceptions are high level public events, and those which the trustees or Chancellor are in attendance, and materials that are distributed (mailed) to the general public. Use and insertion of the District logo into any Mesa College documents, social media, web pages, publications or promotional materials are determined by the Office of Communications. Further, this office must review program agendas and materials prior to printing to ensure compliance with District protocol, guidelines and standards. Please call to discuss your project. SAN DIEGO MESA COLLEGE STYLE GUIDE 15