Franchise Introduction

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1 Franchise Introduction Begin Bright Franchising Pty Ltd ABN Musgrave Street, Kirra Beach QLD

2 Are you looking for a business that gives you more freedom and makes a difference? Enjoy the rewards of your own business Purpose This Franchise Introduction document provides preliminary information for people interested in becoming a franchisee with Begin Bright. The following is an outline of: Begin Bright as a business opportunity The franchisee success experience with Begin Bright How you become a franchisee Your investment Where to from here? Background Our program was formally developed in 2006 by qualified primary teachers to give children a fun head start to learning. Since inception demand has grown significantly for children to be at a higher academic level upon commencement of primary school. Children attend for one hour per week in the 2 years before they start school. We call this our School Readiness Program. The program then extends into primary school for years K - 6 with one to one and group tutoring sessions. This is our Beyond Bright Tutoring Program. During school holidays we offer craft and science workshops for 2 hour sessions and all day play. This is our School Holiday Fun Factory. Program Design Our program has been designed to ensure that all literacy and numeracy curriculum requirements are met and children have a positive beginning to their learning. Begin Bright provides a fully researched curriculum with step-by-step lesson plans for each week so that you don t have any class preparation to cater for children from 2-12 years old. The Business Opportunity In the last 3 years, 15 Begin Bright centres have opened with most turning a profit within the first three months of beginning operation! You will be able to create your own company with our help to make it a smooth and easy process. We have an all inclusive centralised booking system, database management system and accounting software to run an effective streamlined business. You will gain confidence and self-belief because you will become your own boss. How would you feel being your own boss and being able to choose your own hours to work?

3 Here at Begin Bright, we strive to give franchise owner s financial freedom and success by making children happier, more confident and smarter. You will gain a new lease on life by working fewer hours so you can re-discover your passions in life. Long before you open for business you will receive considerable guidance, training and support from Begin Bright. You will receive help with site selection, leases, product and equipment purchase, setting up booking procedures, display, marketing and more. We do a four day business training a month out from your centre launch to teach you business basics and how to run a great Begin Bright centre. A sample of the things you will learn are: The franchisee success experience with Begin Bright Selection, induction and training of your own staff How to monitor your own performance How to stay motivated Sales skills Customer service skills Writing a business plan Writing and implementing a marketing plan Accounting and BAS Setting goals that align with your values system Methods for building a loyal customer base How to effectively run a Begin Bright centre There is great benefit to starting a Begin Bright franchise over going it alone. Other than the program which is beautifully created, researched and easy to implement, Begin Bright provides ongoing training and support so that you always have someone to help. You also get to tap into our experience and access the complete operating systems of the company. All aspects of business operation have been tried and proven effective so that when you take up a franchise, you automatically gain relevant experience and knowledge through our manuals, training and support. Not only will you receive support from us, but you will be a part of a growing family of Begin Bright franchisees sharing similar goals and aspirations to achieve. All Begin Bright franchisees are willing to help each other out so that together we can build a great service that helps all involved.

4 How you become a franchisee I feel fortunate to be part of this network as the support is ongoing. The franchisor is extremely supportive and constantly offers constructive advice and encourages other franchisee s to network and support each other. The franchisor definitely leads from the top. - Rochelle Bishop, owner of Begin Bright Gymea It has been a big learning curve and a huge challenge but very rewarding as well. At the moment it is all consuming as I ve been going 6 months, but I can see a point where I will be able to step back a bit and have some down time as well. Being my own boss was very strange at first but great now. - Jennifer Tall, owner of Begin Bright Padstow Begin Bright franchises are available only to people passing our criteria. We have owners who are earning $150 per hour doing what they love! Would you like to be one of them? We look for the following 5 things in every Begin Bright business owner: 1. You have to love success We re looking for people who love success, who love getting out there and making things happen. People who enjoy being around children in a learning environment and helping them succeed. 2. You ve got to love being in charge of your own life Franchising is traditionally classed as being in business for yourself but not by yourself. Our support, training & systems are the guidelines for your success but it is you who needs to want to take charge and implement the systems to make it work. 3. You ve got to love helping people Begin Bright helps children to learn in a fun and exciting way that will stick with them forever. You are also helping their parents by giving them confidence that their children are doing well. 4. You ve got to love a great lifestyle Working from home, setting your own timetable, spending time with family and friends is what lifestyle is all about. We want people who join our Begin Bright tribe to be fun loving and want to create a great business that s a win win situation so that you can fund the lifestyle you want to lead. 5. You ve got to be disciplined Being your own boss will give you so much freedom, the person to keep you doing the work day to day is you. Be sure that you will love the work and love to do it well.

5 Your investment Your initial investment to join Begin Bright through a franchise will be around $70,000. Franchise Fee $48,000 License Fee $36,000 Includes: - Exclusive territory - Manual Pack: Operations, Marketing & Teaching - Entire teaching curriculum for children from 2-12 years old containing over 800 lessons. - A five year term plus five year option - Initial 4 day business training and ongoing support - Teaching resources box of workbooks, craft materials, books and flashcards. - Field visits - Assistance with hiring your teacher team and full use of employment contracts Start up marketing pack $8,000 Includes: - Business cards - Flyers and letterbox drop - Posters - Building Signage - Launch marketing promotions Apple MacBook computer $3000 Comes fully loaded with all of the software and programs you need to run a successful Begin Bright centre Products Pack $1000 An opening stock Begin Bright products pack to help to create your additional stream of income. Other Items: Furniture & fitout $ $6000 Legal and accounting $3000 Insurance $715 Rental bond $ $5000 Capital Prices exclude GST and are valid until August, Residual - This is to support your business while you re building it. $10,000 - $14,000 The Begin Bright Franchise is available to child carers, teachers and people who want to own a business who are employing teachers to provide children and their parents a credible, researched school readiness and primary education program. All the hard work has been done for you, you just implement the program and reap the rewards. Workbooks, bags, certificates, reports and pencils are supplied in full colour for children to use at a per student cost. Parents will love their children being ahead of their peers when they begin school and children will appreciate the confidence you ve given them forever.

6 Where to from here? Our aim is to offer more students the opportunity to learn at Begin Bright through school readiness, primary tutoring and holiday programs to enable stakeholders a successful lifestyle, have fun and to make a positive impact. For this reason we have a 10 step recruitment process to ensure that we are getting the best possible people for our franchise and for you to make sure that Begin Bright is the best possible franchise for you. It has to be great for both of us! If you are a successful applicant, we will be working closely together to make our dreams come true so it is important that our goals and expectations are aligned. Interested? franchise@beginbright.com.au If you love enriching the lives of children and giving them greater opportunities in life, a Begin Bright franchise could be for you! If you have any questions along the way, call Tina on

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