Creating a World Class Sport and Physical Activity Experience: Building a sustainable future as the leading Russell Group Sporting University
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1 Creating a World Class Sport and Physical Activity Experience: Building a sustainable future as the leading Russell Group Sporting University
2
3 Shaping the Future of Our University University s Strategic Goals Be a Global top 50 institution, by... Enhance research power distinctive student experience Sustain financial strength and use it purposefully Embed reputation as an engaged university Be the university of choice for staff and students
4 UBSport Strategy VISION: Securing Birmingham s status as the leading Russell Group University for Sport. MISSION: Through our passion, expertise and professionalism, we provide unrivalled sporting and fitness opportunities to enhance the learning and lifestyle needs of the University and our extended community. We achieve this through the following interrelated goals:
5 UBSport Strategy Active Lifestyles: Encouraging healthy, active and balanced lifestyles via a broad range of high quality sport & fitness opportunities for students, staff and the wider community. Performance Sport: Enabling teams & individuals to reach their potential through the skill and expertise of our coaches, mentors and performance sport practitioners, whilst enhancing UoB s profile as a leading global university for sport Leadership & Personal Development: Creating future leaders by providing opportunities for students personal development and enhanced employability in a variety of vocational settings. These aims are underpinned by: Business Sustainability: Ensuring UBSport s longer-term business sustainability via robust business planning, systems and practices. We nurture the talents and aspirations of our staff to deliver our goals with pride. UBSport will strive to strengthen its collaboration with partners on and off campus, and to make everyone whose lives we touch an ambassador for our brand.
6 3,500,000 3,000,000 2,500,000 UBSport Income Trends Membership Facility Hire other income total income University Support 2,000,000 1,500,000 1,000, ,
7 Facilities, Programmes & Services (current)
8 CURRENT INDOOR PROVISION Dated e.g. changing & showers inflexible Poor services Too small Investment across HE 1950s design steel & concrete Rising expectations Maintenance nightmare Poor location (well hidden) Munrow Centre
9 Programmes Active Lifestyles (exercise classes) on-line booking/vouchers + app Try Sport Intra-mural sport Lunchtime walks Learn to Swim (children) Over 50s / retired
10 Services 1-1 consultations health & fitness + nutrition Personal programmes / training Physiotherapy + musculoskeletal screens + strength & conditioning Health & wellbeing days STAFF EXPERTISE
11 UoB Wellbeing Advisory Group Brings research, OH and practitioners together so many things happen on campus that staff don t know about Academic college reps Raising awareness and signposting University and college/school based wellbeing days (tailored) UBSport OH collaboration: NICE recommendations on physical activity & mental health Referrals free UBS consultations Physio referrals for musculoskeletal assessments Healthy back classes (at capacity) Mental health first-aid training for gym staff Constraints to doing more: staff time / funding
12 FACILITIES (capital) Programmes & Services (revenue) capacity Constraints awareness & accessibility quality design
13 Rationale for Investment in Facilities Student recruitment / student experience Participation Performance volunteering/leadership/employability Staff recruitment & wellbeing Community engagement Sustainability..... leading RG university for sport financial sustainability of sport Improved accessibility (disabilities)
14 TIME & PLACE + people (personalities/motivations) + politics + circumstances Be ready to capitalise on a unique set of circumstances at a particular point in time. Understand your organisation and its ambitions Have a strong vision (bold but achievable) and clear and evidenced business proposition/plan Patience, persistence and resilience Strategy and tactics..... and understand the difference You need some good fortune!
15 Facility Mix 50 m swimming pool with boom and moveable floor Large Sports Hall 3 basketball / netball courts or 12 international badminton courts 800 spectator seats Small Sports Hall 220 station gym 6 squash courts 5 activity studios Climbing wall (novice) High Performance & Wellbeing Centre Performance Gym Café
16 Market Research
17 The Site / Location
18 Timescale Started April 2014 Completion mid-feb 2016 Open mid-march 2016
19 Facility Mix / Design 125m
20 Facility Mix / Design 125m
21 Facility Mix / Design GROUND FLOOR entrance
22 Facility Mix / Design FIRST FLOOR
23 Facility Mix / Design SECOND FLOOR
24
25 CURRENT STATUS Fly-through
26 Membership & Participation Membership Numbers (and indicative increases) Student Staff Alumni Community Totals Existing 4,000 1, ,300 New (proposed) 7,000 1, ,000 11,000 increase + 75% + 36% + 67% + 190% + 75% other gym Staff membership breakdown gym & swim swim
27 Membership & Participation Membership Numbers (and indicative increases) Student Staff Alumni Community Totals Existing 4,000 1, ,300 New (proposed) 7,000 1, ,000 11,000 increase + 75% + 36% + 67% + 190% + 75% Membership excludes: participation in exercise classes (via virtual vouchers) Pay as you go (swimming and court bookings) off-peak times Staff benefit from salary sacrifice
28 Impact of new facility (addressing constraints) capacity awareness & accessibility Quality facilities & service design
29
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31 Example swimming
32 INDOOR PROVISION Quality of pool and changing Location (accessibility) Awareness Availability across the day / week Learn to swim programme Varied programme
33 Facility Programming ~ Pool
34 Shift towards 1-1 tailored packages (lifestyle) Market segmentation Distinctiveness Additional benefits of working here: how effectively we sell them Raising awareness of the opportunities Better signposting High quality customer service
35 Questions?
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