Membership Business Development Plan 2015/2016

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Membership Business Development Plan 2015/2016"

Transcription

1 Contents 1. Management Summary 2. Current Situation 3. SWOT analysis - 4. Business Development Plan: Aims and Action Plan 5. Business Development Plan: Expenditure Marketing Plan Page 1

2 1) Management Summary Purbeck District Council s corporate strategy contains 5 corporate priorities, priority 4 is Enhancing local communities and involvement and to address this corporate priority the Council is committed to increasing the number of adults participating in sport and active recreation by 5%, and to encourage youth involvement in sport and culture. Purbeck Sports Centre Mission statement is to provide a wide range of safe and affordable sport, recreation and leisure opportunities for all sections of the local community, in recognition of the health and social benefits of an active life, demonstrating that value for money (Economy, Efficiency and Effectiveness) is embedded as part of our culture. The identifies marketing and business development strategies based on the direct recommendations in the Report. This plan further draws from the data and research conducted in the Report to detail proposed campaigns and strategies for the retention of existing customers and recruitment of new members in 2015/ ) Current Situation branding and marketing The corporate branding of the Sports Centre was starting to look dated and promotional material (posters, leaflets, display boards etc.) and advertising was at times inconsistent. This resulted in a weakened identity and diluted the customer messages from the Sports Centre. It was identified that the corporate branding, primarily the logo design, required a re-design to ensure that we had a strong, consistent image to be used in all the internal and external promotional material. This would enable us to implement the start of a mini re-launch of the Centre over 2014/2015, in preparation of targeted market segment campaigns in 2015/2016. Whilst it is not financially feasible to change all the signage around the Centre, it is highly recommended that the uniform at the Sports Centre is replaced in 2015/2016 and that it reflects the new corporate branding. It s also a recommendation to have the gym team in full uniform to ensure consistency in appearance, enhancing customer service. Marketing Plan Page 2

3 Note: Due to financial considerations, it was not viable to do a large scale rebranding exercise. However, this will have to be considered in the next few years and budget will be needed to facilitate rebranding. Marketing and business developments in 2014/2015: - The branding of the Centre has been reviewed and redesigned. As a result, the logo is brighter and fresher but is also a flat design, to ensure ease when loading website etc. on smartphones and tablets. - Internal branding updated on all the promotional boards around the Centre - Leaflets consolidated and updated with new branding and clearer messages - External advertising, editorial and PR have all adapted the branding and clearer message to engage to relevant markets. - Website branding style on the DCC website - Facebook branding updated and actively promoted to engage with new customers In addition to the general marketing and branding of the Sports Centre, we have started to target specific areas, e.g Gold Card, to lay the foundation for 2015/2016 campaigns and business development initiatives. - Gold Welcome Pack for all new members (which includes vouchers to make the new member feel welcome) - Competitive personal training packages and free sessions offered to existing members, as part of the start of retention strategy. - Special annual membership offer to entice members to commit to a full year upfront and they in turn receive free month and personal training sessions. - Special incentives to become a member at particular events and save on gym induction fee. - Gym team actively booking in programme reviews with customers improved customer service and part of the retention strategy - Booking in tours with new customers and talking through the benefits of membership - Increased advertising and promoting of the membership in external local papers and About Purbeck Marketing Plan Page 3

4 3) SWOT Analysis STRENGTHS Gym cover 7 days a week Qualified and trained gym team Good range of cardio equipment Good range of free weights Varied exercise programme Personal training packages Creche Wellness system and database ALL STARS Sports Bar & Café No contract tie in Programme reviews Staff tours and sales Swimming pool 25 metres Swim School Good customer service across the Centre Continual programme of return and modernisation Excellent range of facilities for all areas - courts, astro, playzone, squash, table tennis etc. Children s holiday activities and clubs OPPORTUNITIES Flexible membership options Improved branding Target 45yr+ market Exercise referral scheme Duty manager & BDO development programme Updated website Further development of social media for the Centre - facebook & twitter & blog Online booking via website Sport England market segmentation New housing developments Development of mobile booking app. WEAKNESSES Male gym team (women sometimes feel more comfortable with a female trainer) Gym team not in full PSC uniform and uniform looks dated on all staff. Gym customer service & interaction Weight area is very male orientated No functional training/stretch area No alternative membership schemes or flexible pricing, e.g: - Family membership - Off peak membership - Student membership Limited daytime swimming and exercise classes (due to school usage) Staff shortages skeleton staffing levels Can be slow in jumping on national trends e.g kettlebells Internal staff communications & knowledge Restrictions within local authority culture lack of autonomy (slow decision process in a commercial environment) Public perception of local authority sports centre Website restricted by DCC framework not a customer friendly site for us/commercially poor No online booking facilities THREATS Other local facilities Joes gym/bay View Caravan Park, Springfield, Fitness First, Puregym Inflexible membership and pricing - other gyms offer more options to suit different National sporting trends cycling, running, coasteering, hiking (all activities that take them away from gym etc.) Lack of daytime usage due to school re-structure Weather Pressure on sports centre budget redundancies etc. Lack of public transport Marketing Plan Page 4

5 4) Business Development Plan - Aims & Action Plan Aim To create and implement business development and marketing strategies for 2015/2016 to actively engage a target increase of 50 new members per month and to retain existing members at Purbeck Sports Centre. New Customers Campaign and Marketing Strategies Create strong membership products, as per the recommendation in the Report and target them at the relevant market segments. Focus on the largest demographic, retired & ageing population, and target marketing at this group Information out to local groups Enhance/rebrand the Fab 50 s, programme new classes & gym work Work with ALLSTARS to develop coffee mornings or offers to entice groups/friends to meet Outreach work at local events Support and work with the Level 4 instructor to develop the high risk referral programme (in conjunction with the existing referral scheme). Develop products and supporting information to left with suitable local health practitioners & Sports Centre Physio Posters/Adverts in local NHS, GP Surgeries Outreach work at local groups e.g MS, Parkinsons, Cancer, Stroke and Cardiac rehab etc. Retention of Existing Customers Develop fitness/well being initiatives to engage with existing members during the year and start to create a membership community at the Centre. Jan March week fitness challenge for male/female members. Nutritional advice and fitness programme to help encourage members to channel the new year fitness resolutions. Prize could be PT sessions/free month May June 2015 Summer bikini/speedo get ready for the beach Active autumn Combat the Christmas excess challenge Create training programmes for local and national sporting events Running programmes 5k, 10k, ½ marathon and Marathon. Advise what complimentary training would help with running etc. Cycling programmes - combine spinning/watt bikes etc to build strength and endurance Swimming programmes tri Purbeck Tough mudder training programmes Marketing Plan Page 5

6 Further develop the low to medium risk exercise referral scheme. Physio - price reduction for Members Target new build developments Create a welcome pack for new build properties and offer incentives to entice new members to join For example, offer free month membership Summer membership offer The leisure industry typically experiences cancellations/lower membership take ups in the Summer months. Special offer in June to entice new members - 99 for 4 months - Promote locally through traditional marketing outlets and social websites Gym Buddy scheme Explore the opportunity to create a gym buddy scheme at the Centre not just limited to the gym but other sports squash, badminton etc Refer a friend incentive scheme Set up an incentive scheme for existing members to refer a friend - get a friend to sign for Gold Card and get 1 month free/3 PT sessions etc. (or some other incentive as agreed by the team) Annual offer Offer an annual membership as standard. Upfront payment of the membership entitles member to 11 months for the price of 12 and 12 free PT sessions. - Promote this a standard throughout the entire year, as part of the general marketing. This locks the customer in for 12 months, securing the revenue for the Sports Centre - Target the offer at the wealthier, retired demographic market Parents with children under 5 yrs campaign - Target families through local Surestart Centres, Pre-schools and Toddler Groups Gold Card Loyalty programme Create a loyalty programme for members and take them on a journey over their membership with the Sports Centre. Offer incentives to stay with us as Gold Card Members. For example: - 3 months = 1 x free Personal Training - 6 months = 1 free family swim - 9 months = 1 x free court booking - 1 year = Happy anniversary/birthday of joining as a member free cake and hot drink in ALLSTARS. - Price for Life offer Development of mini-workouts/ classes in the gym/express workouts - Small mini-classes to run weekly in the gym Marketing Plan Page 6

7 - Promote playzone, crèche, daytime classes, swim school, baby swimming sessions, toddler sessions - Promote in external publications, e.g Primary times - Contact local Army camps JOINT STRATEGY - NEW CUSTOMERS & RETENTION Functional Training Area - E.g 15 minute workouts to engage with customers on the gym floor. A functional training area is now considered an essential in gyms/leisure centres. This would suit all fitness levels, for use by women (weight areas are often perceived to be male orientated), for use in the exercise referral programme and much more. This is seen as a joint business development strategy, as it would entice new customers but also help the Centre to retain its existing customer base. This forms part of a general membership marketing plan JOINT STRATEGY - NEW CUSTOMERS & RETENTION Website & Online booking Develop the website and offer the online booking facilities. This will engage with both new and existing customers Offer ability to book online, anytime of the day Import videos of the Centre and image carousels for the different areas Vibrant images and commercial text on the site 5. Business Development Plan: Expenditure Most of the actions detailed in the will be implemented within existing budget and staffing provisions. The estimate cost for the creation of a functional training area is 10,500. This would cover the cost of the building alterations and equipment required. This cost could be met from the 2015/2016 repair and maintenance budget. Marketing Plan Page 7

8 An upgrade to the exiting booking system, or replacement booking system, will be required to provide for online booking facilities. The Councils unapproved capital programme includes a provision of 10,000 for an upgrade to the existing system. If a replacement system is considered to be more appropriate this may cost more than 10,000. Marketing Plan Page 8

Product. Promotion. Price. Customer. Place. People. Physical Evidence. Processes

Product. Promotion. Price. Customer. Place. People. Physical Evidence. Processes What is Marketing? Marketing is about customers Marketing for Squash Presented by Elizabeth A Dendle Senior Programme Director HKU SPACE Who are they? Marketing is a cultural approach to management - it

More information

Customer Survey Report 2013

Customer Survey Report 2013 Sport and Recreation Customer Survey Report 2013 The University of Portsmouth Sport & Recreation department has 400,000+ visits and uses of it s facilities and services each year by over 20,000 different

More information

Quest 2014 Gplus 11 Marketing, Research and Communications Outcomes

Quest 2014 Gplus 11 Marketing, Research and Communications Outcomes s Outcomes To ensure that marketing activity is maximised across pricing, programming, product development, promotion, place and partnerships. To effectively communicate marketing activity with the whole

More information

Glasgow 2014 Club Marketing Toolkit

Glasgow 2014 Club Marketing Toolkit Glasgow 2014 Club Marketing Toolkit A Guide For Clubs Recruiting & Retaining Members Introduction The 2014 Commonwealth Games will provide a strong platform to grow your gymnastics club. This guide is

More information

Universal Design Toolkit for Customer Engagement Business Case and Overview

Universal Design Toolkit for Customer Engagement Business Case and Overview Tourism Universal Design Toolkit for Customer Engagement Business Case and Overview The Universal Design Toolkit for Customer Engagement was developed by Dolmen (www.dolmen.ie) on behalf of the Centre

More information

Quest 2014 Gplus 9 Financial Management and Performance Outcomes

Quest 2014 Gplus 9 Financial Management and Performance Outcomes Financial Management and Performance Outcomes The development of an effective financial plan Understanding across the team of the financial performance of the facility The effective address of any financial

More information

Fitness & Operations Manager

Fitness & Operations Manager ABOUT AQUAFIT FITNESS AND LEISURE Aquafit Fitness and Leisure, a division of Campbelltown Catholic Club, is a multi award winning, state of the art fitness and leisure centre located in the heart of the

More information

Forget the hype Ways to actually use Social Media to benefit your business

Forget the hype Ways to actually use Social Media to benefit your business Forget the hype Ways to actually use Social Media to benefit your business What is Social Media? Engaging with other businesses/individuals online + Effective Communication + Real-time Customer Support

More information

Context Analysis and Promotional Objectives of Fitness First. Word Count: 500. William Hanrahan Student Number: 060953199 6-Feb-08

Context Analysis and Promotional Objectives of Fitness First. Word Count: 500. William Hanrahan Student Number: 060953199 6-Feb-08 Context Analysis and Promotional Objectives of Fitness First Word Count: 500 6-Feb-08 Promotional Objectives With the background information I have given in this assignment, I have created a key objective

More information

Marketing Strategy Action Plan: Building 17 project

Marketing Strategy Action Plan: Building 17 project Marketing Strategy Action Plan: Building 17 project 1. The Derwent Valley Mills World Heritage Site (DVMWHS) Gateway (ground floor) The World Heritage Site (WHS) Gateway is intended to provide a focal

More information

Joint Surrey Carers Commissioning Strategy for 2012/3 to 2014/5 Key Priorities for Surrey Multi Agency Delivery Plan - May 2012

Joint Surrey Carers Commissioning Strategy for 2012/3 to 2014/5 Key Priorities for Surrey Multi Agency Delivery Plan - May 2012 Joint Surrey Carers Commissioning Strategy for 2012/3 to 2014/5 Key Priorities for Surrey Multi Agency Delivery Plan - May 2012 Note this Delivery Plan will be updated & republished 3 times a year throughout

More information

SOCIALNETWORKSOLUTIONS Social Media Management Services

SOCIALNETWORKSOLUTIONS Social Media Management Services OUR SERVICES Social Media Strategy Our in-house social media strategist team can put together an in-depth strategy to help you reach your online objectives. After answering a few simple questions we can

More information

Park & Recreation Comprehensive Master Plan

Park & Recreation Comprehensive Master Plan 12 Marketing 249 249 250 Park & Recreation MARKETING The overall marketing efforts and consistency of message has improved with some of the staff re-assignment in responsibilities. These improvements were

More information

10 KEYS TO PROFITABLE NON-DUES REVENUE PROGRAMMING

10 KEYS TO PROFITABLE NON-DUES REVENUE PROGRAMMING 10 KEYS TO PROFITABLE NON-DUES REVENUE PROGRAMMING Laurie Cingle, M.Ed. Akron General LifeStyles laurie.cingle@akrongeneral.org and Laurie Cingle Consulting and Coaching Laurie@LaurieCingle.com Most Profitable

More information

Destination Plymouth Membership Pack

Destination Plymouth Membership Pack Destination Plymouth hip Pack Welcome to Plymouth Over 5 million visitors come to Plymouth annually to enjoy the spectacular scenery, cultural and historic attractions and diverse range of food, culture

More information

1 NHS Health Check Marketing Advice and Ideas. Public Health England NHS Health Check Marketing Advice and Ideas

1 NHS Health Check Marketing Advice and Ideas. Public Health England NHS Health Check Marketing Advice and Ideas 1 NHS Marketing Advice and Ideas Public Health England NHS Marketing Advice and Ideas In partnership with In partnership with 2 NHS Marketing Advice and Ideas Introduction This short document has been

More information

What is the customer journey- and how to do it

What is the customer journey- and how to do it What is the customer journey- and how to do it Leisure Centres Introduction The customer journey is a buzzword that is thrown around a lot. But what on Earth is it?, we hear you ask! Also referred to as

More information

Sarah E. Shore-Beck seshorebeck@bsu.edu

Sarah E. Shore-Beck seshorebeck@bsu.edu EDUCATION Sarah E. Shore-Beck seshorebeck@bsu.edu Indiana University, Bloomington, Indiana Master of Science: Sports/Fitness Management December 2008 Ball State University, Muncie, Indiana Bachelor of

More information

SPORT, FITNESS AND LEISURE WORK BASED LEARNING JANUARY 2014. Tom Cheek Framework Coordinator. tom.cheek@eastonotley.ac.

SPORT, FITNESS AND LEISURE WORK BASED LEARNING JANUARY 2014. Tom Cheek Framework Coordinator. tom.cheek@eastonotley.ac. SPORT, FITNESS AND LEISURE WORK BASED LEARNING JANUARY 2014 Tom Cheek Framework Coordinator tom.cheek@eastonotley.ac.uk 07766 466406 Hannah Pollit Trainer/Assessor/Internal Verifier Hannah.pollit@eastonotley.ac.uk

More information

FITNESS INDUSTRY MANAGEMENT Manage the marketing of fitness services and products

FITNESS INDUSTRY MANAGEMENT Manage the marketing of fitness services and products 1 of 9 level: 5 credit: 5 planned review date: December 2002 sub-field: purpose: entry information: accreditation option: moderation option: Fitness People credited with this unit standard are able to:

More information

Sponsorship Proposal. April 27-28, 2013 Rydges South Bank, Brisbane www.yogaaustraliaconference.org.au

Sponsorship Proposal. April 27-28, 2013 Rydges South Bank, Brisbane www.yogaaustraliaconference.org.au Sponsorship Proposal April 27-28, 2013 Rydges South Bank, Brisbane www.yogaaustraliaconference.org.au Yoga Australia Conference 2013 Yoga Australia (Inc) is the peak professional body for yoga in Australia.

More information

A Message from the Assistant Vice President of Recreation & Wellness

A Message from the Assistant Vice President of Recreation & Wellness A Message from the Assistant Vice President of Recreation & Wellness This year we celebrate our 25 th anniversary of Recreation and Wellness programs and services at the University of Richmond. The Campus

More information

Claughton Medical Centre Travel Plan

Claughton Medical Centre Travel Plan Claughton Medical Centre Travel Plan June 2011 1 Contents Page 1. Introduction 2 2. Objectives 3 3. Targets 5 4. Site Audit 6 5. Travel Survey 11 6. Marketing strategy 13 7. Monitoring and review 15 8.

More information

Video. Discover its full power and potential. 38 examples of video in action. Copyright Focus Business Communications Limited

Video. Discover its full power and potential. 38 examples of video in action. Copyright Focus Business Communications Limited Video Discover its full power and potential 38 examples of video in action Copyright Focus Business Communications Limited 1 Introduction My first exposure to the power and flexibility of video occurred

More information

Membership Retention - Ideas for Clubs. January 2011

Membership Retention - Ideas for Clubs. January 2011 Membership Retention - Ideas for Clubs January 2011 Introduction A vital part of your club s Marketing Strategy should be thinking of ways in which you can retain your existing members. With competition

More information

Facility Name: Mill Park Leisure City of Whittlesea

Facility Name: Mill Park Leisure City of Whittlesea Description is a community, not-for-profit recreation centre managed by the YMCA and owned by the, offering both wet and dry facilities including a 400 sq m gym. The club has 2000 health and wellness members,

More information

MARKETING & FUNDRAISING STRATEGY WORKSHOP FOR BAFA CONFERENCE by Debbie Liggins, Business Development Director, Orchestra of the Swan.

MARKETING & FUNDRAISING STRATEGY WORKSHOP FOR BAFA CONFERENCE by Debbie Liggins, Business Development Director, Orchestra of the Swan. MARKETING & FUNDRAISING STRATEGY WORKSHOP FOR BAFA CONFERENCE by Debbie Liggins, Business Development Director, Orchestra of the Swan Strategy Strategic planning focusses on longer range objectives and

More information

HOSPITALITY AWARDS 2015 BEST HOTELIER

HOSPITALITY AWARDS 2015 BEST HOTELIER HOSPITALITY AWARDS 2015 BEST HOTELIER MR. MATTHIEU REYNAUD FRENCH Pathumwan Princess Hotel, Bangkok - Thailand Dusit International Hotel Managed by MBK Hotel & Tourism BACKGROUND I have worked in hotel

More information

Facilities and Prices

Facilities and Prices Facilities and Prices April September 2012 Charnwood s Health & Fitness prices frozen until September 2012 Welcome to Charnwood s. We aim to provide an affordable and diverse range of quality leisure facilities

More information

BMORE ADDYS SPONSORSHIP OPPORTUNITIES

BMORE ADDYS SPONSORSHIP OPPORTUNITIES 2016 ADDYS SPONSORSHIP OPPORTUNITIES ABOUT American Advertising Awards The American Advertising Awards is the advertising industry s largest and most representative competition. Presented by the American

More information

the recent focus groups.

the recent focus groups. Chesterfield Borough Council Customer Newsletter Thank you to everyone who took the time to attend the recent focus groups. Around 15 members of the public attended each focus group, and your comments

More information

dlr Leisure Services Monkstown

dlr Leisure Services Monkstown dlr Leisure Services Monkstown Valid from June 2012 White Flag Award for Spa & Leisure We are also at Glenalbyn, Loughlinstown and Meadowbrook Pay per visit, open 7 days a week. Tel: 01 230 1458/ 60/ 62

More information

The Contractor shall outline his Marketing Plan providing the following information as a minimum:-

The Contractor shall outline his Marketing Plan providing the following information as a minimum:- NORTH HERTFORDSHIRE DISTRICT COUNCIL LOCAL GOVERNMENT ACT 1988 LEISURE MANAGEMENT NAME OF SCHEDULE: IN 1 Marketing Plan. TO BE COMPLETED BY TENDERER ADDITIONAL SHEETS WILL SHOW THE PAGE NUMBER AND BE AFFIXED

More information

TO THIS IS OUR TOWN. - Round 1 investment pack -

TO THIS IS OUR TOWN. - Round 1 investment pack - TO THIS IS OUR TOWN - Round 1 investment pack - THE OPPORTUNIty The rise of digital, mobile and social media is unprecedented, more people than ever before now use these mediums for their news and information

More information

How to revolutionize brickand-mortar. with big data analytics? April 20, 2015

How to revolutionize brickand-mortar. with big data analytics? April 20, 2015 How to revolutionize brickand-mortar retail industry with big data analytics? April 20, 2015 Agenda Tapway Introduction & Why We Do What We Do Technology Overview In-store Analytics for Retail Chains Shopper

More information

Value for all occasions

Value for all occasions Value for all occasions BRAND POSITIONING A 5 star luxury brand created to base on relevance to market and the desires of targeted customers. The brands provide value and consistency through flexible venues

More information

Foodie Blogroll Media Kit 2013 Packages & Pricing Contact Us: (802) 851-7471 sales@foodieblogroll.com

Foodie Blogroll Media Kit 2013 Packages & Pricing Contact Us: (802) 851-7471 sales@foodieblogroll.com Rev. 1-1/10/2013 1 Our Reach At A Glance 16K VETTED FOOD BLOGGERS 14 MILLION MONTHLY UV s* 100 MILLION IAB MEDIA IMPRESSIONS Engage Our Audience Sweepstakes Product Sampling Contests Brand Ambassadors

More information

Before starting to market your club, it is important to understand what marketing is.

Before starting to market your club, it is important to understand what marketing is. Marketing Plan Understanding Marketing Before starting to market your club, it is important to understand what marketing is. In its basic form it s the process of communicating the value of what you offer

More information

Marketing Plan Checklist

Marketing Plan Checklist Marketing Plan Checklist Water Street Design, LLC 205 North Cameron Street Winchester, VA 22601 540-667-6646 waterstdesign.com Creating a Marketing Plan You d be surprised how many large brands rely on

More information

THE GREATEST GAME OF ALL

THE GREATEST GAME OF ALL 2016 PARTNERSHIP OPPORTUNITIES NRL SA 2016 Partnership Proposal 1 Our Vision NRL Mission Beliefs Values To bring people together and make a positive difference to their lives. Decency, opportunity, innovation,

More information

Marketing Plan Template

Marketing Plan Template 1. Executive Summary (Done Last) Marketing Plan Template Keep in mind that not everyone will read every page of your marketing plan. Your executive summary should highlight the most important parts. It

More information

HEADING. Price Guide 2015/16

HEADING. Price Guide 2015/16 HEADING Price Guide 2015/16 from 1st April 2015 1 MEMBERSHIP Welcome to Bracknell Leisure Centre; we trust that you will enjoy using our fantastic facilities. This brochure will give you a flavour of what

More information

Business Growth Plan 2012-2015

Business Growth Plan 2012-2015 2012-2015 Executive Summary to be inserted by the Committee South Australia's Riverland West Enter a brief description of the Riverland west area, towns, population major industries and businesses - can

More information

What you need to know to run a Family Fun Day

What you need to know to run a Family Fun Day What you need to know to run a Family Fun Day Contents Finding a suitable site Risk assessments Staffing the fun day Volunteers, checks and training Funding the fun day Free and low cost sports, activities

More information

Spa Success Tips to Enhance Every Aspect of Your Customer Experience

Spa Success Tips to Enhance Every Aspect of Your Customer Experience 50 Spa Success Tips to Enhance Every Aspect of Your Customer Experience Reward your customers with loyalty points based on actions like purchases of products or services. Track customers activities and

More information

Full of Life Strategy, Improving quality of life for residents over 50

Full of Life Strategy, Improving quality of life for residents over 50 Full of Life Strategy, Improving quality of life for residents over 50 Action Plan: 1 April 2011 to 31 March 2012 Priority Objective Tasks Measure Lead A safer cleaner, greener borough Gain a better understanding

More information

Job Description - Head of HR - Post Number PERS/01 - Band 2

Job Description - Head of HR - Post Number PERS/01 - Band 2 NATIONAL GALLERY HR DEPARTMENT Job Description - Head of HR - Post Number PERS/01 - Band 2 Job Purpose To develop an HR strategy ensuring organisational development and effectiveness in order to support

More information

JOB DESCRIPTION. Fitness Instructor/Customer Service Associate

JOB DESCRIPTION. Fitness Instructor/Customer Service Associate JOB DESCRIPTION Job Title: Responsible to: Location Fitness Instructor/Customer Service Associate Deputy Manager Active Life Centre @Coxhoe Role Purpose: To provide first line of contact for members of

More information

Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES

Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES EMT MEMBER ADVERTISING OPPORTUNITIES Echuca Moama Regional Tourism offer many ways for our Members to participate in exclusive advertising opportunities.

More information

Connect with 32,000 Influential Women and Grow Together!

Connect with 32,000 Influential Women and Grow Together! Connect with 32,000 Influential Women and Grow Together \ Corporate Sponsors 2015: Our Social Reach pg 2 About Us / Demographics pg 3-4 Mentor Her Biz Membership pg 5 Mentorship Matching pg 6 Membership

More information

HAMPSTEAD NORREYS COMMUNITY SHOP Coffee Shop Proposal 2014

HAMPSTEAD NORREYS COMMUNITY SHOP Coffee Shop Proposal 2014 HAMPSTEAD NORREYS COMMUNITY SHOP Coffee Shop Proposal 2014 HNCS current refreshment facilities do not meet customer demand or current customer refreshment purchase trends. Market Research (Allegra 2012)

More information

Trends and Practices in Australian Association Publishing.

Trends and Practices in Australian Association Publishing. Trends and Practices in Australian Association Publishing. The Fourth Annual Member Communications Survey Full Report, March 2015 Contents. 03 Overview A quick snapshot of the results 04 What are the results

More information

NVTC/GWRC Vanpool Project. Task 3B: Marketing Vanpool Incentives to Existing Vanpools

NVTC/GWRC Vanpool Project. Task 3B: Marketing Vanpool Incentives to Existing Vanpools NVTC/GWRC Vanpool Project Task 3B: Marketing Vanpool Incentives to Existing Vanpools Prepared for: VHB Prepared by: And Project Director: Justin Schor Project Manager: Matthew Kaufman September 2011 Table

More information

Technology for every moment

Technology for every moment Technology for every moment Ingredients to put you back in control of your business We share your passion Kukd.com has created KukdPartner to combat the difficulties faced by the restaurant and takeaway

More information

in Winchester Helping Tourism Businesses Succeed Media Awards GROUP SHOWS Your Partnership Benefits COURSES Discounts Winchester TRAINING Trade

in Winchester Helping Tourism Businesses Succeed Media Awards GROUP SHOWS Your Partnership Benefits COURSES Discounts Winchester TRAINING Trade Helping Tourism Businesses Succeed B2B Networking Trade in Winchester Your Partnership Benefits Discounts Media & PRESS TRIPS Visit Winchester Accredited Schemes Awards FOR EXCELLENCE Digital Marketing

More information

LEISURE SERVICES PRICE LIST 2015 www.flintshire.gov.uk/leisure

LEISURE SERVICES PRICE LIST 2015 www.flintshire.gov.uk/leisure Ice Rink Sports and leisure for the whole community... Activity Tel: 01352 704200 Standard Off peak - Term Time Only 6.30 Mon - Fri before 5.00pm 3.30 4.30 Family 13.70 17.90 Peak - Holidays, Weekends

More information

The use of smartphones, tablets

The use of smartphones, tablets Clubs and Mobile Apps in the Year 2014 Part II: Making inroads By Agnes DeFranco CHAE, Ed.D. and Cristian Morosan, Ph.D. The use of smartphones, tablets and apps is increasing in the club industry and

More information

INTRODUCTION. The demise of sporting clubs in NSW will have a significant impact on the health, economy and social fabric of our NSW communities.

INTRODUCTION. The demise of sporting clubs in NSW will have a significant impact on the health, economy and social fabric of our NSW communities. INTRODUCTION NSW Sports Federation Inc. operates under the name Sport NSW and is the active voice and peak body for sport in NSW. We operate as an independent not-for-profit organisation with a membership

More information

Pathways into Sport Active Schools in West Lothian

Pathways into Sport Active Schools in West Lothian PS49 Children and sport What level of sport and physical activity should be provided by primary and, separately, secondary schools? Early Primary school children should be introduced to Fundamentals and

More information

A guide to B2B Marketing Planning

A guide to B2B Marketing Planning A guide to B2B Marketing Planning Whether you run your own business, you are a managing director or you are a senior marketer in a large corporation, planning is a fundamental part of a successful business.

More information

Fees and Charges 2014/2015. Issue 1. Lynnsport & Leisure Park, Greenpark Avenue, King s Lynn, Norfolk PE30 2NB

Fees and Charges 2014/2015. Issue 1. Lynnsport & Leisure Park, Greenpark Avenue, King s Lynn, Norfolk PE30 2NB Fees and Charges 2014/2015 Issue 1 Lynnsport & Leisure Park, Greenpark Avenue, King s Lynn, Norfolk PE30 2NB Grass Pitches Grass Pitches Football Pitch, including changing facilities 53.75 Junior Football

More information

Virtuagym Professional

Virtuagym Professional Virtuagym Professional Apps Exercise Nutrition Scheduling Financial Coaching and Management Software Virtuagym Professional All-in-One Solution Training Plans Nutrition Plans Club Community Challenges

More information

State of the Industry in the UK

State of the Industry in the UK State of the Industry in the UK Insight into UK travel distribution channels, consumer trends and MA s positioning within the marketplace. Kirsty Dillury, Julie Greenhill, UK Office for MOTT State of the

More information

Strategic Plan. Of the Neligh Chamber of Commerce. p. 402-887-4447. 105 East Second Street Neligh, NE 68756

Strategic Plan. Of the Neligh Chamber of Commerce. p. 402-887-4447. 105 East Second Street Neligh, NE 68756 Strategic Plan Of the Neligh Chamber of Commerce 105 East Second Street Neligh, NE 68756 p. 402-887-4447 Follow us on Facebook at nelighchamberofcommerce@gmail.com www.nelighchamber.com https://www.facebook.com/nelighchamberofcommerce

More information

The Development Plan Matrix

The Development Plan Matrix The Development Plan Matrix Mission, Vision, Results Marketing: Branding, Messaging Organizational Infrastructure Development Plan Successful fundraising campaigns are built on four important elements

More information

Planet Fitness Marketing Plan

Planet Fitness Marketing Plan Planet Fitness Marketing Plan University of Wisconsin, Oshkosh 2011 Table of Contents Executive Summary. 3 Introduction 5 Company Description.5 Situational Analysis.. 6 SWOT Analysis..6 Key Strengths and

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

UNIVERSITY MEDICAL CENTRE PATIENT PARTICIPATION GROUP ANNUAL REPORT & ACTION PLAN 2012-13

UNIVERSITY MEDICAL CENTRE PATIENT PARTICIPATION GROUP ANNUAL REPORT & ACTION PLAN 2012-13 UNIVERSITY MEDICAL CENTRE PATIENT PARTICIPATION GROUP ANNUAL REPORT & ACTION PLAN 2012-13 Introduction & Recruitment of the Patient Participation Group Review on how and why the Patient group was established:

More information

BUSINESS PLAN TABLE OF CONTENTS. Your business plan is divided into the following sections: Business Overview. 2 Sales & Marketing Plan

BUSINESS PLAN TABLE OF CONTENTS. Your business plan is divided into the following sections: Business Overview. 2 Sales & Marketing Plan BUSINESS PLAN TABLE OF CONTENTS Your business plan is divided into the following sections: 1 Business Overview Description of the business Major Demographic, economic, social and cultural factors Major

More information

West End YMCA. Summer 2015. Health and Fitness Schedule Effective June 29th, 2015

West End YMCA. Summer 2015. Health and Fitness Schedule Effective June 29th, 2015 West End YMCA Summer 2015 Health and Fitness Schedule Effective June 29th, 2015 Monday through Friday a.m. to 1 a.m. - Weekends a.m. to 1 a.m. Holiday Hours a.m. to p.m. 931 College Street, Toronto, ON,

More information

October 22 nd & 23 rd, 2016 Morgan Hill Half Marathon, 5k, Kids Run and Bike Tour

October 22 nd & 23 rd, 2016 Morgan Hill Half Marathon, 5k, Kids Run and Bike Tour October 22 nd & 23 rd, 2016 Morgan Hill Half Marathon, 5k, Kids Run and Bike Tour Why become a Sponsor? Becoming a sponsor of the Morgan Hill Half Marathon will expose your brand to a targeted audience

More information

Underpinning these are a further five key priority areas, namely; Early Years, Children and Young People, Adults, Older Person s and the Disabled.

Underpinning these are a further five key priority areas, namely; Early Years, Children and Young People, Adults, Older Person s and the Disabled. Job Title: Reporting to: Based at: Hours: Salary: Active Lifestyles Manager Chief Executive Officer TBC 39 hours/week Circa 29,000 per annum Background Ltd. (WLT) was formed in 2006 as a registered charitable

More information

Goal A: The Library will serve as a resource to assist in meeting the literacy needs of the community. (Literacy)

Goal A: The Library will serve as a resource to assist in meeting the literacy needs of the community. (Literacy) 2013 Goals and Objectives with Monthly Activities Goal A: The Library will serve as a resource to assist in meeting the literacy needs of the community. (Literacy) 1. Make available and market library

More information

All those working in Unipol are jointly employed by Unipol Student Homes and the University of Leeds.

All those working in Unipol are jointly employed by Unipol Student Homes and the University of Leeds. Unipol Student Homes Digital and Social Marketing Coordinator Full time fixed term for two years This exciting and challenging new post reflects the high priority we are giving to expanding Unipol s digital

More information

Business Plan: Community Centres

Business Plan: Community Centres Business Plan: Community Centres How does this service contribute to the results identified in the City of London Strategic Plan? We invest in our network of Community Centres as the places where residents

More information

CHILDREN S SUMMER HOLIDAY ACTIVITIES

CHILDREN S SUMMER HOLIDAY ACTIVITIES CHILDREN S SUMMER HOLIDAY ACTIVITIES 27 JULY - 2 SEPTEMBER 2015 Kingsmead Leisure Centre - Canterbury 01227 769818 Herons Leisure Centre - Herne Bay 01227 742102 The Bay Sports Arena - Herne Bay 01227

More information

Gloucestershire Health and Wellbeing Board SIG

Gloucestershire Health and Wellbeing Board SIG Gloucestershire Health and Wellbeing Board SIG Report Title Item for decision or information? Sponsor Author Organisation Report from the Strategy Implementation Group (SIG) For information Dr Peter Brambleby

More information

Attendee Acquisition Best Practices Study - 2013

Attendee Acquisition Best Practices Study - 2013 P.O. Box 44047 Baltimore, Maryland 21236 (410) 256-2206 Attendee Acquisition Best Practices Study - 2013 Introduction Jacobs Jenner & Kent Market Research (JJ&K) conducted an Internet study among association

More information

Credit Card Market Study Interim Report: Annex 5 Firm business model analysis

Credit Card Market Study Interim Report: Annex 5 Firm business model analysis MS14/6.2: Annex 5 Market Study business model analysis November 2015 Introduction 1. This annex summarises issuers approach to evaluating profitability, as well as a summary of the role of affinity and

More information

Developing a marketing plan. 19 th June 2013

Developing a marketing plan. 19 th June 2013 Developing a marketing plan 19 th June 2013 Overview of content This seminar will cover the following: 1. Brief introduction to Club Leaders 2. Marketing and marketing plans 3. What your club has to offer

More information

UK hiking tourism. CH - Visitnorway.com

UK hiking tourism. CH - Visitnorway.com UK hiking tourism CH - Visitnorway.com Contents 1. Executive Summary 3 2. Introduction 4 3. Research on the Internet: Phase 1 5 3.01: Tour operators: 5 3.02: Websites/forums: 5 3.03: Hiking/Outdoor magazines

More information

Creating the Ask: Red Cross Clubs: Recruit, Retain and Recognize Club Members

Creating the Ask: Red Cross Clubs: Recruit, Retain and Recognize Club Members s: Recruit, Retain and Recognize Club Members There are many different stages in the life of a club. Some of you might just be starting a while others have a well-established program. Regardless of how

More information

Cleanliness Rated as a Top Concern. Improve Member Satisfaction By 10 % Through Creating a Cleaner Fitness Environment. emprise

Cleanliness Rated as a Top Concern. Improve Member Satisfaction By 10 % Through Creating a Cleaner Fitness Environment. emprise Cleanliness Rated as a Top Concern Improve Member Satisfaction By 10 % Through Creating a Cleaner Fitness Environment emprise Improve Member Satisfaction By 10 % Through Creating a Cleaner Fitness Environment

More information

CHARLES STURT UNIVERSITY WORKFORCE PLANNING FRAMEWORK 2007 2011

CHARLES STURT UNIVERSITY WORKFORCE PLANNING FRAMEWORK 2007 2011 CHARLES STURT UNIVERSITY WORKFORCE PLANNING FRAMEWORK 2007 2011 1. DEFINITION... 1 2. CONTEXT... 1 3. STRATEGIC ALIGNMENT AND DRIVERS... 1 4. VALUES... 2 5. PRINCIPLES OF PRACTICE... 2 6. PERFORMANCE INDICATORS...

More information

A Premier Event For Premier Sponsors!

A Premier Event For Premier Sponsors! A Premier Event For Premier Sponsors! The third annual Houston Rhythm and Blues Half Marathon and 5K on February 9, 2014 garnered a field of nearly 4000 runners from 31 states. It was a rousing success

More information

ADIDAS WOMEN S RUNNING: DIGTIAL MARKETING STRATEGY PROPOSAL

ADIDAS WOMEN S RUNNING: DIGTIAL MARKETING STRATEGY PROPOSAL ADIDAS WOMEN S RUNNING: DIGTIAL MARKETING STRATEGY PROPOSAL Introduction Adidas is a German corporation that manufactures athletic apparel and accessories, including shoes for various sports, swimwear,

More information

Marketing. Middleton Cardinal Booster Club Sports Marketing opportunities for area businesses. www.middletoncardinalboosterclub.

Marketing. Middleton Cardinal Booster Club Sports Marketing opportunities for area businesses. www.middletoncardinalboosterclub. Sports Marketing Kit Middleton Cardinal Booster Club Sports Marketing opportunities for area businesses. www.middletoncardinalboosterclub.com Sports Marketing Kit A Message From The Athletic Director Dear

More information

Employee Benefits Report 2014

Employee Benefits Report 2014 Employee Benefits Report 2014 Foreword Attraction, Retention, Motivation: from listening to our clients these are the three most common words used when discussing employees. And given that the war for

More information

District 72 Toastmasters

District 72 Toastmasters District 72 Toastmasters Digital Marketing Plan Digital Marketing Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies

More information

Job Description. Guildford Spectrum Leisure Complex. Job Purpose

Job Description. Guildford Spectrum Leisure Complex. Job Purpose Job Description Job Title Responsible to Location Fitness Manager Centre Manager Guildford Spectrum Leisure Comple Job Purpose To ensure the provision of the Fitness facilities, operating within agreed

More information

Social media, email, mobile How to effectively engage with students in an evolving world

Social media, email, mobile How to effectively engage with students in an evolving world Social media, email, mobile How to effectively engage with students in an evolving world Presented by Ali Lindsay and Oliver Sidwell Co-founders of RMP Enterprise #NUEAwards Which is the most effective

More information

INFORMATION ABOUT THE DEPARTMENT

INFORMATION ABOUT THE DEPARTMENT INFORMATION ABOUT THE DEPARTMENT The Public Engagement Directorate s focus is the Gallery s audiences, both physical and digital, from young children to older people, from those who are finding out about

More information

COMMUNICATIONS STRATEGY

COMMUNICATIONS STRATEGY COMMUNICATIONS STRATEGY Football Federation Tasmania June 2011 INTRODUCTION FFT Communications Strategy The vision of Football Federation Tasmania (FFT) is To develop and maintain a vibrant football culture

More information

London Skolars Community Partner. Haringey Council Celebrating Sport Awards Club of the Year 2011 London RL Youth & Junior Club of the Year 2011

London Skolars Community Partner. Haringey Council Celebrating Sport Awards Club of the Year 2011 London RL Youth & Junior Club of the Year 2011 London Skolars Community Partner Haringey Council Celebrating Sport Awards Club of the Year 2011 London RL Youth & Junior Club of the Year 2011 Why London Skolars RL? Haringey Council s Celebrating Sport,

More information

Guide Boosting sales through online marketing

Guide Boosting sales through online marketing Guide Boosting sales through online marketing Boosting sales through online marketing E-commerce has never been more important for UK business. Online sales now account for 10% of all retail spending in

More information

The Sales Lead System

The Sales Lead System The Sales Lead System Contents Intro... 3 Network Marketing Ad Basics... 3 Blogging... 4 Article Marketing... 4 Video Marketing... 5 E-mail Marketing... 6 Pay Per Click... 7 Banner Ads... 8 Social Marketing...

More information

Best Practices. Marketing the. Program. for. National Food Service Management Institute University of Mississippi

Best Practices. Marketing the. Program. for. National Food Service Management Institute University of Mississippi National Food Service Management Institute University of Mississippi Best Practices Marketing the School Nutrition Program Applied Research Division The University of Southern Mississippi Cafeteria photo

More information

Digital Communications Executive 1 year fixed term contract. Applicant Information Pack

Digital Communications Executive 1 year fixed term contract. Applicant Information Pack Digital Communications Executive 1 year fixed term contract Applicant Information Pack Contents Page 3 Page 4 Page 6 Page 8 Introduction Job Description Personal Specification Terms and Conditions of Employment

More information

Hertsmere Leisure. Job Specification

Hertsmere Leisure. Job Specification Job Specification Job Title: Location: Sports Development Officer Milton Keynes or Hertsmere & Three Rivers Job Number: Responsible To: Responsible For: Regional Manager All staff employed at the Centre(s)

More information

HSC Marketing - Teacher s Notes

HSC Marketing - Teacher s Notes HSC Marketing - Teacher s Notes Exercise 1 1. List products and services that Jamberoo provides: Goods Food & Drink Clothes Souvenirs Services Entertainment (Rides& attractions) Education Weddings & Functions

More information