Vancouver Media Kit 2014 Mid-year

Transcription

1 Vancouver Media Kit 2014 Mid-year 1

2 Contents 1. About Metro Vancouver 2. Content 3. Reach 4. Audience Profile 5. Solutions 2

3 Choose your environment Designed for busy metropolitans. Delivering news for free at the right time, the right place and in the right format. 3

4 The Metro Story Canada s FREEMIUM News Brand Metro debuted in Canada in 2000 we took on Toronto first, and 13 years later we publish in the 8 most significant urban centres in the country. We revolutionized the newspaper industry, redefining the way news is delivered to an active, well-educated and engaged audience of influencers. Metro is a FREEMIUM news and information brand. And what does that mean? FREEMIUM = Free + Premium Unique compelling content delivered free to metropolitans at the right time, the right place and in the right format. Premium advertising vehicle including premium content, premium audience, premium advertising solutions and premium engagement. 4 4

5 Multiplatform Metro is a FREEMIUM news and information brand engaging Metropolitans in print, online, and on mobile and social platforms Print 183K Apps for iphone, Android, Windows 8 and ipad and mobile site Mobile* 89K Desktop* 60K Total Web* 149K Social 53K 45K Followers 4K Members 4K likes SOURCE: MARKET: VANCOUVER CMA Print: NADbank Spring 2013/Fall 2014 Toronto CMA (daily) Net Reach Base: Adults 18+ Social Media: Hootsuite Analytics; October 2014 Desktop: Google Analytics; (3 month avg Aug-Oct 2014) Mobile Web: Google Analytics; (3 month avg Aug-Oct 2014) Mobile App: Flurry Analytics (3 month avg Aug-Oct 2014) 5

6 Weekly Print Readership (000) Vancouver, Adults 18+ Weekly Readership Metro reaches 29% of adults 18+ weekly in Vancouver Vancouver Metro Hours 606 Vancouver Province 635 Vancouver Sun 577 Globe & Mail 220 National Post 126 Source: NADbank Spring 2013/Fall 2014 Vancouver CMA, Net Reach Base: Adults 18+ 6

7 Digital growth (Y.O.Y) App/Website/PDF weekly access Fastest growing digital audience Metro Vancouver s weekly print and digital audience is composed of 612,000 Vancouverites! 62% are A % Public transit users % comp +57% +47% #1 % comp with A18-49 transit users #1 % comp of internet users #1 % comp of A % Uni/College grads+ % comp % comp Metro Vancouver Province +30% Vancouver Sun +11% 24 HRS 582K Weekly print readers + 71K = Weekly digital 612K total unduplicated weekly readers Source: NADbank Spring 2013/Fall Market: Vancouver CMA. Audience- Print/Digital 7 day CUME Adults and Weekly public transit users Metro:65%, 24 HRS: 63%, Vancouver Sun: 43%, Vancouver Province: 38%. Accessed Internet at home/elsewhere in the last 30 days: Metro: 95%, 24 HRS:93%,Vancouver Sun:94%,, Vancouver Province:94% Adults Metro 61%,24HRS 61%, Vancouver Province:57%, Vancouver Sun 52% 7

8 Base: Adults 18+ Audience: Read Yesterday, Vancouver CMA 76% of Metro readers in Vancouver do not read the Sun Metro Total 183,000 % Metro exclusive Exclusive of Sun 139,000 76% Exclusive of Province 138,000 75% Exclusive of 24 Hours 58,000 32% Exclusive of All 38,000 21% Exclusive Duplication Source: NADbank Spring 2013/Fall 2014 Vancouver CMA, Net Reach Base: Adults 18+ 8

9 Audience profile male/female 45/55 53/47 Metropolitans share similar profiles in print and online. A25-54 A % 53% 74% 83% A % 38% HHI $100k+ 32% 38% Source: ComScore Demographic profile 3 month avg (Aug-Oct 2014) ; British Columbia Metronews sites (% Composition) Source: NADbank Spring 2013/Fall 2014 Composition. Readership = Daily Print readership 9

10 Appendix: Distribution Metro Vancouver Readership and Circulation Vancouver City Population 2,021,000 Readership Metro M-F 183,000 Circulation Metro M-F 130,377 Metro Vancouver total distribution channels # of promoters 70 street boxes 1,525 transit 69 schools 69 office buildings 474 restaurants & reta 1,853 1,750 branded boxes throughout Lower Mainland Promoters daily at Expo, Millenium and Canada Lines Exclusive partnership with Vancouver Transit Gateway stands Copies at all local Universities and Colleges Copies at Vancouver International Airport through West Jet Exclusive distribution through 49 Blenz Coffee and 19 International News locations Retail partners include ABC Country Restaurant, A&W, Bean Around the World, Boston Pizza, Budget Brake and Muffler, Burger King, Canadian Tire, Church s Chicken, Craftsman Collision, Dairy Queen, De Dutch, Domino s Pizza, Esquires Coffee Houses, Steve Nash Fitness World, IHOP, KFC, Panago Pizza, Pizza Hut, Quizno s Subs, Subway, Taco Del Mar, The Bread Garden, Tim Horton s, Waves Coffee, Wendy s White Spot Readership Source: NADbank 2012/13 10

11 Appendix: Sections Daily and Weekly Sections NEWS Business Voices SCENE Dish LIFE Food Travel * (*Every Thursday) SPORTS DRIVE * (*Every Wednesday) 11

12 Experiential and Sampling Induce trial of your products and drive engagement with your brand rive traffic to your stores. Creative Executions High impact advertising: in print and digital. Custom content Special features and custom publishing solutions. On all platforms. 12