MOBILE. Mobile Overview

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2 Mobile Overview Take your brand mobile. From mobile web access and takeover skins to applications, features such as weather-triggered ads and more TheWeatherNetwork.com can offer you a wealth of opportunities when it comes to mobile marketing. TheWeatherNetwork.com is the 3rd largest mobile website in Canada. (Source: Nielsen Mobile Survey Q3 2011) 25

3 Mobile Web A valuable advertising solution for your brand. TheWeatherNetwork.com knows mobile. In fact, we re innovating the category. Right now, you can target your message by mobile device, integrate your ad with related content, or even have your ads appear when triggered by specific weather conditions. That s not all we can also host rich media ads, third-party ad serving, sponsorships and takeover skins on a site that reaches more than 30,000 Canadian and international cities, and averages over 17.2 million page views per month* and growing! *(Source: Adobe Site Catalyst Dec Nov 2011) Choose from these three packages: Basic Feature Phones & Smartphones Web Kit iphone, Android & Palm BlackBerry Advertise on a website that customizes content for more than 30,000 Canadian and international cities that s reach! 26

4 Mobile Web Takeover Skins Give your brand space. With Mobile Web Takeover Skins, your brand can own both the top and bottom banner, and you can integrate your creative within the content of the page. Takeover skins are currently available on Web Kit and BlackBerry mobile sites. Integrate your product or service with the content on our mobile web properties using takeover skins. 27

5 The Weather Network Mobile Application Put your brand in the hands of Canadians on-the-go. From BlackBerry and iphone smartphones, we can help you target your message by age and gender, in English and French. Plus, you ll be able to geo-target your message to 30,000+ Canadian and international cities. We get more than million English and French page views each month*. *(Source: Adobe Site Catalyst Sep - Nov 2011) The Weather Network iphone Application averages over 85.7 million page views per month. (Source: Adobe Site Catalyst (EN & FR combined) Sep - Nov 2011) 28

6 Weather-Triggered Ads Use the weather to trigger action for your brand. While you ll find weather-triggered ads at TheWeatherNetwork.com, this core competency is also available on our mobile offering. Give your brand the flexibility to harness certain forecasted weather conditions (temperature, precipitation, humidex) with the option to schedule additional ad units. And push your ads to cities where the conditions you ve selected are being forecasted. Finally, you ll be at the right place at the right time. With The Weather Network Mobile Application, you can target your audience by location, age, gender, and more. 29

7 MOBILE Black s Cross-Platform Takeover Takeover skins really put the spotlight on your brand. 30

8 WeatherEye HD for Tablets WeatherEye HD for ipad WeatherEye HD for BlackBerry PlayBook Ad offerings: a) 728 x 90 d) Age and gender targeting b) 300 x 250 e) Weather-triggered advertising c) 728 x 90 flash ads on BlackBerry PlayBook f) Geo-targeting The Weather Network Tablet Application has been downloaded more than 460,000 times as of December and the number is growing. (Source: itunes connect and BlackBerry App World) 31

9 The Weather Network HD for ipad Give your brand a giant download. April to December there have been 417,896 downloads of the WeatherEye HD application. Connect your brand to the techno-rati and stay in-step with the way they consume information. The Weather Network HD for Blackberry PlayBook WeatherEye HD for the BlackBerry PlayBook delivers local weather conditions and more with the touch of a screen. The Weather Network HD Application is routinely ranked #1 in both the BlackBerry App World and the Apple App Store for both the iphone and ipad. 32

10 Canadian Wireless Subscribers: 20.1 Million (Source: Canadian Wireless & Telecommunications Association (CTWA) Q1 to Q3 2011) The Weather etwork Mobile App 1 ept, ct, an o Canadian Wireless ubscribers 20 1 Million Source: MobiLens September Mobile Applications WeatherEye Blackberry Top Cities WeatherEye Blackberry Demographics WeatherEye Blackberry ni e sers 983,184 Top Cities Page mpressions egistere sers 983,184 Page Views 27,622,183 Toronto, Ontario 675,026 Calgary, Alberta 485,128 53% Male 47% Female Edmonton, Alberta 264,915 Page Views by Age WeatherEye iphone Winnipeg, Manitoba 229,079 ni e sers 1,403,339 Ottawa, Ontario 211,102 Page Views 74,058,908 London, England 207,950 London, Ontario 178,431 Vancouver, British Columbia 171,010 WeatherEye An roi Montreal, Quebec 162,211 ni e sers 267,900 New York, New York 134,753 Page Views 7,847, WeatherEye iphone Top Cities WeatherEye iphone Demographics Win ows Mobile Top Cities Page mpressions egistere sers 1,403,339 ni e sers 340 Toronto, Ontario 2,580,778 Page Views 13,093 Calgary, Alberta 1,947,378 67% Male 33% Female Edmonton, Alberta 1,358,680 ource Omniture Quarterly Average ept, Oct, and Nov Page Views by Age Montreal, Quebec 1,228,016 Vancouver, British Columbia 1,022,335 Mobile App sage Ottawa, Ontario 899,804 London, Ontario 389,580 Winnipeg, Manitoba 366,933 Las Vegas, Nevada 346,309 New York, New York 294,749 WeatherEye An roi Top Cities Top Cities Page mpressions WeatherEye An roi Demographics egistere sers 267,900 Calgary, Alberta 272,558 Toronto, Ontario 225,311 66% Male 34% Female Edmonton, Alberta 208,073 Page Views by Age Ottawa, Ontario 180,728 Vancouver, British Columbia 145,310 Montreal, Quebec 133,943 London, Ontario 63,209 egina, askatchewan 62,328 askatoon, askatchewan Winnipeg, Manitoba 55,370 34, ource AdTech Quarterly Average ept, Oct, and Nov ource Omniture Quarterly Average ept, Oct, and Nov ource Omniture Quarterly Average ept, Oct, and Nov The Weather Network Application for the iphone has 1.6 million unique visitors. (Source: Omniture, Mar 2011) 33

11 Canadian Wireless Subscribers: 20.1 Million (Source: Canadian Wireless & Telecommunications Association (CTWA) Q1 to Q3 2011) Canadian i rele Su cri er : 20 1 i i Source: MobiLens September 2011 i e e si es P P P i e 1 5 i e se s ,404 Page Views 14,926,471 Page Views 2,212,259 0 Source: Omniture Nov 2011 Source: Omniture Q1 Quarter Average (Sep-Nov 2011) Blac erry i ies Page essi s P i e i one i od 21 6 Toronto, ON, Canada 1,104,687 Touc pad i e se s indo 715,807 Calgary, AB, Canada 851,845 Android Page Views 6,517,099 Edmonton, AB, Canada 575,986 Sym ian Source: Omniture Q1 Quarter Average (Sep-Nov 2011) Vancouver, BC, Canada 573,632 Ot er a e i e Otta a, ON, Canada 459,158 i e se s 442,330 ontreal, QC, Canada 253,725 i e e si e i e Visi s Page Views 6,197,114 ali a, NS, Canada 239,667 1 ace oo 2,976 Source: Omniture Q1 Quarter Average (Sep-Nov 2011) ondon, ON, Canada 226,794 2 indo ive ail 2,904 i e sage amilton, ON, Canada 155,728 e ea e e w 2,657 Source: Omniture Q1 Quarter Average (Sep-Nov 2011) egina, Sa atc e an 149,254 4 mail 2,614 5 oogle 2,515 6 oogle ap i e Visi s 1,652,541 7 a oo ail 1,503 Source: Omniture Q1 Quarter Average (Sep-Nov 2011) 8 itune 1,497 Source: Q Niel en o ile Canada nternet Survey e e a e e a e Source: Q Niel en o ile Canada nternet Survey ge Source: Q Niel en o ile Canada nternet Survey i e e ess e i e e e i e e e outu e 1,552 1, T itter 948 Source: Q Niel en o ile Canada nternet Survey i e e a eg ies i e Visi s 000 Source: Q Niel en o ile Canada ortal e at er Social Net or ing Searc Ne Current Event ame Entertainment u ic Ban ing Online Trading 3,546 3,245 2,784 2,757 2,519 2,315 2,024 1,901 6,690 5, ,000 4,000 6,000 8,000 e ea e e w i e e si es 12 1 e 2011 i e e si es In terms of unique visitors in the mobile web category, the weather is ranked third ahead of social networking, search, entertainments, and more. (Source: Q Nielsen Mobile Canada) 34