: International Marketing

Transcription

1 B.V. Patel Institute of Business Management, Computer & Information Technology, Uka Tarsadia University TYBBA- Marketing Question Bank : International Marketing Unit: 1 Introduction to International Marketing Answer the following. (1 Marks) 1. What is domestic marketing? 2. What is meant by international trade? 3. State two patterns of overseas marketing. 4. List factors which constitute foreign environmental factors. 5. List strategies available for foreign market entry modes. 6. Which type of company may go for exporting? 7. Classify MNC with respect to its behaviour. 8. List various types of environment faced by MNC. 9. Write includes political risks? 10. What are the Defacto indicators of culture? Briefly answer the following. (2 marks) 1. Define international marketing. 2. Explain the concept of foreign marketing. 3. Why company may go for licencing? 4. Mention reasons for reasons for existence and growth of joint ventures. 5. Under what circumstances contract management system resorted to? 6. What is geocentric MNC? 7. Differentiate between confiscation and expropriation 8. List four step of cultural analysis. 9. What are the bases of classification of business agreements? 10. What measures can be adopted by a country to control its financial environment? 1

2 Answer the following (limit 250 words). (5 marks) 1. Write a short note on International Marketing Task. 2. What are the alternative modes available to marketer to take entry in to foreign market? Explain any two of them. 3. Summarize Definition of an MNC by behaviour 4. What are the benefits of international marketing? 5. Write a short note on political risk or legal environment. 6. Write short note on cultural analysis 2

3 Unit: 2 Product Policy and Promotion Answer the following. (1 Marks) 1. What is IPLC? 2. Which countries become victims of their own creation? 3. Which legal issues are taken care of while considering international product policy? 4. What is meant by product standardisation? 5. List advantages of product standardisation approach. 6. What is World Product? 7. Name different schools of thought in international advertising. 8. Which school presumed that physiological and psychological needs are same? 9. Which factors affect the choice of international product-promotion strategies? 10. Which institution regulates the style and content of the advertisement in India? Briefly answer the following. (2 marks) 1. List any two factors which need to be considered while formulating an international policy. 2. List stages of international product life cycle. 3. Write factors which influence marketing mix decision. 4. Explain the concept of Product Adaptation with an example. 5. Explain the concept of standardised advertising. 6. Explain the dual adaption strategy. 7. What is meant by international advertising? 8. Give some examples of advertising regulation imposed by different countries. 9. Which criteria should be considered by international advertiser while selecting media mix? 10. List international product-promotion strategies. 3

4 Answer the following (limit 250 words). (5 marks) 1. List different stages of International Product Life Cycle (IPLC). Explain first three stages. 2. Discuss International Product Policy and draw the diagram of The international product mix policy. 3. Explain the concept of product standardisation and adaption in the context of international marketing. 4. Discuss various media available to for international marketing. 5. Write a short note on standardised international advertising. 6. Discuss various international product-promotion strategies advocated by Keegan. 4

5 Unit: 3 Pricing Answer the following. (1 Marks) 1. Why it is difficult to standardised price across market? 2. List factors which influence international pricing. 3. Under which condition demand supply relation works its best? 4. Which method of pricing is the marginal cost pricing? 5. What can be a good indicator for determining the product's elasticity of demand in consumer goods markets? 6. What is Hysterisis? 7. List types of marketing barriers. 8. Which country uses tariff and quotas to restrain imports? 9. Which organisation may force countries and manufactures to have a rational tariff structure? 10. Which customers are willing to pay price premium for recyclegoods? Briefly answer the following. (2 marks) 1. List various kinds of costs incurred during international business. 2. Why currency is considered a pricing problem? 3. Give examples of a company that captured market by pricing its product very low. 4. What is meant by Hysterisis principle? 5. List series of ISO 9000 certification. 6. What is skimming? 7. In which condition market price is resorted to? 8. Why marketer uses penetration pricing strategy? 9. What different pricing strategies are available for price changes? 10. What is dumping? 11. What is counter trade? 5

6 Answer the following (limit 250 words). (5 marks) 1. Briefly describe different types of cost in international pricing. 2. Write a short note on TQM. 3. Explain tariff and non-tariff barriers. 4. What are the different pricing strategies available to marketer? 5. What is dumping? Discuss various types of dumping. 6. Write a short note of counter trade and transfer pricing. 6

7 Unit: 4 Distribution Answer the following. (1 Marks) 1. List any one type of domestic overseas categories? 2. Who controls manufacturer-wholesaler-retailer distribution in Saudi Arabia? 3. In which country does a strong cooperative consumer movement handles business in food and petrol? 4. List factors on which transportation mode depends? 5. Which modes of transportation can serve continuous market? 6. How movement of goods between continents can take place? 7. Which type of insurance covers loss or damage at sea? 8. Who is responsible for forwarding of freight locally as well as internationally? 9. What is meant by IPDM? 10. What is used for effective PDM? Briefly answer the following. (2 marks) 1. List four types of Domestic Overseas Intermediaries. 2. Mention types of Foreign Intermediaries 3. State the issues involved in the process of moving a product from one country to another. 4. Write two term of marine insurance. 5. Mention types of packaging? 6. Write the purpose of industrial and consumer packaging. 7. Why channel conflict arises? 8. List any four, factors which influence channel decision. 9. What is included in Physical distribution? 10. List new ways of selling products internationally. 7

8 Answer the following (limit 250 words). (5 marks) 1. Write a short note on international distribution policy. 2. Discuss various issues related to distribution. 3. Briefly explain various types of international channel. 4. Write a short note on Physical Distribution. 5. List factors which influence channel decision. What are the various ways to strengthen loyalty of members? 8