ASSIGNMENT - 1, DEC P.G. DIPLOMA IN HOSPITAL AND HEALTH CARE MANAGEMENT Paper - I : PERSPECTIVES OF MANAGEMENT

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1 (DHHM 01/ DBM 01/ DMM 01/DHRM 01/ DFM 01/ DIB 01/ DIM 01/ DBFM 01) P.G. DIPLOMA IN HOSPITAL AND HEALTH CARE MANAGEMENT Paper - I : PERSPECTIVES OF MANAGEMENT 1) State the nature and purpose of management. 2) Explain various approach to the study of management 3) Classify plans with examples 4) Elucidate the steps involved in decision making 5) What are the principles of organisation? (DHHM 01/ DBM 01/ DMM 01/DHRM 01/ DFM 01/ DIB 01/ DIM 01/ DBFM 01) P.G. DIPLOMA IN HOSPITAL AND HEALTH CARE MANAGEMENT Paper - I : PERSPECTIVES OF MANAGEMENT 1) Describe the causes of conflict between line and staff organisations 2) Enumerate the importance of communication 3) Which style of leadership is best suited to India? 4) What are the essentials of an effective system of control? 5) Describe the social responsibilities of management.

2 (DMM 02 / DIB 02) ASSIGNMENT - 1, DEC Paper - II : INTERNATIONAL MARKETING 1) State the scope and significance of international marketing. 2) What is the role of WTO in international marketing. 3) Critically examine the cultural and social environment. 4) State the economic environment frame work at the global level. 5) Enumerate the documents required for exporting. (DMM 02 / DIB 02) 1) Review the export-import policy of India. Paper - II : INTERNATIONAL MARKETING 2) What are the considerations in the selection of international advertiser? 3) Describe the channel selection in international marketing. 4) Discuss the steps involved in international marketing. 5) State the bases of segmenting international market.

3 Paper - III : CONSUMER BEHAVIOUR AND MARKETING RESEARCH 1) Why is it necessary to study consumer behaviour? (DMM 03) 2) Critically examine any one model of consumer behaviour. 3) What are the determinants of personality? 4) State the influence of reference group and family on consumer behaviour. 5) Enumerate the sources of consumer dissatisfaction. Paper - III : CONSUMER BEHAVIOUR AND MARKETING RESEARCH 1) Elucidate the buying motives of ultimate consumers. (DMM 03) 2) Describe the nature and scope of marketing research. 3) Discuss the methods employed to collect primary data. 4) State the steps involved in designing research problem. 5) Describe the process of formulating and testing hypothesis.

4 P.G. DIPLOMA IN BUSINESS / MARKETING MANAGEMENT 1) State the information needs of marketing audit Paper - IV : MARKETING MANAGEMENT (DBM 04 / DMM 04) 2) What is the role of marketing in service sector? 3) Explain the marketing concept as applied to marketing management 4) Describe the relationship between marketing and accounting departments 5) Critically examine the components of marketing plan P.G. DIPLOMA IN BUSINESS / MARKETING MANAGEMENT Paper - IV : MARKETING MANAGEMENT 1) Give an account of psychological factors that influence consumer behaviour (DBM 04 / DMM 04) 2) Bring out the stages in product life cycle 3) What are the objectives of pricing? 4) How are channel conflicts resolved? 5) How is advertising budget prepared?

5 (DMM 05) ASSIGNMENT - 1, DEC Paper - V : SALES AND ADVERTISING MANAGEMENT 1) Explain the significance of sales and distribution management. 2) State the process of sales and personal selling. 3) What are the sources of recruiting salesmen? 4) Elucidate the compensation package made available to salesmen. 5) Enumerate the techniques of preparing sales budget. P.G. DIPLOMA MARKETING MANAGEMENT Paper - V : SALES AND ADVERTISING MANAGEMENT (DMM 05) 1) How do you evaluate the performance of sales effort? 2) Describe the considerations in the selection of media. 3) How do you measure the effectiveness of advertising budget? 4) Explain the functions of advertising agency. 5) Enumerate the process of developing advertising message.