Course Syllabus and Topics Outline Export/Import Practices Management

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1 Course Syllabus and Topics Outline Export/Import Practices Management Course: Export/Import Practices Management Start Day: Open Entry Meeting Days/Time: Online (Blend) Phone: (541) Prerequisite: No Number of Modules: 5 Study/activity time: 6 hours/module (estimate) NCBFAA Credit Approved: 20 CCS or 20 CES Tuition: $ Course Description The Export and Import Practice Management course contains practical lessons in global trading which deal with the most important aspects of importing and exporting, including approaches to them, required documents, payment methods, financing options, shipping, insurance, marketing, and legal and cultural considerations. These highly interactive, outcome-based Modules are designed to give import and export businesses the upper hand to maximize sales and reduce costs by managing their import and export operations effectively. Course Learning Objectives At the end of this course you will be able to: Understand the export and import process, paying duty, and classifying products. Assess your company's readiness to go international, and evaluate your product potential for the export and import markets. Identify the major export and import documents required by banks, governments, transportation and insurance companies. Understand the obligations of buyers and sellers when using International Commercial Terms (INCOTERMS-2010). Calculate your export and import prices including landed cost. Assess payment options including letter of credit and select those most appropriate for your operation. Evaluate major insurance coverages and shipping requirements. Assess the value and potential of trade leads for exporting or importing your products. What to Expect This course is set-up in five complete topical modules that includes lectures and slide shows prepared by the instructor, discussion participation, additional topical readings, and assignments with instructor assessment. You may take part in asynchronous and synchronous, weekly webinar review discussions with the instructor and other course participants.

2 Course Delivery The course is taught entirely online and is designed around active participation and online interaction. This course encourages participants to share their exporting and importing experiences, knowledge and business world events that support the material in each Module. Disability Accommodation A participant who feels may need an accommodation for any type of disability, please contact the instructor by or phone: Award for course of study: Certificate of Completion Module I Topics and Learning Activities Export and Import Processes and Requirements discusses the steps to take to clear merchandise through Customs, including filing for entry, calculating duty charges, classifying products using the Harmonized Schedule (HS), the inspection of goods, and liquidation (by which Customs determines the final duty and any applicable taxes). This module will identify and address basic export concepts, company readiness to export and/or import, evaluate a product's and country's potential. It also includes identifying assistance programs that will help your company become competitive in targeted markets. Learning Activity: Begin by reading the lecture summaries, review slide shows, read additional readings, participate in the discussions and complete the Assignment. Please plan to participate in our live webinar review/office hour (optional). Lecture Summary Part 1: Exporting Practice Basics Lecture Summary Part 2: Importing Practice Basics Slide Show 1: Export Practices Slide Show 2: Import Practices Discussion 1: Company Statement/Potential Countries/Challenges and Opportunities Discussion 2: Sourcing Products Using Trade Leads Assignment 1: Entering New Markets Activity: Export Questionnaire (Readiness)

3 Additional Reading 1: Approaches to Exporting/Importing Additional Reading 2: Import Requirements Additional Reading 3: What is entry? Additional Reading 4: Identifying International Markets for Your Products (Video) Module II Export and Import Documents and Incoterms 2010 covers the most common documents used in export and import transactions. Compares the different categories of international trade documents including commercial, banking, transportation, insurance, and government control. Emphasis will be given to Customs documents, including Shippers Export Declaration, Proforma Invoice, Commercial Invoice and Bill of Lading. Examines INCOTERMS by identifying the responsibilities of importers and exporters in a transaction. Learning activity: Begin by reading the lecture summaries, review slide shows, read additional readings, participate in the discussions and complete the Assignment. Please plan to participate in our live webinar review/office hour (optional). Lecture Summary Part 1: Export Import Documents Lecture Summary Part 2: Incoterms-2010 (International Commercial Terms) Slide Show 1: Export Import Documents Slide Show 2: Incoterms-2010 Discussion 1: Buyer Requesting Proforma Invoice Discussion 2: Bill of Lading and Airway Bill Assignment: International Price Quotation Additional Reading 1: Incoterms-2010 Quick Reference Chart Additional Reading 2: Ten Tips On Using Incoterms 2010 (YouTube Video) Additional Reading 3: Most Common Export Documents

4 Module III identifies and discusses payment options, including open account, prepayment, documentary collection, consignment, and letter of credit. This Module will help you analyze the risks associated with each payment method, discusses the major advantages and discrepancies in a letter of credit, and identifies import and export financing options. Learning activity: Begin by reading the lecture summaries, review slide shows, read additional readings and participate in the discussions. Please plan to participate in our live webinar review/office hour (optional). Lecture Summary: Export and Import Payment Methods and Financing Slide Show 1: Export and Import Payment Methods Slide Show 2: Export and Import Financing Discussion 1: Pay or No Pay! Discussion 2: Buyer Asking for a Favorable Payment Term Discussion 3: Letter of Credit Banks and Fees Additional Reading 1: Methods of Payments in International Trade Additional Reading 2: Export Loan Programs (SBA) Additional Reading 3: Export Finance Guide Module IV Export Marketing and Marketing Imported Products considers marketing techniques that can be used once the product clears Customs. The marketing mix of product, price, place (distribution), and promotion will be addressed. This Module will also examine the differences between domestic and international marketing, the roles of distributors and agents, and various tariff and non-tariff barriers, as well as the international promotion. assistance.

5 Learning Activity: Begin by reading the lecture summaries, review slide shows, read additional readings and participate in the discussions. Please plan to participate in our live webinar review/office hour (optional). Lecture Summary: Marketing Imported Products and Export Marketing Slide Show 1: Export/Import Marketing Slide Show 2: International Marketing Overview Discussion 1: Your Selling Ideas Discussion 2: Social Media and Your Marketing Efforts Discussion 3: Marketing help that Is available in your area Additional Reading 1: Researching Your Markets Additional Reading 2: Trade Leads (Global Edge) Additional Reading 3: Calculating Landed Cost Module V Export and Import Shipping and Insurance Discusses the role of Custom House Brokers and Freight Forwarders, the different insurance coverage's available, costs associated with import and export shipment, and benefits possible from Foreign Trade Zone, ATA Carnet and other temporary importation programs. Learning Activity: Please begin by reading the lecture summaries, review slide shows, read additional readings and participate in the discussions. Please plan to participate in our live webinar review/office hours (optional). Lecture Summary: Export and Import Shipping and Insurance Slide Show: Export and Import Shipping and Insurance Discussion 1: Implications When Pricing Your Product. Discussion 2: Custom House Brokers VS Freight Forwarders Discussion 3: Country of Origin Marking

6 Additional Reading 1: Shipping and Insurance Additional Reading 2: Marine Insurance Additional Reading 3: Certificate of Origin Assessment

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