DE 6056 DISTANCE EDUCATION. M.Com. (Marketing) DEGREE EXAMINATION, MAY MANAGEMENT CONCEPTS. (2005 and 2006 Batch) SECTION A (5 8 = 40 marks)

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "DE 6056 DISTANCE EDUCATION. M.Com. (Marketing) DEGREE EXAMINATION, MAY 2013. MANAGEMENT CONCEPTS. (2005 and 2006 Batch) SECTION A (5 8 = 40 marks)"

Transcription

1 Ws 17 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, MAY MANAGEMENT CONCEPTS (2005 and 2006 Batch) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. All questions carry equal marks. 1. What are the six Ms of Management and what are their relationship to management? 2. State the practical value of principles of management. 3. What are the advantages of individual decision making? 4. State the major disadvantages of management planning. 5. Why do managers resist change? 6. How might participation be used as a motivator? 7. State the necessary conditions for effective control. 8. What do you understand by core competence?

2 Ws 17 SECTION B (4 15 = 60 marks) Answer any FOUR questions. 9. What are the five major approaches to management problem solving? Explain. 10. Describe the process of decision making and the various phases of the process. 11. Discuss French and Raven s sources of power and authority of a manager. Which base do you consider best? 12. State the three general approaches to the study of leadership. 13. Discuss the various steps in the communication process. 14. How do preliminary, concurrent and feedback control differ from one another? Give an example of each. 15. Explain the concept and the steps involved in business process reengineering. 2 DE 6056

3 Ws 20 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, MAY Time : Three hours BASICS OF MARKETING (2005 & 2006 Batch) PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Define Marketing. State its importance. Maximum : 100 marks 2. What are the various factors determining market segmentation? 3. Explain the features of Modern marketing. 4. What are the various types of marketing environment? 5. Explain the contents of a Market plan. 6. Distinguish Skimming pricing from Penetration pricing. 7. Explain the various objectives of pricing strategy. 8. Explain the four basic rights of Consumers under Consumer Protection Act PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Explain in detail the various approaches to the study of marketing. 10. Describe the various bases for segmenting consumer markets.

4 Ws Explain the various factors influencing company marketing strategy. 12. Discuss the various factors influencing the pricing methods. 13. Explain the various kinds of pricing methods. 14. Describe the organizational set up of Consumer Protection Council. 15. Discuss the various functions of Marketing. 2 DE 6057

5 WK 6 DE DISTANCE EDUCATION M.Com.(Marketing) DEGREE EXAMINATION, MAY SALES AND DISTRIBUTION MANAGEMENT (2005 and 2006 Batch) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. All questions carry equal marks. 1. What are the objectives of personal selling? 2. What are the advantages and limitations of personal selling? 3. What are all is involved in sales force management? 4. State the factors determining the channels of distribution. 5. Bring the role of middlemen in marketing. 6. Bring out the significance of warehousing in marketing. 7. State the merits and demerits of sea transport. 8. State the functions performed by packaging.

6 WK 6 SECTION B (4 15 = 60 marks) Answer any FOUR questions. All questions carry equal marks. 9. Explain the basic characteristics necessary for a successful salesman. 10. Describe the personal selling process. 11. Explain motivating and resolving conflicts within a channel of distribution. 12. Describe the various methods of training to salesman. 13. Explain the factors to be considered for choosing a depot location. 14. Describe the various types of transportation. 15. Describe route planning and vehicle scheduling in road transport. 2 DE 6058

7 Sp 2 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, MAY PROMOTIONAL MANAGEMENT (2005 & 2006 Batch) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. All questions carry equal marks. 1. Explain the social influence on consumer decisions. 2. What are the benefits of advertising? 3. Explain the concept of message strategy development and evaluation. 4. Assess the media status in Indian context. 5. Briefly explain the role of corporate image building. 6. What are the objectives of media research? 7. Define public relations. State its role. 8. How does promotion affect children? SECTION B (4 15 = 60 marks) Answer any FOUR questions of the following. All questions carry equal marks. 9. What is promotional budget? Discuss its various techniques. 10. Critically examine the various methods of advertising appropriation.

8 Sp Is advertising a waste? Discuss. 12. How is advertising effectiveness measured? Explain. 13. What are the merits and drawbacks of direct marketing? 14. Explain the tools of public relations in detail. 15. State and explain the relevant legislations and regulations relating to society. 2 DE 6059

9 Sp 3 DE DISTANCE EDUCATION M.Com (Marketing) DEGREE EXAMINATION, MAY CONSUMER BEHAVIOUR AND MARKETING RESEARCH (2005 and 2006 Batch) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. 1. What do you mean by perceptual Mapping? 2. Define the term reference group. 3. What is post purchase behaviour? 4. What do you understand by the term marketing research? 5. What is hypothesis? 6. What do you mean by cognitive process? 7. What is sampling error? 8. What is primary data? SECTION B (4 15 = 60 marks) Answer any FOUR questions. 9. What is learning? Describe the learning process. 10. Marketers have observed that social classes show distinct product and brand preferences. In this context explain the importance of social influence on consumer behaviour.

10 Sp Explain with examples the various stages involved in the buying decision process. 12. Discuss the various methods of data collection pointing out their salient features. 13. What is product research? What steps must be taken into consideration in product research? Explain. 14. What is perception? Discuss the various implications of perception on consumer behaviour. 15. How will you assess the prevailing conditions for the future of marketing research in India? Explain. 2 DE 6060

11 wk 11 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, MAY PRODUCT MANAGEMENT (2005 and 2006 Batch) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. 1. Define the term Product. Explain its various benefits. 2. Under what circumstances a product may be eliminated? 3. Classify new product with suitable illustration. 4. How are product plans developed? Elucidate. 5. What is business analysis? Explain its implications. 6. Point out the common mistakes encountered in launching of product. 7. Explain the concept of diffusion of innovation. 8. What do you mean by brand image? How is it developed? SECTION B (4 15 = 60 marks) Answer any FOUR questions. All questions carry equal marks. 9. Explain the role performed by the product manager. 10. What is product positioning? Discuss the strategies relating to product positioning.

12 11. Examine the new product development process. Wk Enumerate the reasons for the success or failure of new product in the Indian context. 13. What is product research? Explain in detail the scope of product research. 14. Explain the various components of brand equity. 15. Discuss the future of product management in the light of LPG era. 2 DE 6061

13 WK13 DE DISTANCE EDUCATION M.Com.(Marketing) DEGREE EXAMINATION, MAY INDUSTRIAL AND SERVICE MARKETING (2005 & 2006 Batch) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE of the following questions. All questions carry equal marks. 1. What are the types of Industrial Markets? 2. State briefly the meaning of Industrial Marketing Research. 3. What is role of the product management in business markets? 4. What is the importance of services marketing mix? 5. What are the marketing plans for services? 6. Explain the tourism marketing. 7. What are the features of financial services marketing? 8. State the emerging trends in service marketing. SECTION B (4 15 = 60 marks) Answer any FOUR of the following questions. All questions carry equal marks. 9. Discuss the differences between industrial and consumer marketing. 10. What are the classification of Industrial Products and services? Evaluate.

14 WK Explain the pricing decision techniques in Industrial marketing. 12. Enumerate the Modern Marketing Issues in recent days. 13. Evaluate the different kinds of Marketing of services. 14. How can a customer be retained for long run service satisfaction? 15. Explain in detail about (a) (b) (c) Medical Services Hospital Marketing and Education & Training Services. 2 DE 6062

15 WK 4 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, MAY STRATEGIC MARKETING MANAGEMENT (2005 and 2006 batch) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. Each question carries 8 marks 1. What is re-engineering? Explain the principles of re-engineering. 2. What are the advantages of portfolio analysis? 3. Explain the concept of Guerilla marketing. 4. Discuss the different types of positioning. 5. Write short note on : (a) (b) Delphi Technique and Trend impact analysis. 6. State the pros and cons of standardisation Vs Customisation strategy. 7. How would you analyse the performance of an organisation? Explain. 8. Explain the use of 7s framework in marketing.

16 WK 4 SECTION B (4 15 = 60 marks) Answer any FOUR questions. Each question carries 15 marks 9. What is strategic marketing? Explain its various aspects. 10. Explain how the BCG matrix is useful in formulating strategy. 11. Discuss the important computer packages used in strategic marketing. 12. Describe the criteria for segmenting the market. 13. Discuss the various methods of pricing. 14. Examine the factors that are to be considered in the selection of media for advertising. 15. Discuss various approaches to the selection of channels of distribution which may be taken by manufacturing concerns. 2 DE 6063

17 WK 3 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, MAY INTERNATIONAL TRADE AND MARKETING (2005 & 2006 Batch) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Explain the salient features of international marketing. 2. What is infant industries argument in the protection of local industries? 3. Preferential trading system is a bone of content in the present International Marketing Environment State your views. 4. What is joint venture? How it is different from strategic Alliance? 5. Explain the features of International product branding. 6. Distinguish between packing list and packing note. 7. Explain the role of trade fairs in the promotion of overseas markets for Indian products. 8. Trace out and discuss the sales promotion tools used in the International Marketing. PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Entry in to the International Marketing requires deep investigation on the political, legal and cultural environment Amplify the statement. 10. Explain the different types of tariff and non tariff barriers used in the protection of local industries.

18 Wk What is marketing research in international trade? Also examine the steps involved in the marketing research. 12. Enumerate the methods of pricing employed in the International Marketing. 13. Evaluate the elements of promotion mix in the light of International Marketing. 14. Examine the contents of following documents which are in practice in the International Trade. (a) (b) (c) (d) (e) Commercial invoice Certificate of origin Shipping Bill Marine insurance policy Bill of lading. 15. Discuss the procedure relating to the execution of an export order. 2 DE 6064

19 wk 11 DE DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, MAY RURAL MARKETING (2005 and 2006 Batch) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. All questions carry equal marks. 1. Define rural marketing. Explain its significance. 2. Explain the differences between rural and urban marketing. 3. Point out the role of government in pricing of rural products. 4. State and explain the role of marketing information system in rural marketing. 5. Write a short note on : (a) (b) Media mix Message delivery. 6. What is negotiation? Explain it in detail. 7. Discuss the functions of storage. 8. What is grading? Point out its importance in agricultural products.

20 SECTION B (4 15 = 60 marks) Wk 11 Answer any FOUR questions. All questions carry equal marks. 9. Examine the various guidelines to Indian companies planning to go rural marketing. 10. Discuss the problems in rural marketing. 11. Explain the role of pricing in competitive economy. 12. What is personal selling? Explain its importance in rural marketing. 13. Discuss the functions of central warehousing corporation. 14. Describe the objectives of cooperative marketing. 15. Amplify the status of Grain marketing in India. 2 DE 6065

DE 7090 DISTANCE EDUCATION. M.Com. (Marketing) DEGREE EXAMINATION, DECEMBER 2013. MANAGEMENT CONCEPTS. SECTION A (5 8 = 40 marks)

DE 7090 DISTANCE EDUCATION. M.Com. (Marketing) DEGREE EXAMINATION, DECEMBER 2013. MANAGEMENT CONCEPTS. SECTION A (5 8 = 40 marks) Ws 5 DE 7090 11 DISTANCE EDUCATION M.Com. (Marketing) DEGREE EXAMINATION, DECEMBER 2013. MANAGEMENT CONCEPTS Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions.

More information

ASSIGNMENT - 1, DEC - 2015. P.G. DIPLOMA IN HOSPITAL AND HEALTH CARE MANAGEMENT Paper - I : PERSPECTIVES OF MANAGEMENT

ASSIGNMENT - 1, DEC - 2015. P.G. DIPLOMA IN HOSPITAL AND HEALTH CARE MANAGEMENT Paper - I : PERSPECTIVES OF MANAGEMENT (DHHM 01/ DBM 01/ DMM 01/DHRM 01/ DFM 01/ DIB 01/ DIM 01/ DBFM 01) P.G. DIPLOMA IN HOSPITAL AND HEALTH CARE MANAGEMENT Paper - I : PERSPECTIVES OF MANAGEMENT 1) State the nature and purpose of management.

More information

: International Marketing

: International Marketing B.V. Patel Institute of Business Management, Computer & Information Technology, Uka Tarsadia University TYBBA- Marketing Question Bank 030030607: International Marketing Unit: 1 Introduction to International

More information

(MBA III YEAR-HUMAN RESOURCE MANAGEMENT/PGDHRM) HOME ASSIGNMENT FOR MANAGEMENT PROGRAMME

(MBA III YEAR-HUMAN RESOURCE MANAGEMENT/PGDHRM) HOME ASSIGNMENT FOR MANAGEMENT PROGRAMME (MBA III YEAR-HUMAN RESOURCE MANAGEMENT/PGDHRM) Course Title Social Processes and Behavioural Issues Course Code : MS-21 First Assignment Code MS-21/2014/1 Coverage : Blocks 1 & 2 Q.1 Write a note on Managerial

More information

Rural, Agricultural & International Marketing

Rural, Agricultural & International Marketing "NIKITA" Rural, Agricultural & International Marketing 1 (Complete Solution of the last 10 years Annual & Supplementry Questions of Pt.R.S.U Raipur & Bilaspur Examination & Important questions of this

More information

SYLLABUS. MBA - IInd YEAR MARKETING

SYLLABUS. MBA - IInd YEAR MARKETING SYLLABUS MBA - IInd YEAR MARKETING Syllabus for M.B.A. (Marketing) Paper - I Paper - II Paper - III Paper - IV Strategic Marketing Sales and Distribution Management Sales and Promotion Marketing of Services

More information

(DHHM 01/DBM 01/ DMM 01/DHRM 01/ DFM 01/DIB 01/ DIM 01/DBFM 01)

(DHHM 01/DBM 01/ DMM 01/DHRM 01/ DFM 01/DIB 01/ DIM 01/DBFM 01) (DHHM 01/DBM 01/ DMM 01/DHRM 01/ DFM 01/DIB 01/ DIM 01/DBFM 01) Common Paper Paper I PERSPECTIVES OF MANAGEMENT 1. State the nature and significance of management. 2. Explain the impact of external forces

More information

DE 8647 DISTANCE EDUCATION M.B.A. DEGREE EXAMINATION, MAY 2014. First Semester. Retail Management MANAGEMENT CONCEPTS.

DE 8647 DISTANCE EDUCATION M.B.A. DEGREE EXAMINATION, MAY 2014. First Semester. Retail Management MANAGEMENT CONCEPTS. wk 10 DE 8647 11 DISTANCE EDUCATION M.B.A. DEGREE EXAMINATION, MAY 2014. First Semester Retail Management MANAGEMENT CONCEPTS (Upto 2012-13) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks)

More information

2009 HSC Business Studies Sample Answers

2009 HSC Business Studies Sample Answers 2009 HSC Business Studies Sample Answers This document contains sample answers, or, in the case of some questions, answer may include. These are developed by the examination committee for two purposes.

More information

DE 4267 DISTANCE EDUCATION M.B.A (LM) DEGREE EXAMINATION, MAY 2012. First Semester MANAGEMENT CONCEPT. (2011 Academic Year Onwards)

DE 4267 DISTANCE EDUCATION M.B.A (LM) DEGREE EXAMINATION, MAY 2012. First Semester MANAGEMENT CONCEPT. (2011 Academic Year Onwards) DE 467 11 DISTANCE EDUCATION M.B.A (LM) DEGREE EXAMINATION, MAY 01. First Semester MANAGEMENT CONCEPT (011 Academic Year Onwards) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer

More information

ASSIGNMENT - 1, DEC - 2015. P.G. DIPLOMA IN HOSPITAL AND HEALTH CARE MANAGEMENT Paper - I : PERSPECTIVES OF MANAGEMENT

ASSIGNMENT - 1, DEC - 2015. P.G. DIPLOMA IN HOSPITAL AND HEALTH CARE MANAGEMENT Paper - I : PERSPECTIVES OF MANAGEMENT (DHHM 01/ DBM 01/ DMM 01/DHRM 01/ DFM 01/ DIB 01/ DIM 01/ DBFM 01) P.G. DIPLOMA IN HOSPITAL AND HEALTH CARE MANAGEMENT Paper - I : PERSPECTIVES OF MANAGEMENT 1) State the nature and purpose of management.

More information

Detailed Syllabus of POST GRADUATE DIPLOMA IN RETAIL MANAGEMENT (SEMESTER SYSTEM)

Detailed Syllabus of POST GRADUATE DIPLOMA IN RETAIL MANAGEMENT (SEMESTER SYSTEM) Detailed Syllabus of POST GRADUATE DIPLOMA IN RETAIL MANAGEMENT (SEMESTER SYSTEM) 1 COURSE TITLE: POST GRADUATE DIPLOMA IN RETAIL MANAGEMENT DURATION : 1 YEAR (Semester System) TOTAL DIPLOMA MARKS : 900

More information

Contents. Part- I: Introduction to Services Marketing. Chapter 1 Understanding Services 3-22. Chapter 2 The Nature of Services Marketing 23-38

Contents. Part- I: Introduction to Services Marketing. Chapter 1 Understanding Services 3-22. Chapter 2 The Nature of Services Marketing 23-38 Contents Part- I: Introduction to Services Marketing Chapter 1 Understanding Services 3-22 Chapter 2 The Nature of Services Marketing 23-38 Part- II: The Customer Experience Chapter 3 Consumer Behavior

More information

Diploma in Marketing

Diploma in Marketing INTRODUCTION TO MARKETING PRODUCT Nature, Scope and Importance of Marketing Basic Concepts Marketing Environment Market Segmentation Targeting and Positioning Product Strategy Product Innovation and Diffusion

More information

ALAGAPPA UNIVERSITY, KARAIKUDI - 630 003

ALAGAPPA UNIVERSITY, KARAIKUDI - 630 003 ii) DATE AND MBA International Business (328) MBA Banking and Finance (330) MBA Corporate Secretaryship (331) MBA Project Management (332) MBA Hospital Management (333) MBA Tourism (338) MBA Education

More information

DR. B. R. AMBEDKAR OPEN UNIVERSITY DEPARTMENT OF COMMERCE PROGRAM: MASTER OF COMMERCE (M.Com.) I YEAR

DR. B. R. AMBEDKAR OPEN UNIVERSITY DEPARTMENT OF COMMERCE PROGRAM: MASTER OF COMMERCE (M.Com.) I YEAR DR. B. R. AMBEDKAR OPEN UNIVERSITY DEPARTMENT OF COMMERCE PROGRAM: MASTER OF COMMERCE (M.Com.) I YEAR COURSE - 01: ORGANIZATION THEORY AND BEHAVIOUR (2014 15 Batch) ASSIGNMENT I 1. (a) Define Organization

More information

MASTER OF BUSINESS ADMINISTRATION (MBA) 800 Series

MASTER OF BUSINESS ADMINISTRATION (MBA) 800 Series MASTER OF BUSINESS ADMINISTRATION (MBA) 800 Series BBA 820: Managerial Functions Natural and scope of management of organizations operations. Systems approach to organizations. The management process planning,

More information

Rural Economy - Rural - Urban disparities-policy interventions required - Rural face to Reforms. The Development exercises in the last few decades.

Rural Economy - Rural - Urban disparities-policy interventions required - Rural face to Reforms. The Development exercises in the last few decades. MBAE 451 RURAL MARKETING Course Objectives To help the students understand and appreciate the differences and similarities between urban and rural Indian markets. To make them understand and develop marketing

More information

Q1. Define Entrepreneurship? Explain the significance and various theories of entrepreneurship?

Q1. Define Entrepreneurship? Explain the significance and various theories of entrepreneurship? ASSIGNMENT (PART I) Course: Entrepreneurship Development Code: CP-401 Q1. Define Entrepreneurship? Explain the significance and various theories of entrepreneurship? Q2. Explain the traits and types of

More information

NPTEL http://nptel.iitm.ac.in

NPTEL http://nptel.iitm.ac.in NPTEL Syllabus Services Marketing - Web course COURSE OUTLINE Aim: At the end of the course the student will have an understanding of the service economy, the nature of services, assessing business opportunities,

More information

Preliminary Certificate in Marketing

Preliminary Certificate in Marketing Preliminary Certificate in Marketing April 5 th, 2015 Examination PCM I 2015 85 th Intake, 25 th Year Candidate s Registration Number (As per in the examination admission form / Student ID) 0 0 0 0 0 For

More information

PROJECT TOPICS I. CREDIT RISK

PROJECT TOPICS I. CREDIT RISK I. CREDIT RISK PROJECT TOPICS Finance Related Topics Scope and Importance of Credit Risk Management in The South Indian Bank Ltd. Compliance with Regulatory requirements & Best practices in Banking Industry.

More information

DE 3757 DISTANCE EDUCATION. M.S. (Education management) DEGREE EXAMINATION, MAY 2012. PRINCIPLES OF EDUCATION MANAGEMENT. SECTION A (5 8 = 40 marks)

DE 3757 DISTANCE EDUCATION. M.S. (Education management) DEGREE EXAMINATION, MAY 2012. PRINCIPLES OF EDUCATION MANAGEMENT. SECTION A (5 8 = 40 marks) DE 3757 11 DISTANCE EDUCATION M.S. (Education management) DEGREE EXAMINATION, MAY 2012. PRINCIPLES OF EDUCATION MANAGEMENT Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE

More information

BUSINESS OCR LEVEL 3 CAMBRIDGE TECHNICAL. Cambridge TECHNICALS INTRODUCTION TO MARKETING CERTIFICATE/DIPLOMA IN Y/502/5411 LEVEL 3 UNIT 3

BUSINESS OCR LEVEL 3 CAMBRIDGE TECHNICAL. Cambridge TECHNICALS INTRODUCTION TO MARKETING CERTIFICATE/DIPLOMA IN Y/502/5411 LEVEL 3 UNIT 3 Cambridge TECHNICALS OCR LEVEL 3 CAMBRIDGE TECHNICAL CERTIFICATE/DIPLOMA IN BUSINESS INTRODUCTION TO MARKETING Y/502/5411 LEVEL 3 UNIT 3 GUIDED LEARNING HOURS: 60 UNIT CREDIT VALUE: 10 INTRODUCTION TO

More information

DE 2178. Sub. Code 13 DISTANCE EDUCATION B.A. (PA) DEGREE EXAMINATION, DECEMBER 2015. BUSINESS COMMUNICATIONS. SECTION A (5 8 = 40 marks)

DE 2178. Sub. Code 13 DISTANCE EDUCATION B.A. (PA) DEGREE EXAMINATION, DECEMBER 2015. BUSINESS COMMUNICATIONS. SECTION A (5 8 = 40 marks) Admin DE 2178 Sub. Code 13 DISTANCE EDUCATION B.A. (PA) DEGREE EXAMINATION, DECEMBER 2015. BUSINESS COMMUNICATIONS Time : Three hours Maximum : 100 marks 1. Define Communication. SECTION A (5 8 = 40 marks)

More information

Cambridge International Diploma in Business at Advanced Level Marketing

Cambridge International Diploma in Business at Advanced Level Marketing Cambridge International Diploma in Business at Advanced Level Marketing Marketing Advanced Version Select Knowledge wishes to thank Nigel Proctor who compiled this module from Select Knowledge learning

More information

Fáilte Ireland Sales Academy. The Fáilte Ireland International Sales Management Programme The Fáilte Ireland Sales Excellence Programme

Fáilte Ireland Sales Academy. The Fáilte Ireland International Sales Management Programme The Fáilte Ireland Sales Excellence Programme Fáilte Ireland Sales Academy The Fáilte Ireland International Sales Management Programme The Fáilte Ireland Sales Excellence Programme PROGRAMME OVERVIEW The very best tourism professionals are strategically

More information

Basics of International Marketing Mode of entry, Product, Positioning, Pricing, and promotion

Basics of International Marketing Mode of entry, Product, Positioning, Pricing, and promotion Basics of International Marketing Mode of entry, Product, Positioning, Pricing, and promotion Biswajit Nag Indian Institute of Foreign Trade New Delhi biswajit@iift.ac.in biswajit.nag@gmail.com Steps for

More information

INSTITUTE OF DISTANCE EDUCATION AND LEARNING (IDEAL),NMU, JALGAON

INSTITUTE OF DISTANCE EDUCATION AND LEARNING (IDEAL),NMU, JALGAON INSTITUTE OF DISTANCE EDUCATION AND LEARNING (IDEAL),NMU, JALGAON QUESTIONS FOR ASSIGNMENTS PROGRAMME MBA -2 ND YEAR -2014-15 INSTRUCTION: All students of MBA Programme, Paper wise assignments are given

More information

Master of Business Administration - MBA Semester 2 MB0044 Productions & Operations Management- 4 Credits. Assignment Set- 1 (60 Marks)

Master of Business Administration - MBA Semester 2 MB0044 Productions & Operations Management- 4 Credits. Assignment Set- 1 (60 Marks) MB0044_MBA_Sem2_Fall/August 2012 MB0044 Productions & Operations Management- 4 Credits Assignment Set- 1 (60 Marks) Q.1 What do you understand by Vendor-Managed Inventory (VMI)? Q.2 Explain briefly the

More information

BA 7012 Retail Management

BA 7012 Retail Management UNIT-1 VALLIAMMAI ENGINEERING COLLEGE DEPARTMENT OF MANAGEMENT SCIENCE BA7012 RETAILMANAGEMENT 1. What Is Retailing. 2. What are the challenges of retailing 3. What are the opportunities of retailing 4.

More information

National Diploma in Sales Management Stage I October 04 th, 2015 Examination

National Diploma in Sales Management Stage I October 04 th, 2015 Examination National Diploma in Sales Management Stage I October 04 th, 2015 Examination Candidate s Registration Number (As per in the examination admission form / Student ID) 0 0 0 0 0 For Examiner s use only Part

More information

CHAPTER V PROMOTING AND MARKETING TRADE INSURANCE - THE MALAYSIAN APPROACH

CHAPTER V PROMOTING AND MARKETING TRADE INSURANCE - THE MALAYSIAN APPROACH CHAPTER V SYNOPSIS PROMOTING AND MARKETING TRADE INSURANCE - THE MALAYSIAN APPROACH Difference Between Selling and Marketing Concept Selling Concept Emphasis is on the product Company first makes the product

More information

MANAGEMENT SECTION A. Unit I

MANAGEMENT SECTION A. Unit I MANAGEMENT SECTION A Unit I Managerial Economics- Demand Analysis Production Function Cost- output relations Market structures Pricing theories Advertising Macro- economics National Income concepts Infrastructure

More information

MBA I Year Examination. MP-106 : Marketing Management. Time: 3 Hours Max. Marks: 80

MBA I Year Examination. MP-106 : Marketing Management. Time: 3 Hours Max. Marks: 80 MBA I Year Examination MP-106 : Marketing Management Time: 3 Hours Max. Marks: 80 Note: The question paper is divided into three sections A, B & C. Write Answers as per the given instructions. Section

More information

CONTENTS. Preface I-5 ORGANISATIONAL BEHAVIOUR NATURE AND SCOPE

CONTENTS. Preface I-5 ORGANISATIONAL BEHAVIOUR NATURE AND SCOPE CONTENTS PAGE Preface I-5 1 ORGANISATIONAL BEHAVIOUR NATURE AND SCOPE 1.1 Introduction 2 1.2 Management Functions 2 1.3 Management Roles 3 1.4 Management Skills 5 1.5 Organisations 5 1.6 Organisational

More information

PROGRAMME GUIDE MASTER OF COMMERCE (MCOM)

PROGRAMME GUIDE MASTER OF COMMERCE (MCOM) PROGRAMME GUIDE DISTANCE EDUCATION PROGRAMMES MASTER OF COMMERCE (MCOM) Scheme of Examination Detailed Syllabus DR. C.V.RAMAN UNIVERSITY INSTITUTE OF OPEN AND DISTANCE EDUCATION (IODE) KARGI ROAD, KOTA,

More information

DE 088 DISTANCE EDUCATION B.A.(PA) DEGREE EXAMINATION, DECEMBER 2014. BUSINESS COMMUNICATIONS. PART A (5 8 = 40 marks) Answer any FIVE questions.

DE 088 DISTANCE EDUCATION B.A.(PA) DEGREE EXAMINATION, DECEMBER 2014. BUSINESS COMMUNICATIONS. PART A (5 8 = 40 marks) Answer any FIVE questions. ws 7 DE 088 13 DISTANCE EDUCATION B.A.(PA) DEGREE EXAMINATION, DECEMBER 2014. BUSINESS COMMUNICATIONS Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. What is

More information

Introduction. Learning Outcome

Introduction. Learning Outcome Introduction The SBP Entrepreneurship course provides schools, colleges, and study centers with a highly flexible programme that can be delivered via full-time, part-time, and distance learning. This advanced

More information

Master's Degree Program in Marketing (English Language)

Master's Degree Program in Marketing (English Language) Master's Degree Program in Marketing (English Language) 1) Name of Curriculum: Master's Degree Program in Marketing (English Language) 2) Name of Degree: Master of Science in Marketing or M.S. (Marketing)

More information

info@regionalbusinesspartners.co.nz

info@regionalbusinesspartners.co.nz Appendix 1: Qualifying Service Subjects Services covering the following subjects may qualify for the Voucher Scheme. SERVICES THAT ARE NOT ELIGIBLE INCLUDE Consultancy Services Staff and Industry Training.

More information

Marketing (Marketing Principles)

Marketing (Marketing Principles) Marketing (Marketing Principles) Main Aim(s) of the Unit: To provide students with a foundation for the analysis of marketing within organizations including decision making processes, segmentation, the

More information

M Dixon Head of Humanities

M Dixon Head of Humanities Key Stage 4 Business Studies Universities and employers accept IGCSE Business Studies as proof of an understanding of business concepts and techniques across a range of different types of businesses. Successful

More information

Q2) Discuss the various basis of classification of advertising. Give examples. Q5) Advertising is wasteful expenditure for any business. Comment.

Q2) Discuss the various basis of classification of advertising. Give examples. Q5) Advertising is wasteful expenditure for any business. Comment. QUESTION BANK ADVERTISING AND SALES PROMOTION UNIT1: ADVERTISING AN INTRODUCTION Q1. What is advertising? Q2) Discuss the various basis of classification of advertising. Give examples. Q3) Discuss the

More information

MBA IVSEM IMPORTANT QUESTIONS COMPENSATION & REWARD MANAGEMENT. 1. What is Job Evaluation? Explain Process & Methods of Job Evaluation?

MBA IVSEM IMPORTANT QUESTIONS COMPENSATION & REWARD MANAGEMENT. 1. What is Job Evaluation? Explain Process & Methods of Job Evaluation? MBA IVSEM IMPORTANT QUESTIONS COMPENSATION & REWARD MANAGEMENT 1. What is Job Evaluation? Explain Process & Methods of Job Evaluation? 2. Write a Short Notes on Equal pay for work of Equal value & Competency

More information

INTERNAL ASSIGNMENT QUESTIONS M.COM. PREVIOUS ANNUAL EXAMINATIONS (2015-2016)

INTERNAL ASSIGNMENT QUESTIONS M.COM. PREVIOUS ANNUAL EXAMINATIONS (2015-2016) QUESTIONS M.COM. PREVIOUS ANNUAL EXAMINATIONS (2015-2016) PROF. G. RAM REDDY CENTRE FOR DISTANCE EDUCATION (RECOGNISED BY THE DISTANCE EDUCATION BUREAU, UGC, NEW DELHI) OSMANIA UNIVERSITY (A University

More information

BUSINESS STUDIES CLASS-XI

BUSINESS STUDIES CLASS-XI BUSINESS STUDIES CLASS-XI PART A: FOUNDATION OF BUSINESS Unit-1: Nature and Purpose of Business (8 marks/10 periods) Concept and characteristic of business. Business profession and employment distinctive

More information

COMMERCE (857) CLASS XI

COMMERCE (857) CLASS XI COMMERCE (857) Aims: 1. To develop an interest in the theory and practice of business, trade and industry. 2. To familiarise candidates with theoretical foundations, organising, managing and handling operations

More information

All available Global Online MBA routes have a set of core modules required to be completed in order to achieve an MBA.

All available Global Online MBA routes have a set of core modules required to be completed in order to achieve an MBA. All available Global Online MBA routes have a set of core modules required to be completed in order to achieve an MBA. Those modules are: Building High Performance Organisations Management and Organisational

More information

Management and Marketing Course Descriptions

Management and Marketing Course Descriptions Management and Marketing Course Descriptions Management Course Descriptions HRM 301 Human Resources Management (3-0-3) Covers all activities and processes of the human resources function that include recruitment,

More information

(DHHM 01/DBM 01/ DMM 01/DHRM 01/ DFM 01/DIB 01/ DIM 01/DBFM 01)

(DHHM 01/DBM 01/ DMM 01/DHRM 01/ DFM 01/DIB 01/ DIM 01/DBFM 01) (DHHM 01/DBM 01/ DMM 01/DHRM 01/ DFM 01/DIB 01/ DIM 01/DBFM 01) Common Paper Paper I PERSPECTIVES OF MANAGEMENT All questions carry equal marks. 1. State the nature and significance of management. 2. Explain

More information

International Business Plan A PRACTICAL GUIDE FOR EXPORTERS

International Business Plan A PRACTICAL GUIDE FOR EXPORTERS International Business Plan A PRACTICAL GUIDE FOR EXPORTERS ÍNDICE 1 TABLE OF CONTENTS PLAN STRUCTURE 5 SECTIONS 6 EXPLANATORY NOTES 36 CASE STUDY 67 This is a sampble of 18 pages out of 97 of the International

More information

AC 234 ก 3(3-0-9) (Management Accounting)

AC 234 ก 3(3-0-9) (Management Accounting) ก ก ( ก.. 2551) AC 234 ก 3(3-0-9) (Management Accounting) ก ก ก ก ก ก ก ก ก ก ก ก ก ก ก ก ก ก ก ก ก ก A study of the use of accounting information for management decision making, financial statement analysis,

More information

Contents. Chapter 1 Introduction to Sales Management 3-16. Chapter 2 The Sales Organization 17-40. Chapter 3 Sales Functions and Policies 41-54

Contents. Chapter 1 Introduction to Sales Management 3-16. Chapter 2 The Sales Organization 17-40. Chapter 3 Sales Functions and Policies 41-54 Contents Part- I: The Sales Perspective Chapter 1 Introduction to Sales Management 3-16 Chapter 2 The Sales Organization 17-40 Chapter 3 Sales Functions and Policies 41-54 Chapter 4 Personal Selling 55-80

More information

Level 4 Diploma in Advanced Hospitality and Tourism Management (VRQ) Qualification Syllabus

Level 4 Diploma in Advanced Hospitality and Tourism Management (VRQ) Qualification Syllabus Level 4 Diploma in Advanced Hospitality and Tourism Management (VRQ) Qualification Syllabus Contents Page 1. The Level 4 Diploma in Advanced Hospitality and Tourism Management Syllabus 4 2. Structure of

More information

International Marketing

International Marketing International Marketing Strategy and theory Fifth edition Sale Onkvisit and John J. Shaw jg Routledge Taylor &. Francis Group LONDON AND NEW YORK List of illustrations Preface xiv xxi Part 1 Overview of

More information

International Marketing DBLN BUSN 3310

International Marketing DBLN BUSN 3310 International Marketing DBLN BUSN 3310 This course is being offered at Griffith University, CAPA s partner in Dublin. This course is best suited to serious students who want to take a class at an Irish

More information

CHAPTER 11 INTERNATIONAL STRATEGY AND ORGANIZATION

CHAPTER 11 INTERNATIONAL STRATEGY AND ORGANIZATION CHAPTER 11 INTERNATIONAL STRATEGY AND ORGANIZATION LEARNING OBJECTIVES: 1. Explain the stages of identification and analysis that precede strategy selection. 2. Identify the two international strategies

More information

Curriculum Business Studies (Secondary Course)

Curriculum Business Studies (Secondary Course) Curriculum Business Studies (Secondary Course) 1. Rationale We all live in a very vast and complex business environment. Whether we are poor or rich, the business activities around us have made our lives

More information

Strategic Marketing Management

Strategic Marketing Management Unit 7: Strategic Marketing Management Unit code: QCF Level 7: Y/602/2065 BTEC Professional Credit value: 10 Guided learning hours: 30 Unit aim This unit provides the learner with the understanding and

More information

Social Media Marketing Strategies and Emerging Opportunities in BRIC Countries

Social Media Marketing Strategies and Emerging Opportunities in BRIC Countries Brochure More information from http://www.researchandmarkets.com/reports/2037204/ Social Media Marketing Strategies and Emerging Opportunities in BRIC Countries Description: Across the four BRIC countries

More information

International Islamic University Faculty of Management Sciences SCHEME OF STUDY BBA (H) 4-YEAR TO MBA 1.5 PROGRAM

International Islamic University Faculty of Management Sciences SCHEME OF STUDY BBA (H) 4-YEAR TO MBA 1.5 PROGRAM International Islamic University Faculty of Management Sciences SCHEME OF STUDY BBA (H) 4-YEAR TO MBA 1.5 PROGRAM SUMMARY: Graduate Core Courses 15 Graduate Specialization Courses 12 Project 3 Total Credits

More information

SECTION A Consists of a separate multiple choice paper. Each question is worth one mark. Attempt all 25 questions.

SECTION A Consists of a separate multiple choice paper. Each question is worth one mark. Attempt all 25 questions. Foundations of Marketing: B1072: 2014/15 Exam Paper Diet 2 This examination is in TWO sections. SECTION A Consists of a separate multiple choice paper. Each question is worth one mark. Attempt all 25 questions.

More information

1. Basics of Marketing 20% Defination, Scope of marketing. Core concept of marketing- Exchange, Transaction & Transfer.

1. Basics of Marketing 20% Defination, Scope of marketing. Core concept of marketing- Exchange, Transaction & Transfer. Veer Narmad South Gujarat University, Surat S.Y.B.Com. Marketing Paper I Semester - III ( In Force From June 2015-16) Objectives: 1. To impart to the conceptual knowledge in the area of marketing. 2. To

More information

Post Graduate Certificate Program in Sales & Marketing IMT Ghaziabad

Post Graduate Certificate Program in Sales & Marketing IMT Ghaziabad Post Graduate Certificate Program in Sales & Marketing IMT Ghaziabad Ver 1.0 Contents Broad Contours Who Should Attend Unique Features of Program Program Modules Detailed Program Contents 2 Broad Contours

More information

Assignment Questions for M.Com. Part I (Sem. II) Mar./Apr. 2016

Assignment Questions for M.Com. Part I (Sem. II) Mar./Apr. 2016 Assignment Questions for M.Com. Part I (Sem. II) Mar./Apr. 2016 Instructions for Assignment Submission Please note following instructions for submission of Assignments: 1. These assignments should be submitted

More information

B413 Digital Media Marketing MTCU code - 72900 Program Learning Outcomes

B413 Digital Media Marketing MTCU code - 72900 Program Learning Outcomes B413 Digital Media Marketing MTCU code - 72900 Program Learning Outcomes *Synopsis of the Vocational Learning Outcomes The graduate has reliably demonstrated the ability to 1. develop a promotion mix for

More information

HUMAN RESOURCE MANAGEMENT

HUMAN RESOURCE MANAGEMENT HUMAN RESOURCE MANAGEMENT 1. a) HRM Strategies b) Difference between Recruitment and Selection 2. a) Techniques of Performance Appraisal b) Methods of Executive Development 3. a) Methods of wage determination

More information

LIST OF SUBJECTS MBA (EXECUTIVE) SEM.I 2011-13 1. Fundamental of Management 2. Organizational Behaviour 3. Accounting for Managers 4.

LIST OF SUBJECTS MBA (EXECUTIVE) SEM.I 2011-13 1. Fundamental of Management 2. Organizational Behaviour 3. Accounting for Managers 4. LIST OF SUBJECTS MBA (EXECUTIVE) SEM.I 2011-13 1. Fundamental of Management 2. Organizational Behaviour 3. Accounting for Managers 4. Statistics for Management 5. Business Communication 6. Managerial Economics

More information

ASSIGNMENT - 1, MAY PG DIPLOMA IN LOGISTICS AND SUPPLY CHAIN MANAGEMENT PAPER I : OPERATIONS MANAGEMENT Maximum : 25 MARKS Answer ALL questions.

ASSIGNMENT - 1, MAY PG DIPLOMA IN LOGISTICS AND SUPPLY CHAIN MANAGEMENT PAPER I : OPERATIONS MANAGEMENT Maximum : 25 MARKS Answer ALL questions. (PGDLSCM 01) ASSIGNMENT - 1, MAY-2015. PAPER I : OPERATIONS MANAGEMENT 1. Classify various types of production systems? 2. What is process planning? 3. Distinguish the scheduling between manufacturing

More information

NATIONAL UNIVERSITY OF SCIENCE AND TECHNOLOGY FACULTY OF COMMERCE DEPARTMENT OF INSURANCE AND ACTUARIAL SCIENCE

NATIONAL UNIVERSITY OF SCIENCE AND TECHNOLOGY FACULTY OF COMMERCE DEPARTMENT OF INSURANCE AND ACTUARIAL SCIENCE NATIONAL UNIVERSITY OF SCIENCE AND TECHNOLOGY FACULTY OF COMMERCE DEPARTMENT OF INSURANCE AND ACTUARIAL SCIENCE B.COMM (HONS) DEGREE IN RISK MANAGEMENT AND INSURANCE STRATEGIC MARKETING OF INSURANCE [CIN

More information

SECTION A Consists of a separate multiple choice paper. Each question is worth one mark. Attempt all 25 questions.

SECTION A Consists of a separate multiple choice paper. Each question is worth one mark. Attempt all 25 questions. Foundations of Marketing: B1072: 2012/13 Exam Paper This examination is in TWO sections. SECTION A Consists of a separate multiple choice paper. Each question is worth one mark. Attempt all 25 questions.

More information

Diploma in Business Management

Diploma in Business Management Paper - Business Organization BLOCK- BLOCK-2 BLOCK-3 BLOCK-4 BLOCK-5 Nature and Scope of Business Forms of Business Organization I Forms of Business Organization II Business Promotion Methods of Raising

More information

Global Trade Management

Global Trade Management Beyond Exporting- FOREIGN DIRECT INVESTMENT World Trade Practices Chapter 23 FDI Most risky of market entry strategies May be necessary to overcome: Barriers to successful exporting strategies Need for

More information

Small Business Entrepreneurship Lesson Objectives

Small Business Entrepreneurship Lesson Objectives Small Business Entrepreneurship Lesson Unit 1: OVERVIEW OF SMALL BUSINESS ENTREPRENEURSHIP What Is Entrepreneurship? Define and list examples of entrepreneurs. Explain the difference between a product-based

More information

DEPARTMENT OF MANAGEMENT STUDIES MBA Master of Business Administration

DEPARTMENT OF MANAGEMENT STUDIES MBA Master of Business Administration DEPARTMENT OF MANAGEMENT STUDIES MBA Master of Business Administration Course No Course Title L T E P O TH C MS 5003 Basics of Probability and Statistics 2 0 0 0 4 6 3 MS 5004 Basics of Accounting and

More information

Question bank relating to each chapter

Question bank relating to each chapter Question bank relating to each chapter Chapter 1 Development of a strategic approach to marketing its culture; internal macro- and external micro-environmental issues 1. What factors have given rise to

More information

2013 HSC Business Studies Marking Guidelines

2013 HSC Business Studies Marking Guidelines 2013 HSC Business Studies Marking Guidelines Section I Multiple-choice Answer Key Question Answer 1 D 2 B 3 C 4 A 5 A 6 B 7 D 8 D 9 C 10 D 11 B 12 C 13 C 14 D 15 A 16 A 17 B 18 A 19 D 20 C 1 Section II

More information

BACHELOR_OF_VOCATION_SEMESTER_V_SYLLABUS PROPOSED SYLLABUS BACHELOR OF VOCATION- SEMESTER V. {T. Y. B. Voc. - RETAIL MANAGEMENT}

BACHELOR_OF_VOCATION_SEMESTER_V_SYLLABUS PROPOSED SYLLABUS BACHELOR OF VOCATION- SEMESTER V. {T. Y. B. Voc. - RETAIL MANAGEMENT} AC 24-06-2016 Item No. 4.54 PROPOSED SYLLABUS BACHELOR OF VOCATION- SEMESTER V {T. Y. B. Voc. - RETAIL MANAGEMENT} {T. Y. B. Voc. TOURISM AND HOSPITALITY MANAGEMENT} BY NAGINDAS KHANDWALA COLLEGE AND H.R.

More information

Role of Cement Market Research in Strategy Formulation: A Recent Indian Case Experience

Role of Cement Market Research in Strategy Formulation: A Recent Indian Case Experience Role of Cement Market Research in Strategy Formulation: A Recent Indian Case Experience Soumen Karkun Deputy Managing Director, Holtec Consulting Private Limited, India SYNOPSIS The case presented in this

More information

Detailed Syllabus \\Iconsserver\projects\MaxValue-Phase2\Purchased_images PGPX IN TELECOM MANAGEMENT

Detailed Syllabus \\Iconsserver\projects\MaxValue-Phase2\Purchased_images PGPX IN TELECOM MANAGEMENT Detailed Syllabus \\Iconsserver\projects\MaxValue-Phase2\Purchased_images PGPX IN TELECOM MANAGEMENT Smart, Fun & Easy Way to Become A Complete Professional! Index Click on the subject for detailed syllabus.

More information

SUBHARTI INSTITUTE OF MANAGEMENT & COMMERCE BBA

SUBHARTI INSTITUTE OF MANAGEMENT & COMMERCE BBA SUBHARTI INSTITUTE OF MANAGEMENT & COMMERCE COURSE CONTENTS, EXAMINATION SYSTEM AND FEE STRUCTURE BBA First Semester Principles Of Management Business Communication Business Laws Business Statistics Financial

More information

VPQ Level 6 Business, Management and Enterprise

VPQ Level 6 Business, Management and Enterprise VPQ Level 6 Business, Management and Enterprise VPQ Level 6 Certificate in Business, Management and Enterprise The VPQ Level 6 Certificate in Business, Management and Enterprise is a 30 credit qualification.

More information

Fáilte Ireland Sales Academy

Fáilte Ireland Sales Academy Fáilte Ireland Sales Academy The Fáilte Ireland International Sales Management Programme In collaboration with Cornell University 2 The Fáilte Ireland International Sales Management Programme In collaboration

More information

For Master of Business Administration (M.B.A.) Course Code : MBA

For Master of Business Administration (M.B.A.) Course Code : MBA SWAMI VIVEKANAND UNIVERSITY, SIRONJA, SAGAR (M.P.) SCHEME For Master of Business Administration (M.B.A.) Course : MBA Duration of Course : Examination Mode : Examination System : 2 Year Semester Non-Grading

More information

credits course Seminar laboratory project SE.MMA.FI.11 5 1 1

credits course Seminar laboratory project SE.MMA.FI.11 5 1 1 Transilvania University of Braşov, Romania Faculty of Economic Sciences and Business Administration Study program: BUSINESS ADMINISTRATION ( type MBA) Study period: 2 years (master) Year 1 Microeconomics

More information

CONTENTS CERTIFICATE ACKNOWLEDGEMENT PREFACE LIST OF CHARTS LIST OF TABLES CHAPTER

CONTENTS CERTIFICATE ACKNOWLEDGEMENT PREFACE LIST OF CHARTS LIST OF TABLES CHAPTER CONTENTS CERTIFICATE ACKNOWLEDGEMENT PREFACE LIST OF CHARTS LIST OF TABLES I II IV VI IX NO CHAPTER 1 MARKETING AND RETAIL MARKETING - A CONCEPTUAL FRAMEWORK PAGE NO 1-149 1.1: INTRODUCTION 4 1.2: WHAT

More information

CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES

CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES Chapter 1: Introduction to CRM Selected definitions of CRM 1 CRM is an information industry term for methodologies, software, and usually Internet

More information

MANAGEMENT SCIENCE 2013

MANAGEMENT SCIENCE 2013 UNIT : I Q.1 What is contribution of Gilberth in management science? What is therbligs? Give any five example of Therbligs with their symbols? Q.2 What is Motivation? Classify the types of motivations

More information

Flexible Core FC (Total 12 Credits) Analytical Skills People Skills PS. Credits 30 6 6 6 3 24 72

Flexible Core FC (Total 12 Credits) Analytical Skills People Skills PS. Credits 30 6 6 6 3 24 72 Master of Business Administration (MBA) Department of Studies The overall credits structure Program Code: SMG Category Programme Core PC (Total 6 ) Common Core Unique Core CC UC Flexible Core (Total 12

More information

Part VIII: ecrm (Customer Relationship Management)

Part VIII: ecrm (Customer Relationship Management) Part VIII: ecrm (Customer Relationship Management) Learning Targets What are the objectives of CRM? How can we achieve customer acquisition and loyalty? What is the customer buying cycle? How does the

More information

CHECKLIST. Marketing Mix. By CLEVERISM.COM. Marketing is simplistically defined as: putting the right product. in the right place. at the right price

CHECKLIST. Marketing Mix. By CLEVERISM.COM. Marketing is simplistically defined as: putting the right product. in the right place. at the right price Marketing Mix CHECKLIST By CLEVERISM.COM Marketing is simplistically defined as: putting the right product in the right place at the right price using the right promotion. Marketing Mix PRODUCT The product

More information

BSBMKG606B Manage international marketing programs

BSBMKG606B Manage international marketing programs BSBMKG606B Manage international marketing programs Revision Number: 1 BSBMKG606B Manage international marketing programs Modification History Not applicable. Unit Descriptor Unit descriptor This unit describes

More information

Creating and Embedding a Customer Driven Supply Chain

Creating and Embedding a Customer Driven Supply Chain To get there. Together. Creating and Embedding a Customer Driven Supply Chain Point of view Contents Creating and Embedding a Customer Driven Supply Chain 3 How to Embed a Customer Driven Supply Chain

More information

Scheme of Work Units 1 and 2: Setting up a Business and Growing as a Business an Integrated Approach

Scheme of Work Units 1 and 2: Setting up a Business and Growing as a Business an Integrated Approach GCSE Business Studies Scheme of Work Units 1 and 2: Setting up a Business and Growing as a Business an Integrated Approach Copyright 2012 AQA and its licensors. All rights reserved. The Assessment and

More information

Master of Business Administration- MBA Semester 4. (Book ID: B1199) Assignment (60 marks)

Master of Business Administration- MBA Semester 4. (Book ID: B1199) Assignment (60 marks) MK0018 International Marketing -4 Credits (Book ID: B1199) Assignment (60 marks) Q1. Define multinational corporations. How is international marketing different from domestic marketing? 4+6 marks Q2. Differentiate

More information

Integrated Communication

Integrated Communication Integrated Communication Integrated Communication is a 15-credit mandatory module which sits within the suite of Level 4 modules. To gain the CIM Level 4 Certificate in Professional Marketing a pass in

More information

DE 4025 DISTANCE EDUCATION M.B.A (PM) DEGREE EXAMINATION, MAY 2012. First Semester MANAGEMENT CONCEPTS. (2005 onwards) SECTION A (5 8 = 40 marks)

DE 4025 DISTANCE EDUCATION M.B.A (PM) DEGREE EXAMINATION, MAY 2012. First Semester MANAGEMENT CONCEPTS. (2005 onwards) SECTION A (5 8 = 40 marks) DE 405 11 DISTANCE EDUCATION M.B.A (PM) DEGREE EXAMINATION, MAY 01. First Semester MANAGEMENT CONCEPTS (005 onwards) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions.

More information

2015 European Traditional Carsharing Customer Value Leadership Award

2015 European Traditional Carsharing Customer Value Leadership Award 2015 European Traditional Carsharing Customer Value Leadership Award 2015 Contents Background and Company Performance... 3 Industry Challenges... 3 Customer Impact and Business Impact... 3 Conclusion...

More information