SOCIAL MEDIA MASTERCLASS JEDDAH, KSA NOVEMBER 01-03

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1 NOVEMBER JEDDAH, KSA Time: Location: Program language: Expert consultant: 8:30 am to 4:30 pm University of Business & Technology Continuing Education Center King Road Tower 2701, 27th Floor Malik Road, Jeddah Kingdom of Saudi Arabia English Dr Mohamed Badr Contact us: Mobile: Web: cec.ubt.edu.sa Organized by UBT University of Business and Technology and CEC Continuous Education Center in partnership with Leoron PDI SOCIAL MEDIA MASTERCLASS

2 Expert Trainer Mohamed Badr Dr. Mohamed Badr is a results-driven and highly accomplished professional offering an outstanding record of academic achievements, fluency in five languages and expertise in communication strategies, international relations and economics, media and strategy. Currently living and working in Germany, his educational background includes three master degrees and a PHD granted from prestigious European universities in Italy and Germany. His broad professional experience, which encompasses diplomacy, management, consulting and teaching, was gained in many diverse business projects for international organizations both in private and public sectors. Booked all over the world, Dr. Badr invigorates companies with his solid market knowledge. He provides you with the best in cross-over marketing strategies and shares his experience in implementing marketing strategies across the globe. Dr. Badr offers proven abilities in the successful delivery of many diverse business projects for multinational corporations in business strategy and marketing including traditional and social media perspectives. Today Dr. Mohamed Badr is a consultant and an expert in media, innovation and communication management, teaching in well-known British and German universities. He is a dynamic leader and presenter who engages, inspires and mentors individuals to success in both corporate and academic environments. SALES & MARKETING 2

3 November 01-03, 2016 Jeddah, KSA KEY TAKE AWAYS Knowing how to deliver value, excitement and surprise for your existing and potential customers Knowing the essentials to make your brand popular by truly engaging with your customers on Facebook, Twitter and many other Social media platforms Gaining the essential knowledge to perform effective promotion strategies using the Social media arena WHO SHOULD ATTEND? Non-business professionals Management consultants Business strategists Business development executives Entrepreneurs Project leaders R&D specialists PR practitioners Public sector executives Sales Executives Marketing specialists Brand managers Customer relationship specialists Social media managers Digital content managers 4 Getting familiar with the up to date Social media marketing features and how to use it to crowd source ideas for your business continuous growth COURSE OBJECTIVES Knowing the process and tools needed to create a comprehensive and unique Social media strategies for any business or organization 5 Acquiring in-depth knowledge of different types of Social media activities and understand how they can be used to strengthen the brand-consumer relationship LEORON Professional Development Institute is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: PROGRAM TIMINGS Registration will begin at on Day One. The program will commence at each day and continue until There will be two refreshment breaks and lunch at appropriate intervals. Delivery Type Prerequisites Level This Program is worth Group Live None Advanced Training 21 NASBA CPE credits 3

4 November 01-03, 2016 Jeddah, KSA COURSE OVERVIEW Whether you re promoting a business, a product, or yourself, Social media is near the top of what will determine your success or failure. The 3 days course in Social media will introduce to you to the essential steps of building a complete Social media plan and how to be integrated into the Social media consumer landscape. You will know the through best practices how to build your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating Social media into your entire business activities. DETAILED OUTLINE Day 1 1. Managing online communities 2. Building online communities 3. Growing online communities 4. Measuring your success Best practices and case studies on the following Social media marketing aspects: Types of Social media Users Getting ideas from your customers Defining your target on Social media Methods to engage with your customers Responding effectively to your customers in different situations Being authentic and not repeatable with your customers Gathering information about your target customers Methods of providing value Methods to share stories Integrating Social media into the entire customer experience Day 2 1. Facebook for Business 2. Twitter for Business Case studies and best Practices 3. Instagram For Business 4. LinkedIn Advertising fundamentals Day 3 1. Crowd Sourcing fundamentals and guide lines 2. Building a branded content and customer evangelism 3. Customer service through Social media 4. Creating Social media strategies SALES & MARKETING 4

5 increase your global competitiveness DATES & LOCATIONS November 01-03, 2016 JEDDAH, KSA SALES & MARKETING 5