Akademische Weiterbildung Hochschule Ingolstadt International Summer Academy 2009

Transcription

1 Akademische Weiterbildung Hochschule Ingolstadt International Summer Academy 2009 of the Universities of Applied Sciences in the Greater Munich Area in collaboration with Universiti Kuala Lumpur

2 Content Introduction Major learning fields and teaching methods An assortment of our professors Our courses at a glance Marketing & Sales Leadership-Responsibility-Change International Automotive Certification Financing the courses by the HRDF Contact and further information

3 GMA is a cooperation between well-known Universities of Applied Sciences in the Greater Munich Area (GMA). GMA is funding the International Summer Academy 2009 in some of Bavaria s most experienced areas (Ingolstadt, Munich, Landshut, Augsburg, Rosenheim). The courses of the International Summer Academy 2009 will be taught in Malaysia (Kuala Lumpur and Penang). Our partner in Malaysia is the Universiti Kuala Lumpur. In the following years we will offer the International Summer Academy at different universities in South East Asia (SEA) which will be Thailand, Malaysia, and Singapore as well as in Germany. All universities and the teaching faculties have an outstanding reputation in the respective courses. Every participant will receive an University Certificate with international recognized credit points (ECTS) and which may be accepted as part for a MBA program. The costs will cover 9 interactive teaching days and all lecture material. The fee for the exam will be covered also. The number of participants will be 15 to 25. 2

4 Major learning fields and teaching methods mixture of theory and exercise case studies in groups increasing your network improving career possibilities different kinds of media interactive teaching methods competent and experienced professors learning at university level increasing your competencies 3

5 An assortment of our professors Prof. Dr. Claus Brüdigam Prof. Dr. Claus Brüdigam is Professor for Electrical Engineering and Automation and Control Engineering at the University of Applied Sciences in Ingolstadt since Furthermore he gives lectures for the master program International Automotive Engineering. Prof. Dr. Brüdigam started his career in 1987 at Webasto AG developing auxiliary heating systems. Later he worked for Siemens AG as a team leader and developed engine management systems and functions. He still works on several projects with automotive companies e. g. Siemens, INA or Continental. Prof. Dr. Thomas Doyé Prof. Dr. Doyé is professor at the University of Applied Sciences in Ingolstadt since His major fields are Human Resources and Organizational Development. He was Head of Human Resources at BMW and division manager of staff policy at Daimler. Then he worked at EADS as division manager of the development of managers. Furthermore he was director of personal development at Dresdner Bank. Prof. Doyé is now the Vice- President of the University of Applied Sciences in Ingolstadt and is also in charge of further education. Prof. Dr. Andreas Jattke Prof. Dr. Andreas Jattke studied Mechanical Engineering and is Professor on the University of Applied Sciences in Ingolstadt. His major fields are Production planning, Layout planning, Logistics and Supply Chain Management. Between 1996 and 1999 Prof. Dr. Jattke was Logistics Manager at the BASF AG in Ludwigshafen. Since 2000 he has worked as a consultant indifferent production and logistics systems for several companies, e. g. Audi, BMW, Faurecia, Continental, Thyssen Krupp Presta and many more. Prof. Dr. Robert Pelzel Prof. Dr. Bernd Scheed Dr. René Schmidpeter Prof. Dr. Karl Wagner Prof. Dr. Pelzel started his business career in 1985 in the computer industry, ten years later he was responsible sales manager for British Telecom s small medium customers in Europe. Since 2002 he has built up the BayTech institute of strategic management at the University of Applied Sciences in Ingolstadt. Mr. Pelzel holds a doctorate degree of University Potsdam and received a master of business administration degree from Brunel University, Uxbridge, in Prof. Dr. Bernd Scheed is Professor for International Management and Marketing at the University of Applied Sciences in Ingolstadt. He has an extensive international business track record in Marketing, CRM and Strategy Development. He worked for Management Consultants Booz & Co. and DiamondCluster International, doing business across Europe, Asia and the U.S. Bernd Scheed holds a PhD degree and a Master of Business Administration from the Catholic University of Eichstätt. Dr. Schmidpeter has degrees in Business Administration, Applied European Studies and Social Ethics. For national and international institutions, he has conducted extensive field research on topics such as corporate responsibility in enterprises, cross-sectoral innovation networks and CSR strategies. He is currently working as project manager in the Corporate Social Responsibility program at the Bertelsmann Foundation. Prof. Dr. Wagner is a region-wide recognised scientist and consultant for universities and corporate organisations. He has also conducted customised consultancies in strategic management, team development and change management for corporate clients. He received wide international exposure and reputation in South-East-Asia. Prof. Wagner is globally operating HRconsultant and one of the Heads in the department for Human Resource at the Universities of Applied Sciences of the GMA.

6 Our courses at a glance Sales & Marketing Leadership-Responsibility-Change International Automotive Please take notice of our introductory price! The regular price of each course would be We grant you a one-time discount of one third! Your price for each course (including 3 modules) would be only 960 instead of 1450.

7 Sales & Marketing Target group: Young managers and specialists in marketing functions and neighbouring areas 3 or more years of business experience First university degree Module 1 Marketing Management Module 2 Customer Relationship Management Module 3 Sales Training Prof. Dr. Bernd Scheed Date: August 2009 N.N. Estimated in Sept Prof. Dr. Robert Pelzel Date: October 2009 Learn how to create the right product, to find new customers and to sell without discounts. Introductory price: 960 (including the 3 modules)

8 Module 1: Marketing Management - Prof. Dr. Bernd Scheed - Objectives Build up / update Marketing competencies and expertise Take a deep dive into Marketing areas key for successful day-to-day business Use case studies to apply and deepen Marketing insights Benefits Get an comprehensive overview on the state-of-the-art in Marketing thinking Profit from open discussions on key Marketing topics Learn along case studies from global Marketing industry leaders Day 1 Introduction Overview of marketing management Concepts and cases of marketing strategies Day 2 Concepts and cases of product management Concepts and cases of communication and brand management Day 3 Specific issues and cases of International Marketing Management Wrap up Course exam

9 Module 2: Customer Relationship Management - N.N. - Objectives Build up / update Customer Relationship Management (CRM) competencies and expertise Take a deep dive into CRM areas key for successful day-to-day business Use case studies to apply and deepen CRM insights Benefits Get an comprehensive overview on the state-of-the-art in CRM thinking Profit from open discussions on key CRM topics Learn along case studies from global CRM industry leaders Day 1 Day 2 Day 3 Introduction Overview of Customer Relationship Management (CRM) Concepts and cases of analysing and segmenting customers Tool-box and cases of CRM-driven strategies Concepts and cases of CRM Tools along the customer life cycle Part I Concepts and cases of CRM Tools along the customer life cycle Part II Wrap-Up Course Exam

10 Module 3: Sales Training - Prof. Dr. Robert Pelzel - Objectives Learn how to identify the right product for national and international markets Convince the target market how useful those products might be Learn how to become a trusted advisor so that it is easy to win against the competition Benefits Get a deep insight into critical success factors Benefit from individual exercises and video sequences Profit from Assessment center loops and team work sessions Day 1 Day 2 Day 3 Introduction Bonding and rapport Upfront contract Pain and gain Budget, Decision Fulfilment, Post Sell Concept of price negotiation Self assessment procedure Principles of clients benefits and negotiations Individual negotiation sequences Strategic account management Communication theory and SWOT Account development plans and customer typology Competition account development plan creation Award ceremony ADP of the workshop

11 Leadership-Responsibility-Change Target group: General managers, managing directors Heads of departments, young managers, HR-managers and HR-specialists Supervisors, CSR managers and specialists Module 1 Leadership Development Program Module 2 Corporate Responsibility Module 3 Organizational Development Prof. Dr. Karl Wagner Dr. René Schmidpeter Prof. Dr. Thomas Doyé Date: 3-5 September 2009 Date: September 2009 Date: October 2009 Learn how to become a convincing leader, how to use the business impact of corporate responsibility to reach better results and how to develop your organization along the upcoming challenges. Introductory price: 960 (including the 3 modules)

12 Module 1: Leadership Development Program - Prof. Dr. Karl Wagner - Objectives Customised Analysis: Traditional styles of leadership revisited, gaining 360 -feedback, how to measure leadership profile and more Customised Synthesis: practically enhance personal leadership skills, becoming a situational leader, gaining mutual confidence Benefits Develop self-confidence and self esteem Improve team building and decision making skills Think out of the box and strive for a competitive and winning culture Day 1 Day 2 Day 3 Scientific analysis of the 10 most important leadership success factors by a questionnaire Presentation of the core issues that confront the leader at that point in time Tailor-made training and focusing on critical factors within on the 2-3 most outstanding critical factors Feedback rounds, goals on work issues, individual cotraining and follow-up seminar Introduction interviews and pretest with managers to gain a comprising understanding of their team s situation Focusing on critical leadership issues by attending some of the leader s team meetings

13 Module 2: Corporate Responsibility - Dr. René Schmidpeter - Objectives Learn about the cultural differences and their impact on business success Learn how to develop business opportunities by aligning social and economic values Learn how corporate responsibility can be put into action and become part of the strategic management of a company Benefits Understand the meaning and function of corporate responsibility and how it shapes successful corporations Become aware of the relevance and different perspectives on responsibility and sustainability and its business impact Day 1 Day 2 Day 3 Cultural differences in business Socio-economic analysis of global challenges International comparison of Business and Society Societal Changes and New Business opportunities Implicit and Explicit Corporate Responsibility Shareholder and Stakeholder Value Different Perspectives on Responsibility and Sustainability Corporate Responsibility Business Benefits Developing a tailormade Corporate Responsibility approach

14 Module 3: Organizational Development - Prof. Dr. Thomas Doyé - Objectives Learn the ABC of Organizational Development Get a set of instruments for concrete change processes Be able to transfer to major learnings into current change projects Benefits Become an accepted change agent in your company Know what steps to go in a successful change process Get familiar with ready-to-use instruments for the next changes in your department Day 1 Day 2 Day 3 Individual / Team / Organizational Development Goals and instruments of Organizational Development Drivers for change Types and aspects of Change Management Barriers for Change and Factors for Success Resistance and ways to manage it Phases of a Change Process Change Syndroms and reactions to change Change reactions of your company

15 International Automotive Target group: Managers or engineers in production, logistics or automotive industry First university degree Module 1 Engine Management Systems Prof. Dr. Claus Brüdigam Date: 3-5 September 2009 Module 2 Modelling and Simulation of Mechatronic Systems Prof. Dr. Andreas Hagerer Date: September 2009 Module 3 Production and Logistics Prof. Dr. Andreas Jattke Date: 8-10 October 2009 Costs (single module): 480 Costs (single module): 480 Costs (single module): 480 Learn how to find methods for analysis and optimization of production and logistic processes and how to plan, accomplish and verify essential tasks concerning the determination of the functions and parameters of engine control units. Introductory price: 960 (including the 3 modules). It is also possible to book single modules.

16 Module 1: Engine Management Systems - Prof. Dr. Claus Brüdigam - Objectives Learn about structure and components of an Engine Management System (EMS) Understand the working principles and design idea of EMS functions Make effective use of Hardware-in-the-Loop (HIP) simulation Benefits Get an comprehensive survey of state-of-the-art Engine Management Systems Acquire ready-to-use knowledge Meet and discuss among experts Day 1 Day 2 Day 3 Introduction Basics of spark ignition engines Structure and components of an engine management system EMS functions for improved emissions, efficiency and diagnostics: injection; ignition, idle speed control, engine warm up, etc. Hardware-in-the- Loop simulation Calibration of engine management systems Exercises, demonstrations

17 Module 3: Modelling and Simulation of Mechatronic Systems - Prof. Dr. Andreas Hagerer - Objectives Represent continuous-time and discrete-time systems using different types of system descriptions Analyze the dynamic behavior of both continuous-time and discrete-time linear time-invariant systems Make effective use of computer-aided simulation tools Benefits Be familiar with theories and computational tools for modelling, control, verification, simulation and implementation of dynamical system with interacting time-triggered and event-triggered dynamics Day 1 Day 2 Day 3 Mathematical description of linear systems: state space models and transfer functions Modelling discrete systems by means of Stateflow, combining SIMULINK and Stateflow models Foundation of continuous and event-driven simulation

18 Module 2: Production and Logistics - Prof. Dr. Andreas Jattke - Objectives Methods for analysis and optimization of production and logistic processes (inbound-, in plant-, outbound-processes) Reduction of throughput times and inventories Benefits Knowledge to reduce throughput times and inventories Cost optimized logistic processes Knowledge to indentify and eliminate waste in production and logistic processes Day 1 Day 2 Day 3 Production planning and control systems Pull vs push strategies Value stream analysis and value stream design Supply chain optimisation (longterm-, midterm-, shortterm planning systems) Optimisation of warehousing, transportation and production processes Case studies

19 Certification After attending a course you will receive a certificate. This is an example: C E R T I F I C A T E Mr. / Mrs.... born on... in... has attended with success the qualification program Corporate Responsibility at the University of Applied Sciences Ingolstadt. He/She passed the following examinations: Subjects: Grade: Credit Points: Socio-economic analysis of global challenges (business and society) International comparison of business and society Background and basics of corporate responsibility Evolution and functions of corporate responsibility Societal changes and new business opportunities Implicit and explicit corporate responsibility Shareholder value / stakeholder value Different perspectives on responsibility and sustainability Corporate responsibility business benefits Developing a tailor-made corporate responsibility approach Final Grade The program contains x lessons attended in presence and x Credit Points. Ingolstadt,... (official seal) The President of Applied Sciences Ingolstadt The Chairman of the University of Commission of Executive Education

20 Financing the courses by the HRDF Human Resources Development Fund What are the requirements to finance the course fee by the HRDF? Employers have to be incorporated or registered in Malaysia They have to pay into the HRDF (Human Resources Development Fund) immediately upon registration They have to apply for training grants (financial assistance) to defray all or a major portion of the allowable costs of training their employees before the beginning of training Training must be in the area of direct benefit to business operations Claims for Training Grants Claims for training grants for completed programes in the current year should be submitted not later than 30 June of the following year For more information take a look at:

21 Contact and further information If you have any further questions please contact: Mrs. Birgit Heindl Senior Consultant for Executive Education at the University of Applied Sciences in Ingolstadt/Germany t: + 49 (0) 841/ e: birgit.heindl@fh-ingolstadt.de Dr. Mohamed Hisham Deputy Dean (Technopreneurship & Innovation) Malaysia Institute of Information Technology at the Universiti Kuala Lumpur t: / e: drmhisham@miit.unikl.edu.my