Akademische Weiterbildung Hochschule Ingolstadt International Summer Academy 2010

Transcription

1 Akademische Weiterbildung Hochschule Ingolstadt International Summer Academy 2010 of the Universities of Applied Sciences in the Greater Munich Area in collaboration with Universiti Kuala Lumpur

2 Content Introduction- Who we are Major learning fields and teaching methods Our teaching staff Our courses at a glance Renewable Energy Marketing & Sales Leadership-Responsibility-Change International Automotive Certification Financing the courses by the HRDF Contact and further information 1

3 Introduction Who we are GMA is a cooperation between well-known Universities of Applied Sciences in the Greater Munich Area (Munich, Ingolstadt, Augsburg, Landshut Rosenheim) The courses of the International Summer Academy 2010 will be taught in Malaysia - Kuala Lumpur. Each course includes 3 modules. Our partner in Malaysia is the Universiti Kuala Lumpur. All universities and the teaching faculties have an outstanding reputation in the respective courses. We already offer a successful Executive MBA Program in China. Every participant will receive an University Certificate with international recognized credit points and which may be accepted as part for a MBA program. The costs will cover 9 interactive teaching days and all lecture material. The fee for the exam will be covered also. The number of participants will be 10 to 25.

4 Major learning fields and teaching methods mixture of theory and exercise case studies in groups covering hot topics relevant in business and technology today increasing your network improving career possibilities different kinds of media interactive teaching methods competent and experienced professors learning at university level increasing your competencies

5 Prof. Dr. Andreas Hagerer Our teaching staff Prof. Dr. Claus Brüdigam Prof. Dr. Claus Brüdigam is a Professor for Electrical Engineering and Automation and Control Engineering at the University of Applied Sciences in Ingolstadt since Furthermore he gives lectures for the master program International Automotive Engineering. Prof. Dr. Brüdigam started his career in 1987 at Webasto AG developing auxiliary heating systems. Later he worked for Siemens AG as a team leader and developed engine management systems and functions. He still works on several projects with automotive companies e. g. Siemens, INA or Continental. Prof. Dr. Thomas Doyé Prof. Dr. Doyé is a professor at the University of Applied Sciences in Ingolstadt since His major fields are Human Resources and Organizational Development. He was Head of Human Resources at BMW and division manager of staff policy at Daimler. Then he worked at EADS as division manager of the development of managers. Furthermore he was director of personal development at Dresdner Bank. Prof. Doyé is now the Vice- President of the University of Applied Sciences in Ingolstadt and is also in charge of further education. Prof. Dr. Gerd Becker Prof. Dr. Bernd Scheed MSc. Dipl. Ing. Thomas Schützeneder Dr. René Schmidpeter Gerd Becker is now for more than 20 years a Professor for Solar Technology and Electrical Power Engineering and Head of the lab for solar technology and electric power systems at Munich University of Applied Sciences. He is also a member of the board of the Bavarian Association for the Promotion of Solar Energy and a consultant and assessor to many companies in the field of renewable energies. His fields of interest are the operational behavior of PV systems, their simulation and the grid integration. Prof. Dr. Bernd Scheed is a Professor for International Management and Marketing at the University of Applied Sciences in Ingolstadt. He has an extensive international business track record in Marketing, CRM and Strategy Development. He worked for Management Consultants Booz & Co. and DiamondCluster International, doing business across Europe, Asia and the U.S. Bernd Scheed holds a PhD degree and a Master of Business Administration from the Catholic University of Eichstätt. Mr. Schützeneder is an owner of a consulting company which accompanies investors and public authorities by the realization of projects in the field of renewable energies and water management. He has degrees in chemistry, biotechnology and holds the master degree in International Resource Management and did research at CALTECH (USA). At the moment he is finishing his PhD thesis at the Technical University of Munich. In his more then 10 years of industrial experience he worked as a department leader for energy management in Austria. Dr. Schmidpeter has degrees in Business Administration, Applied European Studies and Social Ethics. For national and international institutions, he has conducted extensive field research on topics such as corporate responsibility in enterprises, cross-sectoral innovation networks and CSR strategies. He is currently working as project manager in the Corporate Social Responsibility program at the Bertelsmann Foundation. 4

6 Prof. Dr. Andreas Hagerer Prof. Dr.-Ing. Horst Kreimes Prof. Dr. Andreas Hagerer Prof. Dr. Andreas Jattke Prof. Dr. Ing. Kreimes is a Professor for Energy Technologies and Environment Protection at the University of Applied Sciences in Rosenheim, Germany, since Also he is a Professor for Process Engineering in Salzburg, Austria. Prof. Dr. Hagerer studied Computer Science. Since 2002 he is a professor at the University of Applied Sciences in Ingolstadt. His major fields are computer architecture, microcomputers and modeling and simulation. Prof. Dr. Jattke studied Mechanical Engineering and is a pofessor at the University of Applied Sciences in Ingolstadt. His major fields are Production planning, Layout planning, Logistics and Supply Chain Management. He has 20 years of work experience in solving energy tasks in as different fields as space research, iron and stell industry, chemistry, and wood industry. He is consultant of high reputation companies and author of various books and scientific papers. Between 1998 and 2002 Prof. Dr. Hagerer worked for Nortel-Dasa in the area of development and evaluation of capacity planning algorithms of satellite communication channels. Between 1996 and 1999 Prof. Dr. Jattke was Logistics Manager at the BASF AG in Ludwigshafen. Since 2000 he has worked as a consultant indifferent production and logistics systems for several companies, e.g. Audi, BMW, Faurecia, Continental, Thyssen Krupp Presta and many more. Prof. Dr. Klemens Skibicki Prof. Dr. Klemens Skibicki graduated from the University of Cologne with Master Degrees in Business Administration and in Economics. Since 2004 he is a Professor for Marketing, Sales and Marketing Research at the Cologne Business School. Supplementary Prof. Skibicki is Director of the German Institute for Communication and Law on the Internet (DIKRI) and leads his Consulting Company Brain Injection. Mr. Skibicki is author of Social Media Marketing books such as Community Marketing Management or Social Commerce that explain how to sell in the Web 2.0 age. Prof. Dr. Karl Wagner Prof. Dr. Wagner is a region-wide recognised scientist and consultant for universities and corporate organisations. He has also conducted customised consultancies in strategic management, team development and change management for corporate clients. He received wide international exposure and reputation in South-East-Asia. Prof. Wagner is globally operating HRconsultant and one of the Heads in the department for Human Resource at the Universities of Applied Sciences of the GMA. Prof. Harald Eichsteller Prof. Eichsteller has 20 years of working experience as an international consultant and top manager in Germany, USA, UK, Sweden and France in the fields of Strategic Management and CRM of industrial as well as media corporations and web agencies. In 2003 he followed the call as a Professor for International Media Management at Stuttgart Media University (HdM); he is Chairman of the yearly German CRM FoCus Summit being hold in Montreux, CH. Mr. Eichsteller holds an international MBA degree (WHU, Kellog, ESC Lyon) and published various books and articles on CRM and Online Marketing. 5

7 Our courses at a glance Renewable Energy Sales & Marketing Leadership-Responsibility-Change International Automotive 6

8 Cost overview Please take notice of our introductory price. The regular price of each course would be 985. We grant you a one-time discount of one third. The price for each course (including 3 modules) would be only 690. The HRDF will provide financial assistance to defray all or a major portion of the allowable costs. For further information please see page 27. 7

9 DFii 2010 Timetable Juli August September Module 1 Photovoltaics Mo Di Mi Do Fr Sa So Mo Di Mi Do Fr Sa So Mo Di Mi Do Fr Sa So Module 2 Biomass Module 3 Project- Management

10 Renewable Energy Engineers and specialists in Renewable Energy 3 or more years of business experience First university degree Target group: Module 1 Photovoltaics Module 2 Biomass Module 3 Project Management Prof. Dr. Gerd Berger Date: September 2010 Prof. Dr. Horst Kreimes Date: September 2010 Thomas Schützeneder Date: 29 Sept.-01 Oct Get substantial knowledge in the growing field of renewable energies and become an outstanding energy problem solver in your company. Introductory price: 690 (including the 3 modules) 9

11 Tracking System Rooftop PV system with fixed modules Inverters Building Integrated Photovoltaics BIPV 10

12 Module 1: Photovoltaics - Prof. Dr. Gerd Becker - Objectives Understand why renewable power systems are necessary Provide knowledge to understand the operational behavior and the design of photovoltaic systems Gain deeper understanding by means of practice questions Benefits Get substantial knowledge in the growing field of renewable energies Profit from the long term experience of the lecturer as a professor and a assessor to many companies Become familiar with the operation of photovoltaic systems Day 1 Day 2 Day 3 Introduction (Renewable Power Systems, Energy and Environment, etc.) Energy Meteorology Photovoltaic Basics Photovoltaic (PV) Systems Long Term Operational Experience Building Integrated Photovoltaics PV Systems and the Grid Simulation of Photovoltaic Systems Solution of practice questions Course Exam and discussion of the exam results 11

13 Module 2: Biomass - Prof. Dr. Horst Kreimes - Objectives Learn a different sight of biomass: is energy content Learn how to convert biomass energy to technical heat/cooling and electricity Understand the influence of moisture and lumpiness of biomass Learn the boundary conditions where it is useful substituting fossil fuels Understand how all this can be done economically AND ecologically Benefits Get practical knowledge in the growing field of biomass Become familiar with approved technologies of energy conversion Become an outstanding energy problem solver in your company Profit from the long term industrial and didactical experience of the lecturer Day 1 Day 2 Day 3 Introduction Biomass - one of several renewable energy sources Combustion relevant properties of biomass, especially wood Combustion in industrial and trade furnaces Heat transfer to water and organics Production of heat, cooling and electricity in various processes Key figures of processes and energy efficiency Optimal energy supply solutions for individual boundary conditions Environmental aspects of biomass energy conversion Practice examples and discussion of audience questions Summary 12

14 Module 3: Project Management - MSc. (Univ), Dipl. Ing. (FH) Thomas Schützeneder - Objectives Methods and procedures for managing renewable energy projects Benefits Knowledge to manage, to improve and to control a project in a sustainable way Learn to deal with different stakeholders in economy, public & ecology Development of key success factors (lessons learned) Day 1 Day 2 Day 3 Introduction Overview of renewable energies and techniques of project management Showing future visions Team building for case studies Project management on practical examples Case studies with instruction Specific planning, strategy and control mechanisms Presentation and discussion of case study results Evaluation 13

15 Sales & Marketing Target group: Young managers and specialists in marketing functions and neighbouring areas 3 or more years of business experience First university degree Module 1 Customer Relationship Management Module 2 Sales Management Module 3 Marketing Management Prof. Harald Eichsteller Date: July 2010 Prof. Dr. Klemens Skibicki Date: July 2010 Prof. Dr. Bernd Scheed Date: August 2010 Learn how to create the right product, to find new customers and to sell without discounts. Introductory price: 690 (including the 3 modules) 14

16 Module 1: Customer Relationship Management - Prof. Harald Eichsteller - Objectives Build up / update Customer Relationship Management (CRM) competencies and expertise Shift the focus from products and organizational issues to customer centric thinking Elaborate the benefits of establishing 1-to-1 relationships with your customers for direct and authentic communication in economic downturns, challenges and crisis Use case studies to apply and deepen CRM insights Benefits Get profound knowledge of all components and ingredients of a CRM strategy Profit from the experience of the lecturer as a CRM manager in multinational companies and from group discussions Define Key Performance Indicators (KPIs) for your CRM strategy, rollout plan and employee incentive system Day 1 Day 2 Day 3 Overview of Customer Relationship Management (CRM) Analysing/segmenting/ profiling customers Customer Data Base Customer Lifetime Value Evaluation Benefits of direct Communication in difficult times & crisis Tool-box and cases of CRM-driven strategies Customer Satisfaction and Customer Loyalty Defining Key Performance Indicators (KPI s) Implementing KPIs in Balanced Scorecard Aligning & Incentivizing employees to CRM goals and measures Organizing CRM Using digital channels to the customer/ecrm - s & Newsletter - RSS & Blogs Interactive team work Wrap-Up Course Exam 15

17 Module 2: Sales Management - Prof. Dr. Klemens Skibicki - Objectives Learn how and why customers buy on national and international markets Understand the trends of sales management (Social Commerce, Long Tail, Facebook Apps, twitter, Mobile, ) Learn how to become a trusted advisor so that it is easy to win against the competition Apply and practise new Sales 2.0 techniques Understand how branches are touched by the digital revolution (e.g. media, journalism, music, etc.) Benefits Get a deep insight into critical success factors of marketing and sales Benefit from case studies and latest research pojects Profit from interactive team work sessions and individual exercices Be prepared for the Sales 2.0 Age Day 1 Day 2 Day 3 Introduction Sales and Marketing Learning about customers Sales techniques Sales Channels Transaction Costs The rules of a new market framework The Long Tail and Search Engine Marketing Case of Google do not be evil or deal with a devil Sales 2.0 Markets in the Web 2.0 Age From E-commerce to Social Commerce Social Media Sales Twitter and Facebook as tools for Sales Strategic Social Media Sales Management Strategic Sales Management Specific Cases and issues of Sales Management Interacitve team work on cases Wrap up Course Exam 16

18 Module 3: Marketing Management - Prof. Dr. Bernd Scheed - Objectives Build up / update Marketing competencies and expertise Take a deep dive into Marketing areas key for successful day-to-day business Use case studies to apply and deepen Marketing insights Benefits Get a comprehensive overview on the state-of-the-art in Marketing thinking across all key playing fields of Marketing Profit from open discussions on key Marketing topics and current hot topics in the Marketing business Learn along case studies from global Marketing industry leaders Day 1 Introduction Overview of marketing management Concepts and cases of marketing strategies Day 2 Concepts and cases of product management Concepts and cases of communication and brand management Day 3 Specific issues and cases of International Marketing Marketing & Crisis: The way forward Wrap up Course exam 17

19 Leadership-Responsibility-Change Target group: General managers, managing directors Heads of departments, young managers, HR-managers and HR-specialists Supervisors, CSR managers and specialists Module 1 Organizational Development Module 2 Leadership Development Program Module 3 Corporate Responsibility Prof. Dr. Thomas Doyé Prof. Dr. Karl Wagner Dr. René Schmidpeter Date: July 2010 Date: July 2010 Date: August 2010 Learn how to become a convincing leader, how to use the business impact of corporate responsibility to reach better results and how to develop your organization along the upcoming challenges. Introductory price: 690 (including the 3 modules) 18

20 Module 1: Organizational Development - Prof. Dr. Thomas Doyé - Objectives Learn the ABC of Organizational Development Get a set of instruments for concrete change processes Be able to transfer to major learnings into current change projects Benefits Become an accepted change agent in your company Know what steps to go in a successful change process Get familiar with ready-to-use instruments for the next changes in your department Day 1 Day 2 Day 3 Individual / Team / Organizational Development Goals and instruments of Organizational Development Drivers for change Types and aspects of Change Management Barriers for Change and Factors for Success Resistance and ways to manage it Phases of a Change Process Change Syndroms and reactions to change Change reactions of your company 19

21 Module 2: Leadership Development Program - Prof. Dr. Karl Wagner - Objectives Customised Analysis: Traditional styles of leadership revisited, gaining 360 -feedback, how to measure leadership profile and more Customised Synthesis: practically enhance personal leadership skills, becoming a situational leader, gaining mutual confidence Benefits Develop self-confidence and self esteem Improve team building and decision making skills Think out of the box and strive for a competitive and winning culture Day 1 Day 2 Day 3 Scientific analysis of the 10 most important leadership success factors by a questionnaire Presentation of the core issues that confront the leader at that point in time Tailor-made training and focusing on critical factors within on the 2-3 most outstanding critical factors Feedback rounds, goals on work issues, individual cotraining and follow-up seminar Introduction interviews and pretest with managers to gain a comprising understanding of their team s situation Focusing on critical leadership issues by attending some of the leader s team meetings 20

22 Module 3: Corporate Responsibility - Dr. René Schmidpeter - Objectives Learn about the cultural differences and their impact on business success Learn how to develop business opportunities by aligning social and economic values Learn how corporate responsibility can be put into action and become part of the strategic management of a company Benefits Understand the meaning and function of corporate responsibility and how it shapes successful corporations Become aware of the relevance and different perspectives on responsibility and sustainability and its business impact Day 1 Day 2 Day 3 Cultural differences in business Socio-economic analysis of global challenges International comparison of Business and Society Societal Changes and New Business opportunities Implicit and Explicit Corporate Responsibility Shareholder and Stakeholder Value Different Perspectives on Responsibility and Sustainability Corporate Responsibility Business Benefits Developing a tailormade Corporate Responsibility approach 21

23 International Automotive Target group: Managers or engineers in production, logistics or automotive industry First university degree Module 1 Engine Systems Prof. Dr. Claus Brüdigam Date: July 2010 Module 2 Modelling and Simulation of Mechatronic Systems Prof. Dr. Andreas Hagerer Date: July 2010 Module 3 Production and Logistics Prof. Dr. Andreas Jattke Date: August 2010 Costs (single module): 345 Costs (single module): 345 Costs (single module): 345 Learn how to find methods for analysis and optimization of production and logistic processes and how to plan, accomplish and verify essential tasks concerning the determination of the functions and parameters of engine control units. Introductory price: 690 (including the 3 modules). It is also possible to book single modules. 22

24 Module 1: Engine Management Systems - Prof. Dr. Claus Brüdigam - Objectives Learn about structure and components of an Engine Management System (EMS) Understand the working principles and design idea of EMS functions Make effective use of Hardware-in-the-Loop (HIP) simulation Benefits Get an comprehensive survey of state-of-the-art Engine Management Systems Acquire ready-to-use knowledge Meet and discuss among experts Day 1 Day 2 Day 3 Introduction Basics of spark ignition engines Structure and components of an engine management system EMS functions for improved emissions, efficiency and diagnostics: injection; ignition, idle speed control, engine warm up, etc. Hardware-in-the- Loop simulation Calibration of engine management systems Exercises, demonstrations 23

25 Module 2: Modelling and Simulation of Mechatronic Systems - Prof. Dr. Andreas Hagerer - Objectives Represent continuous-time and discrete-time systems using different types of system descriptions Analyze the dynamic behavior of both continuous-time and discrete-time linear time-invariant systems Make effective use of computer-aided simulation tools Benefits Be familiar with theories and computational tools for modelling, control, verification, simulation and implementation of dynamical system with interacting time-triggered and event-triggered dynamics Day 1 Day 2 Day 3 Mathematical description of linear systems: state space models and transfer functions Modelling discrete systems by means of Stateflow, combining SIMULINK and Stateflow models Foundation of continuous and event-driven simulation 24

26 Module 3: Production and Logistics - Prof. Dr. Andreas Jattke - Objectives Methods for analysis and optimization of production and logistic processes (inbound-, in plant-, outbound-processes) Reduction of throughput times and inventories Benefits Knowledge to reduce throughput times and inventories Cost optimized logistic processes Knowledge to indentify and eliminate waste in production and logistic processes Day 1 Day 2 Day 3 Production planning and control systems Pull vs push strategies Value stream analysis and value stream design Supply chain optimisation (longterm-, midterm-, shortterm planning systems) Optimisation of warehousing, transportation and production processes Case studies 25

27 Certification After attending a course you will receive a certificate. This is an example: C E R T I F I C A T E Mr. / Mrs.... born on... in... has attended with success the qualification program Corporate Responsibility at the University of Applied Sciences Ingolstadt. He/She passed the following examinations: Subjects: Grade: Credit Points: Socio-economic analysis of global challenges (business and society) International comparison of business and society Background and basics of corporate responsibility Evolution and functions of corporate responsibility Societal changes and new business opportunities Implicit and explicit corporate responsibility Shareholder value / stakeholder value Different perspectives on responsibility and sustainability Corporate responsibility business benefits Developing a tailor-made corporate responsibility approach Final Grade The program contains x lessons attended in presence and x Credit Points. Ingolstadt,... (official seal) The President of Applied Sciences Ingolstadt The Chairman of the University of Commission of Executive Education 26

28 Financing the courses by the HRDF Human Resources Development Fund What are the requirements to finance the course fee by the HRDF? Employers have to be incorporated or registered in Malaysia They have to pay into the HRDF (Human Resources Development Fund) immediately upon registration They have to apply for training grants (financial assistance) to defray all or a major portion of the allowable costs of training their employees before the beginning of training Training must be in the area of direct benefit to business operations Claims for Training Grants Claims for training grants for completed programes in the current year should be submitted not later than 30 June of the following year Refund The HRDF will provide financial assistance to defray all or a major portions of the allowable costs. For more information take a look at: 27

29 Contact and further information If you have any further questions please contact: Mrs. Birgit Heindl Senior Consultant for Executive Education at the University of Applied Sciences in Ingolstadt/Germany t: + 49 (0) 841/ e: birgit.heindl@haw-ingolstadt.de Dr. Abdul Razak Abdul Hadi International School of Entrepreneurship Universiti Kuala Lumpur t: / e: abdrazak@ise.unikl.edu.my 28