Frequently Asked Questions

Transcription

1 Welcome the British Media Awards The awards have quickly become the standard that those leading this sector measure themselves and their peers by. With a panel of judges that have unparalleled experience in the industry, the awards seek out and reward those that excel in each of the carefully chosen categories. We ve put together the below to help you with your entry. If you have any further questions please don t hesitate to contact us directly on Frequently Asked Questions Q. How do I enter? A. It s simple. Just type into your browser. Once there, click on the gold bumon with, ENTER THE AWARDS, on. You will then be able to register your details and choose the category you wish to enter for, then follow the on-screen instructions. Q. How much does it cost to enter? A. Entering into the British Media Awards is absolutely free of charge. Q. When is the entry deadline? A. The closing date for all entries is the 29 th of January. Q. My product doesn t seem to fit within the award criteria. A. The British Media Awards is all about innovation. Because of that, we recognise that you may have products which extend beyond the guiding criteria we have set out. If you are in any doubt, please contact Faye Evans on faye.evans@briefingmedia.com for further assistance. Q. Can I enter the same product into more than one category? A. We do encourage entrants to enter one category per product. However, we do not penalise if the same entry is entered into multiple categories where it is appropriate. Q. What do I get if I win?

2 A. The British Media Awards are highly regarded within the media industry, winning an award marks you out as a leader in your field. You will receive a beautiful trophy and a certificate of recognition, and you will be able to amach your award to any marketing collateral that your business uses. You will also receive exposure and recognition through TheMediaBriefing website and among TheMediaBriefing community. Q. Who is hosting the awards? A. This is a closely guarded secret. It will only be revealed on the day of the awards themselves. Be prepared for a big surprise! Guide for entries Full details of judging criteria are included in the award descriptions on the British Media Awards website. A guide to required supporting materials and commentary is included is found on the entry pages themselves. However, over and above award-specific criteria, the ethos of the awards is such that entrants will achieve credit for delivering genuine innovations which address business needs and deliver tangible results. Below is a full outline of each category Website of the Year The proliferation of new devices has created new challenges and opportunities for what a website should be. From mobile-first to responsive design, this award recognises the website which has succeeded best in delivering a quality experience for users while still meeting the commercial goals of the business. App of the Year An app can be many things. It can provide tools, service and modes of delivery which take advantage of mobile features and go beyond the capabilities of

3 traditional websites. It is an opportunity both to deliver something new to your users and to inject new life into your business model. This award recognises success in both regards. Print Product of the Year The rise of digital has, perhaps surprisingly, given rise to a new wave of creativity in the use of print. This award recognises the best of innovation and commercial excellence in the printed medium, from new uses and formats to novel experimentation. Launch of the Year This award recognises the best launch in 2015, on any platform, in any format, whether standalone, or as an additional wing of an existing product mix. It is open to any media owner who has launched something genuinely new, innovative and exciting. Event of the Year The field of live events has become far more competitive in recent years, with publishers, brands, pureplay event companies and more all delivering live offerings ranging from awards and festivals to conferences and exhibitions. With lots of high quality and different approaches, this award recognises the best of them all. Video Project of the Year Consumption of online video has exploded in recent years. Video, in turn, has become an essential part of many publishers strategy. With different devices, contexts and distribution channels to deliver on, the range of content and formats on display is staggering. This award recognises the best project or individual piece on offer.

4 Best Commercial use of Data Data has become of central importance to all media businesses, contributing to every aspect of the business, from subscriptions marketing and product development to advertising sales and measurement. This award recognises the most effective applications of data to real business challenges. Commercial Campaign of the Year As the relationship between marketers and customers becomes more complex, media owners have been playing a more sophisticated role in providing services and expertise to help marketers meet their objectives. Among other things, this has given rise to more consultative selling and new advertising formats. This award recognises the most sophisticated, creative and effective commercial campaign of the year. Editorial Campaign of the Year Campaigns come in all shapes and sizes, from issue-awareness campaigns to celebratory award campaigns. This award recognises the most innovative, bestexecuted and most effective campaign. It is open to anyone who has been responsible for such a campaign in Sales Team of the Year Media sales is becoming more creative and more consultative. It has expanded to include multiplatform deals, native advertising, advertising technology and crossplatform subscriptions. This award recognises excellence in sales, and is open to all media sales teams. Marketing Team of the Year The role of marketing has expanded hugely in media over the last few years, with more platforms to deliver on and more data to collect and use. This award recognises excellence and innovation in marketing, and is open to all media marketing teams.

5 Event Team of the Year This is the award which recognises the best events team of the year. The importance of events to publishers has grown rapidly over the last few years, with new formats, new competitors and demand for greater innovation. This award recognises excellence and innovation in events, and is open to all events teams. Product Team of the Year Product development has become the staple of any thriving media company. This award recognises the product team which has excelled in creating high quality products which deliver for both customers and clients and contribute to the broader business strategy. Content Team of the World There has never been a more vibrant time for editorial and content teams in the media industry. The rise of both mobile devices and social media has meant that content creators need to think about more than ever before, while still maintaining a sharp focus on quality. This award recognises innovative content teams who make the best use of new platforms while delivering content of the highest quality. Technology Provider of the Year As media companies develop bemer in-house technological capabilities, the pressure is on for third-party providers to offer excellent products and service at a reasonable price. This award recognises the industry s best third-party technology provider. Advertising Technology Provider of the Year The digital landscape is notoriously complex, featuring a huge range of technologies and services. It can be hard to know when value is being lost or genuinely added. This award recognises the stand-out in the field, the advertising technology business that provides real value to the industry through it s services.

6 Rising Star The new generation of digital natives has arrived. The young and talented of media have a natural aptitude with new technology to use at their advantage. This award is for the most promising and talented media professional who is making waves in an industry of reinvention. It is for any young individual in any function at any media business who is adding significant value to their business through their input. Media Brand of the Year This is the award for the most innovative and exciting media brand of the year. It is an award for the bravest and most daring, as well as the most strategically sound and forward-looking brand in the industry. It is open to all media brands. Media Company of the Year This is the award which recognises the best company in the industry, the one which is addressing the hard challenges of the industry while pressing on towards an ever brighter future. It is open to all media businesses.