1 As A Business Owner, Did You Know That.. A Carefully, Professionally Designed Campaign Can Double Your Bottom Line Profits, Far Quicker Than Any Other Form Of Marketing! Huge Statement, But Allow Me To Show You! Hello and Welcome, Today, in the following pages, I am going to show you the power of marketing when it comes to many business. Not only am I going to show you how marketing actually works when carried out properly, but also what you can do as your business to take advantage of it right now. Firstly, let me just introduce myself briefly, My name is Kenneth Ford and I am a fellow local business owner. I run a company called Mass Internet Marketing Media Co., where I work to help local businesses generate more customers and profit online locally. My company website is here > I also run various online businesses on an international level. It is this experience that I now put into helping local businesses just like yours, thrive online. However, today in this report, I am not here to pitch or sell any service of mine. Instead, I want to show you the power marketing can have within your business if used correctly.
2 So, why ? What is so good about ? Firstly and most importantly, just about everybody has an address nowadays, and the majority of these people now check their every single day. Your customers and potential customers are part of this! The opportunity for marketing here is huge! If there was one place you would want exposure of your company name, company news and company offers, it would be . Think about it, If everyone is using , especially your customers and potential customers, and on top of this, the majority are checking their s on a daily basis, sometimes twice a day, it makes sense to try and get your business in front of them. I am sure, as a business owner that makes a lot of sense to you! And what if I also said that to actually achieve this, a correctly setup marketing campaign; can actually work predominantly hands-off. That means the works just like an employee, but this employee never takes time off, and always delivers on time. Sounds Far Fetched Right? Well, With , This Is Actually Achievable With Ease! At this point, if this is all sounding a little bit confusing and technical, don t worry, it isn t technical and is actually far easier to implement than you might be thinking. Allow me to explain how this works and how this can benefit your business!
3 First, What Is Marketing? When I say Marketing, I am not referring to you having to type out one after another and manually sending them to random people. marketing is all about building stronger relationships with your current customer base. It is also about providing more value to potential customers than any other competing business. Giving potential customers a reason to come and use your business over your competitors locally and giving your repeat customers a reason to spend more money with you. With a professionally constructed marketing campaign, this can be achieved with ease. has become a great medium for building great relationships and value with your customers and potential customers. It s not intrusive, it s actually hands off if setup properly, and all businesses need to be doing it. When it comes to marketing, it is also one of the cheapest forms of marketing any business can partake in, when building valuable relationships with your customers and potential customers. Think about how beneficial it could be to your business if you had an list of customers that have all been in and spent money within your location this year. Think about how easy, and above all cost effective it could be to send one simple to offer these customers a special discount on a product or service, or notify them of a brand new product you have in stock. These customers already trust your business as they have spent money with you before, and are much more likely to do it again. Not only is this marketing cost effective, but it is also quick. One is delivered in seconds. If you compare this to constructing and implementing a direct mail or flyer campaign, there is no competition between the two.
4 With There are ZERO costs on printing! There are ZERO costs on stamps! And Is DELIVERED INSTANTLY! This is just one tiny scenario of the potential marketing can have on your business. On the following page, I am going to run through how in this way can be set up, and how you can get started on this today!
5 Marketing & Autoresponders For Business I explained briefly above what marketing is, and how much of a benefit can actually have on your business, especially as it can work on autopilot in the background, if carried out the right way. Let me explain, When it comes to working in the background of your business, this is with the use of what is referred to as an Autoresponder! An autoresponder acts as your guardian and workhorse and can handle all tasks for you. An autoresponder isn t as technical as it may sound. This is basically software that will allow you to create lists, manage lists and send s in bulk with one click, very easily. And the best part is, this software costs peanuts. An autoresponder, once set up, can actually do the following: Help you build a list of subscribers (your customers and potential customers) legally and safely! We all get spam , and we don t read spam . With an autoresponder, you are able to cut spam out at the root, and build a list of subscribers from people that WANT to receive your s. Imagine an list of people that want to receive s about your business? This is very easy to achieve when running a single location in particular, as will be explained shortly. With one autoresponder you can build as many different lists as you want. You could build a list of just customers, and one for just enquiries. This allows you to laser target specific campaigns, for specific people.
6 Send unlimited PERSONAL s with one click! Rather than you having to sit there and type out one personal at a time to each and every customer address you have collected, an autoresponder will actually take care of personalization and sending for you. All you will need to do is load up the you want to send, and with a couple of clicks, an autoresponder will send one personalized to each and every subscriber on your list. Schedule Mailings & Newsletters For Years To Come! If you want to run regular s, or newsletters, you can. An autoresponder will allow you to schedule your s to be sent on specific dates and times. It will also allow you to send regular newsletters and s without having to redo them time and time again, for years to come, literally. Scheduling s for the future allows you to build marketing sales funnels that run completely on autopilot. Your list is marketed too, on autopilot! It also allows you to setup a certain to be sent on a certain day of the year, a Happy Christmas on Christmas day, or a Happy New Year on New Year s Day. You may not be in your business, but once scheduled, your autoresponder will send it for you. You can bet your competitors aren t sending out these! You add further value and build better relationships with your customers, and your autoresponder is doing the work for you!
7 The potential is HUGE as I am sure you can see! These are only three of the countless benefits an autoresponder and marketing campaign can have on your business. Finding autoresponder software is easy too, as there are many autoresponders available online that can do all of the above and more. Just make sure you do your research well when picking. A real marketing campaign, run with the right tools allows you to not only stay in touch, and keep your customers updated with new offers and news, but as mentioned already, gives you an edge over your competitors for new business too. So, now we know what marketing is and of course the type of tool that can help you to run an marketing campaign, let me explain a few of the potential campaigns you could run, starting today! Being a business owner, you have countless opportunities to really take to the max and on the following pages are a few ideas you can look into today!
8 Marketing For Your Business The restaurant, contractor, health professional, tax service, legal and hair and beauty markets are big and very competitive. I am sure you already know this first hand being involved directly within the industry itself. So, it makes sense to go that extra mile to secure customers and new clients in a market that is competitive and ever changing. marketing and the use of an autoresponder will help you achieve this. Being an internet marketer by trade, I am always spotting huge opportunities for local businesses to take advantage of marketing campaigns such as . These businesses in particular stand out when it comes to creative and beneficial ways to use to generate more profit and customers locally. Let s take a look at a couple of these different marketing techniques you could use with an autoresponder very easily, starting right now, 1.Discounted/Special Offers On Services I am sure that you are more than aware that certain times of the year, and certain days of the week are actually much quieter than other times within your business. I am sure you may already be running different offers or discounts on services on these particular days already to increase business. Well, with marketing, rather than just advertising this within the business, you can now take it to your customers directly with an . You could first start by building an list of all of your customers that come into the business each day, as well as the inquiries you receive too if possible. By using an marketing service and autoresponder, you are able to build a list and store the s for later use.
9 Simply asking for addresses from customers as they are paying, and offering to keep them updated with news and special offers is a great way to do this. By placing a notepad and pen on the desk allows your customers to write down their addresses. You can then load these up to your autoresponder, ready to be ed. With having a constant stream of new and returning customers throughout the week, you have the ability to build your list up very quickly indeed. Overtime this list grows and grows and you now have a super targeted list of customers ready for your offers and marketing campaigns. They have already spent money within your business! They already trust you and your business! And, would be more than happy to spend more money with the right offer! Now, the fun starts! By using your list, you can notify your constantly growing list of discounts or offers on the quieter days of the week. This can also work on special times of the year too. If you run a special Valentine s Day offer or Christmas special, you now have a super targeted list of customers and potential customers that you can notify. With 1 , and 1 click, your autoresponder will send a targeted, personalized to each and every one of them instantly promoting your offer or special discount. There is no other marketing avenue that can give you this type of marketing power. Not only does this save on advertising costs, but your is sent to people wanting to be contacted and most importantly, people that have either spent money already with you, so trust you, or potential customers that have inquired before. This is laser targeted marketing.
10 Your autoresponder handles this for you and you could even schedule weekly s to go out promoting this week s special offer. This is all easily setup to work on autopilot with the right marketing service and autoresponder. The best part is, you can also monitor how well the marketing is working too. Providing vouchers within the to print off, or only sending specific offers and discounts to your list only, allows you to see how well each is working for you. The opportunities are endless! I am sure you are getting lots of great ideas for different campaigns you already run that could be taken to immediately. This is taking your marketing out of the boundary of your business, and to the people that will spend money within your business. YOUR CUSTOMERS! This is only one of many opportunities. Let s now take a quick look at retail opportunities too! 2.Sell More Of Your Products As a business owner, you will no doubt throughout the year carry and stock various retail products relating to what you do. Up until this point, the only real way of selling these products is when customers come in to use one of your services. Well, that is about to change with the use of marketing. With marketing, you can sell your products to customers while they are at home! How? Well, just like the above tip regarding services. As you build an list over time of both customers and potential customers, you have the control over what you want your list to see.
11 If you have a special line of products coming in, then you now have a list of people you can promote these too, thus driving your customers back into your business to buy from you and not a competitor. As we covered earlier, your list is full of customers that have spent money with you before, and with the right offers, will be happy to do it again. This can also work with special discounts you may have on a particular product, or old stock. Rather than just relying on selling and promoting these products in the business, you can now take a more proactive route and market your special offers and discounts to your customers and potential customers via . You are handed a different avenue of marketing, you have never had access to before. The beauty of carrying out marketing in this way, when you build an list which is very simple to do, especially as you have customers coming into your business! You as a business are the only your business to have access to this list. It gives you a clear advantage over every single competitor locally! For this type of marketing and autoresponder to work, you obviously need to build an list. This is easily carried out within a business as earlier explained. It can be as simple as asking for an address when customers are paying and asking if they would like to be updated with offers and discounts. You can also capture addresses via your website too by maybe offering discounts and special offers in return for an address. The possibilities are indeed endless when it comes to marketing and your business, and once setup, works for you in the background leaving you to get on with what you do best, running your business!
12 marketing is growing every single day. Nowadays, just about everybody has an address, and with this, comes a great platform to communicate and market to your customers and potential customers. You cannot get any more targeted than having your very own list of customers and potential customers all happy to receive s from you. This power only grows and grows as your list grows overtime. There is no time like the present to move forward and start building your first list and campaign right now. Each day within your business gives you ample opportunities to grow this list. So, take action and start your campaign today. For every customer that comes into your business from this point, if you are not collecting an address, you are missing out on the opportunity! It doesn t take much to begin! I hope this short report has really opened your eyes to the potential of marketing when carried out properly. These are only a few ideas and tips that you can put into your business today, and the potential, is absolutely staggering. If you have any questions relating to any of the above, do not hesitate to give me a call on , or you can also hit reply on the you received from me with this free report. Keep your eye on your over the coming days and weeks as I have more tips and ideas coming your way, to help move your business forward online! To your online success, Kenneth Ford
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