UPDATE ON IMPLEMENTATION OF THE COMMUNICATION AND INFORMATION STRATEGY - INTERREG VA PROGRAMME

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "UPDATE ON IMPLEMENTATION OF THE COMMUNICATION AND INFORMATION STRATEGY - INTERREG VA PROGRAMME"

Transcription

1 UPDATE ON IMPLEMENTATION OF THE COMMUNICATION AND INFORMATION STRATEGY - INTERREG VA PROGRAMME 1. Overview of Communications Activity The following is an overview of communications activity undertaken by the SEUPB, over the past six months, including the official launch of the INTERREG VA Programme at the start of the year. To date, this activity has focused on the promotion of funding calls under the new Programme along with the co-ordination of a series of sectoral workshops to assist potential beneficiaries. It is worth noting that the SEUPB has been subject to two separate purdah periods for the NI Assembly elections (30 ch to ) and the referendum on UK membership of the EU (27 to 23 June 2016) which has impacted upon the amount of pro-active press coverage generated by the Body. Annex 3 includes the SEUPB s Annual Communications Plan Overview for review and approval by the Programme Monitoring Committee. 2. New Programme Launch Event The INTERREG VA Programme was officially launched on 22 Jan 2016 at the Skainos Centre in East Belfast. The event was attended by over 100 of the SEUPB s key stakeholders including Scottish Cabinet Secretary for Infrastructure and Investment Keith Brown, the (then) Irish Minister of Public Expenditure and Reform, Brendan Howlin TD and the (then) Northern Ireland Finance Minister Mervyn Storey MLA. 1

2 The Communications Team had commissioned a short film highlighting the impact of previous INTERREG IVA funding which was played during the launch event this is available at the below link https://www.youtube.com/watch?v=b_mrrdttzns. The launch event also attracted a significant level of print and broadcast media attention from across the Programme s eligible area including BBC (Scotland), RTÉ and BBC (NI). 3. Promotional Activity Funding Calls for INTERREG VA To help ensure the submission of eligible applications to the new INTERREG VA Programme the Communications Team has undertaken a number of targeted promotional activities including the; Creation and insertion of public notification adverts within the Scottish Herald, the Irish Independent and the Belfast Telegraph (refer to annex 1 for a copy of an advert placed within the Scottish Herald). Issuing of funding call focused press releases across the eligible area of the Programme (within the constraints applied by the NI Assembly election and UK referendum purdah periods). Direct mail out to the SEUPB s database of key stakeholders and potential applicants (circa 2,600 contacts). Co-ordination of 5 separate sectoral workshops in Belfast, Londonderry, Inverness and Dundalk attended by over 150 potential applicants. Use of the SEUPB s existing social media channels to promote the opening of all INTERREG VA funding calls and applicant workshops. (This activity included the uploading of filmed workshop events onto the SEUPB s You Tube Channel). Re-configuration of the SEUPB website to ensure that all relevant information relating to the new INTERREG VA Programme is as accessible as possible. 2

3 Attendees at the R&I (Objectives 1.1) funding call at the Playhouse theatre in Derry- Londonderry. 4. Media Coverage Significant levels of coverage have been secured throughout 2016 in relation to projects in receipt of funding under INTERREG IVA, the official launch of the new INTERREG VA Programme and the various funding calls which have opened under the Programme. (Refer to Annex 2 for a sample of the coverage generated). 3

4 5. SEUPB Website Traffic to the SEUPB website remains high at an average of 2,700 visits per month. The most visited pages include the new Programme Overview pages, the INTERREG VA Funding Call timetable and individual funding call information pages. The Communications Team is currently involved in the development of a new website for the Body. At present it is reviewing a number of suggested design concepts with its appointed web development agency. It is anticipated that the webste will be completed by the end of the summer/early autumn. 6. Social Media Activity The Communications Team has continued to develop the SEUPB s social media presence on Twitter, Facebook, Linkedin and You Tube, with the following results: 4

5 6.1 Twitter This is the most popular social media channel used by the SEUPB, which as of 15/06/16 has 1,240 followers Impressions 0 Jan Apr The above chart relates to the number of impressions received by the SEUPB s twitter account. Impressions are defined as the number of times all of the Body s followers are served a Tweet in their timeline or search results. As of 2016 this reached 48,100 impressions, in comparison to 27,800 recorded in January Retweets Jan Apr Retweets The above chart relates to the number of times SEUPB s followers Retweeted or endorsed a Tweet posted by the Body. As of 2016 this reached a total of 93, with an average of 80 Retweets per month. 5

6 1.40% 1.20% 1.00% 0.80% 0.60% 0.40% 0.20% 0.00% Engagement Rate Jan Apr Engagement Rate The above chart relates to the number of engagements (clicks on a Tweet, Retweets, replies, follows, likes, links, hashtags, profile photo or Tweet expansion) divided by the number of impressions received by the SEUPB s Twitter account. In January 2016 this was recorded at 1.0%, rising to 1.3% in ch Currently the engagement rate stands at 0.9%. 6.2 Facebook Total Page Likes June - 12 June 30-5 June Apr -Apr -Apr -Apr Apr Apr Apr Apr Jan - 31 Jan 18 Jan - 24 Jan 11 Jan - 17 Jan 4 Jan - 10 Jan Total Page Likes The above chart relates to the total number of likes for the SEUPB s Facebook page, which currently stands at 405, in comparison to 324 in January

7 Engagement Rate June - 12 June 30-5 June Apr -Apr -Apr -Apr Apr Apr Apr Apr Jan - 31 Jan 18 Jan - 24 Jan 11 Jan - 17 Jan 4 Jan - 10 Jan Engagement Rate The above chart relates to the weekly engagement rate of the SEUPB s Facebook page. Engagement is defined as the % of people who saw a post and shared, clicked or commented on it. The engagement rate stands at 3.4% as of 12 June SEUPB You Tube Channel 250 Views Jan Apr Views The above chart relates to the total number of views of all content within the SEUPB s You Tube Channel. Current content on the channel includes a number of filmed sectoral workshops for potential project applicants to the INTERREG VA Programme. The average 7

8 number of monthly views from January to stands at 123. Additional content will be uploaded when newly funded projects become active. 6.4 Linkedin Engagement 8.00% 7.00% 6.00% 5.00% 4.00% 3.00% 2.00% 1.00% 0.00% Jan Apr Engagement This chart relates to the engagement rate as defined by how people react to SEUPB updates in terms of comments, likes, clicks or shares. (Please note that no activity was available for ch 2016). The engagement rate for 2016 stands at 7.46%. 6.5 SEUPB Social media analysis Twitter is the best performing social media channel used by the SEUPB, followed by Facebook and Linkedin. The SEUPB s You Tube channel requires more filmed content but this will available as soon as INTERREG VA projects become operational. In order for the SEUPB to further develop its social media presence fresh, relevant content must be uploaded on a daily basis. It is the intention of the Communications Team to encourage all newly funded projects to become active on social media. This will create a network of social media partners and a reservoir of content that can be used to help promote the impact that EU funding is having across the Programme s eligible area. 8

9 7. Corporate Publications Your EU The spring edition of Your EU has been published and has been circulated to the SEUPB s key stakeholders contact list. It is also available on-line at 9

10 Annex 1 Promotional Activity Funding Calls for INTERREG VA Public notice advert in the Scottish Herald for the R&I (Health and life Sciences) funding call under INETRREG VA. 10

11 Annex 2 Sample of Media Coverage Generated Launch Event Coverage - BBC (Scotland) 11

12 Launch event coverage - BBC (NI) 12

13 Launch Event Coverage News Letter 13

14 Launch Event Coverage Daily Mirror 14

15 Launch Event Coverage Irish Independent (online) 15

16 INTERREG IVA Programme coverage Drogheda Viaduct project 16

17 Example of funding call coverage for Environment theme of INTERREG VA BBC (NI) 17

18 Annex 3 Annual Communications Plan Overview (2016) for INTERREG VA Activity Quarter 1 Quarter 2 Quarter 3 Quarter 4 Programme Launch Event X Your EU Magazine X X X europa ( marketing) X X Media Relations including funding call announcements X X X X Placement of public notifications ref new funding calls X Communication Workshops (for new Programme beneficiaries) X Co-ordination of Sectoral Workshops for potential Programme applicants X X Development of new Website X X X Media Briefings on INTERREG VA X X Development of marketing collateral for INTERREG VA X X Social Media Activity X X X X Staff newsletter (internal communications) X X X X 18

19 Create Information and Publicity Guidance for New Programming Period X Media monitoring and evaluation X X X X Programme INTERREG VA Year 2016 Specific Communication Objectives Co-ordinate an official launch event of the new INTERREG VA Programme which attracts attendance from each of the SEUPB s target audience groups and generates positive coverage within print and broadcast media outlets across eligible area. Inform over 500 potential beneficiaries of the eligibility criteria, funding calls, new programme rules and guidance. Create a new corporate website for the SEUPB which attracts over 3,000 page impressions within its first full month of operation. Increase the SEUPB s combined social media presence in terms of engagement on all of its existing channels (Twitter, Facebook, LinkedIn and You Tube). Target Audiences Priority 1 Regional Government; Local Government and Associated Bodies; the EU; Beneficiaries of previous programmes; Citizens; Academic and Research Institutions; Potential Beneficiaries and the Media. Quarter 1 (Jan-) Priority 2 Political (Northern Ireland / Ireland); Business and Business Institutions. Quarter 2 (Apr-Jun) 19

20 Proposed Co-ordinate official launch of the new INTERREG VA Co-ordinate a series of sector specific new Programme calendar of programme. application development workshops across eligible area. activity Create new marketing collateral to include information Continue social media activity to raise profile of new leaflets, nomadic stands and branded merchandise etc for programmes. the new INTERREG VA Programme. Draft Annual Report for Co-ordinate a series of sectoral specific new Programme application development workshops across eligible area. Create first 2016 edition of europa e-zine. New website development. Co-ordinate a series of media briefings on the INTERREG VA Programme. Media relations activity to help generate eligible Programme applications and publicise the sectoral New Website development. workshops for Programme applicants. Media relations activity to help generate eligible Continue social media activity to raise profile of new INTERREG VA Programme. Programme applications and publicise the sectoral workshops for Programme applicants. Media monitoring and evaluation. Produce internal staff e-zine. Produce internal staff e-zine. Media monitoring and evaluation. Produce Winter/Spring edition of Your EU! Magazine. 20

21 Quarter 3 (Jul-Sep) Quarter 4 (Oct-Dec) New website development. Launch new corporate website for the SEUPB. Media relations activity i.e. new funding Media relations activity i.e. new funding announcements. announcements. Continue social media activity to raise profile of new Continue social media activity to raise profile of new programmes. programmes. Create second 2016 edition of europa e-zine. Produce summer edition of Your EU! Magazine. Produce internal staff e-zine. Produce internal staff e-zine. Co-ordinate a series of media briefings on the INTERREG Media monitoring and evaluation. VA Programme. Media monitoring and evaluation. Co-ordinate communication workshops for new Programme beneficiaries. 21

An illustration of how to use the GCS Evaluation framework

An illustration of how to use the GCS Evaluation framework An illustration of how to use the GCS Evaluation framework Project Green Version November 2015 Objectives & Audience Insight for Project Green Organisational goal: to get 30% of UK general public volunteering

More information

Social Media Analytics. Social Media Workshop Twitter Facebook Instagram

Social Media Analytics. Social Media Workshop Twitter Facebook Instagram Social Media Analytics Social Media Workshop Twitter Facebook Instagram 1 What are your communication goals? Community building Informational Complimentary What is your call to action? What do you want

More information

The SEUPB Complaints Procedure

The SEUPB Complaints Procedure The SEUPB Complaints Procedure About the Special EU Programmes Body The Special EU Programmes Body (SEUPB) is a North South Implementation Body responsible for the management and implementation of cross-border

More information

Bidding Procedure ADEE Annual Meetings

Bidding Procedure ADEE Annual Meetings Bidding Procedure ADEE Annual Meetings Guidance to interested parties on bidding procedures for hosting of Association for Dental Education in Europe s annual meeting. Version 4.0 Issued November 2014

More information

Development Plan Scheme No.8

Development Plan Scheme No.8 Development Plan Scheme No.8 March 2016 Development Plan Scheme 8 SESplan Contents 1 BACKGROUND 2 RECENT PROGRESS AND FUTURE MILESTONES 3 ENGAGEMENT AND PARTICIPATION 4 HOW TO GET INVOLVED 2 6 8 13 2

More information

14/23 NHS BLOOD AND TRANSPLANT 30 JANUARY 2014 REPORTS FROM THE UK HEALTH DEPARTMENTS. Reports from Scotland, Wales and Northern Ireland are attached.

14/23 NHS BLOOD AND TRANSPLANT 30 JANUARY 2014 REPORTS FROM THE UK HEALTH DEPARTMENTS. Reports from Scotland, Wales and Northern Ireland are attached. 14/23 NHS BLOOD AND TRANSPLANT 30 JANUARY 2014 REPORTS FROM THE UK HEALTH DEPARTMENTS Reports from Scotland, Wales and Northern Ireland are attached. Lynda Hamlyn Chief Executive January 2014 Scottish

More information

GLASGOW DEVELOPMENT PLAN SCHEME 2016

GLASGOW DEVELOPMENT PLAN SCHEME 2016 GLASGOW DEVELOPMENT PLAN SCHEME 2016 Contents Glasgow s Development Plan Scheme 2016 4 Strategic Development Plan (SDP) 4 Timetable for Strategic Development Plan 5 Glasgow City Development Plan (CDP)

More information

SOCIAL MEDIA STRATEGY 2013 2015

SOCIAL MEDIA STRATEGY 2013 2015 SOCIAL MEDIA STRATEGY 2013 2015 October 2013 1 Contents 1. Background 2. Channels 3. Use 4. Management and Administration 5. Analytics and Reporting 6. Communication and Employee Engagement 7. Timeline

More information

Economic and Social Council

Economic and Social Council United Nations E/CN.3/2016/18 Economic and Social Council Distr.: General 16 December 2015 Original: English Statistical Commission Forty-seventh session 8-11 March 2016 Item 4 (a) of the provisional agenda*

More information

Communications Strategy 2013-16

Communications Strategy 2013-16 Communications Strategy 2013-16 Background The Probation Board (PBNI), established as a publicly appointed Board in 1982, is an executive Non-Departmental Public Body of the Department of Justice. It plays

More information

DIGITAL AND SOCIAL MEDIA TRAINING WORKSHOPS

DIGITAL AND SOCIAL MEDIA TRAINING WORKSHOPS DIGITAL AND SOCIAL MEDIA TRAINING WORKSHOPS WELCOME Over the past five years we ve helped scores of clients including Queen s University Belfast, Allstate NI and The Arts Council of Northern Ireland, upskill

More information

Invitation to tender for social media monitoring agencies

Invitation to tender for social media monitoring agencies Invitation to tender for social media monitoring agencies January 2014 1 1. Introduction Media Trust and Community Channel s flagship campaign, funded by the Big Lottery Fund, sets out to celebrate all

More information

Democratic Services Executive Summary. Quality Descriptors Description Outstanding, sector leading

Democratic Services Executive Summary. Quality Descriptors Description Outstanding, sector leading APPENDIX 1 Democratic Services Executive Summary 1. Democratic Services Assessment 1.1 Overall performance is assessed as very good 1.2 Capacity for improvement is assessed as very good Quality Descriptors

More information

Our Audience. Print Circulation* Readership** Belfast Telegraph daily 42, ,000 Sunday Life - weekly 40, ,000 Total 82, ,000**

Our Audience. Print Circulation* Readership** Belfast Telegraph daily 42, ,000 Sunday Life - weekly 40, ,000 Total 82, ,000** Media Pack 2016 Our Audience Print Circulation* Readership** Belfast Telegraph daily 42,808 155,000 Sunday Life - weekly 40,057 174,000 Total 82,865 290,000** Online monthly*** Page Impressions Unique

More information

Marketing strategy & marketing plan

Marketing strategy & marketing plan Marketing strategy & marketing plan What is a marketing strategy and why is it important? Put simply, marketing is everything that your organisation does to get potential customers, funders and beneficiaries

More information

A Guide to Promoting your Project

A Guide to Promoting your Project Contents 1. Introduction 2. Why Promotion? 3. Channels Traditional Media i. Television ii. Radio iii. Print Digital Media 4. Planning Assigning Roles i. Coordinating ii. Speaking iii. Writing iv. Photographer

More information

12 May Dear Secretary of State and Ministers, THE BBC IN THE DEVOLVED NATIONS: PROGRESS UPDATE

12 May Dear Secretary of State and Ministers, THE BBC IN THE DEVOLVED NATIONS: PROGRESS UPDATE British Broadcasting Corporation NBH 04 A, Broadcasting House, Portland Place, London W1A 1AA From the Director-General 12 May 2016 Secretary of State for Culture, Media and Sport First Minister of Wales

More information

How-To Guide: Twitter Marketing. Content Provided By

How-To Guide: Twitter Marketing. Content Provided By How-To Guide: Twitter Marketing Content Provided By About Twitter Tumblr is a free microblogging service. It is made up of 140 character bursts of information called tweets. Over 555 million users with

More information

Social Networks. Listening and monitoring what happens online Identifying online audiences The main social media tools

Social Networks. Listening and monitoring what happens online Identifying online audiences The main social media tools Communication Handbook - Factsheet 6 Version 1 April 2012 Social Networks Listening and monitoring what happens online Identifying online audiences The main social media tools Complementary to the website,

More information

July 2015. Communications and Marketing Plan 2014-2016

July 2015. Communications and Marketing Plan 2014-2016 Communications and Marketing Plan 2014-2016 1. Executive Summary / Introduction... 3 2. Communications Plan... 4 1. Roles and Responsibilities... 4 2. Communications Calendar... 4 3. Communications Policies...

More information

DERBYSHIRE COUNTY COUNCIL MEETING WITH CABINET MEMBER, HEALTH AND COMMUNITIES. 1 September 2015

DERBYSHIRE COUNTY COUNCIL MEETING WITH CABINET MEMBER, HEALTH AND COMMUNITIES. 1 September 2015 PUBLIC Author: Don Gibbs DERBYSHIRE COUNTY COUNCIL Agenda Item 3(e) MEETING WITH CABINET MEMBER, HEALTH AND COMMUNITIES 1 September 2015 Report of the Strategic Director, Health and Communities 1. Purpose

More information

Explore your archive social media plan

Explore your archive social media plan Explore your archive social media plan This year we hope to build on the online activity in 2014 to increase engagement and reach online. Once again there will be a framework for archives services to take

More information

Invitation to tender: Cardiff Business Council PR and Social Media Marketing

Invitation to tender: Cardiff Business Council PR and Social Media Marketing Invitation to tender: Cardiff Business Council PR and Social Media Marketing July 2015 Introduction: Cardiff Business Council: The destination marketing function of Cardiff sits in The City of Cardiff

More information

Invitation to tender for social research and evaluation consultancies

Invitation to tender for social research and evaluation consultancies Invitation to tender for social research and evaluation consultancies January 2014 1 1. Introduction Media Trust and Community Channel s flagship campaign, funded by the Big Lottery Fund, sets out to celebrate

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

Social Media Management Checklist

Social Media Management Checklist Social Media Management Checklist Facebook Find and like 3-4 pages Comment on 2 pages a day Minimum 1 post a day related to your brand Include a Call To Action when posting Ensure images have the correct

More information

CREATIVE EUROPE. Funding and opportunities for producers. www.creativeeuropeuk.eu @CEDUK_MEDIA #creativeeurope

CREATIVE EUROPE. Funding and opportunities for producers. www.creativeeuropeuk.eu @CEDUK_MEDIA #creativeeurope CREATIVE EUROPE Funding and opportunities for producers www.creativeeuropeuk.eu @CEDUK_MEDIA #creativeeurope Swedish production company Filmlance International received a grant of 1 million to produce

More information

THE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations

THE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations THE ICDD & SOCIAL MEDIA By Betsy Potter, Director of Operations BENEFITS n Relationships n Branding n Learning HOW SHOULD SOCIAL MEDIA BE USED n Integrate n Amplify n Repurpose n Build community n Learn

More information

LOCAL GOVERNMENT REFORM REVISED COMMUNICATIONS STRATEGY & ACTION PLAN

LOCAL GOVERNMENT REFORM REVISED COMMUNICATIONS STRATEGY & ACTION PLAN LOCAL GOVERNMENT REFORM REVISED COMMUNICATIONS STRATEGY & ACTION PLAN Communications Working Group March 2013 Contents Page 1. Mission statement 1 2. Introduction 1 3. Objectives 1 4. Roles and responsibilities

More information

Content Marketing Fundamentals

Content Marketing Fundamentals COURSE Content Marketing Fundamentals LEARNING HOOT 100 GUIDE Courseware Course Level: Intermediate This course is for those looking for guidance on using content (e.g., blog posts, e-books, white papers,

More information

MARKETING SUMMARY LEARNEVENTS.COM. Media supporters: Certified by: Conference media supporter: In association with: learning design live sponsor:

MARKETING SUMMARY LEARNEVENTS.COM. Media supporters: Certified by: Conference media supporter: In association with: learning design live sponsor: MARKETING SUMMARY In association with: Supported by: Conference media supporter: learning design live sponsor: Certified by: Media supporters: british institute LEARNEVENTS.COM Introduction This document

More information

SIGBI Website and Social Media Statistics/Report 1 st November st October 2015 (Year 4)

SIGBI Website and Social Media Statistics/Report 1 st November st October 2015 (Year 4) SIGBI Website and Social Media Statistics/Report 1 st November 2014-31 st October 2015 (Year 4) 1.0 Management Summary Overview Year 4 of the SIGBI Website has seen a further increase in visits of 28%

More information

TARGET: 10% adoption with your online members

TARGET: 10% adoption with your online members GOALS & BEST PRACTICES SaveUp has studied the efforts and successes of current credit union partners. This document outlines a plan with key tactics to increase your positive brand awareness and generate

More information

COMMUNICATIONS & ENGAGEMENT PLAN

COMMUNICATIONS & ENGAGEMENT PLAN COMMUNICATIONS & ENGAGEMENT PLAN 2016-2018 Creating A better environment Creating a better environment contents 1 General...3 1.1 Introduction 1.2 Internal Stakeholders 1.3 External Stakeholders 1.4 Organisational

More information

Draft Communication Plan 2015/16

Draft Communication Plan 2015/16 Draft Communication Plan 2015/16 1 Context This document is a comprehensive guide to communication activities planned in the year 2015/16 including timelines and measurable outcomes. 2 Guiding the plan

More information

Project branding and promotional materials (logo, leaflet, poster, templates), website, online Libraries, data management plan. Deliverable D6.

Project branding and promotional materials (logo, leaflet, poster, templates), website, online Libraries, data management plan. Deliverable D6. Project branding and promotional materials (logo, leaflet, poster, templates), website, online Libraries, data management plan Deliverable D6.1 DD July 2015 Author(s) Iliyana Kuzmova, Pavel Stoev, Margarita

More information

Tips for cost effective marketing in a recession (or at any other time)

Tips for cost effective marketing in a recession (or at any other time) Tips for cost effective marketing in a recession (or at any other time) 20.01.2012 Jagger Creative Communication llp To supplement or substitute other marketing activity, there are low-cost marketing options

More information

Content Management System for internal communication. Deliverable D1.2

Content Management System for internal communication. Deliverable D1.2 Content Management System for internal communication Deliverable D1.2 28 April 2015 Author(s) Iliyana kuzmova, Pavel Stoev, Banjamin Burkhard, Margarita Grudova, Teodor Georgiev, Lyubomir Penev ESMERALDA

More information

Social Media Tips & Tools for Customer Engagement and Growth. Jessica Wilkins Byerly PIP Printing and Marketing Services Burlington, NC

Social Media Tips & Tools for Customer Engagement and Growth. Jessica Wilkins Byerly PIP Printing and Marketing Services Burlington, NC Social Media Tips & Tools for Customer Jessica Wilkins Byerly PIP Printing and Marketing Services Burlington, NC Who Is Growth Marketing? Why should your business use social media? Why should your business

More information

PUBLIC RELATIONS GUIDE

PUBLIC RELATIONS GUIDE PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.

More information

Approaches to Consultation and Engagement by Welsh Local Authorities during the Budget-Setting Process. Good Practice Examples 2014-15

Approaches to Consultation and Engagement by Welsh Local Authorities during the Budget-Setting Process. Good Practice Examples 2014-15 Approaches to Consultation and Engagement by Welsh Local Authorities during the Budget-Setting Process Good Practice Examples 2014-15 Table of Contents Introduction... 3 Engagement... 4 Case Study 1: Carmarthenshire

More information

YOUR LOGO HERE. Online Communication Plan

YOUR LOGO HERE. Online Communication Plan YOUR LOGO HERE Online Communication Plan Jan 2016 June 2017 Template by Upleaf Table of Contents I. Strategy Overview.....2 II. Communication Platforms....4 III. Messaging...6 IV. Campaigns....10 V. Activities...12

More information

How to Make Your Meetings and Events

How to Make Your Meetings and Events How to Make Your Meetings and Events Contents: 1. Lay the Foundation Build a Community 2. Choose Your Tech Tools Create an Event App Develop a Social Presence Incorporate Digital Technology 3. Turn Tools

More information

Congratulations on getting a grant from the Big Lottery Fund.

Congratulations on getting a grant from the Big Lottery Fund. Publicity guidance 1 Congratulations on getting a grant from the Big Lottery Fund. We want you to promote your project as widely as possible and we have written this guide to help you do this. Promoting

More information

3:3 3 BANDS IN 3 YEARS

3:3 3 BANDS IN 3 YEARS 3:3 3 BANDS IN 3 YEARS Contents 1. Welcome... 2 2. What is 3:3 Three Bands in Three Years?... 2 3. Who can apply?... 2 4. How to apply?... 3 5. How will my application be assessed?... 4 6. Timeline...

More information

C O M M U N I C A T I O N S I N C. Email Marketing. Presented by Claudia Guerrero

C O M M U N I C A T I O N S I N C. Email Marketing. Presented by Claudia Guerrero C O M M U N I C A T I O N S I N C. Email Marketing Presented by Claudia Guerrero How does it all fit together? Email Stats Email is the number one use of online technology. It is still used by 60% of Internet

More information

American Graduate: Let s Make It Happen Social Media Best Practices

American Graduate: Let s Make It Happen Social Media Best Practices American Graduate: Let s Make It Happen Social Media Best Practices Making the best of your American Graduate efforts includes creating a social media strategy. How do I post in 140 characters? What makes

More information

Student Volunteering Network National Committee Roles & Responsibilities

Student Volunteering Network National Committee Roles & Responsibilities Student Volunteering Network National Committee Roles & Responsibilities 2015-2016 The Student Volunteering Network National Committee next year will comprise of the following positions: Chair Vice Chair

More information

Glasgow Kelvin College. Financial Control Committee. UK Government Spending Review. Report by Vice Principal Finance & Corporate Services

Glasgow Kelvin College. Financial Control Committee. UK Government Spending Review. Report by Vice Principal Finance & Corporate Services Glasgow Kelvin College Item 15 For Information Financial Control Committee UK Government Spending Review Report by Vice Principal Finance & Corporate Services 1. Introduction The purpose of this report

More information

1 www.socialscoup.com

1 www.socialscoup.com www.socialscoup.com 1 Index Revision History Revision Date Description 01 Jan 2015 Socialscoup User Guide 1.0.1 Contents 1. Login 6 1.1 Using Facebook 6 1.2 Using Google+ 7 1.3 Using Registered mail id

More information

Master Paid Advertising in Social Media

Master Paid Advertising in Social Media Master Paid Advertising in Social Media Reach People Interested in Your Services Guide Introduction There is a plethora of marketing options within social media. Think your budget and business isn t big

More information

TWITTER. -Overview- Direct Messages

TWITTER. -Overview- Direct Messages TWITTER -Overview- Twitter is a platform where users can share thoughts, news, information, and links in messages of 140 characters or less known as tweets. Users follow each other in order to stay apprised

More information

2014 IABC Chapter Management Awards / Atlanta / Communications Work Plan General

2014 IABC Chapter Management Awards / Atlanta / Communications Work Plan General 2014 IABC Chapter Management Awards / Atlanta / Communications Work Plan General IABC/Atlanta s 2013 communications strategy was to promote the value of an IABC membership and IABC s programming, as well

More information

QUEEN S UNIVERSITY BELFAST STUDENT FINANCE FRAMEWORK C O N T E N T S

QUEEN S UNIVERSITY BELFAST STUDENT FINANCE FRAMEWORK C O N T E N T S FINAL QUEEN S UNIVERSITY BELFAST STUDENT FINANCE FRAMEWORK C O N T E N T S Section 1. Introduction 2. Tuition Fees Setting and Approval Mechanism 2.1 Approval Process 2.2 Fees set by Government 2.3 Calculation

More information

The Highland Council

The Highland Council The Highland Council Communities and Partnerships Committee 9 June 2016 Corporate Communications Strategy Update Report by Corporate Communications Manager Summary Agenda Item Report No 7 CP 13/16 A 2

More information

How to Market Your Events and Create Buzz. Building Community Experiences

How to Market Your Events and Create Buzz. Building Community Experiences How to Market Your Events and Create Buzz Building Community Experiences COMPANY PROFILE Established in 2006, CityEvents is a boutique event planning and marketing company. CityEvents has a flair for creative

More information

Banking Taskforce. Appeals Process. Independent External Reviewer. Quarterly Report

Banking Taskforce. Appeals Process. Independent External Reviewer. Quarterly Report Banking Taskforce Appeals Process Independent External Reviewer Quarterly Report July - September 2014 Table of Contents 1. Introduction and Summary... 2 2. Comments on Numbers... 4 3. Other Issues...

More information

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014 Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community

More information

Research and information management strategy 2015-18. Using research and managing information to ensure delivery of the Commission s objectives

Research and information management strategy 2015-18. Using research and managing information to ensure delivery of the Commission s objectives Research and information management strategy 2015-18 Using research and managing information to ensure delivery of the Commission s objectives 1 1. Introduction This strategy sets out a range of research

More information

Public Relations. Assessment Report 2010-2011

Public Relations. Assessment Report 2010-2011 Public Relations Assessment Report 2010-2011 Mission/Purpose The Department of Public Relations strives to provide complete, timely and accurate University information to external and internal stakeholders

More information

Social Media, How To Guide for American Express Merchants

Social Media, How To Guide for American Express Merchants Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What

More information

Marketing Guide for Authors

Marketing Guide for Authors Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.

More information

LOTTO THANKS Celebrating Scotland's Summer of Sport

LOTTO THANKS Celebrating Scotland's Summer of Sport LOTTO THANKS Celebrating Scotland's Summer of Sport Category: PR Word count: 1518 Over the last 20 years, the National Lottery has changed the face of sport in the UK. As Glasgow 2014 approached, the National

More information

All pricing is in U.S. Dollars. Contact the HFTP Marketing Department for more information: Jennifer Lee, CAE, HFTP CMO jennifer.lee@hftp.

All pricing is in U.S. Dollars. Contact the HFTP Marketing Department for more information: Jennifer Lee, CAE, HFTP CMO jennifer.lee@hftp. HFTP AUDIENCE HFTP is the source and resource for hospitality finance and technology information. We are a global nonprofit association that uniquely understands the hospitality industry s problems. We

More information

AGREEMENT. between the United Kingdom Government and the Scottish Government on a referendum on independence for Scotland

AGREEMENT. between the United Kingdom Government and the Scottish Government on a referendum on independence for Scotland AGREEMENT between the United Kingdom Government and the Scottish Government on a referendum on independence for Scotland Edinburgh, 15 October 2012 AGREEMENT between the United Kingdom Government and

More information

Why #Gigatown was the worst social media campaign ever. - Henry Cooke, Stuff, 12 November 2014

Why #Gigatown was the worst social media campaign ever. - Henry Cooke, Stuff, 12 November 2014 Why #Gigatown was the worst social media campaign ever. - Henry Cooke, Stuff, 12 November 2014 It took the best tool we have for mass public conversation, and turned it into an ad. A commercial plaything.

More information

Post interesting and relevant content over time; sales messaging on social channels should be limited. This will help us retain consumers over time.

Post interesting and relevant content over time; sales messaging on social channels should be limited. This will help us retain consumers over time. Publish Don t market Share solid content with the Calgary Stampede audience based on your weekly and monthly social media reports. If a piece of content receives an engagement score of less than 2.5% that

More information

GLA Social Media Guidelines Contents

GLA Social Media Guidelines Contents GLA Social Media Guidelines Contents Introduction... 2 The GLA s official social media channels... 2 Process... 2 Legal considerations & the Code of Conduct... 6 Pre-election periods (General elections,

More information

B B Q. Campaigns That Drive Action ~ Newsletters & Announcements featuring Email and Social Engagement

B B Q. Campaigns That Drive Action ~ Newsletters & Announcements featuring Email and Social Engagement 2014 Halfmoon Yoga B B Q Campaigns That Drive Action ~ Newsletters & Announcements featuring Email and Social Engagement Anissa Starnes Director, National Organizations astarnes@constantcontact.com facebook.com/anissactct

More information

Social Media Management Pricing

Social Media Management Pricing Social Media Management Pricing Facebook Monthly Management Packages Option 1 Connecting with your customers Four posts relevant to the company, organization and/or customers. Up to two custom branded

More information

Galloway and Southern Ayrshire Biosphere Overview and Update ITEM 7

Galloway and Southern Ayrshire Biosphere Overview and Update ITEM 7 Galloway and Southern Ayrshire Biosphere Overview and Update ITEM 7 PURPOSE OF THE REPORT 1. To advise and update members of the Biosphere Partnership Board on work undertaken to progress towards UNESCO

More information

Visit Wexford News & Events Visit Wexford has a brand new look.

Visit Wexford News & Events Visit Wexford has a brand new look. Welcome to our quarterly email newsletter, for all the latest Visit Wexford news. If you or any of your team would like to be added directly to our email list please contact us by emailing hello@visitwexford.ie

More information

Marketing and Promoting Your Cooperative Through Social Media. How social media can be a success for your housing cooperative

Marketing and Promoting Your Cooperative Through Social Media. How social media can be a success for your housing cooperative Marketing and Promoting Your Cooperative Through Social Media How social media can be a success for your housing cooperative The History of Social Media First email sent Geocities, first social network

More information

G E T T I NG STA RTE D W ITH TWITTER

G E T T I NG STA RTE D W ITH TWITTER PR AC T I C E BRI E F I NG : G E T T I NG STA RTE D W ITH TWITTER INTRODUCTION Twitter is an online social networking service. Users send and receive textbased messages of up to 140 characters. Twitter

More information

Take Advantage of Social Media. Monitoring. www.intelligencepathways.com

Take Advantage of Social Media. Monitoring. www.intelligencepathways.com Take Advantage of Social Media Monitoring WHY PERFORM COMPETITIVE ANALYSIS ON SOCIAL MEDIA? Analysis of social media is an important part of a competitor overview analysis, no matter if you have just started

More information

DMI ME. Professional Diploma in Digital Marketing. www.dmime.com phone: +971 4 454 0364 marketing@dmime.com. DIGITAL MARKETING INSTITUTE Middle East

DMI ME. Professional Diploma in Digital Marketing. www.dmime.com phone: +971 4 454 0364 marketing@dmime.com. DIGITAL MARKETING INSTITUTE Middle East DMI ME DIGITAL MARKETING INSTITUTE Middle East Professional Diploma in Digital Marketing www.dmime.com phone: +971 4 454 0364 marketing@dmime.com Professional Diploma in Digital Marketing Introduction

More information

Your Sponsor Benefits At Work

Your Sponsor Benefits At Work Your Sponsor Benefits At Work IAA Foundation & Illinois Agriculture in the Classroom 2016 Event Metrics Details Sponsor Recognition & Mentions through multi-media channels Event Publicity & Sponsor Mention

More information

Social Media for Research

Social Media for Research Social Media for Research Krista Jensen Knowledge Mobilization Officer Office of Research Services York University 1 Friday, March 13, 2015 2 https://www.youtube.com/watch?v=0euel3n7fds Agenda Why Use

More information

Magnox Limited. Supply Chain External Communications Plan

Magnox Limited. Supply Chain External Communications Plan Magnox Limited Supply Chain External Communications Plan September 2016 Contents 1 Background and Overall Objectives 3 2 Communication Objectives 3 3 External Stakeholders 4 4 Key Messages 4 5 Communication

More information

QUEEN S UNIVERSITY BELFAST. STUDENT FINANCE FRAMEWORK 2015-16 Revised November 2014 C O N T E N T S

QUEEN S UNIVERSITY BELFAST. STUDENT FINANCE FRAMEWORK 2015-16 Revised November 2014 C O N T E N T S QUEEN S UNIVERSITY BELFAST Annex A STUDENT FINANCE FRAMEWORK 2015-16 Revised November 2014 C O N T E N T S Section 1. Introduction 2. Tuition Fees Setting and Approval Mechanism 2.1 Approval Process 2.2

More information

IN-HOUSE VIDEO PRODUCTION AND MARKETING TRAINING

IN-HOUSE VIDEO PRODUCTION AND MARKETING TRAINING IN-HOUSE VIDEO PRODUCTION AND MARKETING TRAINING Overview Quality, compelling video content makes you stand out online. Video can be a hugely effective way to help inform, entertain and engage with your

More information

DIGITAL COMMUNICATIONS: SOCIAL MEDIA FOR B2B BUSINESS

DIGITAL COMMUNICATIONS: SOCIAL MEDIA FOR B2B BUSINESS DIGITAL COMMUNICATIONS: SOCIAL MEDIA FOR B2B BUSINESS A WHITE PAPER BY THE HENLEY GROUP WHAT DOES SOCIAL MEDIA MEAN TO YOU? Perhaps you associate social media with celebrities tweeting what they had for

More information

Communication Plan. for the. ATLANTIC AREA 2007-2013 Transnational Cooperation Programme

Communication Plan. for the. ATLANTIC AREA 2007-2013 Transnational Cooperation Programme Communication Plan for the ATLANTIC AREA 2007-2013 Transnational Cooperation Programme Prepared by the Managing Authority 18 January 2008 Index 0. Introduction... 2 1. Communication Strategy... 2 1.1

More information

Writing a press release and speaking to the media: for local and national support groups in. England, Northern Ireland, Scotland and Wales

Writing a press release and speaking to the media: for local and national support groups in. England, Northern Ireland, Scotland and Wales Writing a press release and speaking to the media: for local and national support groups in England, Northern Ireland, Scotland and Wales 2 Contents page Introduction 3 What should be in your press release?

More information

Dean College Social Media Handbook

Dean College Social Media Handbook Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the

More information

Social Media Strategy

Social Media Strategy Social Media Strategy Let s get social! Welcome to Social Media Strategy! This strategy will help you create, develop, build and manage your social media presence while simultaneously training your team

More information

BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING COVER PHOTOS

BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING COVER PHOTOS BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING Each social media website has a recommended size for all images, including the cover photo, profile photo, timeline images, and any other multimedia

More information

Soterios C. Zoulas, MA, APR 4 DiTullio Drive Framingham, MA 01701 Home: (508) 788-7709 Office: (617) 745-3610

Soterios C. Zoulas, MA, APR 4 DiTullio Drive Framingham, MA 01701 Home: (508) 788-7709 Office: (617) 745-3610 Soterios C. Zoulas, MA, APR 4 DiTullio Drive Framingham, MA 01701 Home: (508) 788-7709 Office: (617) 745-3610 College Teaching: June, 2002 to Present Eastern Nazarene College Quincy, MA 02170 Full time

More information

NHS funding and expenditure

NHS funding and expenditure NHS funding and expenditure Standard Note: SN/SG/ Last updated: April Author: Rachael Harker, Social and General Statistics Expenditure on the NHS has risen rapidly and consistently since it was established

More information

B. Leadership Election 2016 Candidate Code of Conduct

B. Leadership Election 2016 Candidate Code of Conduct B. Leadership Election 2016 Candidate Code of Conduct 1. This code of conduct has been produced for all aspiring candidates and validly nominated candidates in the selection of Leader of the Labour Party

More information

Tips, Tricks and Best Practices

Tips, Tricks and Best Practices Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big

More information

a guide to social networking for massage therapists

a guide to social networking for massage therapists a guide to social networking for massage therapists table of contents 2 3 5 6 7 8 9 10 11 12 13 get the facts first the importance of social media, different types of social media and what twitter can

More information

Digital TV switchover: Social media

Digital TV switchover: Social media Digital TV switchover: Social media By Matt Heselden, Social media lead Summary With the growth in popularity of social media, we recognised that increasing numbers of consumers and opinion formers would

More information

Social Media Strategy Workbook

Social Media Strategy Workbook Social Media Strategy Workbook contents contents Overview of Social Media.................... Resourcing & Managment of Social Media....... Audiences.................................. Social Media Channels

More information

Social Media Get Beyond the Hype and Find Out the True Business Value

Social Media Get Beyond the Hype and Find Out the True Business Value Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 1 Webinar Audio Options Mic & Speakers

More information

BBC News Channel. Part l: Key characteristics of the service

BBC News Channel. Part l: Key characteristics of the service BBC News Channel Part l: Key characteristics of the service This service licence describes the most important characteristics of BBC News Channel, including how it contributes to the BBC s public purposes.

More information

Training sponsored by. Twitter 101. Haley Hebert Nicole Hyslop. LEWIS Pulse

Training sponsored by. Twitter 101. Haley Hebert Nicole Hyslop. LEWIS Pulse Training sponsored by Twitter 101 Haley Hebert Nicole Hyslop LEWIS Pulse Agenda Twitter language 101 Why is Twitter an important channel? Potential Goals for a Twitter Handle Constructing a Twitter Strategy

More information

TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE GET THE MOST OUT OF YOUR TRADESHOW INVESTMENT

TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE GET THE MOST OUT OF YOUR TRADESHOW INVESTMENT TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE GET THE MOST OUT OF YOUR TRADESHOW INVESTMENT INTERNATIONAL VISION EXPO PUBLIC RELATIONS OPPORTUNITIES International Vision Expo offers several complimentary

More information

Derry City and Strabane District Council will run its promotional Campaign for this year s Hallowe en Festival from 17 th August 2 nd November.

Derry City and Strabane District Council will run its promotional Campaign for this year s Hallowe en Festival from 17 th August 2 nd November. RISE OF THE RIVER GODS Halloween Derry Strabane Marketing Plan Background Derry City and Strabane District Council will run its promotional Campaign for this year s Hallowe en Festival from 17 th August

More information

PPC/AdWords CONTENT SOCIAL. design. and more... SEO

PPC/AdWords CONTENT SOCIAL. design. and more... SEO PPC/AdWords CONTENT design SEO SOCIAL and more... adwords / pay per click PPC CASE STUDY ONE Tradesman More for their money. Client was paying a 1000 monthly AdWords budget to one of Britain's best known

More information