Certificate In Strategic Internal Communications

Transcription

1 Certificate In Strategic Internal Communications Your Comprehensive Guide For Designing And Implementing An Effective Internal Communication Strategy On This Course, You Will: 1. Formulate a successful internal communications strategy by identifying the critical criteria 2. Acquire the necessary tools and techniques to assess your current internal communications processes 3. Tailor your messages to ensure they get noticed by your target groups Led by Peter Hofmann 4. Improve your existing internal communications processes by utilising proven, best practice models 5. Adopt effective methods to continuously improve your communications strategy Drive Your Message Home And Secure Buy-In For Your Corporate Vision Look Out For Our New Training Locations an event

2 Meet Your Expert Course Leader The George Washington University School of Business, Informa s Academic Partner, is dedicated to excellence: in its teaching and research about management, in the public and private sectors, within the United States and internationally. The school has a 75 year history of preparing men and women for leadership in both the public and private sectors. Known internationally for its dedication to academic excellence, the school draws students from all parts of the United States and around the world. Beyond first class teaching and scholarship, the school s faculty offers practical experience in the issues and challenges confronting business and government. Its research centres link faculty and students with US and international business and government organisations. Recent distance learning initiatives have expanded the school s global reach. Course Requirements And Certificates Delegates must meet two criteria to be eligible for an Informa/GW Certificate of Completion for a course: 1. Satisfactory attendance delegates must attend all sessions of the course. Delegates who miss more than 2 hours of the course sessions will not be eligible to sit the course assessment 2. Successful completion of the course assessment Delegates who do not meet these criteria will receive an Informa Certificate of Attendance. If delegates have not attended all sessions, the Certificate will clearly state the number of hours attended. Course Assessment Informa is proud to run the Certificate in Strategic Internal Communications course in association with George Washington University, offering delegates recognition through assessment. The assessment process for this course will be informal. Your course director will assess your level of participation and understanding of the material through your contributions to the various group exercises that are included throughout the course. Peter Hofmann is an Executive Director of MFX Options and Solutions (Pty) Ltd, specialising in business management and corporate strategic and operational management consulting. The platform for his current business focus was established through his exposure to the holistic corporate business environment where he built a successful career over two decades, having established and built up successful departments focused on operational and executive management and board liaison. His integral involvement with projects undertaken by MFX have been for a range of international clients including: Strategic business plans, functional plans and processes, supply chain management, strategic planning and ERP process analysis for implementation of ERP systems The development and implementation of performance strategies for business units, comprising of individual projects SAP HR, finance, supervisory development, internal communications systems and procedures Development of five-year strategies on an annual basis, customer surveys and measurement, business unit strategies and electronic customer-focused marketing campaigns The development of performance related communication strategies and strategy implementations Internal communication surveys to assess the effectiveness of internal communication and to develop communication strategies, policies and related detailed implementation plans Read What Past Delegates Said About Peter s Course: The trainer is one of the best I have ever met. He used different ways to deliver knowledge using group activities, videos etc Abeer Ibrahim Allouz, Assistant Marketing Manager Mashreq Bank PSC, UAE It is a great communication course Marwan Al Otaiba, Buyer Mubadala Development, UAE Who Should Attend This cutting edge course is created for professionals interested in maximising internal communications in their companies. From Department Heads and HR Directors to Internal Communications Managers and PR Managers, this course is for everyone interested in engaging their employees and creating an ambassadorial workforce. Would you like to run this course in-house? Our in-house training division Tel: cts@informa.com

3 Certificate In Strategic Internal Communications Course Timings: Registration will be at on Day One. Course sessions will start promptly at 08:30 and end at 14:30. There will be breaks for refreshments at approximately 10:30 and 12:30 and lunch will be served at the end of each day s session Course Introduction Organisations continue to be influenced by the cost-focused, value-centric business economy. Technology continuously influences business models, with overhead costs in the enterprise being subject to profound scrutiny. Internal communications professionals are under continuous pressure to deliver value that can be supported both on a quantitative and qualitative basis. In these times, the organisations at the forefront of good business practice including best practice in internal communications processes ensure their long-term sustainability through distinguishing themselves as great companies rather than just good companies. Organisational performance is, to a great extent, influenced by the motivational level of employees a key business asset in driving improvement in value created. This, in turn, is impacted by the degree to which employees are kept abreast of organisational performance and positioning, influenced by their awareness levels. Organisations that are focused on sound internal communications systems, structures and processes continue to reap the benefits of progressively improving their competitive position to promote the sustainability of their operations. The Certificate In Strategic Internal Communications course will cover important internal communications challenges you face and give you the critical solutions and best practice examples that can assist you in the future. It will provide you with the basis to apply this information within your business environment to achieve the results you need. The course will also guide you in designing a streamlined and effective internal communications strategy for your organisation and teach you how to improve organisational performance through an understanding of key topics including: Strategic analysis, strategy implementation and formulating strategic action plans Hard and soft objective setting with Quantity, Quality, Cost, People and the Environment (QQCPE) Identifying and dealing with different personality types Using information technology to drive improved internal communications Identifying Critical Success Factors (CSF) Conducting a needs analysis and undertaking internal customer research SWOT analysis Individual Performance Agreements (IPA) Service Level Agreements (SLA) Internationally recognised expert Peter Hofmann will guide you in quantifying your goals and achievements via internal surveys on attitude, communications and awareness. Module One Understand The Link Between Internal Communication And The Organisational Strategy An introduction to strategy The strategic environment Abilities to be competitive Elements of strategic management Strategic analysis - a communications perspective PEST analysis Understand the business cycle from an economic environmental perspective The 5-Forces model and its application in communications Business positioning based on market share and market growth Analyse influences using the 7-P model Internal analysis using the 7-S framework Explore the applications of the Quantity, Quality, Cost, People and the Environment (QQCPE) model in order to determine their relevance to your internal communications strategy Explore the value chain and the role it plays in evaluating your internal communications objectives Identifying internal customers and internal customers needs based on a value chain evaluation Strategy implementation Formulating strategic action plans Review the link between internal communications and the organisational strategy Module Two Defining Your Internal Communication Objectives And Utilising Tools To Understand The Needs Of Your Internal Customers Determine what you want to communicate Ascertain what the key messages are for your organisation and various departments Research to understand your organisation s strategy T:

4 Establishing objectives for your internal communications strategy Establish your target audience Internal customers and employees Formulate the best means of reaching your audience Communications channels Using technology as a channel to reach your audience Social media Evaluate if your messages are reaching your audience Review proven methods to identify your internal customers The five client roles Understanding different working styles Managing customer expectations based on working styles Undertake a self-analysis based on your working style Group Video Review a video about identifying and dealing with different types of people Module Three Assess Your Current Internal Communications Process With Proven Tools And Techniques Understand your role as an internal consultant within your organisation Build personal and professional credibility Build rapport and trust through an understanding of the key elements Overcoming common problems and critical success factors Internal consultancy techniques Agree on goals and objectives Preparation and planning Questioning and listening for best results Conduct a needs analysis of your internal communications by gathering internal customers information How to conduct customer research Identifying the gaps in delivery and expectation Utilise the Service Quality Methodology (SQM) to cover all target audiences Review the application of the Service Quality Methodology Building survey models Analysing survey data and providing feedback to your internal customers Group Video Review a video of communications problems between management and employees for group discussion Develop a survey for your communications strategy Module Four Building An Essential Communications Framework And Developing Your Strategic Plan SWOT analysis of your department s communications ability using your internal customers responses Utilise specific assessing skills and support systems required to carry out your strategy effectively Clarifying and communicating the vision and values of your team Team and individual direction Specific team performance goals Skills requirements Identify the importance of an Individual Performance Agreement (IPA) Establish an IPA based on your communications objectives Develop and enter into Service Level Agreements (SLAs) with your internal customers to support strategy execution Methods to improve the perception of your department 10 tips for raising the profile communications framework Components of a communications framework Channel selection Developing a communications framework and an internal communications strategic plan Review a case study of a listed company employing 40,000 people that embarked on a communications drive focused on performance improvement to achieve an organisational strategic objective Build an essential communications framework and develop your internal communications strategic plan Attitude, communications and awareness surveys to identify your communications objectives The key advantages of conducting surveys Survey attributes and limitations T:

5 Certificate In Strategic Internal Communications FIVE WAYS TO REGISTER Informa Middle East P.O Box 9428, Dubai, UAE register-mea@informa.com Our in-house training division Would you like to run this course in-house? Save training $$ and create learning experiences relevant to your business. To customise this course and increase value and impact, contact Leigh Kendall on or the team at cts@informa.com Course Certificate In Strategic Internal Communications (BC5699) May 2015 Course Certificate In Strategic Internal Communications (BC5700) December February March 2015 Final Fee US$ 3,995 US$ 4,595 US$ 4,795 4 October October 2015 Final Fee US$ 3,995 US$ 4,595 US$ 4,795 Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive an Informa/GW Certificate of Completion. DISCOUNTS AVAILABLE FOR 2 OR MORE PEOPLE CALL: a.watts@informa.com All registrations are subject to our terms and conditions which are available at Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full. DELEGATE DETAILS First Name: Surname: Job Title: Company: Address: Postal Code: Country: City: Tel: Mobile: Fax: PAYMENTS A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. AVOID VISA DELAYS BOOK NOW Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-gcc nationals may take several weeks to process. CANCELLATION If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge. Registration fees for registrations cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time. EVENT VENUE: Jumeirah Emirates Towers Hotel, Dubai, UAE Tel: The Address Hotel, Dubai Marina, Dubai, UAE Tel: ACCOMMODATION DETAILS: WEB BC5699/BC5700 We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Informa Hospitality Desk for assistance on: Tel: Fax: hospitality@informa.com All registrations are subject to acceptance by Informa which will be confirmed to you in writing. Due to unforeseen circumstances, the programme may change and Informa reserves the right to alter the venue and/or speakers or topics. SN/DC Business Copyright Informa Middle East Ltd