Facebook and Twitter. Social media analytics using native connectors for Twitter and Facebook

Transcription

1 Facebook and Twitter Social media analytics using native connectors for Twitter and Facebook

2 About the Speaker Prittam Bagani Director, Product Management Prittam started working for MicroStrategy in He has held positions across different departments including Technology, Marketing and Product Management. Prittam currently holds the position of Director, Product Management and is responsible for leading Product Management efforts for MicroStrategy s self-service analytics capabilities. Prittam holds a BS in industrial Engineering and an MS Quality and Manufacturing Management.

3 Agenda At a glance Introduction to Social Analytics MicroStrategy connectivity to Facebook and Twitter Demo

4 What is Social Analytics Lets start with the basic definition Social analytics is monitoring, analyzing, measuring and interpreting digital interactions and relationships of people, topics, ideas and content. Interactions occur in workplace and external-facing communities. Social analytics include sentiment analysis, natural-language processing and social networking analysis (influencer identification, profiling and scoring), and advanced techniques such as text analysis, predictive modeling and recommendations, and automated identification and classification of subject/topic, people or content. Source: Gartner IT Glossary

5 Social Networking sites Top 5 #1 1.1B - Estimated Unique Monthly Visitors #2 - Alexa Rank #2 310M - Estimated Unique Monthly Visitors #8 - Alexa Rank #3 255M - Estimated Unique Monthly Visitors #9 - Alexa Rank #4 250M - Estimated Unique Monthly Visitors #26 - Alexa Rank #5 120M - Estimated Unique Monthly Visitors #NA- Alexa Rank

6 Google Trends Social Analytics and Social Media Analytics Facebook Brand Pages launched Facebook and Twitter advertising launched Social Analytics Social Media Analytics

7 MicroStrategy Connectivity to Facebook and Twitter High-level steps Case 1: When using MicroStrategy Desktop Just log in with your account credentials and you are all set! Case 2: When using MicroStrategy Web Make sure you have Web Data Import privilege Configure MicroStrategy Web as a remote access application for Facebook/ Twitter. Once you do this you will get a Client ID and Client Secret from Facebook/Twitter. When connecting to Facebook/Twitter from MicroStrategy Web you need Client ID, Client Secret and Callback URL as OAuth Parametrs For detailed Steps you can refer to MicroStrategy Installation and Configuration Guide

8 Social Analytics Can Have Different Favors Some examples Example of a simple application: Monitoring the Facebook page of a product or a service and keeping track of the user engagement on the page such as likes and comments. For example, Toyota analyzing their and their competitors Facebook page to gain insight on relative engagement and social interactions. Example of a relatively sophisticated application: Building a application that brings together data from multiple social networking sites like LinkedIn, Facebook pages, Twitter, YouTube, etc. To monitor user engagement with company s brand. For example, monitoring the response of a Super Bowl ad across all social channels.

9 MicroStrategy for Facebook Out-of-the-box connectors demo!

10 MicroStrategy for Twitter Out-of-the-box connectors demo!

11 There are many ways to access social data MicroStrategy will help understand your brands social pulse!

12 Regardless of how you access social data MicroStrategy can provide you a platform for building rich social analytics applications Multi-source and easier data access Richer Dashboard / visualizations capabilities Advanced Analytics Stunning Mobile Apps that allow write-back Distribution and Proactive Notifications Exploratory Data Analysis and data wrangling Combine Social data with corporate data or other sources. Data can be combined onthe-fly using MicroStrategy Data Import functionality or can be combined by creating a robust schema layer using MicroStrategy Architect. Build stunning dashboards using the rich functionality the MicroStrategy offers and benefit from virtually unlimited visualizations that can be built inside MicroStrategy. Perform sophisticated analytics using the built-in analytical functions or by integrating with 3 rd party solutions like R or SPSS. Build mobile apps that will drive adoption and excitement. The apps can be built for multiple OS and can be used for bidirectional communication. Get notifications and alerts proactively based on a specified criteria. Send personalized analytics to large number of users using MicroStrategy Distribution Services. Connect to social data, blend it with other sources and perform rapid-fire iterative analytics to gain better insights into your consumers and there social interactions using MicroStrategy Visual Insight and Data Wrangling.

13 Thank You!