Easily add Maps and Geo Analytics in MicroStrategy

Transcription

1 Easily add Maps and Geo Analytics in MicroStrategy

2 Agenda Introduction Configure to use Maps in MicroStrategy MicroStrategy Geo Analysis Capabilities and Examples Key Takeaways and Q&A

3 Why Geospatial Analysis is Important? Better insights into data and additional context Works great at all levels big picture or detailed analysis Naturally inquisitive Lot of fun to work with! Gartner now considers Geospatial and location intelligence to be one of its key criteria for evaluating Business Intelligence and Analytics Platforms.

4 Maps + Data = Recipe for Great Insights! London. Broad Street cholera outbreak A deadly outbreak of cholera occurred near Broad Street in Soho district of London. Over 500 people died in a matter of days. John Snow, an Epidemiologist studying the outbreak created a visual representation of the situation using a Map (on left)

5 Maps + Data = Recipe for Great Insights! London. Broad Street cholera outbreak John Snow used a street map to plot every cholera related death to illustrate how cases of cholera were centered on the Broad Street pump. The bars on the left represents death count due to cholera. Great examples of how maps can provide tremendous insights help in solveing problems

6 MicroStrategy Provides Multiple Options Whatever your geospatial needs, MicroStrategy has the solution Free out-of-thebox ESRI Maps Available in MicroStrategy Analytics Enterprise (9.4.1 & later) Automatically enabled for Analytics Desktop Out of the box integration with Google Maps and with ESRI on-premise Requires paid licenses purchased from Google & ESRI, respectively Integration with 3 rd party GIS partners including PB MapINfo, and Visual Crossing Free Mobile Mapping Apple Map on ios Google Map on Android

7 Agenda Introduction Configure to use Maps in MicroStrategy MicroStrategy Geo Analysis Capabilities and Examples Key Takeaways and Q&A

8 Configuring ESRI Maps MicroStrategy provides cloud-based ESRI maps free, out-of-the-box. Automatically enabled for Analytics Desktop To activate free connector for MicroStrategy Analytics Enterprise: Contact MicroStrategy Technical Support to obtain a MicroStrategy Map key Open the esriconfig.xml file, located under WEB-INF\xml\config in the MicroStrategy Web installation directory Add the MicroStrategy Map key as the value of the <apps> (shown below) <apps>microstrategy Map key from Technical Support</apps> Save the esriconfig.xml file Restart your web server to apply your changes Detailed Instructions:

9 Configuring Google Maps MicroStrategy supports integration with cloud-based Google Maps, out-of-the-box. Install the GIS Connector for Google Maps Obtain a Google Maps license and register your domain Copy the plug-in and configure the Map widget for Google Maps Add Map widget for Google Maps to the list of visualizations Detailed Instructions:

10 Agenda Introduction Configure to use Maps in MicroStrategy MicroStrategy Geo Analysis Capabilities and Examples Key Takeaways and Q&A

11 Out-of-the-box Functionality Shapes (9.4.1 HF2) Display shaded areas including Country, State, County, and Zip Support Info.: ESRI HF2 Visual Insight

12 Out-of-the-box Functionality Markers/Bubbles on Map Support Info.: ESRI/Google 9.3 Visual Insight RSD Mobile

13 Out-of-the-box Functionality Additional Basemaps/Map Themes (9.4.1 HF2) - Cartographic overlays/map skins Support Info.: ESRI/Google HF2 Visual Insight RSD Mobile

14 Out-of-the-box Functionality Selections and Filtering on Maps Use selected data as filter on another visualization or include/exclude data

15 Demo # 1 Guided Analytics Guided Analytics using Maps 3 1 2

16 Out-of-the-box Functionality Automatically Cluster nearby data points based on zoom level. Drill down for specifics. Support Info.: ESRI Visual Insight Mobile (ios)

17 Out-of-the-box Functionality Density Maps (9.4.1 HF2) Identify patterns easily on Maps when the data is dense Support Info.: ESRI/Google HF2 Visual Insight RSD Mobile (ios)

18 Demo # 2 Clustering and Density Maps

19 Out-of-the-box Functionality Draw path on Map Support: Google GA RSD Support Info.: Google RSD

20 Out-of-the-box Functionality Affinity - Draw relationship between points on the map. Support Info.: Google RSD Mobile (ios)

21 Multiple Layers Apply multiple layers on a single map to gain insights Support Info.: Google/ESRI (on-prem) HF2 RSD

22 Demo # 3 Path and Multiple layers

23 Building Custom Shapes for Geo Analysis Custom shapes to analyze any area (MSTR 10) Support Info.: ESRI MSTR 10 Visual Insight RSD

24 Demo # 4 Building and deploying Custom Shapes

25 Image Layout Custom geography, store layouts, and more using Image Layout Visualization Support Info.: Visual Insight RSD Mobile

26 Why Use the Image Layout Visualization Great flexibility using Image Layout Visualization It s not just for maps. It could also be used for: Store layouts (generally schematic rather than geographically accurate) It doesn t require Internet connectivity or an internal map server. It s free. No need for a Google Maps API key or ESRI service. It works in Web and Mobile (ios and Android) Shelf layouts Maps arranged non-geographically

27 Agenda Introduction Configure to use Maps in MicroStrategy MicroStrategy Geo Analysis Capabilities and Examples Key Takeaways and Q&A

28 Summary and Key Takeaways Maps provide a powerful way to visualize information and find insights MicroStrategy provides integration with ESRI and Google Maps out-of-the-box You can take advantage of the free ESRI Maps integration that MicroStrategy provides to perform Geospatial analysis MicroStrategy provides many different visualizations that can be used across a broad spectrum of use cases Maps in MicroStrategy Work on Desktop, Web, or Mobile

29 Questions and Answers