12ashboards BI SURVEY THE. This document is a specially produced summary by BARC of the headline results for Tableau. Tableau in THE BI SURVEY

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1 Tableau in THE BI SURVEY 12 THE 1 BI SURVEY The Customer Verdict The world s largest survey of business intelligence software users This document is not to be shared, distributed or reproduced in any way without first purchasing licensing rights and the express prior permission of BARC. Tableau in THE BI SURVEY 12ashboards This document is a specially produced summary by BARC of the headline results for Tableau

2 2 Tableau in THE BI SURVEY 12 Table of Contents Tableau in THE BI SURVEY Tableau overview... 3 Tableau customer responses... 3 Product usage... 4 Customer demographics... 4 Product penetration... 4 Number of users... 4 Peer Groups... 5 KPI Results for Tableau in Peer Group Visual Analysis and Data Discovery vendor... 6 KPI Results for Tableau in Peer Group Small and Medium Projects vendor Summary Marketing Statements... 15

3 3 Tableau in THE BI SURVEY 12 Tableau in THE BI SURVEY 12 Tableau overview Tableau is a business analytics company with data visualization at its core. The company was founded in Tableau is growing extremely quickly with revenues increasing by over one hundred percent in 2010 and It now has over 300 employees. The core products use an underlying technology called VizQL that was invented by Tableau s co-founders in the late nineties at Stanford University. VizQL is a patented query language that translates visual, drag-and-drop actions into a database query and then expresses the response graphically. Tableau is one of the most popular visual exploration products in the world. Tableau is geared to business users with simple data management tools and installation. The company also offers a server product that can be used to distribute interactive analytics, dashboards and reports but does not provide any additional authoring tools. Tableau customer responses This is the second year that Tableau features in The BI Survey. It appeared this year with a healthy sample of 76 users. Two thirds of respondents reported that they were using Tableau 7, with the rest stating they were running Tableau 6.

4 4 Tableau in THE BI SURVEY 12 Product usage Standard/Enterprise Reporting Dashboards Ad hoc query OLAP Analysis Visual Analysis/ Data Discovery Predictive Analysis/ Data Mining Budgeting/Planning Financial consolidation 11% 11% 9% 20% 32% 23% 43% 36% 36% 34% 21% 26% 76% 89% 87% 86% in use % planned % 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Customer demographics 43% 43% 13% < >2500 Product penetration Percentage of employees using Tableau at customer sites 12 % Number of users Number of users using Tableau Median Number of employees in different size classes for Tableau customers

5 5 Tableau in THE BI SURVEY 12 Peer Groups Peer groups are used to ensure similar products are compared against each other both in fairness to the vendor and for the benefit of the customer. The groups are essential to allow fair and useful comparisons of products that are likely to compete. The peer groups are primarily data-driven and are based on how customers say they use the product. Tableau features in the following peer groups: - Visual Analysis and Data Discovery vendor - Small and Medium Projects vendor For more details on the KPIs see the KPIs and Dashboards document.

6 6 Tableau in THE BI SURVEY 12 KPI Results for Tableau in Peer Group Visual Analysis and Data Discovery vendor Top ranked Visual Analysis & Data Discovery vendor in visual analysis 1.29 QlikTech (2) 1.04 Dimensional Insight (3) Phocas (4) 0.95 Cyberscience (5) Tableau wins this key functional category for this peer group, beating all its competition. A good win for Tableau. Top ranked Visual Analysis & Data Discovery vendor in user recommendation 1.01 Phocas (2) QlikTech (3) Cyberscience (4) Dimensional Insight (5) Feedback from this year s survey participants reveals that Tableau is highly recommended for supporting visual analysis and data discovery requirements. BARC s field experiences corroborate this result.

7 7 Tableau in THE BI SURVEY 12 Top ranked Visual Analysis & Data Discovery vendor in collaboration 1.28 Cyberscience (2) 1.15 Dimensional Insight (3) 1.06 Phocas (4) 1.01 QlikTech (5) One of the major market trends of 2012 is the support of workflows and collaboration between users. Tableau achieves great results here and is one of the best products in this important category. Top ranked Visual Analysis & Data Discovery vendor in self service 1.08 Cyberscience (2) 1.07 Phocas (3) Dimensional Insight (4) 0.99 QlikTech (5) In 2012 self service has become one of the most important areas for BI Vendors. Companies are striving for more agile environments and need technology that supports the self service approach. Tableau shows itself to be a leader in this area.

8 8 Tableau in THE BI SURVEY 12 Top ranked Visual Analysis & Data Discovery vendor in variety of data types 1.20 QlikTech (2) 1.05 Dimensional Insight (3) Phocas (4) 0.81 Cyberscience (5) Tableau supports a broad range of data types and allows end users to combine and analyze all relevant information within a company. Tableau is used heavily to support such scenarios. Again it s important to note that Tableau tops this category ahead of QlikTech. Leading Visual Analysis & Data Discovery vendor in innovation Dimensional Insight (1) 1.16 Tableau (2) 1.10 Phocas (3) 1.04 QlikTech (4) 0.99 Cyberscience (5) Due to its outstanding visual analysis functions, Tableau is one of the most innovative vendors in this category. As well as its wide range of visual analysis functions, innovative features like collaboration underline this ranking.

9 9 Tableau in THE BI SURVEY 12 Leading Visual Analysis & Data Discovery vendor in agility Phocas (1) 1.11 Cyberscience (2) 1.09 Tableau (3) 1.07 Dimensional Insight (4) 0.88 QlikTech (5) End users have responded well to Tableau s high usability and flexibility. This has resulted in the product scoring well in this category. Leading Visual Analysis & Data Discovery vendor in business achievement Dimensional Insight (1) 1.04 Tableau (2) 1.04 Phocas (3) Cyberscience (4) QlikTech (5) Significantly, Tableau easily beats QlikTech in this category. This is a good result as BARC would expect Tableau to compete with QlikTech in projects to support end users in visual data exploration.

10 10 Tableau in THE BI SURVEY 12 Leading Visual Analysis & Data Discovery vendor in competitiveness Cyberscience (1) 1.34 Dimensional Insight (2) 1.23 Tableau (3) 1.04 Phocas (4) QlikTech (5) Tableau is one of the best visual navigation and analysis tools. In this category very small vendors historically tend to perform well, so Tableau s result should not be underestimated, especially as it represents another win against QlikTech.

11 11 Tableau in THE BI SURVEY 12 KPI Results for Tableau in Peer Group Small and Medium Projects vendor Leading SME Project vendor in business achievement Yellowfin (1) Dimensional Insight (2) BOARD (3) Tableau (4) Phocas (5) Cyberscience (6) IBM Cognos TM1 (7) Bissantz (8) Jedox (9) QlikTech (10) Cubeware (11) TARGIT (12) Microsoft SSAS (13) Infor (14) Microsoft SSRS (15) Pentaho (16) Evidanza (17) Decisyon (18) Tableau s business satisfaction rating is very high and demonstrates it is a top five vendor worldwide in SME projects. More importantly, Tableau leads this category against all of its main competitors. A good result for Tableau. Top ranked SME Project vendor in variety of data types 1.29 Yellowfin (2) 1.16 QlikTech (3) 1.13 Dimensional Insight (4) 1.10 Pentaho (5) 1.07 Evidanza (6) 1.07 Microsoft SSRS (7) 1.03 Microsoft SSAS (8) 1.03 Jedox (9) 0.94 Infor (10) 0.91 Phocas (11) 0.87 TARGIT (12) 0.87 Cyberscience (13) 0.82 Cubeware (14) 0.79 Bissantz (15) 0.79 BOARD (16) Tableau wins this category despite cog up against products that are better known for handling a large variety of data types. Tableau s performance here is strong and underlines its ability to access multiple data types.

12 12 Tableau in THE BI SURVEY 12 Top ranked SME Project vendor in user recommendation Yellowfin (1) Tableau (2) Pentaho (3) Decisyon (4) Phocas (5) Jedox (6) Microsoft SSAS (7) QlikTech (8) Cyberscience (9) Bissantz (10) Cubeware (11) TARGIT (12) Dimensional Insight IBM Cognos TM1 (14) BOARD (15) Infor (16) Microsoft SSRS (17) Evidanza (18) Top ranked SME Project vendor in collaboration BOARD (2) Cyberscience (3) Infor (4) Bissantz (5) Yellowfin (6) Dimensional Insight (7) Jedox (8) Phocas (9) Evidanza (10) IBM Cognos TM1 (11) Microsoft SSAS (12) TARGIT (13) QlikTech (14) Decisyon (15) Cubeware (16) Pentaho (17) Microsoft SSRS (18)

13 13 Tableau in THE BI SURVEY 12 Top ranked SME Project vendor in visual analysis QlikTech (2) Dimensional Insight (3) Phocas (4) Yellowfin (5) TARGIT (6) Cyberscience (7) Decisyon (8) Bissantz (9) BOARD (10) Microsoft SSAS (11) IBM Cognos TM1 (12) Cubeware (13) Jedox (14) Pentaho (15) Evidanza (16) Infor (17) Microsoft SSRS (18) Leading SME Project vendor in innovation Yellowfin (1) Tableau (2) 1.35 Dimensional Insight (3) 1.35 Evidanza (4) 1.33 Phocas (5) 1.26 QlikTech (6) 1.23 Bissantz (7) 1.13 Pentaho (8) 0.95 TARGIT (9) 0.88 Cyberscience (10) 0.84 Jedox (11) 0.73 Microsoft SSAS (12) 0.71 BOARD (13) 0.67 Cubeware (14) 0.64 Infor (15) 0.61 Decisyon (16) 0.61 IBM Cognos TM1 (17) 0.54 Microsoft SSRS (18)

14 14 Tableau in THE BI SURVEY 12 Top ranked SME Project vendor in self service Cyberscience (2) IBM Cognos TM1 (3) Microsoft SSAS (4) Phocas (5) Dimensional Insight (6) TARGIT (7) BOARD (8) Infor (9) Evidanza (10) Jedox (11) Bissantz (12) QlikTech (13) Yellowfin (14) Cubeware (15) Microsoft SSRS (16) Pentaho (17) Leading SME Project vendor in agility Phocas (1) Cyberscience (2) Evidanza (3) Tableau (4) Yellowfin (5) Jedox (6) TARGIT (7) Cubeware (8) BOARD (9) IBM Cognos TM1 (10) Dimensional Insight (11) QlikTech (12) Infor (13) Bissantz (14) Microsoft SSAS (15) Pentaho (16) Microsoft SSRS (17) Agility in business units is one of the most important requirements for BI tools, especially in SMEs. Tableau achieves a high ranking, beating all of its main competitors.

15 15 Tableau in THE BI SURVEY 12 Summary Tableau is one of the market leaders in data visualization and agile data exploration and supports a broad range of user requirements. Both small and larger companies find Tableau to offer one of the best solutions in these areas. Customers have responded positively to Tableau in key areas including self service, visualization, collaboration and business achievement. Marketing Statements Visual Analysis and Data Discovery Leading Visual Analysis & Data Discovery vendor in business benefits achieved Leading Visual Analysis & Data Discovery vendor in goal achievement Leading Visual Analysis & Data Discovery vendor in business achievement Leading Visual Analysis & Data Discovery vendor in lowest number of adistrators per seat Leading Visual Analysis & Data Discovery vendor in data volume Top ranked Visual Analysis & Data Discovery vendor in variety of data types Leading Visual Analysis & Data Discovery vendor in big data (chart) Leading Visual Analysis & Data Discovery vendor in functional scope Leading Visual Analysis & Data Discovery vendor in competitive win rate Leading Visual Analysis & Data Discovery vendor in competitiveness Top ranked Visual Analysis & Data Discovery vendor in user recommendation Leading Visual Analysis & Data Discovery vendor in cloud BI Top ranked Visual Analysis & Data Discovery vendor in collaboration Leading Visual Analysis & Data Discovery vendor in mobile BI Top ranked Visual Analysis & Data Discovery vendor in visual analysis Leading Visual Analysis & Data Discovery vendor in innovation Leading Visual Analysis & Data Discovery vendor in vendor support Leading Visual Analysis & Data Discovery vendor in project length Top ranked Visual Analysis & Data Discovery vendor in self service Leading Visual Analysis & Data Discovery vendor in agility

16 16 Tableau in THE BI SURVEY 12 Small and Medium Projects vendor Leading SME Project vendor in business benefits achieved Leading SME Project vendor in goal achievement Leading SME Project vendor in business achievement Top ranked SME Project vendor in variety of data types Leading SME Project vendor in functional scope Top ranked SME Project vendor in user recommendation Top ranked SME Project vendor in collaboration Leading SME Project vendor in mobile BI Top ranked SME Project vendor in visual analysis Leading SME Project vendor in innovation Leading SME Project vendor in vendor support Leading SME Project vendor in project length Top ranked SME Project vendor in self service Leading SME Project vendor in agility