The BARC BI Survey 10 QlikView Highlights

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1 The BARC BI Survey 10 Highlights Ranks First in10 Critical Categories A BI Giants Peer Group Comparison Date Published December 2011 Usage For public distribution

2 Table of Contents Table of Contents... 2 The BI Survey 10 Methodology... 3 Highlights and Key Findings from the BI Survey Peer Comparison... 5 Software Purchases Based on Features... 6 Overall Agility... 7 Implementation Time... 8 Performance Satisfaction... 9 Suitability Overall Business Achievement Product Quality Overall Quality and Support Customer Loyalty Intent to Buy More Licenses The BARC BI Survey 10 Highlights 2

3 The BI Survey 10 Methodology In October 2011, Business Application Research Center (BARC) published The BI Survey 10 The Customer Verdict ( BARC gathered the information contained in this study via a comprehensive survey of business intelligence end users, consultants, and vendors. The BI Survey 10 provides a detailed quantitative analysis providing insight into why and how customers selected BI tools, what they used them for, how successful they were, and why they eventually abandoned some tools. The study was based on the analysis of survey results from 2,961 respondents reporting real-world experiences. After cleansing the data and removing responses of those who were not able to answer specific questions on BI tools, 2,006 users, 256 consultants, and 403 vendors from around the world remained. No technology vendors were involved with the formulation of The BI Survey 10. It was not commissioned, suggested, sponsored, or influenced by vendors. BARC included no sponsored or private questions, and the questions were presented without reference to vendors. The survey analyzed all products that attracted more than 30 survey responses. This year, 26 products are included. These products (in order from most respondents to least) are: QlikTech (), BOARD, Phocas,, Microsoft SQL Server Analysis Services, Jedox, Tableau, SAP BW,, Bissantz, Cubeware Cockpit, WebFOCUS, arcplan, TARGIT BI Suite, SAP BusinessObjects Web Intelligence, MIK, Panorama, Jaspersoft,, Cyberscience, Microsoft SQL Server Reporting Services,, Dimensional Insight, Evidanza, IBM Cognos TM1, and. The BI Survey 10 included a sample of 182 respondents who use QlikTech s product,. All users who specified a version stated that they used the then-current version 10. This document, produced by QlikTech and approved by BARC, highlights several of s strengths as identified by The BI Survey 10. The charts in this report compare against its primary peer group, which BARC designates as the BI Giants. The BI Giants peer group includes companies with $200m+ annual revenues and a truly international reach:,,,,,, QlikTech, SAP BO Web Intelligence, SAP BW BEx Suite, and. The BARC BI Survey 10 Highlights 3

4 Highlights and Key Findings from the BI Survey 10 In The BI Survey 10, earned a top ranking in its peer group in 10 critical areas: 1. Software Purchases Based on Features BARC believes that buying a product for its features, as opposed to pricing or strategic considerations, sends a clear message. (See p. 6) 2. Overall Agility scored highest in its peer group in delivering what BARC refers to as Agile BI a style of business intelligence that promises faster, better results. (See p. 7) 3. Implementation Time The evidence shows that it s better to go live faster, and that provides the fastest implementations in its peer group. (See p. 8) 4. Performance Satisfaction Performance satisfaction is crucial in business intelligence projects and customers had the fewest complaints of any product users. (See p. 9) 5. Suitability Customers reported that was the product in its peer group best suited to the projects it was chosen for. (See p. 10) 6. Overall Business Achievement Business achievement combines business benefits and goal achievement to measure real benefits after implementation. (See p. 11) 7. Product Quality Customers reported fewer problems with than with any other product in its peer group. (See p. 12) 8. Overall Quality and Support had the fewest reported problems to rank first in product quality, and scored strongly in both vendor support and implementer support. (See p. 13) 9. Customer Loyalty For the third year in a row, ranked first in its peer group for customer loyalty. (See p. 14) 10. Intent to Buy More Licenses Customers know best, and BARC considers it is a very positive sign when existing customers say they expect to purchase more licenses. (See p. 15) QlikTech had enough responses for all KPIs to be calculated reliably. The sample size was 182. The BARC BI Survey 10 Highlights 4

5 Peer Comparison ranked highest among its peers in 10 critical categories, including customer loyalty, overall quality and support, performance satisfaction, overall agility, and implementation time. The following pages illustrate the individual category comparisons in more detail and provide insight on why BARC considers these areas to be important for consideration when purchasing BI software. BI Giants: Comes in First Project length Quality and support Bought for features 1.5 Agility Competitiveness 1 Suitability Product quality Plans for more licenses Loyalty Performance satisfaction Figure 1: Peer Group Comparison BI Giants The BARC BI Survey 10 Highlights 5

6 Software Purchases Based on Features When choosing a software product, companies may be motivated by price, bundling options, vendor relationships and sales skills, or a host of other reasons unrelated to the qualities of the product itself. BARC believes that companies that buy products for the features instead of citing price or strategic" reasons are sending a clear message that the product itself is worth having. customers were the most likely to make their purchase decision based on features, and often indicate the depth and breadth of capabilities as a strong motivator. Software Purchase Based on Features Figure 2: Software Purchases Based on Features KPI Comparison of BI Giants Peer Group The BARC BI Survey 10 Highlights 6

7 Overall Agility scored highest in its peer group for delivering what BARC refers to as Agile BI a style of business intelligence project that promises faster, better results. To measure agility, BARC considered KPIs for the following: Seats per administrator how many full-time administrators were needed per user. Project length fast implementation time is a key measure of project success. Self service what activities users carry out themselves with the BI product. In-house implementation how often the BI tool is used in projects without external help. Agility Figure 3: Overall Agility KPI Comparison of BI Giants Peer Group The BARC BI Survey 10 Highlights 7

8 Implementation Time Slow and late implementations continue to be one of the biggest problems with many IT projects, including BI applications. BARC asked respondents how long it took to implement BI projects (from software purchase to initial rollout), and found that provided the fastest implementations in its peer group. The evidence shows that it s definitely better to go live faster with extended implementation periods problems mount up, success is more difficult to achieve, and the chances of achieving benefits fall sharply. Fastest Time to Implement Figure 4: Implementation Time KPI Comparison of BI Giants Peer Group The BARC BI Survey 10 Highlights 8

9 Performance Satisfaction Performance satisfaction is crucial in business intelligence projects. It s more than just a technical issue, because it affects project outcomes, business benefits, and goal achievements, and business-user adoption lags when performance is unacceptable. BARC asked how common performance complaints were and found that customers had the fewest complaints across all products in all peer groups. Most Satisfied with Performance Figure 5: Performance Satisfaction KPI Comparison of BI Giants Peer Group The BARC BI Survey 10 Highlights 9

10 Suitability This is the first year that BARC has included the suitability KPI in its report. It s a measure of how suitable a product is for the scope of the projects it s chosen for, and it was one of the subcategories used to calculate the Quality and Support KPI. Based on customer feedback, BARC found a strong correlation between product suitability and achieving business benefits. Customers reported that was the product in its peer group best suited to the projects it was chosen for. Suitability Figure 6: Suitability KPI Comparison of BI Giants Peer Group The BARC BI Survey 10 Highlights 10

11 Overall Business Achievement The business achievement KPI measure the real benefit of projects to the company after implementation, and is calculated by combining two other extremely important KPIs: The business benefit KPI focuses on the bottom-line benefit of a BI project, rather than on individual technical aspects. The goal achievement KPI measures whether the goals that were set at the beginning of a project were successfully achieved. scored strongly for both business benefits and goal achievement to earn the top ranking for overall business achievement. Business Achievement Index Figure 7: Overall Business Achievement KPI Comparison of BI Giants Peer Group The BARC BI Survey 10 Highlights 11

12 Product Quality received top ranking for product quality, with customers reporting fewer problems with than with any other product in its peer group. Problems considered were: Data-related, including poor quality data or inability to get data from some systems. People-related, including administrative problems, requirements problems, user adoption, or other issues. Technicalrelated, including missing key features, product could not handle data volumes, performance too slow, security limitations, too hard to use, or unreliability. Customers Most Satisfied with Product Quality Figure 8: Product Quality KPI Comparison of BI Giants Peer Group The BARC BI Survey 10 Highlights 12

13 Overall Quality and Support Because product quality and support are clearly related, BARC included this KPI to measure the two together. To take the top ranking in this category, ranked first in product quality with the fewest reported problems and scored strongly in both vendor support and implementer support. Vendor support measured the quality of support provided by. Implementer support measured the quality of support provided by third-party implementers. Overall Quality and Support Figure 9: Overall Quality and Support KPI Comparison of BI Giants Peer Group The BARC BI Survey 10 Highlights 13

14 Customer Loyalty For the third year in a row, ranked first in its peer group for customer loyalty. As BARC points out in its survey analysis, customer loyalty indicates that users are comfortable with a product and can easily use it for its intended purpose. For the 2011 survey, BARC measured customer loyalty by combining the quantified results from four analyses: inclination to buy more seats, deterrents to wider deployment, rate of product renewal, and standardization tendencies. Customer Loyalty Index Figure 10: Customer Loyalty KPI Comparison of BI Giants Peer Group The BARC BI Survey 10 Highlights 14

15 Intent to Buy More Licenses If you want to know how a product performs in the real world, just ask the customers who use it every day. All too often, though, they ll tell you that a product doesn t live up to their expectations. Those customers probably aren t using all the licenses they own, and certainly won t be buying more. That s why BARC considers it is a very positive sign if existing customers say they expect to purchase more licenses. is so popular with users it s often been said to have a viral appeal which explains why once again leads its peer group in intent to purchase more licenses. Intent to Buy More Figure 11: Intent to Buy More Licenses KPI Comparison of BI Giants Peer Group For more information about, please visit: To learn more about the complete survey, please visit: QlikTech International AB. All rights reserved. QlikTech,, Qlik, Q, Simplifying Analysis for Everyone, Power of Simplicity, New Rules, The Uncontrollable Smile and other QlikTech products and services as well as their respective logos are trademarks or registered trademarks of QlikTech International AB. All other company names, products and services used herein are trademarks or registered trademarks of their respective owners. The information published herein is subject to change without notice. This publication is for informational purposes only, without representation or warranty of any kind, and QlikTech shall not be liable for errors or omissions with respect to this publication. The only warranties for QlikTech products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting any additional warranty. The BARC BI Survey 10 Highlights 15

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