Beyond Traditional Management Reporting IBM Corporation

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1 Beyond Traditional Management Reporting 1

2 Agenda From Reporting to Business Analytics Expanding your capabilities set Workspace Authoring Statistical Analysis Predictive Modeling What-if analysis and planning IBM Business Analytics in action 3

3 From Reporting to Business Analytics 4

4 Business Intelligence Reporting Today Provides the foundation to gain insights and make better business decisions Professional report authors create reports in a single environment and distribute them to the enterprise. Business users create their own reports or modify existing reports without asking IT. Mobile workers interact with reports on mobile devices or while disconnected. 5

5 The IBM Business Analytics portfolio 6

6 Operations HR Product Development IT Customer Service Sales Finance Marketing 7

7 Expanding your capabilities set 8

8 Business scenario overview MBI Telecommunications is losing business Need a plan to retain existing customers and market share Analyze historical data and predict root causes of churn High value customers are affected What if we adjust our plan for success 9

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10 Explore, visualize and consume Assemble and explore any type of data in one workspace An enterprise workspace with intuitive navigation and a streamlined look Intuitive and easy to use, it is the single place that you go to find answers to key business questions Personalized workspace content Search assisted authoring Drag and drop assembly Dynamically filter Quicker and deeper insight into data 11

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12 Statistical analysis Hypothesis testing with advanced statistical analysis and predictive analytics Validate your assumptions and test hypotheses Quickly describe and explore data with easy-toaccess procedures and algorithms Identify key groups with factor analysis and cluster analysis Make predictions and drive decisions with linear and ordinal regression Present results graphically and with charts, with or without significance levels 13

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14 Predictive Analytics Solve your toughest challenges with data mining Deliver the power of predictive analytics to the business Uncover key insights in your corporate data by integrating predictive analytics as a core activity to drive business decisions High-performance data mining and text analytics workbench Easy-to-use, interactive interface without the need for programming Creates predictive analytics for data driven decision making Enables superior outcomes and positive ROI through predictive intelligence 15

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16 Desktop analytics for actionable insight Enable users to focus on what s important Bringing agile data analysis and exploration to the business user Bring value to your business needs with a fast way to visualize and analyze data without assistance. Flexible workspace for creative dashboard designs Connected and disconnected planning client Easy write back, built in calculations, what-if scenarios Personal analytics extended to the Cognos Enterprise 17

17 IBM Business Analytics in action 18

18 Mueller builds a customer-focused business The need: Mueller wanted to adopt a more a retail driven business model and required a better understanding of its operations and performance. To accomplish this, the company needed to measure and improve sales performance, create effective business plans and gain deep insight into patterns and trends in its data. The solution: Mueller started using IBM Cognos Business Intelligence in the early 2000s. The company then implemented IBM Cognos Performance Management. In 2012, Mueller upgraded to IBM Business Analytics solutions that fully meet its complex requirements, including the latest versions of IBM Cognos TM1, IBM Cognos Business Intelligence and IBM SPSS Modeler. The benefit: Business Intelligence track and improve sales performance Planning and forecasting provides a better understanding of immediate changes required to meet growth targets Predictive modeling reveals patterns and trends that help predict future risks and opportunities 19 IBM has always been a key partner for us not just in the field of analytics, but right across our business. We ve relied on IBM s quality for 25 years, and if I had to pick one partner to help us with the challenges of the next 25 years, I don t believe I could make a better choice than IBM. Mark Lack, Manager of Strategy Analytics & BI, Mueller Solution components: IBM Cognos Business Intelligence and Enterprise planning IBM SPSS Modeler

19 How to get started Enterprises that apply analytics within their organizations perform better than their peers* Ready! Test your Analytics Quotient and measure your businesses analytic journey Set! An Analytics Center of Excellence (ACE) is a team of people with analytics expertise that manages an organization s analytics strategy, program and technologies. Download - The 5 Keys to Business Analytics Program Success for FREE from the ACE community and gain the knowledge of 10 organizations with expertise in Business Analytics and turn your BA strategy into an actionable plan and winning formula Go! Establishing an Analytics Center of Excellence is a proven approach to driving analytic success in an organization percent of those at the Master level of AQ maturity have a center of excellence Learn 20 more about the Analytic Center of Excellence on AnalyticsZone.com

20 Conclusion Get engaged with a complete range of business analytics capabilities. Open up new and innovative ways to explore your business s performance through technologies, applications and skills. Drive confidence with focused decisions for successful outcomes in your organizations. 21

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