Reputation Management. Your customers are talking about you, make sure you re listening

Transcription

1 Reputation Management Your customers are talking about you, make sure you re listening

2 New Media Has Changed the Game Your customers are shaping your brand and affecting your bottom line more than ever. Did you know 2/3 of people are more likely to buy from a store if they find positive comments about it online? Conversely, 1/2 are less likely to buy if comments are negative.

3 Businesses Rely on Their Reputations Consumers are constantly talking about businesses on blogs, social networks, review sites, and elsewhere. Now, more than ever, consumers are influencing your reputation and impacting your bottom line.

4 On top of working 50+ hours per week, 43% of local businesses spend 6+ hours on Social Media Imagine what you could do with the extra time if your online reputation was taken care of for you.

5 Focus on What You Do Best: Running Your Business If you're like most business owners, you don't have time to keep up with your online conversations 24/7. With Concierge, we'll take care of your online reputation for you. A trained digital analyst will be in charge of your account. They'll complete regular visibility, review, and social media tasks to manage your online reputation.

6 Improving Online Visibility The Visibility feature gathers all the locations on the web where your business listing can be found. It shows you where you're missing and where the data might be wrong. Online listings are crucial to making sure customers can find your business. The more consistent listings you have, the higher up on Google you are. The top result in a Google search gets 53% of clicks. The second only gets 15%.

7 Monitoring Reviews The Reviews section monitors the top consumer sites where your business might be mentioned. If you see a bad review, respond with an apology, explanation, or incentive to win back the customer. If you see a good review, spread it around as much as possible. 90% of shoppers say that online customer reviews have a major influence on their decision to purchase. In the last year, Yelp alone has had over 10 million new reviews added

8 Monitoring Social Media Monitor Your Social Profiles Track your Facebook likes, Twitter followers, and Foursquare check-ins. When people like, retweet, or comment, you will see it here. Monitor Your Employees Track employee tweets and Foursquare activity. Know if they re saying anything bad about your business the second that they posted it.

9 Monitor Competition Share Of Voice graphs reveal how your business stacks up against your competitors in local internet searches. Social tracking keeps an eye on your audience and activity compared to you competitors. Receive Alerts Every time a new review or mention is found, you'll be notified by . Every week you'll be sent an Executive Report that breaks down how your business is faring in online conversations.

10 Receive Monthly Reports Regular monthly reports highlight everything that the analysts have accomplished. Rest assured that your reputation is in good hands.

11 Social Marketing Using social media to generate leads and improve ROI

12 People spend more time on social media than they do ing, shopping, and online gaming combined.

13 Are you getting the returns you want from Facebook? A new like doesn t exactly equal a new dollar. Until now there have been two problems with social media: 1. Small business owners are too busy to make regular posts 2. The return on investment isn t measurable. In other words, it s too hard to see if it s making you money.

14 Introducing Social Marketing: The easiest way to create compelling business channels and find real time leads. If you re serious about making money with social media, there are three components that are critical to your success: 1. Easy publishing and monitoring capabilities 2. Profiles with informative and entertaining content 3. Actionable leads that bring in actual dollars Did You Know: 51% of Facebook users are more likely to buy from brands they follow 64% of Twitter users are more likely to buy from the brands they follow

15 Part 1: Faster Publishing Monitor and update your Facebook, Twitter, foursquare, and Google+ accounts from the same window. Tip: schedule future posts too. Lots of businesses prefer to set aside time on Sundays or Mondays to queue up posts for the whole week so that they don t have to worry about it every day.

16 Part 2: Engaging Content Find articles and conversations that your customers are interested in and publish them to your own pages. We can do this with you for for you based on your needs.

17 Part 3: Finding Real Time Leads Leads pulls in conversations that are happening right now, so you can see what s on peoples mind and step in at the right moment. Having this data gives you a major advantage. You ve got detailed directions to nearby customers who are ready and willing to buy.

18 Social Media Has Never Been Simpler Start using a tool that makes sense of all your digital chatter and turns online viewers into profitable customers. Monitor Facebook, Twitter, foursquare and Google+ accounts from the same window Share and schedule posts Discover popular, relevant content Interact with real time leads

19 Get in Contact Phone: (403)