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1 Training Opportunities for Agencies and Advertisers O ptimize Your E ffectiveness With O nline T raining!

2 Training Opportunities for Agencies and Advertisers: Easy as 1, 2, 3! 1. On-Demand Training Courses available 24/7 We offer a variety of data and software training options. These self-paced introductory courses provide the knowledge you need to boost your skills! Data Courses Arbitron 101 Television 101 Qualitative 101 PPM TM 101 & 201 Software Courses Tapscan TM TVScan Qualitap SM Media Professional Custom Coverage SM PPM Analysis Tool TM Register Today if you are not already a registered user of the training Web site. Just follow these steps: 1. Visit 2. Click the orange Register Now. It s Free! button on the left side of the screen. 3. Complete the new-user registration form. In the Business Group section, be sure to select the Agency/Advertiser button. 2. Live Web Monthly Training Classes for Agencies and Advertisers These live, interactive Web-based training classes specifically focus on how agencies and advertisers can use their Arbitron software suite of services in the media planning and buying process. View the complete class schedule online! Advanced registration is required. Sign Up Today for a live Web class. Just follow these steps: 1. Log in to 2. Highlight the Virtual Training menu on the left side of your screen. 3. Choose a topic and follow the steps to the class registration page. 3. Custom Live Web or On-Site Training Classes Custom training classes can be scheduled to address your unique training needs Fees vary based on number of class hours All programs delivered by professional Arbitron training consultants. For more information, contact your Arbitron account manager today! Training Opportunities for Agencies and Advertisers at 1

3 SmartPlus Subscribers: Live Web Monthly Training Classes Choose the class that best fits your personalized needs SmartPlus: Getting Started! This session provides the essential tools for a beginner to navigate through the SmartPlus system. Completion of this class will ensure that you can create a buy, generate reports and provide a broad overview of many SmartPlus modules. SmartPlus: Schedule Stewardship Learn to post radio and television schedules and track media purchases within the SmartPlus software. Attendees learn how to use invoice importer, re-rate estimates, override ratings, track station invoices and learn the fundamentals of posting for radio and television schedules within SmartPlus. Buying Cable in SmartPlus This class offers an in-depth look into how to buy cable in SmartPlus. Learn to evaluate programming, enter buys and post cable by DMA, CDMA or zone in SmartPlus. What s New in SmartPlus This session is designed to review the new features available in SmartPlus. The session includes a review of new software and data enhancements included since SmartPlus 5.5. SmartReports SM SmartReports is available for use in conjunction with SmartPlus/PrintPlus 8.0 and beyond. In this class, attendees learn how to customize reports to recap radio, TV and print buys with this new, dynamic reporting tool. PrintPlus XL In this session, attendees learn how to use the latest features available with PrintPlus XL. Tapscan Subscribers: Live Web Monthly Training Classes Choose the class that best fits your personalized needs Tapscan This course focuses on all aspects of creating a basic radio buy using Arbitron s Summary-Level Data. Attendees learn how to evaluate stations using Tapscan Ranker, Hour by Hour and Composition reports. Attendees also learn how to utilize Tapscan s ReachMaster Scheduler for research, planning and scheduling effective radio buys. The course also covers a brief outline of Arbitron s socioeconomic data that is offered to all Tapscan clients. Qualitap Learn how to go beyond counting audience members to understand people in terms of key market, socioeconomic, lifestyle, consumer and media-usage characteristics. Learn how to answer the two basic questions of qualitative information: Who and what. This session focuses on the use of Scarborough qualitative information and navigating the database. Training Opportunities for Agencies and Advertisers at 2

4 PPM Subscribers: Live Web Monthly Training Classes PPM 101 Overview Get the basics with this course and learn about Arbitron s revolutionary Portable People Meter (PPM). You will find out more about PPM hardware and technology, sampling, panel management and PPM audience estimates. PPM Software & Data The focus of this session is on the PPM Analysis Tool, the only software that currently processes PPM respondent-level data (RLD). Attend if you currently use Media Professional for RLD or if you just want to know the capabilities of RLD. Planning and Buying in a PPM World With this new methodology comes change. Review the changes you may see while reviewing PPM data, what they mean and how this may impact your media planning and buying. PPM Myth Busters This session is dedicated to reviewing some of the top concerns about PPM measurement. Many of these topics are straight from the media, such as: Does low In-Tab equal low ratings? Do women wear the meter? Is ethnic listening getting lost? Going Beyond Ratings Many PPM markets have shown ranker compressions, which has equalized stations ranker positions. This session will explore other considerations, such as Scarborough and respondent-level data (RLD). Sports, Events & Promotions PPM data allow a new level of detail analysis for sports, events and promotions. This session will review developing trends seen in the data and potential ways to use this detail in reaching your local markets. PPM Radio & Ethnic Audiences This session is devoted to looking at the similarities and differences between Black and Hispanic audiences and other audiences. Understand the listening habits of ethnic audiences and discover radio s strengths in reaching them. Planning With PPM Radio Data This session focuses on how data differences between PPM and Diary markets may impact your budget, daypart mix and media selection. How Reach & Frequency Work This session is for anyone interested in the fundamentals of reach and frequency. We will start with the basics, review the formula and then discuss how PPM is changing the understanding of radio s reach and frequency. Scheduling With PPM Respondent-Level Data Choose the class that best fits your personalized needs This session walks through the steps of creating a schedule using the PPM respondent-level data. Shortcuts, hidden features and other tips and tricks will be introduced to make scheduling quicker and easier. Training Opportunities for Agencies and Advertisers at 3

5 Additional Live Web Training Offerings Media Professional With Arbitron Respondent-Level Data (RLD) This course focuses on the power of using Arbitron s respondent-level data (RLD) for researching and negotiating with radio stations. RLD is collected directly from Arbitron s survey respondents and can be customized via Media Professional software. Attendees learn how to break out the data by geography (county and zip code level), ethnicity, survey weeks, daypart and more! Reports covered in the session include rankers, composition and duplication grid. The Sports/Events Package also is covered and allows users to evaluate ratings delivery for sports and/or event packages through actual data entries. Media Professional With Scarborough Consumer Lifestyle Data Attendees learn how to utilize Scarborough s Consumer Lifestyle Data to research retail shopping, demographic, media usage and lifestyle behaviors to determine their target audience and how to reach them. Attendees learn how to navigate the database and create reports that will assist in generating profiles (general market or target specific), rankers (TV, cable, radio and print), and crosstab reports for competitive analysis. In this session, attendees learn how to use the data to assist in research, planning, buying, new business prospecting and marketing. Training Opportunities for Agencies and Advertisers at 4

6 Getting Started on Log in Register today if you are not already a registered user of the training Web site. Live Web Training Sign up today for a Live Web class. Get the training you need at a time that fits your schedule! Custom Coverage SM, Media Professional, PPM, PPM Analysis Tool, PrintPlus, Qua li ta p SM, SmartPlus and SmartReports SM are marks of Arbitron Inc. DMA is registered service mark of Nielsen Media Research Inc., and is used pursuant to a license from Nielsen Media Research Inc. Ta psca n and TVScan are marks of Ta psca n Inc., used under license Arbitron Inc. Printed in the USA. AAS /08 New York 142 West 57th Street New York, NY (212) Chicago 222 South Riverside Plaza Suite 630 Chicago, IL (312) Atlanta 9000 Central Parkway Suite 300 Atlanta, GA (770) Los Angeles Wilshire Boulevard Suite 1400 Los Angeles, CA (310) Dallas Noel Road Suite 1120 Dallas, TX (972) Washington/Baltimore 9705 Patuxent Woods Drive Columbia, MD (410)

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